Tijuana Innovadora Conference 2012. English by Claudia Basurto

INDEX 01

Introduction

Innovative Vocation

Building Citizens

Mega Events

Generation of Richness and Social Capital

• The Agora

• Inauguration

• Satellite Launching

• Biking to Greatness

• Public Art

• Innovamoda

• Cultural Program

• Culinary Battle

• National Lottery

• Postal Stamp

• Guiness Caesar

• Meditation for Peace

• Binational Region

• Fighting Breast

• Mosaico Tijuana

• Closing Ceremony

Cancer

Volunteers

General Vision

From Tijuana to the World and From the World to Tijuana

• Speakers

• Industrial

• Creativity

• Humanism

• Business Forum

Some Numbers

124

A National Model

126

Communication

128

• I’m from Tijuana • SD/TJ Stronger

Sponsors. Socially Responsible Investment • Pavilions and

• Press Conferences • Distrito Federal

• Media • Web and Social Nets

• Tijuana • San Diego • Tijuana Innovadora

• Gala Dinners

Formation, Education and Leadership

Together

Sponsors

• Strategic Design Pavillion

born in...

• Pa’ Bailar Tijuana

Colectivo Tijuana Innovadora

140

• Art in Industrial Facilities • Donated Public Art

• Managers

• Tijuanizando México

• Recycling

• Staff/Volunteers

• Casa de las Ideas

• Time Capsule

• Credits/2012 Memoir

INTRODUCTION T

he period 2007-2010 was very difficult

valve to be implanted in his heart, like all

because of the aggressions that

others around the world, are designed and

shocked our city. Tijuana’s image was

manufactured in Tijuana.

seriously damaged with the sudden large amount of information about this

While having dinner with friends he shared

insecurity. Benefits, opportunities and

how proud he was to know that Tijuana

strengths were little known worldwide,

was “in the heart” of so many people. At

even for people from Tijuana.

dinner that night were Jack Winer (architect and sculptor of El Histrión, a sculpture

Upon this climate of social depression, a

located in the fountain of the museum

businessman of the region by the name of

known as CECUT), Alejandro Bustamante

José Galicot (creator of the projects: Imagen

(Director of Plantronics), and Tomás Perrín

de Tijuana and Por Amor a Tijuana), had to

(a marketing consultant), and they shared

undergo an urgent heart valve replacement.

information about other products that were

While discussing the details of the surgery

designed, manufactured, assembled and

with his physician he learned that the

exported from Tijuana to the world.

It was then that Mr. Galicot decided it was the perfect time to showcase achievements of our City to the nation and the world. We had to show that in the heart of our City the hardworking and innovative energy of its citizens was very much still flowing and leading the city to achieve the first places fields such as science, art, education and technology.

We had to show that in the heart of our City the hardworking and innovative energy of its citizens was very much still flowing.

BUILDING CITIZENS What makes Tijuana Innovadora different from any seminar, symposium, festival, or fair? Why is it said that Tijuana Innovadora is a national model to be followed? hat makes Tijuana Innovadora dif-

aged to include the harmonious and com-

ferent from any conference, seminar

prehensive participation of: private sector, fed-

or symposium? Why is it said that Tijuana

eral, state and county governments, regional

Innovadora has become a national model?

and national media, professionals in diverse areas and disciplines, non profit organiza-

Tijuana Innovadora is an innovative and phil-

tions, as well as students and residents in the

anthropic movement created by the business

city and its surroundings, the only objective of

sector that manages to integrate an active

which was: Tijuana.

and committed community. With the motto “The only protagonist is Tijuana”, people born in, and adopted by the

Together, we reclaimed our dignity, deepened our sense of belonging and created active and engaged citizens.

city have reclaimed and demonstrated at a local and national level the reality of the city’s

During this process, Tijuana Innovadora becomes

economic, creative and innovative status –

a movement stimulated by the radical change

challenging the media message of devasta-

in the collective state of mind of hundreds

tion and defenselessness of our city-.

of participant and volunteers, redefining their objectives in a dynamic relating to the city and

In its first edition Tijuana Innovadora man6

its residents.

We were able to attract the attention beyond the border, making them curious to precisely investigate what is happening in Tijuana. Upon learning of the movement, several organizations, projects and collective groups seeking to build a better community began to focus on social relations, economic investment, promotion of values, regional careers, taking over public spaces, collaborative work, as well as the search of innovative proposals in fields such as science, art and culture. These projects were not only created or strengthened, they were furthered by the people of the city and in some cases, the State of Baja California took part in them. In the second edition we were looking to complete and enrich the original idea. The volunteering managers made their proposals and Tijuana Innovadora was planned with three general objectives: strengthen the binational relationship; stimulate the creation of new and innovative careers; and continue sharing at a national level the experience and methodology acquired by Tijuana Innovadora. All this under the same precept: Bound for greatness. 7

GENERATION OF RICHNESS AND SOCIAL CAPITAL Why do we say that Tijuana Innovadora stopped being an event and became a movement?

Comité Binacional (Bi-national Committee),

the community have met

Innovación y Juventud (Innovation and Youth)

every Wednesdaymorning

– the main purpose of which was to give new

from 8:00 to 9:00 to share

life and keep these new social, economic,

updates in our tasks, as well as the

educational, environmental and cultural

achievements of different organizations,

forum dynamic for our citizens.

collective projects, institutions and individuals that pursue goals common with

This empowering process through constant,

Tijuana Innovadora: to further the sense of

cooperative, joint and volunteer work

belonging, generate economical growth,

uring the intermediate period between

resulted in a series of proactive attitudes

cause positive and sustainable effects in the

the first (October 2012) and second

and conducts. Under the precept “Yes we

environment, facilitate access to knowledge,

(October 2012) editions of Tijuana Innovadora,

can!”, Tijuana’s citizens looked to generate

abilities and skills; as well as strengthen

the organization worked through committees

economic and social development. For

our capabilities to live in solidarity,

– De Voluntarios a Lideres (From Volunteers

two years, with our founder Jose Galicot as

with respect and among friends. This

to Leaders), Tijuana Verde (A Greener Tijuana),

host, Tijuana Innovadora and people from

is the result of that effort.

THE AGORA

Discipline is the spirit of any army, it makes small numbers formidable, procures success to the weak, and esteem to all. - George Washington.

Every Wednesday from 8:00 – 9:00 am at CANACO, in the Zona Rio area in Tijuana, Tijuana Innovadora invites everyone from the city to hear about the committees’ up-dates and the organization’s agenda, as well as to exchange information about the achievements of different innovators. In the Agora, as we lovingly refer to it, the doors are always open to any curious or interested person that wants to join the Tijuana Innovadora Movement, if and when they shout with us: Yes we can!

VOLUNTEERS

he greatest effort, example and pride of Tijuana Innovadora has been the

volunteer work of business men, academics and students: hundreds of women and men of all economic, educational, social and cultural levels responded willingly and consciously to a crisis situation in our city was living, helping it to recuperate the spirit of our region and enriching the meaning of the word community.

What is Tijuana Innovadoraâ&#x20AC;&#x2122;s greatest example and what it is most proud of? It is the hard work of each of its volunteer what has kept Tijuana Innovadora strong and has allowed its progress. The crises is now behind us, but there are still many challenges our city has to face, itâ&#x20AC;&#x2122;s necessary that we actively and in an organized fashion transcend our daily routine, with the conviction that our contribution is not only useful but indispensible, that it reflects our humanitarian spirit, that we receive much more than what we give; it is a stimulating task, undertaken by many friends, that is also highly rewarding.

Leyva photography 19

Find the differences

GENDER

Men

Women

Industrial Chemistry

Preschool Teacher

Technical High School- Accounting

Nutrition

Medicine

Cyber-Electronic Engineering

Electronic Engineering

Computer Science Engineering

Logistics

Management Processing

Gastronomy

Philosophy

Sports

International Commerce

Arts and Communication – Telemedia

Educational Psychology

Optometry

Nanotechnology

Industrial Maintenance

Hispanic Literature/Literature

Chemical Engineer

Digital Graphic Design

Computer Science Engineering

Industrial Electro-mechanics

Electro-mechanics

Elementary and Middle Education

Computer Programming

Pedagogy

Accounting

Commerce and Foreign Commerce

Administration and Political Science

Customs Processing

Computer Science

Mechatronic Engineering

Biochemistry

Computer Science

Electronics

Public Administration

Tourism and Marketing

Design

Mechanical Engineering

Chemistry Sciences and Engineering

Information Technologies

Architecture

Engineering

International Relations

Psychology

Humanism

Industrial Engineering

Economics and International Relations

Public Administration and Accounting

Marketing

Languages

High School or similar

Systems

Economy

Generals, without defining

Business Administration and others

Law

Communication

UNIDEP

UNEA

Instituto México

Instituto Cuauhtémoc

Inst. Tecn de Monterrey

Colegio Anglo Español

COBACH

CESUN

UTT

UNID

UDC

Normal Fronteriza de Tijuana

CIPCOM

CETIS

Southwestern College

CBTIS

CONALEP

No estudia

Xochicalco

Preparatoria Federal Lázaro Cárdenas

CECYTE

IBERO

CETYS

CUT

ITT

UABC

SOME DATA SCHOOLS

CAREERS

GENERAL VISION Creativity • Tijuana Verde • Education • Cinematography • Medical Excellence • Citizen Participation • Media • Strategic Design • Culinary Art

Industrial • Electronics • Automotive • Energy • Organizational Excellence • Medical Industry • Aerospace • Science and Technology

Humanism • Leaders and Entrepreneurs • Humanism • Economy • Digital City • Philanthropy • Innovation Greatness • Metropolitan Development Planning

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he na ss, t . a u e s Tij atn tiou i n, e r b s, o iti or g am ock d l ht e d f ore s, b oug d n n c s m pi u o e s lysi s o ec , bo ven t w s a nt s e n ra s e e th th ado itie m a eme f a v o i n w I v n ct ru l uir no nge ctio d a te fo req iona In e n l e l l a a e g a e b re e es t th ch he s nc he d bou new ural t e r t n I , lt e hâ&#x20AC;? to als a the nf cu has gers f g o f d s n c o i e a o n r r s â&#x20AC;&#x153; n a p so b ro and to ial this r ma ittee e p c d o m n ee mm n th an de ic, s es. I nt o d u g he l c co ed an nom tan vo nd n t ngin d , i e y o s c a h t o ec um e ci ers de ngt bel rting c e ra f h b o cir ut t em ado : str e o pp ; s u s o v s n m e b rs e a no iti d nd cto nge ar a In rior nd s a o e a g b s n gp ch ea tin nt ua Tij owin prid cas fere d ex vide ific, t d l o n if ll fo iona broa of d nt a s pr cien g a s e g in s h l l, re ug vitie estm wel ica mm new , ro i h s a t v h r p ut a ies t c in so og abo enc s, r e a ote o e l p h i , t ss h d ts nd om ine al, p te the an cep l s pr c a i c u n i h at n b et co tio nric s th om sth in d a n e n n e o rn ec stic, ge a inte and ratio heir t i d e t d e g t firs dly te n ar wl l an pda ) ge ldin n s, o ui on seco kn iona to u rent i b t e a t r r t r d u c nd d na rde pe s, an tal a d c an o x n in (a ng nd e izen c, vi w i ldi ne bui on a s cit am i n a t e y ar cep em a d r h pe ut t a as y. o n b cit a ua Tij ative f o ov inn

CONFERENCES

Paola Antonelli

Steve Berlin Johnson

Richard A. Boucher

Maurizio Corbi

Phillipe P. Cousteau

Wolfgang Flur

Richard Florida

Arturo Elías Ayub

Sebastian

Denise Dresser

Katherine Grigsby

Charlie Iturriaga

Eduardo Verástegui

Carlos Kasuga

Natalie Jeremijenko

Martin Krammer

Anand Mahindra

Blake Mycoskie

Richard Stallman

Ada Yonath

Steve Wozniak

Alejandro Ramírez

Enrique Norten

Silvia Torres-Peimbert

Claudio X. González

Carlo Ratti

Richard Yelland

Andrés Madrigal

Carlos Alazraky

Esra’a Al-Shafei

Raul Alcalá

Chris Anderson

Ricardo Arnaiz

Pedro Aspe

Mónica Aspe

Carolina Aubanel

Patricia Aubanel

Alan Bersin

Martin Borchardt

Lourdes Botello

Salvador Camarena

Iván Carrillo

Edoardo Chavarín

Salomón Chertorivski

Mily Cohen

Gabriela Enrigue

Maricarmen Flores

Jorge Garralda

Rick Goings

Federico Graef

Tonatiuh Guillén

Doug Jones

Robert Kaplan

Scott Kirsner

Pablo Latapí

Jeff Light

Amy Lyman

Viviana Martínez Moreno

Adela Navarro

Carlos Puig

Sarah Reinertsen

Liebano Saénz

Ezra Shabot

Yuriria Sierra

Armando Talamantes

Gabriela Warketin

Gianfranco Zaccai

Sharon Zaga

Sam Zien

Michel Rojkind

Carlos Sánchez

Ximena Valero

Enrique Villa Rivera

David Abeles

Maria Eugenia Acevedo

Luis Aguirre Lang

Francisco Javier Allard

Horacio Almanza

Miguel Ángel Alonso

Mario Anguiano

Rodrigo Arboleda

Rodolfo Argote

Claudio Arriola

Jorge Arroyo

Aaron D. Bare

Claudio Bartolini

Mark Baydarian

Felipe Bayón

Guillermo Bernal

Enrique Betancourt

Moritz Bilagher

Luis Ricardo Bonilla

Miguel Ángel Cadena

Claudia Calvin

Orlando Camacho

Jorge Camarillo

Jose R. Castillo

Jose Castillo

Derrik Chinn

Jae Chul Nam

David Cuartielles

Felipe Cuamea

Claudio Cossío

Joe da Rosa

David del Ser

Dale Dougherty

Hernando Durán

Michael Chu

José Luis Cordeiro

Margarita Díaz Lopez

Flavio Díaz Mirón

German Escorcia

Francisco Fernández Lagos

Raúl García

Rodolfo Gerschman

Jorge Ferráez

Ignacio Fimbres

Javier Firpo

Eric Frost

Marco Gallardo

Laura Gómez

Erika Gómez

Javier González

José Carlos González-Méndez

Graciela Guerra Rivas

Miguel Ángel Guerrero

José Miguel Guerrero Guerrero

Manuel Guevara

Martin Gutiérrez Lacayo

Carlos Guzmán Bofill

Rodolfo Ham-Zhu

Mark Hatch

Matt Hebert

H. Hendler

Áaron Hernández Vázquez

Juan Manuel Hernández Niebla

Luis Herrera-Lasso Mijares

H. Herrera

Kurt Honold

Gibrán Horemheb

Pascual Ibánez

Lourdes Ibáñez Aldana

Humberto Jaramillo

Richard Kay

Roberto Kobeh González

Kelly Koskella

Juan Pablo Kuri

Roland Kwemain

Michael P. Lasen

Armando León

Alexei Licea Navarro

David Livingstone Smith

Gloria López

Juan Antonio López Corvala

Jorge López Pérez

Yolanda Loria

Christina Anne Luhn

Nancy A. Marlin

Ana Laura Martínez

David Mayagoitia

Alejandro Maza

Kevin McGovern

Gastón Melo

Francisco Javier Mendieta

Maria Elena Miranda Pascual

Bruce Moore

Alejandro Mungaray Lagarda

Jordi Muñoz

Virgilio Muñoz

Alberto Núñez

Flavio Olivieri

Jorge Olmos Soto

Hernando Ortega

Ariel Ortiz Lagarde

Juan José Parceró Valdéz

Armando Pedrero

Rafael Peréz Hernández

Jesús Pérez

Eric Pilaud

Ismael Plascencia

Javier Plascencia

Alejandro Poiré

Halla Razak

Felix Recillas

Alfredo Renán González

Andrés Reyes Botello

Pablo Reyes Pruneda

Rivelino

Daniel Rubio

René y Uriel Salgado Velazco

Miguel Salinas Yáñez

Rodrigo Sánchez Ríos

Manuel Sandoval Ríos

Edgar San Juan

Martín San Román

Juan Sarracino Ruiz

Jason Short

Bob Slapin

Kit M. Song

Héctor Tajonar

Manuel Taméz

Jair Téllez Montaño

Ofelia Toledo Bacha Pineda

Marcela Valladolid

Martín G. Vázquez

Hugo Villa Smythe

George Whitesides

Cole Wilbur

Doretta Winkelman

Chris Yanov

Jorge Zavala

Carlos Zavala Ruiz

Arturo Zizumbo López

Albert Zlotnik

Waldo

Tijuana Verde Education Cinematography Medical Excellence Citizen Participation Media Strategic Design Culinary Art

CREATIVITY 31

GREEN TIJUANA The CESPT has taken action to reuse water and to create a culture of conservancy like the “Arturo Herrera” plant, the InnovaCespt theme park, La Morita plant with an experimental vineyard, the infiltration project at Valle de las Palmas, systematization studies and a lower ecological cost among others. - Hernando Durán, CESPT.

Whoever solves the water problem wins two Noble

Baja California is the

Prizes: one for science and the other for peace.

aquarium of the world.

- Kevin McGovern, McGovern Capital LLC, quoting Kennedy.

- Phillipe Cousteau quoting his grandfather Jacques Cousteau.

...the production of the marine algae Aonori is a success because it’s comprised of 25% protein, 24% soluble fiber, and 27% minerals … in our farm in San Quintin, Baja California, the production cost is lower, because it requires sea water, and we have it just a couple of kilometers away. - Armando Leon Valladolid, Aonori Aquafarms.

Urban administration of water: examples and challenges.

Innovation to solve world problems concerning contaminated waters.

Iván Carrillo

Kevin McGovern

General editor of Quo magazine

Hernando Durán

General director of CESPT

Bruce Moore

Specialist in matters concerning water

Halla Razak

Director of programs for the Colorado River

Recovery of the Tijuana River: reconnecting the urban with the natural. Premier of the video “Tijuana Río Conecta” (Tijuana River Connects)

President of The Water Initiative

Martín Gutiérrez Lacayo Director of PRONATURA

Hernando Durán CESPT

Virgilio Muñoz

Director of the Centro Cultural Tijuana

With the project: Restoration of the Tijuana River, it is expected to obtain various species of trees like willows, aspens, and oaks, as well as flowers and birds in a variety of over 100 species that for a while now have not been seen along the Tijuana River and that will return to their original site. - Gutierrez Lacayo, Pronatura.

…1200 million people in the world do not have access to water … due to the lack of access to the precious resource 7 thousand children die … half of the hospital beds in the world are occupied by cases related to lack of water. - Kevin McGovern, McGovern Capital LLC.

We have published several articles in collaboration with the region, Tijuana-San Diego...Oasis Marino, its our emblematic film. - Doretta Winkelman, SDNHM.

What changes the planet is conscience, and what changes conscience is education. - Margarita Díaz, Proyecto Fronterizo de Educación Ambiental A.C.

We have been relying on one single source of water, and that is the big problem. - Halla Razak, SDCWA.

We are all connected to the Colorado River. - Bruce Moore, SNWA.

Environmental education without borders

Aonori Aquafarms, a sustainable company on the brink of conquering global markets

Margarita Díaz López

Director of Proyecto Fronterizo de Educación Ambiental A.C.

Carlos de la Parra

Forging a sustainable world for the XXI century Philippe Cousteau

Armando A. León

President and General Director of Aonori Aquafarms

Environmentalist, Explorer, Social Entrepreneur, and Defender of the Environment

Environmental specialists, COLEF

Doretta Winkelman

Director of Binational Education, San Diego Natural History Museum

Managers: Carlos de la Parra. Hernando Durán. Gastón Luken. Patricia Saharagui Ruiz.

EDUCATION Good grades do not guarantee a good employment. Critical thinking and collaboration is what we need our youth to learn. - Javier Firpo, Khan Academy.

Latin America is generating, participating and contributing 3.5% of the world’s knowledge, the United States contributes 25%, and China collaborates with 17%, these numbers are proportional to the development of those regions and show the close relation between knowledge and the evolution of societies. - Enrique Villa, Conacyt.

That all programs are free, so that all users are free … Free software is a matter of Human Rights. - Richard Stallman, Fundación Software Libre.

Memory is part of our existence and the societies of knowledge find themselves upon the challenge of recovering it notwithstanding the incessant production of digital documents. - Katherine Grigsby, UNESCO.

Education and Innovation

All knowledge, all people

Germán Escorcia Saldarriaga

Felipe Cuamea Velázquez

Nancy A. Marlin

Katherine Grigsby

Ezra Shabot

Tonatiuh Guillén López

Enrique Villa

President, International Academy of Science and Technology-AiTyC

Moritz Bilagher

Regional UNESCO Office for Latin America and the Caribbean

Javier Firpo

Director of Education for Latin America, INTEL

Richard Yelland

Chief of Division in the Education and Infrastructure Department of the Organization for Cooperation and Economic Development

Dean of the Universidad Autónoma de Baja California 2011-2015 Director and representative of UNESCO México President of COLEF

Dean, San Diego State University Newspaper, MVS Radio Director of CONACyT

The challenge of institutions like ours...is to keep generating quality knowledge and making it available to everyone. And that the access be universal.” - Tonatiuh Guillén, COLEF.

...during three decades of educational investment it has not been possible to place the knowledge of students at the speed with which it is generated...the role of a teacher is fundamental. - Nancy A. Marlín, SDSU.

Children are in school but they are not learning, this is erosion. - Moritz Bilagher, UNESCO.

...there is a paradox because those most educated, represent a majority in the unemployed rate. - Dinorah Miller.

...high performance teachers, produce high performance students...school leadership, the classroom climate, the classroom strategy, and the parents are four fundamental areas for quality. - Richard Yelland, OCDE.

Education system has focused in developing the cognitive aspect of the students, nevertheless, the moral aspect, artistic, civic, and physical aspects, have been set aside, and abandoned by teachers, thus the provisions of article 3 of the Constitution are not being complied with. - Gilberto Guevara, CIEYAPA, AC.

...3.5% of knowledge at a worldwide level in contributed by countries that conform Latin America, which leaves them at a disadvantage, since as of 2020 knowledge will be renewed every 27 days, as oppose to today, when it is renewed every five years.

The priority of national education has to be educating the poor - Roger Díaz de Cossío, UNAM.

- Felipe Cuamea Velázquez, UABC.

Educate, a verb in al tenses

Free software and your liberty

Roger Díaz de Cossío

Richard Stallman

Systems Engineering Coordinator, Engineering Institute, UNAM

President of the Free Software Foundation

Gilberto Guevara

Specialist in Education

Gastón Melo

President of Espacio de Vinculación A.C.

Dinorah Miller

Academic and Researcher

Manager: Márgara de León.

CINEMATOGRAPHY Mexico is becoming an economy based on efficient production... nevertheless, we register a patent for every five million people, and this depends of the quality of the education. - Alejandro Ramírez, Cinépolis.

Every time the film entrepreneurs have decided to set aside their fear and resistance to innovation, the film industry has grown. - Scott Kirsner, researcher.

...there is a very powerful weapon to further creativity, and it is the Internet...we must search for new things and not cease to learn. - Erika Gomez, Twitter.

There is a very strong interest to make films in Baja California, and that has it all to achieve it. - Maria Estela Fernandez, custom designer.

...I came to Tijuana to write the movie ‘Norteando’...the city hugged me and I was able to show an image of Tijuana to the world...now, the people form Tijuana identify allot with the movie. - Edgar San Juan, moviemaker. Mexico needs personnel crossing the border to generate and train production staff...I am not worried about investing money in someone that is going to remain with us for a very long time. - Kelly Koskella, Hollywood Rentals.

Technology in film, a story of mistrust

Creativity and cinema art of Baja California

Scott Kirsner

René Castillo

Writer, journalist and Movie Critic.

Film and television promoter

María Estela Fernández

Innovation and the future of the experience of the audience in movie theatres Alejandro Ramírez Magaña President of Cinepolis.

Custom Designer

Erika Gómez

Graphic Designer

Marco Niro

Art Director and Production Designer

Josué Palos

Graphic Designer

Edgar San Juan

Producer and Director

We have to watch films that increases human dignity. - Eduardo Verástegui, Metanoia Films.

...the simpler the mechanism for the return of the incentive, the more likely they will return to the country for a new production. - Doug Jones.

...we have to educate professionals for the film industry in Baja California. - Hugo Villa, IMCINE.

This sate awaits important investment projects in cinematography and a television series that will film for one year, 150 million dollars will be invested in these projects and cause a great economical spill. - Kurt Honold, Baja Estudios.

...we must incentivize producers to come to Baja California, not only from the United States, but also from the center of the country. - José Larroque, Baker & McKenzie.

México: competitiveness and foreign productions

“Little Boy” – Made in Baja California Eduardo Verástegui

Kurt Honold

Actor and Producer

Director, Baja Estudios

Doug Jones Film Producer

Kelly Koskella

President Hollywood Rentals

José Larroque

Attorney, Partner at Baker & McKenzie

Hugo Villa Smythe

Mexican Institute of Cinematography

Managers: Carlos Carrillo. René Castillo.

MEDICAL EXCELLENCE At the UABC there are research projects in diabetes and hypertension. Drug and HIV problems are being addressed bi-nationally. Likewise, treatments for ulcers and diabetes with silver nano-particles are being undertaken.

Genomic, through sciences like molecular biology, biochemistry or computer science, among many other fields of investigation, allows us to foresee the conduct and forms of treatment of various illnesses … Baja California is the ideal place for the development of biotechnology.

- Alfredo Renán, UABC.

- Albert Zlotnik, UC Irvine.

...this border is also the home to the courses in ATLS and ACLS for graduates –or about to graduate- and physicians, and it’s practiced in the best local hospitals; this causes Tijuana to have the best hospitals, with physicians licensed and relicensed for up to four times, thus the quality of the service is the most adequate.” - Rigoberto Pallares Aceves, Hospital Ángeles Tijuana.

If we join robotic, the diagnosis capability, bionic, genome medicine, progenitor cells, and we align them effectively, we are talking about reaching the one hundred years of life expectancy within the next ten years. - Salomon Chertorivski, Ministry of Health.

In the city there exist only two duly

Uncontrolled diabetics and people with high

certified hospitals.

blood pressure affect the world’s health.

- Carlos Zavala Ruiz, Ángeles Health International.

- José Antonio Hurtado, Universidad Xochicalco.

65% of infants that receive medical attention at Shriners Hospitals have no type of medical insurance...10% are from Mexico...of the children of Baja California, 50% are from Tijuana... - Kit M. Song, Shriners Hospitals for Children.

Training of education of professionals in the field of health

Certification process in patient health and security services

Values of Tijuana residents

Lourdes Botello

Pablo Barragán

Research and Teaching Director at the National Institute of Geriatrics

Miguel Ángel Cadena

Rigoberto Pallares Aceves

Director of the Training Center of Minimum Invasive Surgery in Tijuana

Alfredo Renán González

Rodrigo Robledo Silva

José Antonio Hurtado

Carlos Zavala Ruiz

Flor Ma. Guadalupe Ávila Fematt General Editor of the magazine Balance Chief of the Health Science Center of the UABC, Valle de la Palmas Campus Director of the School of Medicine and Psychology of the UABC Tijuana Director of the School of Medicine of the Centro de Estudios Universitarios Xochicalco

TV Azteca and Milenio Internal medicine, member of the Investigation Committee of Hospital Ángeles Tijuana Head of the Medical Arbitration Committee of B.C. Business Development Director of Angeles Health International

Juan Antonio López Corvalá Juan José Parcero Valdés

Cardiac Surgeon, Principal Researcher of the Regenerative Medicine Research Institute

Sergio René Salgado Peraza

Chief of President Barack Obama’s Office for the control of Malaria in Africa

When a life is saved, Humanity is saved. - Sergio Rene Salgado Peraza, Office of President Barack Obama.

With the transplant of stem cells, it is possible to regenerate areas in the heart that are damaged and to have it recover 100% of its function. The patient can recuperate his normal life and considerably extend his life expectancy. - Juan Jose Parcero, Institute of Regenerative Medicine.

...we have 500 students distributed in the careers in medicine, odontology, psychology and nursing...Valle de las Palmas is a development area for doctors in Baja California. - Miguel Ángel Cadena, UABC.

We are developing mechanical prosthesis of arms and hands controlled by the brain, this technology is already on the market, there sale and maintenance could be less expensive in Mexico and the United States than their manufacturing in Europe and Asia. - Hernando Ortega, UNAM.

There is progress in genetic reprogramming for therapeutic purposes, the current bet on innovation for the great laboratories of the world that seek to develop medicines that correct deficiencies in the molecular structure of cancer producing cells or illnesses caused by genetic mutations. - Félix Recillas Targa, UNAM.

For 22 years I’ve been teaching surgeons in all the continent the surgical technique known as endoscopy...non aggressive surgery for our body...in the last years I have trained doctors in the United States in the application of the gastric band...a method that fights obesity. - Juan Antonio Lopez Corvalá, Center for the Training of Minimum Invasive Surgery in Tijuana.

There exists in our country 10 million elderly people and the number will double. - Flor Maria Avila Fematt, National Institute of Geriatrics.

Tijuana occupies the forth place nationwide in offering the best medical practice in the country, which has caused the promotion of medical tourism and thus the arrival of patients and users of Southern California. - Rodrigo Robledo, State of Baja California.

Medicine of the future: Towards a greater life expectancy

Genomic influence Albert Zlotnik

Salomón Chertorivski

Mexican politician and economist

Gibrán Horemheb Rubio GBV-C/HIV Researcher

Professor of physiology and biophysics at UC Irvine

Shriners Hospital for Children: the largest philanthropy of the world

Hernando Ortega

Research Institute in Applied Mathematics and Systems (IIMAS) of the UNAM

Félix Recillas Targa

Genetic Molecular Researcher

Kit M. Song

Medical Director, Shriners Hospitals for Children

Manager: Javier López.

CITIZEN PARTICIPATION ...we want to be with those that do not have a voice, and I dedicate myself to voice or represent those who feel are not being represented, shake some consciences and plant a seed of permanent indignation, because I believe the good citizens are those that live in permanent indignation... - Denise Dresser, ITAM.

...the perspective started changing when three elements occurred: political will in the three levels of government; braking institutional paradigms when the army is involved in the oversight; and, over all, the citizens’ participation… - Carolina Aubanel, Síntesis TV.

Citizen participation in México

Democracy and media

Carolina Aubanel

Adrián Michel

Orlando Camacho

Alberto Nuñez Esteva

Rafael Liceága Campos

Gabriela Posada

Director of Síntesis TV

Director of Fundación México SOS Founder of Tijuana Opina

Congressman for the Distrito Federal

Denise Dresser

Political Science expert, writer y professor

President of Sociedad en Movimiento Reacciona Tijuana and Director of FGK Publicidad

Managers: Rafael Liceaga. Patricia San Román.

In 2009 phrases like “After all, Tijuana moves” were born, social activism that involves artists, publicists, environmentalists, have been replicated in cities like Medellin. - Gabriela Posada, Reacciona Tijuana.

Citizens’ committees, where neighbors take part and decide on the application of the budgets in their delegations. - Adrian Michel, Congressman.

...from Tijuana, I have two great examples: The Penal Reform that believe me, there is no better place where this law is being applied, and the coordination demonstrated by the citizens of Tijuana to face problems... - Orlando Camacho, S.O.S. México.

…what is needed to encourage education and citizen participation, because above government and its politicians, there’s the citizens first. - Alberto Núñez Esteva, Sociedad en Movimiento.

Tijuana Innovadora, the celebration of dignity. - Orlando Camacho, S.O.S. México.

MEDIA …The sources used by foreign media, are from police officer’s reports, press bulletins and the coverage of Mexican media. An exit could be that local media engross their information more with other realities of life in Tijuana. - Jeff Light, San Diego Union Tribune.

In Mexico, media has two challenges: its form and its basis. We must learn from research journalism and rescue journalism genres. We must push ourselves away from the government and get closer to society: return to the beginning of information. - Adela Navarro, ZETA.

To undertake an altruistic act, first we must shake off vanity, jealousy and start doing something seriously, I do it on television, because there is where I began working on journalism, and that is my tool. - Jorge Garralda, TV Azteca.

...what and how should not be confused...we can all bear witness to a story...that doesn’t make them all journalists, reporters or informants.... - Salvador Camarena, journalist.

The vision of Mexico abroad, as viewed through the media Martín Borchardt Host and Producer

Pedro Calderón

Social responsibility in the media

Interview “Pablo Vs Pablo”

Jorge Garralda

Pablo Barragán

Television journalist

How social nets interact

Host in Univisión San Diego

Jeff Light

Editor for the San Diego Union-Tribune

Jorge Camarillo Govea Business Thinking

TV Azteca and Milenio

Pablo Latapi

Journalist TV Azteca

New challenges in managing information

Laura Gómez Twitter

Manuel Taméz

Chief of Government Affairs and Public Policy for Mexico and Central America, Google Inc.

Adela Navarro

Co-director of Zeta newspaper

Society has been using another way to access information, the media has suffered a transformation since we have access to social nets, it has learned to transform and we are consuming information like never before, all though I don’t know how willing we are to pay for it. - Gabriela Warketing, communications expert.

...now we will get to see a real competition, as oppose to what we were use to seeing in the past, the media that lacks content will end, and only those that do have content will service. - Carlos Puig, Milenio.

Tijuana is no longer the most dangerous

...unfortunately all these [perspectives]

border city of the country. It has managed

are not new, they are ideas that have been

to turn around, become an investment

dragged from decades ago.

city, infrastructure: a city that calls upon.

- Pedro Calderón, Univisión.

- Yuriria Sierra, Imagen.

Tijuana is like a woman that doesn’t know she’s beautiful, but she’s also not ugly; nevertheless she knows she has many qualities that enchant, she is very flirty and she’s hot. - Pablo Latapí. TV Azteca.

REDES SOCIALES Google+ is not called a

Facebook is a platform

58% of Facebook users

social net; it’s a tool to

that lets you know about

access it through a mobile

socialize and share ones

the activities of the people

device, in our country 38%

work, with all the services

we know, while Twitter is

of the population uses the

this engine has to offer.

an open platform.

social net.

- Manuel Taméz, Google Inc.

- Laura Gómez, Twitter.

- Jorge Camarillo Govea.

Innovation in social and community media Salvador Camarena Journalist

Carlos Puig Journalist

Yuriria Sierra

Journalist for Grupo Imagen

Gabriela Warketin

Communications expert

Managers: Pablo Barragán. Alejandra Santos.

STRATEGIC DESIGN to create is not actually a matter of sensibility, but of understanding what moves us to do what we are doing ‘that’ which motivates us... the result must also create an air of respect towards what exists... - Michel Rojkind, Rojkind Arquitectos.

to design a car not only do you have to have the ability to draw, but you have to be knowledgeable in aerodynamics, ergometry, mechanics, assembly, disassembly...an automobile, may take up to 6 years in development from when its first drawn and until it’s released to the market... - Carlos Sánchez, Italdesign-Giugiaro.

...scarcity was what lead me to design ‘transformable fashion’. - Ximena Valero, designer.

There is allot of environmental contamination...and we blame plastic residues; one of the solutions might be the recycling of polymers to create furniture as well as agro-industrial residues, like the residue of cane, that can be reused for this type of manufacturing, because it contains cellulose, an ideal material for it. - Arturo Zizumbo López, Instituto Tecnológico de Tijuana (ITT).

Urban Design Tendencies of the XXI Century

Successful designers from Tijuana

The importance of design in economic development

Mary Carmen Flores Alejandro Hernández

Journalist

Michel Rojkind

Automobile designer

Architecture critic and curator CEO of Rojkind Arquitectos

Carlos Sánchez Ximena Valero Fashion designer

Gianfranco Zaccai Industrial designer

The selection of furniture requires practical and esthetic factors, where it is necessary to consider its functionality, based on their size, form, dimension of spaces, distribution conditions. - Yolanda Loria, Muebles Dico.

...the furniture tradition of Baja California starts during the sixties and reaches it’s high point during the nineties, when this type of craftsmanship was in high demand. - Armando Pedrero.

Passion gave me the strength to do what ever it was necessary.

- Rivelino.

my work stands out due to the mathematical rigor in the designs, it goes beyond geometry...I have used this style in all I do: fashion design, industrial design, miniature transforming figures, architecture and, off course, in my sculptures... - Sebastián.

Art is the soul of Mexico. - Héctor Tajonar.

All persons want to be part of a community, they want to preserve traditions and that their local culture be respected, it is advisable to combine the global with the local. - Gianfranco Zaccai, Design Continuum.

Conferences by Sculptors

Furniture and home equipment design

Rivelino

Alma Bejarano

María Elena Miranda Pascual

Sebastián

Matt Hebert

Armando Pedrero

Héctor Tajonar

Yolanda Loria

Arturo Zizumbo López

Sculptor Sculptor

Journalist

Manager

Designer

Regional director of Muebles DICO

Researcher and Professor

Owner of Authentic Furniture de México Specialist in Polymers

Manager: Alma Bejarano.

CULINARY ART As restaurant owners in Baja California we are making history.” - Javier Plascencia.

Traditional Mexican cuisine: Cultural Patrimony of Humanity. - Gloria Lopez, Mexican Gastronomic Culture Conservatory.

We have one of the best cocoa in the world, what’s wrong is we have very little of it. - José Ramón Castillo, ¡Qué Bo!.

I like to promote cooking as a cultural legacy for our children... - Ofelia Toledo, restaurant Yu Ne Nisa.

The quality of the food is simply an interaction between individuals and food. - Pascual Ibáñez, Escuela de los Sentidos.

In Mexico, gastronomic journalism has existed for a long time, nevertheless, it was limited to the review of a restaurant, now there are more gastronomic publications...the Association of Gastronomic Journalists has been founded to review and highlight national culinary art. - Rodolfo Gerschman.

Rescuing our gastronomy and history

Tijuana for the world

Grilled microphone: The kitchen can also make you famous

Luis Ricardo Bonilla Cazarín Ofelia Toledo Bacha Oaxaca Chef

José Ramón Castillo Chocolate Master

Rodolfo Gerschman

Javier González

Director of Culinary Art School

Miguel Ángel Guerrero Chef

Culinary editor and critic, wine columnist

Javier Plascencia

Ana Laura Martínez

Martín San Román

Gloria López Morales

Jair Téllez

Director of The Culinary Art School President of the Mexican Gastronomy Culture Conservatory

Specialist in Culinary Arts

Marcela Valladolid

Chef, Winner of Iron Chef

Sam Zien

“Sam, The Cooking Guy”

Chef Chef Chef

Manager: Maribel Moreno.

Cuisine in Baja California...does not dominate... it accompanies. - Javier González Vizcaíno, Culinary Art School.

The Baja Med concept developed because there did not exist a cuisine from Baja California, I defend it and live it, I believe it goes beyond than just contributing a cuisine to the region. - Miguel Angel Guerrero, Chef.

We are focused on rescuing local cuisine, the one preserved by the kiliwas, cucapah and kumiai, we have allot to learn from them, work to...make them visible, to have fishing be returned to them, to remove fences so they can gather, put them back on the map. - Ana Laura Martinez, The Culinary Art School.

...this place grew because of the demand that existed of the products from Baja California in the United States, and it was because of the demand, that producers started to plant what local gastronomy required, and the great chefs started using these products. - Martin San Roman, Chef.

To be universal you have to be local. - Jair Tellez, Chef.

The pride people from Tijuana feel for their city has not come free. - Sam Zien, The Cooking Guy.

I find an ‘Innovative Tijuana’ that has known how to bet on its roots...it has started and adventure, it has taken that path to its land. - Andrés Madrigal.

Waking up the senses, multisensory gastronomy Pascual Ibáñez

Director of Escuela de los Sentidos

A kitchen with senses, wittiness to the XXI century Andrés Madrigal Chef

Electronics Automotive Energy Organizational Excellence Medical Industry Aerospace Science and Technology

INDUSTRIAL 49

ELECTRONICS What we do, we do it openly so that anybody uses it in their products, whether for commercial purposes or not, we don’t care. - David Cuartielles, Arduino.

Our remote control drones from a Google map return to the field to obtain data about matters such as reforestation, fauna and climate conditions. - Jason Short, Smart Design.

The bi-national map system is a useful tool for companies, it is easier to locate potential clients or necessary data to develop their infrastructure and location. - David Hesterm Kyocera International.

Tijuana has the potential to create its own identity with the exploitation of the animated film industry, further to its privileged geographical condition near Los Angeles and Hollywood, where they are made. - Raúl García, animadtor.

Global competitiveness

Open hardware madness

Bi-National Map

Mark Baydarian

David Cuartielles

Eric Frost

Adriana Eguía

Mark Hatch

Dave Hester

Juan Manuel Hernández

Jason Short

Christina Luhn

President of Leviton Manufacturing Co. Representative of Endeavor Businessman, Ex-President of Coparmex

Luis Aguirre Lang

President of CNIMME-INDEX

Eric Pilaud

President of Custom Sensors and Technologies (CST)

Co-Founder of Arduino President of TechShop Director of Design and Image at Smart Design

Director of Viz Center, SDSU Kyocera International Director of Mega-Region Initiative

David Mayagoitia

Co-founder of in3 and DEITAC

One of Tijuana Innovadora’s matters of interest, is bi-national collaboration,...not only what this region possesses to offer the world, but the benefit that can result from this effort for the megaregion, how San Diego, Imperial Valley, Tijuana, Ensenada, Tecate and Mexicali can work together. - Christina Luhn, Mega-Region Initiative.

It is a plant open to all the world, there are engineers, artists, fathers, mothers, working in the same space. - Mark Hatch, TechShop.

The city is being forged by various creative projects...the animated film industry and the content industry, that will be in a position to compete with foreign projects. - Andrés Reyes Botello, Boxel Interactive.

We are strategically positioned in the Pacific, we have complementary capabilities and we are not competitors. - David Mayagoitia, Deitac.

The ascent of manufacturers: Rethinking innovation and education

The future of Baja California in the production of CGI content

Silicon Valley: innovation culture and risks

Dale Dougherty

Raúl García

Rocío Galván

Andrés Reyes Botello

Laura Gómez

Founder of “Make” magazine

Boxel Interactive Founder and General Director of Boxel Interactive

Journalist Twitter

Manager: Guillermo Romero.

AUTOMOTIVE ...we must think not only of the United States as our main buyer... Mexico is the fourth largest exporter of light automobiles in the world – even more than the United States – this gives us a great responsibility...as leaders. - Luis Olive Hawley, PROMEXICO.

...the ‘thinking’ work, the design work, was done in the United States, now it has to be done here, develop talent. This is the tendency. - Steven Willing, Delphi.

My industry has gotten close with universities when everyone else is thinking of materials...the people that graduate from universities have to have abilities required to develop local suppliers. - Jorge Loyo, Autoliv.

Tijuana has the possibility of becoming a logistic enclave...in a fundamental point of influence with the United States – to the east and to the west -; with the Asia - Pacific traffics, and it’s closeness to Europe – through the Panama Canal-... - Eduardo Aspero, Pacer México.

Requirements and benefits of a supply chain in the region Alfonso Carrillo

Sub Secretary of SEDECO

Jorge Carrillo

Researcher at COLEF

Luis Olive Hawley

Chief of the International Businesses Promotion Unit of PROMEXICO

Jorge Loyo

General Director of Autoliv

Steven Wiling

General Manager of Delphi

There is great richness in the human capital that Baja California has, formed in a bi-national culture … Mexican engineers are training their colleagues abroad. - Alfonso Carrillo, Sedeco.

The migration of the old school to the contemporary one has been a gradual process, where I have given space for learning and understanding new tendencies and thus be able to apply a artistic world expression in my work. - Maurizio Corbi, Pininfarina.

80% of our exportations consist in manufacturing, more than half of this is high technology. - Carlos Guzmán Bofill, Proméxico.

That our state becomes the best option in the country in design and automobile manufacturing, this is my dream... - Joe Da Rosa, Toyota.

Technology and Tendencies in Automobile Design

Regional Challenges in Infrastructure and Logistics

Maurizio Corbi

Eduardo Aspero

Pininfarina, Senior Designer

General Director at Pacer México

Carlos Guzmán Bofill

General Director at PROMEXICO

Joe Da Rosa

President of Toyota, B.C.

Manager: Emmanuel Campillo.

ENERGY

PEMEX Exploracion has 31,256 wells that have been perforated in the country, 6,000 of them in production; 65 kilometers of ducts that run throughout the country; and 15 maritime terminals. - Francisco Fernández Lagos, PEMEX.

Logistic and distribution of PEMEX and refining

Energy panorama: challenges and opportunities

Francisco Fernández Lagos

Miguel Ángel Alonso Rubio

Sub Director of Distribution, Pemex Refinación

General Director of Acciona México

Eduardo Andrade

Corporate Director of Iberdrola México

Claudio Bartolini

Geophysics, Repsol USA Holdings Corporation

Felipe Bayón

Head of special projects, BP

...the main challenge that we face will be to supply secure, trustworthy and sufficient energy to a growing population. - Eduardo Andrade, Iberdrota Mexico; Claudio Bartolini, Repsol USA Holdings Corporation; Felipe Bayon, from BP; and Miguel Angel Alonso Rubio, Acciona Mexico.

This invention has the capacity to provide food and water to the population, create an oasis in the middle of the dessert, fight and revert solar warming and provide dignified and well paid jobs to the residents of this region, and it’s about innovation made in Tijuana. - Eduardo Oviedo González, INOV Energía LEDSS.

Energy Sustainability Eduardo Oviedo González

Founder of INOV Energía and Co-founder of LEDSS La Era del Sexto Sol

Manager: Jaye Galicot.

ORGANIZATIONAL EXCELLENCE ...we have been here during the good times and the bad times. - Ignacio Fimbres, Calimax.

...to achieve success we must be clear on the goal we want to reach, have a strong foundation to be able to grow, consolidate a great creative team, and learn, learn and learn... - María Eugenia Acevedo Márquez, Certus Laboratorio Clínico.

The key to success is based on the philosophy of a single mind, focus on one single objective... - Jae Cul Nam, Skyworks Solution de México.

Something very good about the city is that talent is overflowing, and we’re exporting it. - Aarón H. Vázquez, Turbotec.

Companies in B.C. that standout

The future of pensions in México

María Eugenia Acevedo Márquez

Dario Luna

Jae Chul Nam

Pedro Vázquez Colmenares

General Director of Certus Laboratorio Clínico General Manager of Skyworks Solution de México

Economist

Director of Economic, Social and Cultural benefits of the ISSSTE

Ignacio Fimbres Sánchez President of Grupo Calimax

Juan Manuel Hernández

Tijuana: Perception kills reality

Businessman, Ex-President of Coparmex

Aaron H. Vázquez

Specialist in the Industrial Sector

Carlos Alazraki Publicist

It’s a very delicate matter that we cannot let it pass us by, we have to have a new national comprehensive pension system, financed and that covers the majority of Mexicans. - Pedro Vázquez Colmenares, ISSSTE.

Tijuana Innovadora is an effort, a fantastic event that I’ve not seen any where else in Mexico, not even in Mexico City. - Carlos Alazraki, Publicist.

It’s not a contest, but a process where the companies are invited to form part of a model of efficiency that allows them to become a better organization, and for that they require ‘quality companies’. - Jonathan Diaz Castro, Baja California Institute for Quality and Competitiveness.

In Baja California there exists around 85 thousand companies, of which 99% are micro, small and medium that generate 68% of the employments and distribute 45% of the wealth. - Alejandro Mungaray Lagarda, Ministry of Economic Development of Baja California.

The secrets that have allowed us to grow: simple organization structures, austerity measures, to keep in mind the times of ‘fat cows and skinny cows’, productive assets, open mentality, and reinvestment of profits. - Arturo Elías Ayub, TELMEX.

XXII B.C. Award to quality and competitiveness

Winners Category

Large Scale Industry

Jonathan Díaz Castro

President Institute of Baja California for Quality and Competitiveness

SPONSORS

SOCIALLY RESPONSIBLE INVESTMENT 1

19 2

12 5

This event is not to earn money, it is to earn respect. - Alejandro Bustamante.

s we have shared in all forums, Tijuana

and Tijuana Innovadora 2012, Bound for Great-

Innovadora started in a conversation be-

ness, were achieved thanks to the contribution

tween friends that gave form to an idea: an

of resources, time, talent and collaboration of

event that would inform our own people and

companies, the government, educational in-

the foreign ones, in contrast to the image

stitutions, non profit organizations, the media,

broadcasted and published by the media, of

students and citizens.

the innovative facet of our city. With the discipline and leadership of Jose Tijuana Innovadora 2010, the Intelligent Border,

Galicot, we have worked so that the Movement

52 41

26 35

49 33

28 30

creates human and economical resources

efited from the investment that represent an

pavilions, channeling of resources, purchase

that allows it to grow in a self sustainable way.

event that promotes and markets the cityâ&#x20AC;&#x2122;s

of tickets for gala dinners, conferences and

Currently Tijuana Innovadora is registered as a

goodness and potential.

panels; as well as their contribution to the

non profit organization in Mexico.

managerâ&#x20AC;&#x2122;s initiatives. Tijuana Innovadora 2012, Bound for Great-

Likewise, weâ&#x20AC;&#x2122;ve worked so all organizations,

ness, profoundly thanks the collaboration and

Together we were able, once again, to re-

factories, companies, institutions, organiza-

commitment of the companies, the govern-

gionally and nationally show that Tijuana

tions, collective projects and artists, among

ment, non profit organizations and individu-

continues to be original and innovative. A

many others, are directly and indirectly ben-

als through their: investment and exchange in

national example.

58 64

PAVILIONS AND SPONSORS (PICTURES)

1. ABC Aluminum

11. Capta

23. D’Volada

35. HARMAN

47. Kyomex

2. Aeroméxico

12. Carl Zeiss Vision

24. DJ Orthopedics

36. Heineken

48. L.A. Cetto

3. Agencia Aduanal Jorge Díaz

13. Cecyte

25. El Informador

37. Hermosillo y Asoc.

49. La Estrella de Michoacán

4. AIMO/CST

14. Cervecería Tijuana

26. El Mexicano

38. Ibero

50. Loginam

5. Arte Público.

15. CESPT

27. Endeavor: Indegsa / BTB /

39. IMERK

51. Logística BLS

40. Innovatec Baja CDITBC

52. Macroplaza

Cardinal 5. Ciudad Habla.

16. CETYS

Motiva / PowerPet

6. Axis

17. Clínica de Ojos de Tijuana

28. Focus

41. Inpade

53. MAR Intl.

7. Baker & McKenzie

18. Coca Cola

29. Foxconn

42. Instituto de Ciencias

54. Mental Tech

Abogados, S.C. FIC

19. Conacyt

30. G Tel

8. Calimax

20. CDT / FIDEM

31. Gasmart

43. Interpoint Security Systems 56. Mind Hub

9. Canacintra - Clúster

21. Corrugados de Baja

32. Gobierno del Estado

44. IOS Office

57. Morzan

33. Grupo ATISA

45. IPN / CITEDI

58. Morzan

34. Grupo Tress Internacional

46. Kyocera

59. MVS

mueblero 10. CANACO Tijuana

(COLOR)

California 22. Cotuco

Cardiovasculares

55. Milenio Radio

100

101

103

102 86

104 81

105

60. Nihon Robotics Institute 61. Nissan 62. Panasonic

72. Secretaría de Educación Pública

84. Televisa

97. Unifront

85. Televisa

98. Uniradio

73. Secretaría de Gobernación 86. Telnor

99. Uniradio

63. Parque Industrial El Florido 74. Sedesol

87. Telvista

100. UNIVER

64. Periódico Frontera

75. SEICA

88. Teska

101. Univision

65. Periódico Frontera

76. Sempra

89. The Union Tribune

102. Univision

66. Medios PPI

77. Síntesis

90. Tijuana Duty Free

103. Xochicalco

67. Procopio

78. Síntesis

91. Total Logistics

104. Xolos de Tijuana

68. Publimedios

79. Sol de Tijuana

92. Toyota

105. XX Ayuntamiento de Tijuana

69. Radio Latina

80. St Petersburg Vodka

93. Turbotec

70. Santander

81. Tacna

94. Tv Azteca

71. Secretaría de Economía /

82. Techmaster

95. Tv Azteca

83. Telcel

96. UABC

ProMéxico / Pymes

Managers: Liliana Castellanos. Javier Espinoza. Patricia Hernández. Tomás Perrín. Jack Winer.

GALA DINNERS

FELIPE CALDERÓN PRESIDENT OF MEXICO

The commitment of the people furthering, demanding, giving their opinion, building, proposing, complying with their duties as citizens, is necessary. - Felipe Calderón.

Music by the project Red Do Re Mi Comunidad, conducted by Eduardo Barrios, Director of the Baja California Orchestra. Opera de Tijuana: Norma Navarrete, María Vargas, Andrés Olivares, Oscar Angulo, Charlie Chávez, accompanied by Aiko Yamada on the piano.

GALA DINNERS

ÁNGELES MASTRETTA MEXICAN WRITER AND JOURNALIST

This, our country, breaks every day and per almost all information it seems as there is no way to repair it, but philanthropists, believe they can. That is why they are so valuable. - Ángeles Mastretta.

Music by the Duo “Arcano” comprised by the brothers Erika and Vick del Real Alvarado.

GALA DINNERS

ALFONSO ROMO GARZA MEXICAN BUSINESSMAN

Iâ&#x20AC;&#x2122;m embarrassed, I come here to speak about a change of attitude, here, where you have attained a Ph.D. in change of attitude. - Alfonso Romo.

Music by DJ Chris Ruelas

GALA DINNERS ANAND MAHINDRA

BUSINESSMAN AND PHILANTHROPIST (INDIA)

It is a spectacular night I will not forget. Tijuana Innovadora is a project I would like to replicate in my country, so that the world also knows what we have in India. - Anand Mahindra.

CARLOS FALCÓ MARQUEE OF GRIÑON (SPAIN)

I hope to come back many times, because everything I have seen, I have enjoyed. - Carlos Falcó, Marquee of Griñon.

Music by the Tenor Marco Antonio Labastida

FORMATION, EDUCATION AND LEADERSHIP F

rom the start of Tijuana Innovadora we

cation, that we described before, through the

have sought out to be â&#x20AC;&#x153;educatorsâ&#x20AC;? un-

innovative transversality of leadership, solidar-

derstanding education as a process that

ity and thought.

includes: reflection on ideas and prejudices; the possibility of the individual to transform

The Volunteer and Leadership Program, the

society to improve the quality of life from the

Education Committee with the Innovation

interaction between corporations, citizens and

Awards, the Guided Tours and the Workshops;

education institutions; empowering them as

as well as Casa de las Ideas and the pro-

individuals and as a society.

gram Arte en la Industria, have a determinant educating task, with which Tijuana Innovadora

The channeling of resources and activities of

seeks to enrich formal and non formal educa-

the Tijuana Innovadora Movement have been

tion, and work in the comprehensive develop-

designed to comply with our concept of edu-

ment of our region.

Upon assigning resources to different initiatives and non profit organizations,

the

Volunteer

and Leadership Program, the Education Committee with the Innovation Awards, the Guided Tours and the Workshops; as well as Casa de las Ideas and the program Arte en la Industria, have a determinant educating task, with which we seek to enrich formal and non formal education,

and work in the

comprehensive development of our region. 92

INNOVATIVE CAREERS

SUBJECTS

WORKSHOPS

Green Tijuana

Education

Cinematography

Media

Strategic Design

Culinary Art

Electronics

Automotive

Organizational Excellence

Aerospace

Science and Technology

Leadership and Entrepreneurs

Humanism

Digital City

Philanthropy

169

TOTAL DE TEMAS

TOTAL DE TALLERES

WORKSHOPS

Life Project

Celeste Castillo and Rocío Ibarra

Sun Oven

Carlos David Castro López

Compost

Omar Pérez, Montserrat Alarcón and Enrique Soto

GREEN TIJUANA Organic Agriculture

Green School

Ecological Garden

Conservation and Reuse of Water in Tijuana Infiltration in the Tijuana River Basin

Hydroponic Cultures

Use of Wikipedia in the Classroom Memory of the World A Heroic Imagination as an Antidote to Bullying in Schools Educamp Tic for Teachers

Brenda Gonzalez Vazquez and Marlene Serrano Rojas

Aseret Brito, Danna Priscila García Chavez, Elizabeth Torres and Anahí Sánchez Rosa Angélica Hernández Galán, Alma Leola Guerra Canizalez and Delia Judith Gonzalez Zuñiga Adrian Posadas

Ing. Alejandro Caloca Galindo

Dialogues about Free Licenses

National Sound Library of Mexico, We Preserve the Sound Memory for the Future

Collaboration Platform in the Cloud: Office 365 for Education

Fundamental Abilities for the Manufacturing of Vehicles

Iván Martínez Rosa Ma. Fernández De Zamora Darío Sánchez

Access to Resources with a Sensible Cost, as a Platform to Further Entrepreneurs

Guadalupe Curiel Defossé and Ricardo J. Jiménez Rivera

Richard Stallman, Yuridia Itzel Sierra and Ivan Martinez Tito Ávila Moran

Unit of Nanocharacterization and Research

Nanotechnology of the XXI Century

Learn to Develop Technological Ideas and Projects with Club Digital

Workshop on Lighting Contamination

MATH2ME: Mathematics for All (Class)

José Alejandro Andalón Estrada

MATH2ME: Mathematics for All (Mini Conference)

José Alejandro Andalón Estrada

Gerardo Brizuela Altamirano Israel Mendoza García

Carlos Cesar Apodaca and Sharon Jacqueline Villeda

Oscar Edel Contreras López

SCIENCE AND TECHNOLOGY Synthesis Methods of Nanomaterials and Biomaterials

Astronomy for Children

Diana Caballero

Gabriela Anaya, Juan Guzman

AEROSPACE The Key to the Universe

Blanca Margarita Parra Mosqueda, Deyanira Castilleja De León and Ana Cristina Bórquez Garcés

Raúl Montoya, Jesús Caín, Oscar Nuñez and Guillermo Romero

ORGANIZATIONAL EXCELLENCE How to Win the Noble Prize for Quality: Design of a Innovative Business Model

Terpsicore Tabares Torres

EDUCATION

The National Digital Newspaper Library in Mexico

ELECTRONIC AUTOMOTIVE Innovation with Drones

Solar Energy

Revlux, How to Identify a Quality LED Product

Gustavo Alonso Hirata Flores Leonel Susano Cota Araiza Eduardo A. Durazo Carlos Roman

Fernando Ávila

Uri López, Cecilia Aguillon and Hector Uraga Alexei Miridonov and Kuotaro Sanay Robles

Introduction to Biotechnology

Basic Workshop on Sound Effects

Saulo Cisneros

Workshop on Visual Effects

Rodrigo Álvarez

CINEMA TOGRAPHY Aerial Cinematography Exhibit

Massive Acting Workshop “Silence, Camera, Action”

IMCINE, Support of Film Production

Demonstration of Cinematographic Lighting Aerial Cinematography Exhibit

Cinematography Lighting Exhibit

Cinematography Lighting Workshop

Ivor Shier

Eduardo Cisneros

Hugo Villa Smythe Victor Duran Ivor Shier

Victor Duran Victor Duran

LEADERS AND ENTRE PRENEURS HUMANISM DIGITAL CITY Constructive Creativity

How to do Business in Mexico

Women as Key Factors in Business

Conscious Leadership

Startup Weekend

Do you Save or do you Invest?

Andrés Araujo Sanz Simon Somohano Rocío Álvarez

Miguel Ángel Isla Zavala / Axialent Omar Jacobo Monroy Soltero Wendy Montaño Gómez

Corporate Geometry

Marco Alfonso Lepe Cisneros

Corporate Culture for an Innovative Tijuana

Marco Alfonso Lepe Cisneros

Looking for Mobile Applications: The Mouth-Ear and Acquisition of Users

Claudio Armando Cossio Saucedo

MEANS OF COMU NICATION STRATEGIC PHILANTHROPY DESIGN CULINARY ART

Marketing Strategies in Social Nets

Cross Border Journalism

Use of Social Nets Applied to Citizen Participation

How to get to the truth? Journalism in the Digital Age Workshop on Television

Presentation of the book: “Choir of Monologues” Behind the Cameras with Televisa Tijuana

Armando León Valladolid and Jorge Camarillo Govea Laura Castañeda, Carmen Escobosa and José Luis Jiménez Enrique Davis Mazlum Dean Miller

Yoga and Emotions

Protolab Movil “Interactive Electronics for Children”

Guillermo Wilkins

Music and its Industry Today and Tomorrow/ Presentation by Reactable

Raul Rodriguez

Mari Pili Becerra, Patricia Álvarez, Rigoberto García, Félix Guarello, Pablo Martínez e Iván Quezada and Maricarmen Flores

Philanthropic Contributions by Foundations for Hispanics-Latinos in the United States and Latin America Citizens, Government and County Democracy

Creativity in Fashion Design

The creative Process to Design a Collection

New Tendencies for Experimental Design

Daniela Villa and Emedel García Hector Alejandro Hinojosa

Government Transparency, What’s next? “In coordination with the Institute of Transparency and Access to Public Information of Baja California (ITAIPBC)” Today Its Your Turn to Play

Roberto Lara Valenzuela

Strategies and Tools of Citizen Intelligence Are you and Activist and Live Day-to-Day?

The Monologues of the Barrel

Preparation of Craft Beer

Pepe Mogt and Ramón Amezcua (Bostich + Fussible)

Gracia Goya, Michael Layton, Andy Carey

Marcos Reyes

Andrés Hofmann

Roxana Salcedo and Homero Fuentes Alejandro Maza Ayala

Gabriela Enrigue González, Macarena Hernández De Obeso and Sandra Fernández Rodríguez

Roberto Riatiga López and Omar Lopez Toscano Alberto Song Trujillo

Week of Coffee Tasting of Coffees from Across the World at Sospeso

Alberto Song Trujillo

Culinary League for Special Youth

Carmen González

Dionisio Del Valle, Rodolfo Gerschman

Workshop on the Appreciation of Coffee: Extraordinary Coffee, No Sugar, No Milk...Enjoy It!

Innovation in Coffee Creating a New Style and Way to Perceive It

Esteban Camacho

Chef Luis Castro

Alberto Song Trujillo

INAUGURATION CEREMONY

100

…they have demonstrated, again (...) their profound love for Tijuana, that once again places it at the center of the public’s opinion nationwide and of a considerable amount of international opinion, for good reasons, for the reasons Tijuana should always be on everyone’s mind. - Felipe Calderón.

101

PUBLIC ART Cardinal 5

102

ased on the subjects of creativity, in-

Station, the Playas de Tijuana Lighthouse, Toll

partment of Homeland Security, generating

dustry and humanism in Tijuana In-

Booths, we assembled them to form a single

a visual and sounding interpretation of the

novadora 2012, as well as from the concepts

one at the Puente Mexico Bridge, alluding

data, that is transformed into a partiture for

of establishing roots and giving identity, we

the social weave of Tijuana. We also created

24 instruments sequenced by the number

created “Cardinal 5”. The people from Tijuana

“Textil Cardinal” an iron structure that repeats

of individuals and custodians and their agil-

completed the sentence: “I would like Ti-

33 times a pattern that represents in lines,

ity and will to make way through the San

juana to have...”, “What I most like of Tijuana

the connection between the referred access

Ysidro entrance.

is...”, “I am a Tijuanense born in...” and “I work

and departure sites. The piece on the inter-

at...” on canvases located at access and de-

net is an algorithm composition that takes

parture sites across the city: the Airport, Bus

data in real time from the RSS of the US De-

Creators Ivan Abreu, Olga Margarita Davila, Luis Garzon, Illya Haro, Eric Morales “Dr. Morbito”, Angeles Moreno, Gabriela Posada, Jhosell Rosell, Catalina Silva.

Without a doubt, this great coordination between artists, the state and the activism of a non profit organization (Tijuana Innovadora), can be seen as the social application of the Esthetic Relations formulated by Nicolas Bourriaud, but most of all, this is a symptom of multiple relations that conform the social, cultural and political weave of a city like Tijuana.

Ciudad Habla

- Eduardo Egea, Arte al Día.

Tijuana Innovadora in coordination with the collective group Arte Publico Reacciona Tijuana, created the project Ciudad Habla, as part of the renewal and continuity process of the project “Con Amor a Tijuana” created by the Image Committee of Tijuana, founded by Jose Galicot. After including its citizens and with the participation of artists like Once Cero Dos, Mode Orozco, Spell, Pablo Vega, Shente Elizondo, students and graduates of the School of Art of the UABC, images that reflect the feelings of those who pass by the San Ysidro Border were traced. The work has been undertaken in walls located under the bridge located a few meters away from the Puente Mexico bridge, when entering by car, and two more in the area between the pedestrian walkway and the sentry line. 103

CULINARY BATTLE

TijuanaÂ´s food scene has taken a gigantic leap forward... - Sam, the Cooking Guy.

endencies, concepts like trademarks, festivals, wine tasting, and enology travesty.

Like its people, the regionâ&#x20AC;&#x2122;s gastronomy is a mixture of regions, ingredients and kitchens... election, transformation and combination of ingredients that awaken our senses... gastronomy is another seductress that could not be left out of Tijuana Innovadora: Batalla Culinaria (Culinary Battle), Culinary Expo; Gastronomic Pavilion, and classes by renowned chefs. 104

Hosts Marcela Valladolid y Sam Zien, the Cooking Guy. Classes by renowned Chefs Stephanie Armenta, Cocina Macrobiótica Vegana 100% orgánica; Ofelia Toledo, Cocina Prehispánica e Ismeña; José Ramón Castillo, Chocolatería Mexicana Evolutiva. Participating Chefs Roberto Alcocer, Drew Deckman, Martín González, Miguel Ángel Guerrero, Diego Hernández, Paul McCabe, Javier Plascencia, Chad White. Chefs that served as judges Ricardo Bonilla, José Ramón Castillo, Bill Esparza, Javier Gonzáles, Pascual Ibáñez, Ernesto Jiménez McFarland, Andrés Madrigal, Martín San Román.

Manager Maribel Moreno.

105

GUINESS CAESAR

...those from Tijuana are proud, this salad has transcended borders, it is found in many of the menus of the most renowned restaurants of the world.

Cardini, and in honor of having set a new Guinness Record in 2007, hundreds of people tasted the traditional Caesar salad, yet another example of the innovation in Tijuana.

- Chef Andres Madrigal,taken from the Huffington Post.

To break the Guinness Record, 3 tons 287 kilograms of salad was prepared. This time, approximately 110 kilos of lettuce were used.

in collaboration with CANIRAC, the restaurant

creation of the Caesar Salad, on October

Caesar’s, and the students of the Culinary

20th of 1927 by Italian immigrant, Cesar

106

Remembering “Caesar Guinness” was held

o celebrate the anniversary of the

Art School.

FIGHTING BREAST CANCER

Is it difficult to stop being indifferent? - Mily Cohen and Sharon Zaga, Memoria y Tolerancia museum.

undacion Papalotl Mujeres en Movimiento and Tijuana Innovadora joined forces to

sensitize and raise awareness in men and women about breast cancer. We painted the CECUT pink, held the workshop â&#x20AC;&#x153;Hoy te toca tocarâ&#x20AC;? and we dressed in pink to emphasize the importance of detecting it on time.

107

BUSINESS FORUM Everyone is an innovator, none of us know from where the next Steve Jobs is going to come out of. - Dale Dougherty.

he â&#x20AC;&#x153;tractor companiesâ&#x20AC;?, as we refer to them in

SECTOR

NUMBER OF BUYERS

DEMAND (US)

NUMBER OF APPOINTMENTS

HIGH DEMAND GOODS

Mexico, from Baja California held an exhibit of

Aerospace

50 000

310

Machinery, coatings, calibration

Food and Beverage

155

Packaging, bottling, lab supplies

the products that require a production process. We held Business Meetings with regional PYMES

Automotive

468 000

Industrial maintenance, abrasives, industrial security equipment

(small and medium companies) to detect po-

Electric and Electronic

23 M

732

Machining, packaging, coatings and finishing

Medical

18 M

836

Injection molding, packaging, extrusion molding

Furniture

193

Injection molding, residue management

Others

289

Packaging, stationery, printing.

Total

50.5 M

2 591

tential suppliers. The main sectors that were represented: Airspace. Food. Promotional goods. Automobile. Beverage. Electric. Electronic. Printing. Medical. Metal. Mechanic. Metrology. Furniture. Optic. Chemicals. Recycling. Transportation. Main certifications required: AS 9100 and NADCAP; HACCP; ISO 9001 and ISO 14001; JPMA. We have allot to do!

108

Classification of tractor companies by city

Main sectors represented

Packaging Machining

1 5

4 33

Mexicali Tijuana

Plastics 14

Tecate Rosarito

Services

Coating and finishing

Managers

Chemical

Rodrigo Caballero. Jorge Figueroa.

Transportation

SATELLITE LAUNCHING

What we do, we do it openly for anyone to use it in its products; whether for profit or not, this is not important to us. - David Cuartielles.

he collective project Jovenes de Baja California Unidos en el Espacio 71,

formed by students from the Universidad Iberoamericada, the Universidad Autonoma de Baja California, the Centro de Capacitación #6 and the Politecnico de Baja California, launched into space two nano satellites: “Cimarrón Sat 1” and “Lobo Sat 1”, under the coordination of Eduardo Guizar, NASA. Manager Eduardo Guízar, NASA.

109

INNOVAMODA

Managers Esperanza Collin. Ana Gurría. Claudia Muñoz. Jefte Padilla.

110

DiseĂąadores Ximena Valero, Louis Verdad, Emedel GarcĂa, Daniela Villa y LLenuel.

111

NATIONAL LOTTERY

...Tijuana is considered one of the most important cities in the world; it is a city that has witnessed a positive and transcendental change, to become a place filled with life and progress; this is reflected on projects such as Tijuana Innovadora, in which we are proud to participate. - G贸mez Moreno.

Manager Jaye Galicot.

112

MEDITATION FOR PEACE

There is something so necessary like our daily bread, and it is peace for every day; without peace even bread tastes bitter. - Amado Nervo.

Honorable Guru Javier Ferrara.

Manager Esteban Camacho.

113

MOSAICO TIJUANA

Security Ecology Public Spaces Employment Development Mobility Education Citizen Participation Culture No statement Like it as is Economy

A research project and contribution by Tijuana

Reputation

Innovadora with the support of Maria Luz

Didn’t make any proposals Technology

Bravo. Yo Propongo.

Migration Health

1. Citizen participation process. Tijuana In-

Sports

novadora sought out to learn what worries the people from Tijuana about their city and how they can solve it: How do you envision the Tijuana of your dreams and what do you propose, or what would you do to attain it? 2. Video. 31 individuals from Tijuana born in other states share why the stayed in Tijuana. 3. Photograph. Esthetic approximation by photographers to document these immigrants. Fotografía Carmela Castrejón. Roberto Córdoba-Leyva. Angélica Escoto. Luis García. Jofras. Itzel Martínez. David Maung. Julio Orozco.

114

PAâ&#x20AC;&#x2122; BAILAR TIJUANA

I am Netzahualcoyotl, I am the singer, I am the parrot with a great head. Take your flowers and your hand-held fan. Dance with them! - NezahualcĂłyotl.

The City Awakens! The musical group La Ballena de Jonas and the dance company Lux Boreal, authors and choreographers of the song and dance, respectively.

Managers Eunice Sandoval. Henry Torres.

115

STRATEGIC DESIGN PAVILION

About 10 or 12 years ago we had 1500 factories in Tijuana, with 25 thousand employments, now there are only 22 of them and we want them to flourish once again - Ivan Ilko, Furniture Cluster.

Manager Alma Bejarano.

116

BIKING TO GREATNESS

With the necessary discipline, it is very easy to achieve success. - Raúl Alcalá.

Managers Alfredo Pérez. César Pérez.

117

CULTURAL PROGRAM

Exhibits

Latin Jazz Band: Jazz Latino Ray. Hoze Me-

Materia de Deseo by Xawery Wolski. La Linea

lendez. Judy Garland. Lux Boreal. La Balle-

by Francisco Toledo. Trascendencia y Van-

na de Jonas. Colin McAllister. Subterraneo

guardia desde Tijuana by Benjamin Serrano.

Danza Contemporanea. Trio Elixir Solar. Proyecto Lizarraga. Tijuana Camerata. Luna

Film

Azul. SAOKO. Jorge Lopez and Ruben Her-

The movie Metropolis by Fritz Lang. 2001:Spa-

nandez. Pavlova Dance Company. Madame

ce Odyssey by Stanley Kubrick. Modern

Ur y sus Hombres. Luna Clasica. Jorge Vi-

Times by Charlie Chaplin. Las Buenas Hier-

llalobos and Friends. Gabriela Bojorquez

vas. Guest: Maria Navarro. Chalan y la Sirga.

and Roberto Salomon. Luna Clasica. Ticos

Guest: Edgar San Juan.

Big Band. Lorena Villaseñor and Francisco Guerrero. Recital concert with trio of sopra-

Manager Virgilio Muñoz.

118

Cultural Kiosk

nos, Grupo Eclectica, Corazon de Piedra

Guitar and Double Bass Duo. Pendulo Cero.

Verde. Dance Company Ticuan. Opera Am-

Norma Navarrete and Aiko Yamada. Briz’s

bulante with Mariachi Aguila.

POSTAL STAMP

We want people to talk about Tijuana, and to talk good about the city! We thank the Mexican Postal Service for answering to our request and granting us support and solidarity with the emission of this postal stamp!

As an acknowledgement of the cities and architectural icons of Mexico, the Mexican Postal Service issued a special postal stamp, Grandezas de Mexico: Tijuana Manager

- SPM, Correos de MĂŠxico.

Jaye Galicot.

119

BINATIONAL REGION

33.6 million of United States residents are of Mexican origin - 2011 American Community Survey.

120

Tijuana/San Diego is the largest metropolitan area in the world, situated in two countries, with a total population of 4.7 million - San Diego Chamber of Commerce / INEGI 2010 Regional.

We created the Binational committee to enrich and strengthen the binational, cross border and intercultural relations. Did you know that 53 million Hispanics live in the United States? We love you Paisanos! Como join us, we are getting ready for Tijuana Innovadora 2014: We connect ideas, we build realities. The Diaspora!

Manager Tatiana MartĂnez.

121

CLOSING CEREMONY

he 2012 Closing was a demand from TI 2010. After Paâ&#x20AC;&#x2122;Bailar Tijuana, the public

demanded an event that would allow the people from Tijuana and the visitors to continue celebrating. We prepared a program with Hernan del Riego to include the performance of the orchestra DO RE MI Comunidad and the Baja California Orchestra under the direction of Garcia Barrios; plus a summary of our most popular events, the performance of Azul Monraz, Effectronix, a message by our founder Jose Galicot, Paâ&#x20AC;&#x2122;Bailar Tijuana with Lux Boreal and La Ballena de Jonas, and to close it all off a performance by Nortec, Bostitch & Fussible, all of them proud Tijuana artists. 122

Sí se puede... - José Galicot.

Managers Jorge Izquierdo. Hernán del Riego.

123

STAFF 18

Gastronomic pavilions

permanent and temporary

Workshop attendees

14,800

104

School Tours Attendees

198,561

Suppliers

Culinary Battle, and Culinary Expo, Culinary Classes Attendees

2,050

3,000 Participants in the Biking to Greatness

Pa Bailar Tijuana (rehearsal and event)

14,900

Public Art

300,000 18,766 Closing

228 96 70 Committee meetings

Wednesday meetings

Bi-national meetings

More than

275 guest speakers

Connective Canvas/Cardinal Habla/Ciudad Habla

Mosaico Tijuana

7,000 (survey)

Innovamoda Attendees

1,200

National Lottery Presentation Attendees

Visitors to the pavilions

501,477

Cultural Program at the Explanade Attendees

200,000

800 Postal Stamps

Participants in the Meditation for Peace

Dinners

1,400

18,500 Caesar Guiness

2,480

124

346 Bi-national Region (Terrace)

1,386

Launching of Satellite

700

380

Fight against Breast Cancer

700 43

Business Forum

Press Conferences in Tijuana

Press Conferences in San Diego

300

Press Conferences in the Distrito Federal

Press Conferences in different events

873

Banners in

SAN DIEGO

100 Media

250

The Agora Attendees

9,600

2,591

Small and Medium Companies that made offers

506

127 60 3 Participating Models

Model Castings

Notes in the Media

September 2012/November 2012 Notes printed

5,816

985 350 Time Capsule

Enlaces

Innovamoda

Spectators of Xolos Match

84,000

Business Forum

Metropolitan Strategic Plan

Agents of Change Events

5,500 Inauguration

Press Conferences in the Event

National and foreign credited journalists

255

Workshop Instructors

Workshops taught

105 169

Furniture Cluster Fair

11,200 125

A NATIONAL

MODEL Mexicali Rosarito

Sacramento

Ensenada

Comarca Lagunera

n crisis situations, human beings react differently. The richness of

the Tijuana

Innovadora

Culiacรกn

movement

lies in the fact that various sectors with particular interests form a larger group that discovered the power of fraternal ties for a common purpose. In the beginning, the movement had

La Paz

to learn and demonstrate congruence, and like a snowball it started to grow, was

strengthen

the

polemic,

native, migrant, diverse and special community that is Tijuana.

Los Cabos

Mazatlรกn

126

Puerto Vallarta

El Paso

Washington

Oviedo

Cd. Juárez

Chihuahua

Various cities have reached out to us to understand and learn the knowhow of Tijuana Innovadora, and in an Distrito Federal Poza Rica

exercise of humbleness, commitment, congruence, philanthropy and love for our country, we have shared –and continue to do so- with other cities of Mexico what we have learned. Throughout our venture we have shared

Cd. Nezahualcóyotl

the message of our city and have befriended many, which has become our most prized possession. Thank you for your trust. It’s just a little taste… Distrito Federal

Cuernavaca

Morelia

127

I AM FROM

TIJUANA

BORN IN______

Alejandro Ramírez Cinépolis 128

129

SD/TJ

STRONGER TOGETHER 130

PRESS CONFERENCE SAN DIEGO

131

DISTRITO FEDERAL

132

TIJUANA

133

TIJUANA

INNOVADORA

134

135

Gritarán Lotería en Palacio Municipal.

Instalarán pabellón MiPyme en TI2012.

Realizan sorteo de lotería nacional en conmemoración a EnTi.

Fuente: Ciudad Tijuana.

Fecha: 12/03/12.

Autor: Redacción. Género: Comunicado de prensa. Tema: Mipymes. Tendencia: Positiva. Sección: General. Hora: 00:00:00 Duración: 00:00:00

Página: Portal. Comunicado: Sí. Costo: 4400 No. LINK Impactos:

Fuente: Uniradio. Autor: Redacción. Género: Comunicado de prensa. Tema: Sorteo. Sección: Noticias.

Fecha: 09/10/12. Página: Portal. Costo: 4000. Tendencia: Positiva. LINK

Fuente: Ciudad Tijuana. Autor: Redacción. Género: Comunicado de prensa. Tema: Sorteo EnTi Sección: General.

Fecha: 07/10/12. Página: Portal. Costo: 3500. Tendencia: Positiva. LINK

Comentarios: se realizará mañana (martes) a las 18:00 horas, en Palacio Municipal, aunque las puertas abrirán a las 16:30 horas; cabe destacar que los boletos de este magno sorteo llevan impreso el logo de "Tijuana Innovadora"

MEDIA

Comentarios: La SE instalará un pabellón Mipymes en Tijuana Innovadora 2012.

Comentarios: Debido a la trascendencia de este evento, la LN llevará a cabo el sorteo como parte de las actividades del EnTI 2012.

Notas por medios San Diego

San Diego Source > News > Tijuana plans conference to boost biz

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NEWS | SAN DIEGO

Tijuana plans conference to boost biz By TIERNEY PLUMB, The Daily Transcript Thursday, August 16, 2012 Article

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San Diegans are invited to Tijuana’s massive-sized housewarming party this fall to potentially open up lines of business, culture and communication. Tijuana Innovadora, which will take place Oct. 11 to 21, aims to educate San Diegans and the world about what Tijuana has to offer. The event showcases innovation occurring in the region in such industries as automotive, aerospace, clean tech, electronics and medical devices, as well as strategic design, mass media and cinematography. Only 9 percent of San Diegans currently think Tijuana is important for them, and conference founder Jose Galicot wants to raise that figure. “This is not a tourist program,” he said. “We want two neighbors to know each other.” Some of the best minds in the world will flock south of the border to shed a light on Tijuana's leading — yet widely unknown — role in manufacturing and exporting. Confirmed speakers include Steve Wozniak, co-founder of Apple Inc. (Nasdaq: AAPL); entrepreneur Blake Mycoskie of Toms Shoes; Nobel laureate Ada Yonath; Richard Florida, bestselling author; and Emilio Azcárraga, who heads the largest media network in Latin America. Galicot gave an overview of the event at a press conference Aug. 14 at the Mingei Museum.

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“The first time we did it we were trying to make a noise so people will look around and see what is happening in Tijuana,” he said, referring to the inaugural Tijuana Innovadora held in 2010. This time, he said, planners are bringing in more educators, engineers, architects and artists from all over the world. Other notable expected attendees include New Delhi powerhouse Anand Mahindra, who heads 100 companies; Philippe Cousteau Jr., grandson of undersea explorer Jacques Cousteau; and Earl Anthony Wayne, the U.S. ambassador to Mexico. A goal is to educate outsiders on what Tijuana is doing and making in its factories every day, ranging from TVs to telecommunications equipment for airports and astronauts to heart pacemakers. “Tijuana is exporting $85 million a day in technology. We have 50 years of quality products that we make for the world,” Galicot said. Tickets cost $35 for a half day, including keynote addresses and panels, or $70 for a full day. The event also includes an expo to showcase small businesses on both sides of the border, as well as dozens of workshops. Planners are expecting about 50,000 Americans to attend, with an additional 5,000 from other countries. When the conference was last held in 2010, there were about 30,000 people north of the border who attended, according to event organizers. Round-trip transit to and from San Diego is being offered for $15. Starting Sept. 1, downtown San Diego will be sprinkled with banners publicizing the event. There will be about 80 banners in the Gaslamp area, including along Market Street. The San Diego region has 3 million people, compared to Tijuana’s 2 million. “We have more engineers in Tijuana than in San Diego. We can make a difference together and create more businesses and more ideas,” Galicot said. He said 2,000 volunteers are on board to help orchestrate the event and drive down costs. The event will also highlight Tijuana’s fashion industry, with an international “InnovaModa” fashion show Oct. 14. Locally-based designers will include Louis Verdad, who has designed for Madonna and other entertainers, and Ximena Valero, who once designed for Victoria’s Secret. Chefs from Tijuana and San Diego, including Food Network star and San Diego resident Marcela Valladolid, will whip up their best dishes during a culinary battle Oct. 13 at the Tijuana Grand Hotel.

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Tijuana plans conference to boost biz By TIERNEY PLUMB, The Daily Transcript Thursday, August 16, 2012 Article

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WEB AND SOCIAL NETS • Acceso de 71,818 usuarios distintos

• 123,524 visitas con duración promedio de 5:15 minutos

• 605,454 impresiones de pantalla

PAÍSES

138

Currently has 47,004 Likes

CIUDADES

Insta

139

COLECTIVO

TIJUANA INNOVADORA

140

ARTE EN LA INDUSTRIA

(ART IN INDUSTRIAL FACILITIES)

I am immensely pleased and honored that this is happening in my factory, it brings us closer to art, to culture, even if its just a little...thank you...and more so due to the magnitude of the artist, it reflects feelings of love and glory for Mexico - Adriana Lujan, worker. Coordinator: Eduardo Gurria 141

TIJUANIZING MEXICO

By starting the use of the word #Tijuanizando we wanted to start an imaginary intervention to neutralize and even oppose the use given in the media, we gave it a connotation that has a relation with culture, space, habits, forms of interacting, create and innovate.

Production: Claudia Basurto.

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CASA DE LAS IDEAS

To act is to add something of our own to the world. - Simone de Beauvoir.

We believe in the power of art and culture as a tool to promote creative and innovative thinking, and as part of the prevention process. We seek to strengthen the relation between citizens through activities, workshops and laboratories with innovative vocations, all for children, youth and adults of Camino Verde, and surrounding neighborhoods that allow us to do so.

Architects: Adriana Cuellar and Marcel Sanchez. Director: Francisco Orozco 143

DONATED PUBLIC ART

El Histri贸n, CECUT. Artist: Jack Winer

Por amor a Tijuana - Jos茅 Galicot.

Sitio de Seguridad 2. El Trompo. Artist: Daniel Ruanova

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RECYCLING

It is a question of discipline, the little prince told me later. When one finishes getting ready in the morning, we have to carefully clean the planet. - Antoine De Saint Exupery. 145

TIME CAPSULE

We cant change the world as much as we want, but we can give it a few touches. - Emmeline Pankhurst.

Coordinator: Jack Winer 146

MANAGERS

e’ve talked about how the greater

they were entrusted, each made proposals to

part of the effort and pride of Tijuana

the Board, and made suggestions pertaining

Innovadora has been through the volunteer

speakers, workshops and projects to design,

work of different people. They made it their

execute and evaluate the program activities.

own to take the responsibility to plan the

A few are part of the staff but a greater part of

Tijuana Innovadora 2012 program.

them are professionals in other organizations that find the time to support and promote the

The managers are specialists in the areas

Laura Araujo. Pablo Barragán. Claudia Basurto. Antonieta Beguerisse. Alma Bejarano. Rodrigo Caballero. Esteban Camacho. Emmanuel Campillo. Raúl Cárdenas. Carlos Carrillo. Liliana Castellanos. René Castillo. Esperanza Collins. Eunice Contreras. Olga Margarita Dávila. Joe daRosa. Carlos de la Parra. Margara de León. Hernán del Riego. Hernando Durán. Adriana Eguia. Javier Espinoza. Jorge Figueroa. Andrea Flores. Jaye Galicot. Luis Garzón. Miguel Gracia. Eduardo Guízar. Ana Gurría. Eduardo Gurría. Illya Haro. Patricia Hernández.

city. Thanks to all of them!

Jorge Izquierdo. Enrique Jiménez “Ejival”. Rafael Liceaga. Javier López. Gastón Luken. Gilberto Macías. Miguel Marshall. Tatiana Martínez. Ana Martínez. Maribel Moreno. Claudia Muñoz. Virgilio Muñoz. Rodrigo Pacheco. Jefte Padilla. Alfredo Pérez. César Pérez. Magnolia Pineda. Gaby Posada. Cynthya Rodriguez. Antonio Rodríguez. Gabriela Roldán. Guillermo Romero. Patricia Saharagui Ruiz. Eduardo Salcedo. Paty San Román. Alejandra Santos. Kathy Silva. Henry Torres. Hector Uraga. Jack Winer.

147

148

STAFF AND VOLUNTEERS

149

AGRADECIMIENTOS / THANKS TO Asesores / Advisers: Jacobo Ackerman. / Volunteer Organizer. Laura Araujo Patro- Axis. Cuatro Comunicación. Morzan. Red Corp

Dulce Cuevas. Eckaterine Hernández. Ed-

Antonieta Beguerisse. Jeffrey Davidow. Her- cinios / Sponsorships: Liliana Castellanos. Alliances. TDM. Tips Marketing. Producciones gar Gómez. Edgar Rentería. Edlin Zaragoza. nando Durán. Mario García. Eduardo Gurría.

Talleres / Workshops: Patricia Hernández. Vanguardia. Zimat Consultores.

José Ángel Gurría. Kurt Honold. Humberto Casa de las Ideas: Francisco Orozco.

Eduardo Reyes. Eduardo Cecilio. Elba Hernández. Elba Rivera. Elizabeth García. Elsa

Jaramillo. Jorge Kuri. José M. Larroque. Luis

Jóvenes Voluntarios / Youth Volun- Ayala. Emmy Marrón. Erandi García. Erica

López Moctezuma. Gastón Luken. Gastón Staff y Voluntarios staff / Staff and

teers: Aarón DelaCruz. Abigail Meza. Ada Ávila. Erick Aguayo. Erick Fraile. Erik Zepeda.

Luken Garza. Adrián Michel. Virgilio Muñoz. staff volunteers: Alma Ruiz. Beatriz Váz- Melina. Adán Negrete. Adrián Estrada. Adrián Erik Cuevas. Erika Oliva. Ernesto Preciado. Liébano Sáenz. Manuel Sandoval.

quez. Carlos Martínez. Carlos Mercado. Clau- Murray. Adrián Vázquez. Adriana García. Ernesto Zepeda. Ernesto Gus. Esmeralda dia Morales. Debbie Vieyra. Dennise Apodaca. Adriana Rivera. Agustín Guerra. Alan del Ahumada. Eva Saavedra. Evelyn Sánchez.

Organismos / Advisory Organizations

Elda Rodríguez. Frank Sauz. Gabriela Flores. Callejo. Alejandra Jocelyn Rodríguez. Ale- Evelyn Jazmín. Uscanga Hernández. Evy-

and Cabinet: AIM. AIMO. ARHITAC. CANACIN- Ismael Benítez. Juan Zamudio. Laurence jandra Valeria Pulido. Alejandro Figueroa. mareth Gutiérrez. Ezequiel Medina. Felipe TRA. CANACO. CANIRAC. CANIETI. CCE. CDT. CE- García. Luisa Alvarez. Lyzeth Jiménez. Ma- Alejandro Carvajal. Alejandro Figueroa. Borbón. Fernanda Ayala. Fernando SantiaCUT. CIRT. CMIC. COLEF. COTUCO. COPARMEX. riana Bernal. Marla Guzmán. Marlon Vázquez Alejandro Martínez. Alejandro Montenegro. go. Francisco Malagón. Francisco AltamiraDEITAC. OCDE. SCT. SECTURE. SEGOB. SRE. Nayeli Castañeda. Osvaldo Guzmán. Paola

Alexandra Moreno. Alexandra Lara. Alexia no. Francisco Sandoval. Francisco Casique.

SE. PEMEX. ProMéxico. SEDESOL. SENER. SEP.

Fuentes. Perla Montes. Salvador Valera. Ser- Kerim. Alexis Recoba. Alfonso González . Franzia Armenta. Fredy Medina. Frida Ruiz.

SALUD. SECTUR. /

gio Ramírez. Sofía Márquez. Ulises Sandoval. Alicia Sánchez. Alma Gabriela Aréchiga. Ana Gabriel Decena. Gabriela Mejía. Gabriela Trejo Félix. Ana Jazmín Terán. Ana Karen De Páramo. Gabriela Rodríguez. Gabriela Sal-

Yesica Morfin. Zahira Alcántar. Asesores Binacional / Binational Advi-

la Cruz. Ana Karen Esparza. Ana Karen Palo- cedo. Gabriela Toscano. Galilea Zaillo. Gem-

sors: James Clark. US-México Business Cen- Equipo Binacional / Binational Team:

mino. Ana Karina Sánchez. Ana María Ortiz. ma Guereña. Georgina Castro. Geovanni

ter. Remedios Gómez-Arnau. Consulado de Laura Araujo. Alan Bautista. Mayra Carbajal.

Ana Paulina Díaz. Ana Yessica Pérez. Analí Silva. Gerardo Guajardo. Gerardo Gutiérrez.

México en San Diego. Pely Guevara. Red Corp

Aída García. Pely Guevara. Viviana Ibáñez. Yuriria Garibaldi. Anallily Arce Galván. An- Gerardo Jaramillo. Gerardo Simental. Ge-

Alliances. Viviana Ibánez. Otay Mesa Chamber Mario López. Tatiana Martínez. Flavio Olivieri. drea Rosas. Andrea Guadalupe Farías. An- rardo Hurtado. Giovanni Marin. Gladis López. of Commerce. Yolanda Ingle. USD. Mary Lydon. Genaro Valladolid.

drés Padilla. Anette Ornelas. Ángel Velasco. Gladys Martínez. Grecia Ruiz. Greta Paz.

Urban Land Institute. Nancy Nicholson. WTC.

Ángel J. Acereto. Ángela M. Cortés. Annel L. Guendolín Gamino. Guillermo Díaz. Guiller-

Johanna Saretzki. Mingei Museum. Charles

Conductores / Presenters: Alejandra

González. Ansony J. Vázquez. Antonio Martí- mo Zulbarán. Guillermo Ledesma. Gustavo

Shapiro. Instituto de las Américas. David Shrik. Gaxiola. Ana Velia Guzmán. Christian Oroz- nez. Antonio Tapia. Antonio Rodríguez. Areli Aguayo. Héctor Gallegos. Héctor Lizárraga. ICF. Rob Sidner. Mingei Museum. Héctor Vane- co. Claudia Chavero. Fernanda López Trevi- N. Fuentes. Ariel Acosta. Arturo Mijangos. Héctor Yánez. Héctor López. Héctor Rafael. gas. SANDAG. Roxana Velázquez. San Diego ño. Gerardo Marín “Jerryboy”. Javier Rentería. Museum of Art. Mary Walshok. UCSD

Ashelin Estrada. Aszhamel Chávez. Aurelia Hikosuke León. Hilda Martínez. Iliana Cara-

José Ibarra Amador. Karina Muñoz. Manuel Ruiz. Ayrebi Cuanalo. Azucena Flores. Bea- pia. Iram Vargas. Irene Jiménez. Irlanda Gil. Chavarín. Martha Antillón. Nelly Sanoja. Pablo triz Torres. Beatriz López. Beatriz Urquidez. Isabel Frausto. Isabel López. Isael Machado.

Consejo Directivo / Board of Direc- Barragán. Patricia Valay. Tatiana Martínez.

Bernardo Ramírez. Bibiana Barrutia. Blanca

tors: Presidente / President: José Galicot.

Suárez. Brenda Hernández. Brenda Valdés. llo. Israel García. Israel López. Israel López.

Isai Castillo. Isaura Lara. Isis Jazmín Casti-

Coordinador Ejecutivo / Executive Coordi- Photographs: Claudia Basurto. Claudian Brenda Rodríguez. Brenda Coral Vargas. Itzel Zamudio. Ivonne Apolo. Jacqueline Ronator: Jaime González Luna. Miembros del Contreras.

Raymundo

Jaime.

Eduardo Brenda González. Brenda García. Bren- cha. Jared Pardo. Javier Prado. Javier Soto.

Consejo / Board Members: Claudia Basurto. Jaramillo. Antonio Leyva. Omar Martínez. da Zavala. Brian Alatriste. Brianda Herrera. Javier Pérez. Jenifer Ramírez. Jessica MarJaye Galicot. Alejandra Santos. Jack Winer. Gabriela Valay. Reporters: Juan Carlos Bryan Castillo. Carla Peña. Carlos Argue- tínez. Jessica Ramírez. Jessica Villanueva. Programación / Programming: Claudia Ba- Domínguez. Manuel Rosales.

llo. Carlos Cabada. Carlos Guevara. Carlos Jessica Sandoval. Jessica Iribe. Jesús Ló-

surto. Jaye Galicot. Managers. Ejecutivo de

Gómez. Carlos Jiménez. Carlos Martínez. pez. Jesús Escobar. Jesús Alba. Jonathan

Programa / Programme Manager: Antonio Comunicación / Communication: Ro- Carlos Espinoza. Carlos Madrigal. Carlos

Gutiérrez. Joaquín Sapiens. Joaquín Cor-

Rodríguez. Director de Proyecto / Project Di- drigo Bustamante. Roberto Clemente. Oscar Acosta. Carmen Quiroz. Carolina Bojór- dero. Jocelyn Sepin. Jocelyne Avilés. Joel rector: Jorge Izquierdo. Tesorería / Treasurer: Ciares. Oscar Hernández. René Sánchez quez. Carolina Carvajal. Carolina Padilla. Valenzuela. Joel Ramos. Joel Velázquez. FIC: Antonieta Beguerisse. Ana Reyes. Jurí- Hernández. Jennifer Rocha Galván. Aída Gar- Carolina Díaz. Celeste Díaz. César García. Joel Sicairos. Jordy Lugo. Jorge Espejel. dico / Legal Affairs: Mariona López. Karina

cía. Alejandra Santos. Edwin Sosa. Roberto Christian Ramírez. Christian Avila. Christofer Jorge Flores. Jorge Mendoza. Jorge Flores.

Morales. Directora de Proyectos Especiales Salazar. Publicidad e Imagen / Advertising Regalado. Christopher Vara. Cindy Palma. Jorge Luis Arámburo. Jorge Sandoval. José / Special Projects Director: Claudia Basurto.

and Image: Tomás Perrín (Director). Verónica Claudia Pierce. Claudia Velázquez. Claudia Alejandro Martínez. José Andrés Gutiérrez.

Prensa / Press: Alejandra Santos (México)

Cabrera. Alma González. Michel A. Mendo- Soto. Clementina Flores. Cotty. Fernández. José Antonio Albino. José Antonio Cristina.

Aída García (EU). Enlace y Relaciones Pú- za. Mariel Mora. Rogelio Treviño. Iván Vega. Cristian Pérez. Cristina Ruiz. Cynthia Balles- José Carlos Valencia. José Carlos Gómez. blicas / Public Relations and Liaison: Su- Redacción y Guiones / Writing and Scripts: teros. Daniel Vieyra. Daniel Soltero. Daniela José Elías Muñoz. José F. Solís. José Iván sana Orozco. Coordinador de Conducción

Guadalupe Rivemar. Diseño / Design: Erwin

Páramo. Daniela Rangel. Daniela Sánchez. Sandoval. José Luis Anaya. José Luis Carre-

/ Presenters Organizer: Pablo Barragán. Carrillo. Ana Muradás. Mario Rubio.

Danilo Fernández. Danna Hernández. Da- to. José Manuel Chavolla. José Manuel Gil.

Operaciones y Logística: Jorge Garza. Je-

rius Torres. David García. David García Pé- José Miguel Martínez. José Raymundo Aya-

sús Dávalos. Binacional / Binational Affairs

Proveedores y Empresas de Apo- rez. David Arredondo. David Amarillas. David la. Jocelyn Medina. Joshua Aranda. Josué

Organizer: Tatiana Martínez. Atención al yo de Tiempo Completo / Full Time

Hernández. Denise Calette. Denisse Cama- Cuevas. Juan Alberto Solís. Juan Antonio

Visitante / Guest Services: Emma Cruz. suppliers and supporting Companies: rena. Diana Avilés. Diana Chaídez. Diana

López. Juan Arturo Fuentes. Juan Carlos

Pabellones / Pavilions: Jack Winer. Javier Álvaro Ávila. José Avelar. Roberto Karlo. Rodri- A. Briseño. Diana Vásquez. Diana Vázquez. Pino. Juan Luis Mora. Juan M. Benítez. Juan Espinoza. Patricia Hernández. Voluntariado go Caballero. Román Sosa. Rubén González. Diego Solorio. Diego Mercado. Dora Iduarte. Miguel Hernández. Juan P. Matías. Juan

150

Ramón Guzmán. Judith Duarte. Julio Cesar sario Vea. Rubén Palacios. Sajid Ochoa. Patrocinios Innovamoda / Innova- MTB. Lobos Team, Bici Mart. OpBc. Otay en Anguiano. Julie Villalobos. Karen Hermosi- Samantha Rodríguez. Samuel Macedo. moda Sponsors: Antología. Blooming- Bici. Playas NBC. Freitas. Rayos. Biker Soler. llo. Karen Macías. Karen Peña. Karen Torres. Sandra Vargas. Sandra Cerón. Sara Rubio.

dales. Cervecería Cuauhtemoc. Chef Diego

Ladies Ride. Bici Boys. Baja Lobos Team.

Karina Basto. Karla Corzo. Karla Dávila. Karla Sara Ortega. Sara Infante. Sarah Aguilar. González. Co Columbia. Eccole Accesorios. DJO Global Team. TKT MTB López. Karla García. Karla Carranza. Kasan- Saraí Solís. Saraí Zavala. Saudy Alcántar.

Elle Magazine. Gama Photography. Hotel

dra Calderón. Katherine Ibarra. Katia Patiño. Saúl Green. Selene A. Manilla. Sergio Es- Palacio Azteca. L.A. Cetto. Miluke Colección. Cápsula del Tiempo / Time Capsule: Kenia Caracoza. Kenny Gómez. Kevin Lugo.

pinoza. Sergio Erick. Shirley Blanco. Soraya Nordstrom. Obesity Control Center. Oriflame 1. Introducción. Breve Semblanza. 2.Memo-

Laura García. Laura Jiménez. Laura García.

Castrejón. Stephania Rodríguez. Stephanie Cosmetics. Pancake House. Pía Joyería. ria Tijuana Innovadora 2010. 3.Plan Estraté-

Laura Barragán. Laura Virgen. Leira Valen- Estrada. Susana Espinoza. Susana García. Landinis. T.G.I. Fridays. Tarango Boutique. gico Metropolitano. 4.IMPLAN. Centro Históricia. Leslie J. Estrella. Lidia Chacón. Lidia Susana Cosío. Tania Lizárraga. Tania Bra- Tequila Cachanilla. Vitamine Water. Peina- co. 5.CIT. Paseo de la Fama. 6.CIT. Mosaico González. Lidia Martínez. Ligia Luján. Lilia vo. Thania Herrera. Teresa Martínez. Valeria dos / Hairdo: Basilio Muñoz. Luis Almanza. de Tijuana. 7.Colección Tijuana Innovadora Covarrubias. Lilia Montijo. Lizeth González.

Acosta. Valeria Morales. Vianey Bueno. Vi- Richard Cabral. Maquillaje / Make-up: Adria- 2010/2012. 8.CIT. El Alma de Tijuana. 9. El

Lizmaelyn Altuzar. Lourdes Alicia. Luceri- cente Ramírez. Víctor Bernal. Víctor Ame- na Pichardo. Basilio Muñoz. Elvia Félix. GOC Colef. Actualidad-Perspectivas 2042. 10.El to Zagal. Lucero Favela. Lucía Hernández.

ricano. Víctor Castro. Víctor Tolentino. Víctor Make up. Tec Italy. Accesorios / Accesories: Colef en el tiempo. 11.Universidad Xochi-

Lucio Arredondo. Luis Vázquez. Luis Án- Ramírez. Victoria Del Castillo. Viridiana Ló- Clay.Pro. Eccole Accesorios. Ziur Designs.

calco. 12.Instituto Tecnológico de Tijuana.

gel Téllez. Luis A. Gutiérrez. Luis Jiménez.

pez. Wendy Canizález. Wendy Ortega. Yael Agencias de modelos / Modeling agency:

13.CETYS Universidad. 14.Universidad Ibe-

Luis Macías. Luis Fajardo. Luis Rivera. Luis

Beltrán. Yessenia Flores. Yiuliana Martínez. Tony Barragán. Perfect Top Model.

roamericana. 15.Cesun. 16.Diócesis de Ti-

Álvarez. Luis Jesús Vega. Luis Julián Cruz. Zenón Cabrera.

juana. 17.Centro Israelita de Tijuana. 18.CIT.

Luisa Fernanda López. Luisa M. López. Ma.

Patrocinios Satélite / Satellite Spon-

Película Imaginando Tijuana. 19.Cecut.

Fernanda Guyot. Ma. Fernanda Herrera. Voluntarios / Professional volun-

sors: EATON. INFRA.

Nuevo Cecut Remodelado. 20.USAID. Planes

Magda Ruiz. Maira García. Manuel Yuriar. Ma- teers: Alejandra Luna. David Moreno.

Maestros para la Prevención del Delito. 21.

nuel Olivas. Marcela Huerta. Marcella Ruíz.

Gabriel Ortiz Vega. Gerardo Mora. Jennifer Patrocinios Batalla Culinaria / Cu-

Marco A. Martínez. Marco A. Machuca. Marco

Rocha. Leonardo Franco. Luisa Álvarez. Mar- linary Battle Sponsors: Arballo vinos y dana Diseño Urbano. 23.Situación Empre-

Nueva Puerta México. 22.Propuesta Ciuda-

A. Martínez. Marco A. Valderrábano. Marco cela Mendoza. Mark Banks. Rosario Vázquez.

licores, Asombro Marketing, Cerveza fronte- sarial. 24.Tijuana Digital. 25.Tijuana Verde.

A. Valencia. María Alejandra Gómez. María

ra, Club Gourmet, Cooking Choice, Culinary 26.Sedesol. Camino Verde y Mi Comunidad.

Betsabé Márquez. María Concepción Rojas.

Apoyo en talleres / Workshops: Alber- Art School, El Sargazo, Grand Hotel Tijuana, 27.XX Ayuntamiento. 28.Periódicos del 10 de

María Félix Pérez. María Fernanda Nieves. to Song Trujillo. Alma Bejarano. Ana Cecilia

I Print - Chef Work, La canasta, Mision19, diciembre del 2012.

María Guadalupe Vega. María Isabel Moli- de Anda. Azteca B.C. Bibiana Maciel. Carlos Mundo BRG, Secretaria de Turismo B C, na. María José Raygoza. Mariana Granados. Carrillo. Carlos C. Apodaca. CESPT. Conalep

Smart & Final, Studio Arsa, Telnor, ZECA

Mariana Navarro. Mariana Sánchez. Maricela

B.C. Emmanuel Campillo. Ejival. FIC. Flavio

Parga. Marina Aguayo. Mario Delabra. Mario

Olivieri. Gerardo Brizuela. Guillermo Rome- Mosaico Tijuana: María Luz Bravo. Yo pro-

Rodríguez. Mario Alberto Agüero. Mario Saúl ro. Héctor Uraga. Luis Castro. Marco A. Lepe.

DIFERENCIAS

pongo. Con el apoyo de Reacciona Tijuana.

Vargas. Marisol Romero. Marlene Rojo. Mar- Márgara de León. Tony Robles. María Gonzá- Conapo. Sedesol. IMPLAN. Ayuntamiento de tha Valdez. Martín Hernández. Martín Fer- lez. Maribel Moreno. Nina Pizá. Patricia Sa- Tijuana. Testimonios / Testimonies: Blanca nández. Martina Zamoran. Martina Isabel

haragui. Ruiz René Castillo. Roxana Salcedo. Dávalos. Ramón Aguirre. Roberto Blanco.

Zamoran. Max Izquierdo. Mayra Ortiz. Mayra

Televisa TJ. UCD. Wendy Montaño.

Mario Pavón. Nina Moreno. Paola Valencia. Juanita Ortiz. Max Mejía. Anita Hernández.

Luna. Mayra Sánchez. Melina Gaxiola. Meli-

na Leyva. Melissa Mora. Melissa Moreno. Me- Agencias de modelos / Modeling Rosa María Martínez. Rocío Gallardo. Berlissa Flores. Melissa Carolina Sariñana. Me- agencies: Class. Contempo Models. G.H.

ta Vivar. Alberto Licona. Teresa Riqué. Olga Memoria / Memoir: Idea Original y textos

lissa Esmeralda Sariñana. Melissa García. Management. Higher Model Management. Micaela de Sampedro. José Luis Ortiz. Jor-

/ Original Idea and writing: Claudia Basurto.

Merari Soto. Miguel Ángel Ríos. Miguel Ángel Queta Rojas. Wanted Models. Modelos / Mo- ge Bautista. Kevin y Ana Rosa Maldonado Diseño / Design: Sergio Picos. Medicis Tolentino. Mildred Cruz. Miriam Sánchez.

dels: Aileen García. Aliki Cosmidis. Andrea Daniel Salinas. Nahum Hernández. Elías y Comunicación.

Montserrat Pérez. Nadia Ramírez. Nallely Hurtado. Blanca Iñiguez. Brisell Sánchez. Benjamín Sánchez. Said Rodríguez. Carmen Mares. Nancy Grimaldi. Nancy N. Moreno. Candy Arballo. Dafne Anda. Dafne Fuerte.

Mayra

Alejandra

Luna.

Voluntaria. Traducción / Translation: Mariona

Padilla. Wendy Melisa Lugo. Raúl Cárdenas. López. Gracias al apoyo de Susana Orozco

Nancy Pérez. Natacha Yuriria. Natalia Inda. Daniela Dominique. Daniela Gómez. Denis- Gabriela Posada. Roberto Rosique. Mely Gon- y Alejandro González. Nayeli Zepeda. Nayeli Torres. Nidia Arzola. se Aldor. Elizabeth Alcántara. Ellen Drane.

zález. Rómulo Sosa. Carlos Adolfo Rosario.

Octavio Salcido. Omar Luna. Omar Velasco.

Eva Hernández. Fernanda Encinas. Grissel María Teresa Quijano. Adelaida del Real.

Omar González. Oscar Ceja. Osvaldo Loera.

Osuna. Jimena de la Torre. Laura Cárde-

Pablo Naufal. Paloma Luna. Paola Blanche.

nas. Lili Zamora. Madeline Martínez. Marcela

Fotografía / Photography: Carmela

Jacobo Aviña. Patricia Hernández. Perla Ta- Gudiño. Mariana Castrillón. Mariana Muñoz.

Castrejón. Roberto Córdoba-Leyva. Angélica

boada. Perla Juárez. Priscila Chávez. Prisci- Marlis Grajeda. Myriam Valdez. Nancy Moe- Escoto. Luis García. Jofras. Itzel Martínez. la González. Rafael Fernández. Ramiro Ra- ller. Paulina Aseemat. Paulina Hernández.

David Maung. Julio Orozco.

mos. Ramón S. Borbón. Raúl Chavarría. Raúl Paulina Kim. Rosela Ramírez. Shardell LaSalas. Rebeca León. Ricardo Díaz. Ricardo

mas. Shennel Lamas. Sofía Aguay. Stepha- Pedaleando rumbo a la Grandeza /

González. Ricardo Cuenca. Ricardo Omar. nie Escobar. Stephanie Ramírez. Tania Cantú.

Pedaling toward greatness: Baja Bike

Rigoberto Domínguez. Rocío Sánchez. Ro- Violeta Trujillo. Wendy Ruiz. Yolanda Guzmán.

Team. Enduro. Gct Team. Linces. Afferrados.

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THE EMOTION CONTINUES...!

TIJUANA INNOVADORA

DIASPORA OCTOBER 2014

COME JOIN THE ADVENTURE!