Stylers Jacket YKK project
Functional multi purpose jacket for stylist/photographer on set. Client - someone that would be on the move a lot and have a lot of equipment.
Consumer: Siobhan Cox Freelance film work, mostly camera operating and some camera assisting and a little bit of photography. The main aspects: • Keep warm and dry • Not too bulky • Feminine/Stylish • Pockets that cover equipment from the rain that can be accessed with one hand • Hood Pockets for: • Cleaning cloth - separate to anything else that could make it dirty (“Maybe on right sleeve or left side... Usually for me somewhere I can get to with just my left hand if carrying camera in right hand.”) • Tools – Leatherman/Swiss army Knife • Pens - biro, sharpie/permanent marker, & whiteboard marker for clapperboard (separate and easy to get to and put back) • Small pad of paper/notebook • Memory cards. “2 pockets one for new cards & one for used so can't get the two mixed up” • Batteries • Torch • Tape Measure • Keys, Phone, Purse
BRUNEL UNIVERSITY LECTURE CENTRE ROUGHLY- FINISHED CONCRETE GEOMETRIC SHAPES AND FORMS
URBAN CITIES/URBAN STREET STYLE
GEOMETRIC SHAPES AND STRUCTURE
BUILDERS BAGS AND FISHING VESTS
Lining ideas - Fleece for warmth and pockets for valuables
\ A
tlll
ffiH
rlrll
ffi
F-r-Ff-
ffi ffi ffi EIil
ttH
I
t-
I
E
Ht
t--l-f
H+
I
uf
i
i
lF-
Cuff ideas - storm cuff
Initial Designs
Storm Cuff
Storm cuff with lycra cuff for extra warmth for wind and cold weather
Research project for Puma
Puma Core Collection AW18
Colour trends for AW18
Puma Core Collection AW18
Fabric trends for AW18
Puma Core Collection AW18
Design Inspiration
URBAN CITYS AND GREENARY
Puma Core Collection AW18
Colour Page
Puma Core Collection AW18
Light blues and whites Straight and horizonal lines
88% polyester 12% elastane
72% Cotton 28% Polyester
100% Polyester
76% Cotton 21% Polyester 2% Elastodiene 1% Elastane
68% Cotton 32% Polyester
100% viscose
100% nylon
WOMENS FOOTBALL - PETITE RANGE INSPIRED BY KOREAN STREET STYLE
INITAL CONCEPT IDEAS
PHOTO’S FROM WOMENS CHELSEA’S GAME
TRADITIONAL KOREAN KIMONO’S AND ARCHITECTURE
MIXING TRADITIONAL KOREAN SHAPES WITH MODERN KOREAN STREET STYLE
ZIP DETAILING AND FASTENINGS
OVERSIZED BUT SILHOUETTE FOR PETITE WOMEN
STREET STYLE AND KOREAN STREET SIGNS
INITAL DESIGNS
TEAM,GK AND TRAINING KIT
ru m
POCKET SAMPLEING
3D EFFECT USING MESH FASBRIC
FABRIC CHOICE
TRAINING PUFFER JACKET
TEAM KIT
GK TEAM KIT
TRAING KIT
TRAINING KIT
FINAL OUTCOME
Tech Pack
Final year collection
RETAIL
65
The retail space will be positioned in central London, it will not be a shop as such but more of a show room with an area to meet with friends and socialise. The showroom with stock every item of clothing in every size, but there will be only a few of each garments in the show room. However once the customer has tried on the different sizes and knows what the best fit for her is, she can then purchase the item online and get it delivered to home or to store free of charge. The whole brands focus is on body confidence and empowering women; the store will be a place where people meet and feel good about themselves. There will be wide open space, changing rooms, seating areas and large mirrors for customers to photograph themselves in the clothing, giving the consumer the ability to step into the world of the brand. It will be an enjoyable rather than stressful experience which may change people’s perspective on shopping. The space will also mirror the brands views on sustainability, showing how the clothes are made and providing an area where customers can bring back old garments which will be re-sold: half of the price will go back to the customer, the other half will go towards a charity which promotes fair treatment of women in manufacturing units in lower income countries. In the consumer questionnaire it was suggested that the consumers could pick which charity they would like to support.
To achieve this type of space, Claudia Marie shall chose natural materials and a muted colour palette.
DESIGN PROCESS Design The design process will start by looking at what already exists in the petite industry, what styles are out there and what can be improved. When thinking about the gym/active-wear part of the collection Claudia Marie will need to look at mobility of the body and what petite people want in gym clothes. They will also need to think about the functions and needs for each specific style. The clothing will need to look suitable in the customers every day life and can be matched up with the other garments in the collection.
70
DESIGN PROCESS As Claudia Marie is a brand which takes sustainability very seriously, it would seem fitting to use nature as inspiration when creating this range. As mentioned previous the store will have a minimalistic look using natural materials in the store such as marble. The clothes will stand well next to marble and it gives an upmarket feel to the brand. Marble is a metamorphic rock formed when limestone is exposed to high temperatures and pressures. It also have a very lengthy process when being made. This slow turn over relates to Claudia Marie as the brand puts a lot of thought into the fabrics and the whole concept is about wearing the clothes for a long period of time and not promoting fast fashion.
71
DESIGN INSPIRATION
A Cold War* x Nike
72
MATERIALS
Reflective fabrics are used a lot in sports and active wear clothing. The fluorescent colour fabrics are used to enhance daytime and low light visibility. Having reflective clothing will add another technical aspect to the range as this adds safety to those consumers who may be going to the gym late at night so can be seen by traffic. The fabrics and can be embroidered or screen printed for patches and emblems. Fabrics may be hand-cut, die-cut, slit or guillotined.
“Although maximalist tones remain important in active, we will also see a marked swing towards more muted colours for A/W 20/21, including subdued brights such as Molten Matter.” (WGSN)
COLOUR PALETTE A-COLD-WALL* x Nike Zoom Vomero +5
Trend Concepts A/W 20/21 “Active colours for A/W 20/21 reflect the duality of life at the start of a new decade, with artificial tones that embrace the rise of digital culture, and unrefined tones that tie back to nature.” (WGSN 2018) As a big focus for Claudia Marie is sustainability they plan to explore tones that can be produced with less environmental impact. They could even use colours that can be ‘grown’ organically, as well as hues that can appeal across seasons. WGSN’s trend focus says there is a shift back towards minimalism and the use of single colour statements. Muted palettes and the use of bold colours will be “in” AW 20/21. Claudia Marie will focus on greys as minimalism returns, a use of a single colour adds sophistication and will appeal to my consumer.
DESIGN PROCESS
The design process will start by looking at what already exists in the petite industry, what styles are out there and what can be improved. When thinking about the gym/activewear part of the collection Claudia Marie will need to look at mobility of the body and what petite people want in gym clothes. They will also need to think about the functions and needs for each specific style. The clothing will need to look suitable in the customers every day life and can be matched up with the other garments in the collection.
Design Direction
Environmental Education Centre
Hi vis colour-ways still remain key Mostly used across statement outerwear. The trend also applies to Jersey tops with a sporty feel
Reflective is not only great for safety but also makes a great statement. As designing for active and fashion garments, the hi-vis active attributes of reflective fabrics will be harnessed to ensure products stand out both in a practical and aesthetic way.
Cut and sew detailing works well with this neon colour Fluoro yellow with urban greys to create forward looking styles that move on the established street-wear aesthetic
Designs
SUPPLY CHAIN BUSINESS STRATEGY Creating Claudia Marie’s brand identity and ethos, also the overriding concept.
COLOUR AND FABRIC DIRECTION Investigation into colour trends and the information from consumer research. Research into fabrication possibilities and the needs of the garments in the collection.
MARKET AND SOCIAL OVERVIEW Investigation into the current social market of the sportswear and petite industry.
CONSUMER RESEARCH Compiling a consumer questionnaire to gain a better understanding of the target consumer to create a range which fits in with the consumers needs. Asking in the questionnaire information which can further the designs.
Research into sustainability - fabrics and manufacturing techniques which are kinder to the environment which also fits the functional needs.
INITIAL DESIGNS Looking at design inspiration and start to draw out initial designs.
INITIAL TESTING Trying on garments onto petite women to look at fit and make alterations.
Receive customer feedback which will Research into potential store space once brand is more established. then further inform designs.
CONSUMER PRODUCTION Send finalised patterns to the factory and Receive feedback from consumer - use the feedback from customers to feed into then fit samples on petite models. next seasons designs. Resend samples to factories with fitting comments. Receive final samples.
Toiling process Sampling Patterns
PROMOTION Organise marketing shoot and photos for the website and instagram. Find suitable models to wear the garments.
87
FUTURE EXPANSION Plan for pop up’s
SALES Receive feedback from consumer
Final year collection shoot
Final year collection shoot
Collaboration with Northernlast’s Ice Skating boots
Paintings
Paintings