TEAM5
LOGO DESIGN PROPOSAL
“ G ot h am i s a fami l y of w id el y u sed geom etr i c s a ns-ser i f di gi tal typefa ce s d e s i gn ed by Amer i can ty pe d e s i gn er Tobi as Frere-Jone s in 2 0 00. G oth am’s l etter forms a re i n spi red by a for m of a rc h i tec tu ral si gn age that a c hi eved popu l ar i ty i n the m id - twenti eth centu r y, a nd a re e s p ec i al l y popu l ar th ro ughout N ew Yor k C i ty.�
TYPEFACE
Gotham Light
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ABCDEFGHIJKLMNOPQRST U VWXYZ abcd efghijklmnopqrstuvwxyz 12 34567890.,: ; ?! Gotham Medium
ABCDEFGHIJ KLMNOPQRST U VWXYZ abcdefghijklmnopqrstuvwxyz 12345 67890.,:;?!
INSPIRATION
CH
CONCRITECH CONCRITECH TURNER
T
TURNERMEINH ARDT
OMPANY
MEINH ARDT PROCESS COMPANY
ANAGER
PROCESS COMPANY PROJECT MANAGER PROJECT MANAGER
PROPOSED LOGO
CONCRITECH TURNER MEINH ARDT
TEAM5 Australia
CONCRITECH TURNER MEINH ARDT
TEAM5 Australia
AM5
stralia
TEAM5 TEAM5 Australia
Australia
TEA
Aust
TEAM5
TEAM5
Australia
Australia
TEAM5 Australia
CONCR
TEAM5
TURNE
AM5
stralia
LOGO OPTIONS
TEAM5 TEAM5 Australia
Australia
TEA
Aust
TEAM5
TEAM5
Australia
Australia
TEAM5 Australia
CONCR
TEAM5
TURNE
TEAM5
LOGO DESIGN PROPOSAL