Memoirs of TI2014 for
Event Summary
57
Speeches
33 45
Workshops
33
Panels
Event Summary
64
Interactive pavilions
3
Culinary Battles
2
Dancing Events (Pa'bailar y Kpop)
2
Events to support entrepreneurial efforts (Mujer Innovadora Award and Shark Tank)
2
F*Up Nights Meetings
1
Concert by the Tijuana Youth Symphony Orchestra
1
Art exhibit “Migrant� with the Collection of BBVA
1
Entrepreneur Camping with 22 workshops
1
Exhibit of the Tijuana Innovadora Movement and Art in the Industry
1
Megahakaton
Event Summary
Approximately 700,000 people visited the event during 11 days 14,827 High School and University students visited the event 8500 People ran the Neon Run Race 6000 participants in 45 workshops 1500 people in the Culinary Battles 1350 attended the Innovamoda Runway 1000 people during the inaugural ceremony 800 Volunteers 570 attendants to the Gala Dinner 330 expositors 103 speeches and panels 56 Pavilions
Inaugural Ceremony
Inaugural Ceremony
Conferencias y Paneles
Mayor of San Diego, Kevin Faulconer
Speeches and Panels
Dr. Jorge Astiazarán, Mayor of Tijuana
Panel “Cities: administration and identities”
Speeches and Panels
Panel “Cities, administration and identities”
Panel “Cities, administration and identities”
Speeches and Panels
Speeches and Panels
Speeches and Panels
Speeches and Panels
Speeches and Panels
Pavilions
Pavilions
Pavilions
Pavilions
Pavilions
Pavilions
Pavilions
Pavilions
Pavilions
North America Pavilion
An innovative proposal by Architect Jack Winer Darszon, for this third edition, a competition was organized among Architecture Schools to create a space in order to host Binational Companies as well as an entrepreneur area. UABC Valle de las Palmas School Project was the winner with a demountable structure covered with a plasticized sailcloth in an area of 500 squared meters.
Accompanying Events: Culinary Battle
Accompanying Events: Culinary Battle
Accompanying Events: Culinary Battle
Accompanying Events: Culinary Battle
WorkShops
Gala Dinner in Benefit of Casa de las Ideas
Gala Dinner in Benefit of Casa de las Ideas
Accompanying Events: Innovamoda
Accompanying Events: Neon Run
Accompanying Events: Neon Run
Accompanying Events Pa’ Bailar Tijuana y KPop
Accompanying Events MegaHackaton
Accompanying Events MegaHackaton
A “Winer for winner� symbolizes the pride of the Mexican Diaspora, main theme of Tijuana Innovadora 2014. A project by Architect Jack Winer Darszon, Operative Director and founding member of Tijuana Innovador. One hundred cooper plated aluminum pieces were given as a symbol of gratitude to the speakers for their participation in this third edition.
Our sponsor Smurfit Kappa, made three giant replicas in corrugated cardboard of the award that were displayed in the lobby of CECUT Theatre, the Art in Industry pavilion, and the hallway in the North America pavilion
Media Coverage
El Mexicano • Alcaldes de Tijuana y San Diego se alían http://ed.el-mexicano.com.mx/impreso/Tijuana/102314/23-102014_TIJ_03A.pdf • Deben entender la relación Tijuana-San Diego: Alcaldes http://www.el-mexicano.com.mx/informacion/noticias/1/94/tijuanainnovadora/2014/10/22/797559/deben-entender-la-relacion-tijuana-sandiego-alcaldes El Sol de TIjuana • Proyectan en Innovadora megaregión San Diego-Tj http://www.oem.com.mx/elsoldetijuana/notas/n3574237.htm TIjuana Informativo • Región Tijuana San Diego, trabajo coordinado en aras de un desarrollo común http://tijuanainformativo.info/index.php/noticias-de-tijuana/item/5551-regiontijuana-san-diego-trabajo-coordinado-en-aras-de-un-desarrollo-comun • Tenemos un gran aliado en Kevin Faulconer, es el mejor promotor de Tijuana fuera de la ciudad: Jao http://www.tijuanainformativo.info/index.php/noticias-de-tijuana/item/5565tenemos-un-gran-aliado-en-kevin-faulconer-es-el-mejor-promotor-de-tijuanafuera-de-la-ciudad-jao/5565-tenemos-un-gran-aliado-en-kevin-faulconer-esel-mejor-promotor-de-tijuana-fuera-de-la-ciudad-jao Tijuana Noticias • Aplicar los valores que te permitan triunfar, siempre haciendo lo correcto: Rosario Marín http://tijuananoticias.blogspot.mx/2014/10/aplicar-los-valores-que-tepermitan.html • Tenemos un gran aliado en Kevin Faulconer, es el mejor promotor de Tijuana fuera de la ciudad: Jao http://tijuananoticias.blogspot.mx/2014/10/tenemos-un-gran-aliado-enkevin.html
Media Coverage
Hoy Los Ángeles • Reconocen a la diáspora mexicana y promueven la innovación en Tijuana http://hoylosangeles.com/reconocen-a-la-diaspora-mexicana-y-promuevenla-innovacion-en-tijuana/ La Opinión • Buscan cambiar imagen de Tijuana http://www.laopinion.com/buscan_cambiar_de_imagen%2523.vfavdecte4y. mailto San Diego Red • The Mayors of Tijuana and San Diego Share the Stage at Tijuana Innovadora http://www.sandiegored.com/noticias/58258/The-Mayors-of-Tijuana-andSan-Diego-Share-the-Stage-at-Tijuana-Innovadora/ • Former Mayor Rudy Giuliani and Tijuana´s Mayor talk security in Tijuana http://www.sandiegored.com/noticias/58320/Former-Mayor-Rudy-Giulianiand-Tijuana-s-Mayor-Talk-Security-in-Tijuana/ • Jorge Astizarán brinda reconocimiento a Rudy Giuliani http://www.sandiegored.com/noticias/58288/jorge-astiazaran-brindareconocimiento-a-rudy-giuliani/ • Ayuntamiento de Tijuana estrena plataforma digital http://www.sandiegored.com/noticias/58269/Ayuntamiento-de-Tijuanaestrena-plataforma-digital/ • Jorge Astiazarán asiste a conferencia de Rudy Giuliani en Tijuana Innovadora http://www.sandiegored.com/noticias/58285/Jorge-Astiazaran-asiste-aconferencia-de-Rudy-Giuliani-en-Tijuana-Innovadora/
Media Coverage
200 Validated Regional Media Outlet (Tijuana, San Diego, Los Angeles). 668 notes related to the event in local newspapers. 43 Press conferences. 25 National Media Outlets. 152 notes related to the event in national media 20 Computers and Infinitum Web Services in the press room. Interview sets: • Canal 40 • TV Azteca • Revista Contenido • Uno Mas Uno • Reforma • El Latino • Hoy Los Ángeles National broadcast of Alejandro Cacho´s Newscast on MVS Radio
Media Coverage
Media Coverage
Media Coverage
Internet and Web Coverage
60,073 website visits 169,172 prints Visits by country: • Mexico 47,647 visits • USA 5,849 visits • Spain 1,111 visits many visitors from Argentina, Colombia y Perú Visits by state: • Baja California • Sonora • DF Most visited sections: Coverage, Program and Events, workshops and expo 777 publications during the event
Social Media Coverage
Facebook Number of likes increased from 55,567 to 78, 112. 22,545 new followers in a time span of 11 days Twitter #TijuanaInnovadora and #TI2014 were trending topics in Twitter since october 19th. More than 348,138 accounts were reached.
Social Media Coverage
Before Tijuana Innovadora´s inauguration: 8,767 plays of the promotional video 33, 810 plays of Pa´ Bailar Tijuana video
Nearly 267, 456 people talked about Tijuana Innovadora
Social Media Coverage
186, 688 people watched CÊsar Millan´s pictures arriving to CECUT this generated 5, 877 likes.
Social Media Coverage
118,912 people watched the closing ceremony video, generating • 1234 likes • 53 comments • 218 shares
Tijuana Innovadora Greener than ever!
Almost three tons of recyclable materials were recovered! We reduced more than 50% of Tijuana Innovadora´s total rubbish.
Tijuana Innovadora Greener than ever!
Green communication installed in restrooms, volunteers tent and food services. 8000 people were trained in recycling. We promoted new habits Successful reuse of prints campaign. Sensitization and Communication campaings.
Tijuana Innovadora Greener than ever!
We prevented: • 27 trees from being cut down • The emission of 4,000 kgs of CO2 • Usage of more than 63,000 lts
Testimonials
“The most important thing at Coca Cola is
innovation and sustainability.” Francisco Crespo, President, Coca Cola México
“In Tijuana, we play at home.” Enrique Beltranena, CEO Volaris
“It´s nice pretty nice to arrive at Tijuana and
find the opposite of what many may think: growth, development, creativity.” Chef José Andrés
“I wanted to come back to Tijuana one way
or another, but I had to come back thankful, to motivate and tell you that as Mexicans we are worth it, that we can achieve big things in life” César Millán, Leader of the pack
Testimonials
“If we can make that more Mexicans get to
Testimonials
College, it will change not only the history of their lives and their families but also the history of our country” Josefina Vázquez Mota, Mexican Economist and Politician
”We are in a big city, but together we are bigger than all of its challenges” Rosario Marín, 41st Treasurer of the United States.
“In Tijuana murder and kidnapping rates dropped because of citizen leadership and participation, but still there are things to do” Rudy Giuliani, 107th Mayor of New York
“Tijuana Innovadora is a citizen movement where innovation resides in gastronomy, philanthropy, science, technology, health and fashion” Bill Richardson
Testimonials
“In Tijuana you are at the best of two worlds. People may think this is a transfer city, but in recent times you´ve done things that could be held as examples for many cities, breaking paradigms, as a thoughtful society, supporters of progress and new ideas” Daniel Servitje, President and General Director of Grupo BIMBO
Testimonials
“Israel´s capitol is a thousand kilometers from Tijuana, and although is its older and 10 times smaller in population, they both share a great desire for innovation and growth.” Ron Huldai, Mayor of Tel Aviv
“Mexico has showed great strength, with good economic stability and favorable demographic patterns” Luis Robles Miaja, President, BBVA Bancomer
Thank You!
Thank You! TO THE MEXICAN DIASPORA For opening their heart sharing life stories, your anecdotes touched us, made us laugh and cry. Your achievements are part of Mexico´s pride. TO OUR GUESTS Speakers, panelists and workshop instructors that came to plant the seed of knowledge, and left us reflecting on how to be better human beings. TO OUR SPONSORS For your trust and generosity. Without the support of private and public institutions, Tijuana Innovadora would simply not be possible. TO OUR EXHIBITORS For showing us your strong suits, your export-quality products and services; the calling card for the dynamic, productive characteristics of our city. TO OUR ALLIES Thirty accompanying events with thirty strategic partners are the living proof that we are indeed an inclusive event and that TI’s unique and sole protagonist is Tijuana. TO THE MEDIA For replicating, to the benefit of Tijuana, Mexico and the rest of the world, the work and efforts going into an event in which nearly 1,500 people actively and selflessly participated for eleven days without rest. TO THE YOUNG VOLUNTEERS For your motivation, your drive and your cheerfulness; for your precious time and energy; for your love of Tijuana! TO TIJUANA For being the unique and sole protagonist of our event.
Thanks for making TI2014 possible!