A brief in men’s fashion and culture in five chapters
FUTURE Spring/Summer 2019
BALENCIAGA PARIS
OFF-WHITE
TM
“FOR LOVERS”
FUCKING YOUNG! How Adriano Batista managed to create a central compass for all emerging fashion designers, just from their small studio in Barcelona. Batista launched Fucking Young! first as an editorial website with his boyfriend in Barcelona eight years ago, with the print publication dropping two years later. Each issue is centered around a theme that's able to encompass the fashion, music, art and cultural elements that comprise the magazine's content, like "1997," "Zodiac," "Outsider," "Future" and "Sex". At the start, Adriano made a conscious decision to pair those emerging designers with more established ones so to put everyone at the same level. Anna Barr, Fucking Young!’s Paris editor, joined Batista last November and credits much of the magazine’s success to those relationships the title has built over the years. Luckly it was all they needed.
The concept caught on, and quickly. Batista explains that it was just after the second year of publishing Fucking Young! in print that it really began to take off. “People started to recognize us, saying, like, ‘Oh, this is so Fucking Young!,’ so it was then when we start to realize that we have something big here,” he says. The team is intentionally kept small; Batista describes himself as a “perfectionist” in that he likes to have a hand in everything going up on the site or in the issue, using Instagram to keep tabs on each other and organizing their respective travel schedules to meet up as much as possible. The fact that the magazine isn’t run out of one room — or even one country — is a key asset to Fucking Young! as it helps to keep the team’s creative juices fresh.
Luke at PRM London shot by Soumya Iye and styled by Kayleigh Swan with pieces from Edith Bolonyi, Hinako Nakazawa, Ben Mac.
Andrew Troy at Heroes Models captured by the lens of Allegra Messina and styled by Charlie Ward with pieces from Arthur Avellano, Gucci, Givenchy, Calvin Klein, Damir Doma.
THIS: Alexandr Alexandrov at Tann Mode Management photographed and styled by Aleksey Zubarev, in exclusive for Fucking Young! Online. THAT: Miles Brown at NEXT photographed by Charles Roussel and styled by Nico Amarca with pieces from Calvin Klein 205W39NYC’s FW18 collection, for Hypebeast.
THE ART OF CREATING LOOK ALIKE CAMPAIGNS FOR THE LABELS OF TOMORROW
Ready-to-Wear Luxoury Brand, Demna Gvasalia
Branding Evaluation
Logotipo
Virgil Abloh
Campaign “Street Wear Appare”
“Accessories Brand”
AT THE POINT
OF MELTING A story by Claudia Negulici Plastic and Electric Muses Starting with the 70’s, plastic became the material of the future. It was seen as a revolutionary fabric for manufacturers which was quickly turned into a game changer for all commercial businesses. Time has passed and pollution broke this mirage so we had to change how products are being manufactured the moment we realized that if we won’t start recycling, the plastic will not go anywhere soon enough. Futuristic Fashion As a way to survive and to conserve nature as a part of our future, designers are focusing now on creating for the future.
My opinion about futuristic fashion is that it looks a bit funny and it is not so well represented, so designers have a lot of work to do in order to design appealing clothing for not such a distant time. It seems a bit difficult to imagine sometimes the future of clothing because the way people choose to dress is strongly influenced by a lot of factors like politics, climate change and resources. Fashion as a form of protest Regarding fashion, designers started to raise awareness regarding women’s rights and started to use slogans on t-shirts that emphasize how “we should all be feminists” or “the future is female”.
Of, course feminism is nothing new but I believe that it would be absolutely wonderful to be able to live in a society that does no harm and it is based on mutual respect, even if we’re talking about mutual respect between man and women or if we are talking about the respect we should all give to mother nature. Brutalism Because it goes hand in hand with the music that I listen and also because brutalism is connected to my roots and a strong part of my culture. The many forms of brutalist architecture can be seen all over the globe and it is very clear that, it can be considered a reminiscence of how architects are imagining the future. Archigram, one of the pioneers of brutalism imagined this future that we live in now, and yet we haven’t lived architecturally speaking, already from the years around 1920.
Modern Armors This project is inspired by an imaginary future that it is very likely to happen anytime soon, where we will have to start wearing all sort of clothing made out of recycled materials. Even if it’s already happening at a smaller scale, fashion production as we know it, will soon enough change into a very different process which is more sustainable and less harmful. The Silver Jacket I reinterpreted the concept of “the silver jacket” as a modern armor that looks and can be considered as a garment that somebody could wear when they go to war. The war can be an imaginary war, like the one that goes inside your mind, or the war can be the things you have to fight every single day like injustice, politics oppression or pollution.
MELTING
POINT The garments I created for this project have been carefully crafted in order to create confort in an unconformtable way. All the plastic that we are wearing looks glamorous on the outside, but has no protective properties regarding our skin. We buy and we wear, fabrics that are never fit for the right atmosphere and season and yet we consume what we think it is proper because some of us never get interested enough to document themselves about what is right or wrong regarding our bodies.
I got carried away and tried to create a contrast between plastic and nature. A contrast pleasing to the eye, like all big brands already do, while also trying to emphesize the contrast between which fabrics are suited to be worn and which are not, in order to raise eyebrows and make people question what they are seeing. Special thanks to Maria Rodriguez and Emanuel Salajan for putting up with the mediterranean heat.
Outer Wear and Accesories: Claudia Negulici, Navy Body: H & M White Pants: Zara, Sunglasses: Stradivarius, Necklace: Model
TEAM Styling and Photography Claudia Negulici Assistant Maria Rodriguez Model 1
Maria Rodriguez Model 2 Emanuel Salajan
OFF-WHITE
TM