Outdoor Lions 2012. The Cannes Lions International Festival of Creativity.
Clear Channel International
Cannes Lions 2012
P3
Introduction
For the past three years we have been proud to support the Cannes Lions Outdoor awards as part of our commitment to championing great creativity, and this year’s selection of winning entries certainly demonstrate the vast spectrum of possibilities outdoor advertising offers. As a pure-play advertising medium, the quality of the creative work plays a fundamental role which, when combined with context, timing and audience insight, leads to truly effective out-of-home campaigns. Google’s ‘Voice Search’ which won the Grand Prix prize at the Media Lions awards is a perfect example of exactly that.
William Eccleshare Chief Executive Officer Clear Channel Outdoor
The 2012 Outdoor Lions attracted over 4800 entries from across the globe, making it the most competitive year to date. Indeed, the quality of this year’s entrants led the jury to award two Grand Prix prizes to two very different outdoor campaigns: For the stunningly simple graphic idea for CocaCola’s #cokehands, and for the fantastic use of technology used to create the compelling image used by MercedesBenz’ ‘The Invisible Drive’: both powerful and exceptionally effective campaigns, reminding us once again of our medium’s relevance to today’s biggest brands. At Clear Channel, we are committed to helping transform out-of-home advertising. To help boost brands by making meaningful connections between them and their audiences, with media and innovations that enlighten, entertain, charm, challenge and influence. I think you’ll agree that the next few pages offer 112 world class examples of how advertisers have embraced these opportunities in their own unique, inspiring and award-winning ways.
Clear Channel International
Cannes Lions 2012
P4
President
It was my great honour to work with 18 distinguished jurors from around the world, to look at over 4,800 Outdoor entries and crown the eventual winners. Now, here’s a collection of only the best ideas at 2012 Cannes Outdoor Lions. From the winning work, we realised the magical power of one of the oldest media in the advertising world hasn’t lessened, but actually increased – thanks to the innovative technology and most importantly, the imaginative minds! Of course, a media channel is only a media channel. It’s up to the creative minds to make the most of the medium itself. How to turn a static billboard to catch the fast moving pedestrians’ attention? How to make use of the environment to pull a stunt? How to harness the latest technology and take outdoor communications to the next level? Lo Sheung Yan Executive Creative Director JWT North East Asia China
The two Grand Prix winners demonstrated to us the widest possible spectrum of fabulous work we’ve seen in Cannes Lions history. The technological innovations never stop, and I am even more excited to know, creative minds are progressing even faster. From the winners, we can see a trend of blending social, digital and mobile with outdoor space. We can also see a lot of love put into image crafting and storytelling in each piece of work. Hope you enjoy the book. And congratulations to all the well-deserved winners!
Clear Channel International
Cannes Lions 2012
P5
Jury
Rui Alves Executive Creative Director Y&R South Africa South Africa
Heok Seong Ng Executive Creative Director Euro RSCG Malaysia Malaysia
Pablo Buffagni Chief Creative Officer Grupo Gallegos USA
Elif Onay CEO, President Draftfcb Turkey
Javier Campopiano Regional General Creative Director Draftfcb Argentina
Ricky Pesik Managing Director Satucitra Indonesia
Luke Chess Creative Director Clemenger BBDO Australia
Jan Rexhausen Executive Creative Director Jung von Matt / Fleet Germany
Lucho Correa Creative Director, Owner Lip Colombia
Paul Silburn Creative Partner Saatchi & Saatchi United Kingdom
Merlee Cruz-Jayme Chair, Chief Creative Officer DDB DM9 Jayme Syfu The Philippines
Jose Manuel Techera Creative Vice-President JWT Mexico Mexico
Vikram Gaikwad Partner, Executive Creative Director Creativeland Asia India
Ajay Thrivikraman Executive Creative Director Publicis Singapore Singapore
Kentaro Ichiki Creative Director Hakuhodo Japan
Guille Viglione Executive Creative Director Dimension Spain
Wilson Mateos Creative Director DDB Brazil Brazil
Susan Westre Executive Creative Director Ogilvy & Mather France
Clear Channel International
Cannes Lions 2012
Grand Prix
P6
Clear Channel International
Grand Prix
Cannes Lions 2012
Grand Prix Lions 2012. The Cannes Lions International Festival of Creativity.
P7
Title #cokehands
Advertiser The Coca-Cola Company
Product Coca-Cola Agency Ogilvy Shanghai
Country China
Grand Prix
P8
Title The Invisible Drive
Advertiser Daimler Product Mercedes-Benz B-Class, F-Cell
Agency Jung von Matt, Hamburg
Country Germany
Grand Prix
P9
Clear Channel International
Cannes Lions 2012
Gold Lions
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Clear Channel International
Gold Lions
Cannes Lions 2012
Gold Lions 2012. The Cannes Lions International Festival of Creativity.
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Title Basketball Playground Skate
Advertiser JVC Product JVC Camera GCPX10
Agency Draftfcb Brasil, São Paulo
Country Brazil
Gold Lion Campaign
P12
Title Donald Trump Richard Branson Tiger Woods Mark Zuckerberg
Advertiser Forbes Brasil Product Forbes Magazine
Agency Ogilvy Brasil, São Paulo
Country Brazil
Gold Lion Campaign
P13
Title Civilization-Rome Civilization-Egypt
Advertiser Maxam Product Toiletries
Agency JWT Shanghai
Country China
Gold Lion Campaign
P14
Title Bike Child Deer
Advertiser Mercedes-Benz Ceská Republica Product Night View Assist
Agency BBDO Germany, Düsseldorf
Country Germany
Gold Lion Campaign
P15
Title Franklin Gandhi Lincoln Fahd Queen Mao
Advertiser Western Union Product Money Transfer
Agency McCann Worldgroup India, Mumbai
Country India
Gold Lion Campaign
P16
Title Smartphone Meeting
Advertiser Nestlé Product Kit-Kat
Agency JWT Mexico, Mexico City
Country Mexico
Gold Lion Campaign
P17
Title Kitchen Circle Livingroom Circle Bedroom Circle
Advertiser Save The Children Product Save The Children
Agency Y&R Mexico
Country Mexico
Gold Lion Campaign
P18
Title Cityscape Terrain Road Map
Advertiser Life Cycle Product Bicycle
Agency DDB Group Singapore
Country Singapore
Gold Lion Campaign
P19
Title Chocolate Ice Cream Ketchup Orange Juice
Advertiser Unilever Product Breeze Washing Detergent
Agency Lowe Singapore
Country Singapore
Gold Lion Campaign
P20
Title Rolling Stones Dragons Den Sport
Advertiser News International Product Newspaper
Agency Chi & Partners, London
Country United Kingdom
Gold Lion Campaign
P21
Title Omar Roberto Eduardo Claudio
Advertiser Amnesty International Product Amnesty International
Agency Lowe Ginkgo, Montevideo
Country Uruguay
Gold Lion Campaign
P22
Title Norte Photoblocker
Advertiser Norte Beer Product Beer Cooler
Agency Del Campo Nazca / Saatchi & Saatchi, Buenos Aires
Country Argentina
Gold Lion
P23
Title The Book That Can’t Wait
Advertiser Eterna Cadencia Product Eterna Cadencia
Agency Draftfcb, Buenos Aires
Country Argentina
Gold Lion
P24
Title AUS to USA
Advertiser Virgin Australia Product Flights from Australia to the USA
Title Share A Coke
Advertiser Coca-Cola South Pacific Product Coca-Cola
Agency Clemenger BBDO Sydney
Country Australia
Agency Ogilvy & Mather, Sydney
Country Australia
Gold Lion
P25
Title Bikers
Advertiser Carlsberg Product Carlsberg
Title Push To Add Drama
Advertiser TNT Product TV Channel
Agency Duval Guillaume Modem, Antwerp
Country Belgium
Agency Duval Guillaume Modem, Antwerp
Country Belgium
Gold Lion
P26
Title Real Fruit Boxes
Advertiser Camp Nectar
Agency Age Isobar, São Paulo
Country Brazil
Agency Serviceplan, Munich
Country Germany
Product Juice
Title LEGO Builders Of Sound
Advertiser Lego Product Lego
Gold Lion
P27
Title Twigs
Advertiser DB Breweries Product Monteith’s Crushed Cider
Agency Colenso BBDO, Auckland
Country New Zealand
Gold Lion
P28
Title Royal Family
Advertiser The Sunday Times/ The Times Product Newspaper
Agency Chi & Partners, London
Country United Kingdom
Gold Lion
P29
Clear Channel International
Cannes Lions 2012
Silver Lions
P30
Clear Channel International
Silver Lions
Cannes Lions 2012
Silver Lions 2012. The Cannes Lions International Festival of Creativity.
P31
Title China/Usa India/China Brazil/Uk
Advertiser Editorial Coyuntura Product Revista Mercado
Agency JWT Argentina, Buenos Aires
Country Argentina
Silver Lion Campaign
P32
Title Marriage Office Court
Advertiser Paper Mate Product Liquid Paper
Agency Draftfcb Brasil, São Paulo
Country Brazil
Silver Lion Campaign
P33
Title Egg Toast
Advertiser Grupo Exito - Carulla Product Carulla Cooking School
Agency Ogilvy & Mather Colombia, Bogotá
Country Colombia
Silver Lion Campaign
P34
Title The Flyswatter The Hand The Shoe
Advertiser Spotless Product Vapona
Agency Herezie, Paris
Country France
Silver Lion Campaign
P35
Title 4/3MM 5/4/3MM
Advertiser Sooruz Product Sooruz
Agency Publicis Conseil, Paris
Country France
Silver Lion Campaign
P36
Title Asterix And Obelix Ernie And Bert The Smurfs Lucky And Luke And The Daltons Tick Trick And Track
Advertiser LEGO Product LEGO
Agency Jung von Matt, Hamburg
Country Germany
Silver Lion Campaign
P37
Title Architecture / Fairy Tales / Gardening / Hobbies / Science Fiction / Travel
Advertiser Penguin Books Malaysia Product Penguin Books
Agency Y&R Malaysia, Kuala Lumpur
Country Malaysia
Silver Lion Campaign
P38
Title Lions Buffalo Bushbaby
Advertiser Land Rover Product Defender
Agency Y&R South Africa, Johannesburg
Country South Africa
Silver Lion Campaign
P39
Title Wound Injection
Advertiser Sony Computer Entertainment Product Sony Playstation
Agency TBWA\España, Madrid
Country Spain
Silver Lion Campaign
P40
Title Weight Lifter Birth Parachute
Advertiser Reckitt&Benckiser Product Strepsils - Sore Throat Lozenges
Agency Euro Rscg España, Madrid
Country Spain
Silver Lion Campaign
P41
Title Speed Touch / Pizza Lover / Cupcake / Red House / Andersson Family
Advertiser Tele2 Product Telecommunications
Agency Forsman & Bodenfors, Gothenburg
Country Sweden
Silver Lion Campaign
P42
Title Red Blue Green
Advertiser Henkel Product Pattex
Agency DDB&CO, Istanbul
Country Turkey
Silver Lion Campaign
P43
Title Aftershave Razor Scarf
Advertiser Diageo Product Guinness
Agency Abbott Mead Vickers BBDO, London
Country United Kingdom
Silver Lion Campaign
P44
Title Egg / Pyramid / Gold Coin / Pill / Record / Orange / Pie Chart
Advertiser The Guardian Product The Guardian
Agency BBH London
Country United Kingdom
Silver Lion Campaign
P45
Title Clown Balaclava Stocking
Advertiser Harvey Nichols Product Summer Sale
Agency DDB UK, London
Country United Kingdom
Silver Lion Campaign
P46
Title Robbery
Advertiser Freddo
Agency Y&R Buenos Aires
Country Argentina
Agency Ogilvy & Mather Argentina, Buenos Aires
Country Argentina
Product Icecream
Title Tang Shaker
Advertiser Tang Product Tang Drink
Silver Lion
P47
Title 3D Live Theatre
Advertiser New San
Agency Draftfcb Buenos Aires
Country Argentina
Agency George Patterson Y&R, Melbourne
Country Australia
Product JVC - 3D Camcorder
Title Mobile Medic
Advertiser Australian Defence Force Product Defence Universities Sponsorship
Silver Lion
P48
Title Toyota IQ Streetview
Advertiser Toyota Belgium
Agency Happiness Brussels
Country Belgium
Agency Ogilvy Brasil, São Paulo
Country Brazil
Product Toyota IQ
Title Recipe Receipt
Advertiser Unilever Product Hellmann’s Mayonnaise
Silver Lion
P49
Title Fashion Like
Advertiser C&A
Agency DDB BrasiL, São Paulo
Country Brazil
Agency Ogilvy Brasil, São Paulo
Country Brazil
Product C&A
Title Sprite Shower
Advertiser Coca-Cola Company Product Sprite
Silver Lion
P50
Title Big Bang!
Advertiser Universal Product LEGO
Title The Worst Breath In The World
Advertiser Ferrero Product Tic Tac
Agency Ogilvy Costa Rica, San José
Country Costa Rica
Agency Ogilvy France, Paris
Country France
Silver Lion
P51
Title Trojan Shirt
Advertiser Exit Deutschland Product Exit Germany
Title Key To Viano
Advertiser Mercedes-Benz Vans Product Mercedes-Benz Viano
Agency Grabarz & Partner, Hamburg
Country Germany
Agency Lukas Lindemann Rosinski, Hamburg
Country Germany
Silver Lion
P52
Title Oil On Canvas
Advertiser Greenpeace New Zealand
Agency Publicis Mojo, Auckland
Country New Zealand
Agency Tbwa\Hunt\Lascaris Johannesburg
Country South Africa
Product Greenpeace
Title Mommy’s Boy
Advertiser Tiger Brands Product Enterprise
Silver Lion
P53
Title Sunny Sale
Advertiser Emart
Agency Cheil Worldwide, Seoul
Country South Korea
Agency China, Madrid
Country Spain
Product Emart
Title The Concert Of Toys
Advertiser TOYS’R’US Product TOYS’R’US
Silver Lion
P54
Title Run With Ryan
Advertiser Asics Product Asics
Agency Vitro, San Diego
Country USA
Silver Lion
P55
Clear Channel International
Cannes Lions 2012
Bronze Lions
P56
Clear Channel International
Bronze Lions
Cannes Lions 2012
Bronze Lions 2012. The Cannes Lions International Festival of Creativity.
P57
Title Anniversary Football
Advertiser Abbott Product Ensure Nutritional Complement
Agency Jwt Argentina, Buenos Aires
Country Argentina
Bronze Lion Campaign
P58
Title Marc Scott Jimmy
Advertiser Australian Football League Product 2011 Finals Series
Agency George Patterson Y&R, Melbourne
Country Australia
Bronze Lion Campaign
P59
Title A T I
Advertiser Claro Product Mobile Company
Agency Ogilvy Brasil, São Paulo
Country Brazil
Bronze Lion Campaign
P60
Title Princess Lucha Libre Old Man
Advertiser Cafe Bonograo Product Coffee
Agency Y&R São Paulo
Country Brazil
Bronze Lion Campaign
P61
Title Commander 1 Commander 2 Commander 3
Advertiser Santher Product Nappies Brand
Agency Talent, São Paulo
Country Brazil
Bronze Lion Campaign
P62
Title Clown Butler Nurse
Advertiser Fiat Product Fiat
Agency Leo Burnett Tailor Made, São Paulo
Country Brazil
Bronze Lion Campaign
P63
Title Mouse Smart Phone
Advertiser Go Outside Magazine Product Go Outside Magazine
Agency Talent, São Paulo
Country Brazil
Bronze Lion Campaign
P64
Title Dog Outside Help Job
Advertiser Raising The Roof Product Raising The Roof
Agency Leo Burnett Toronto
Country Canada
Bronze Lion Campaign
P65
Title Funky Duddies – Chairman Funky Duddies – Founder Funky Duddies – Principal
Advertiser Mars Food China Product M&M’s
Agency BBDO, Beijing
Country China
Bronze Lion Campaign
P66
Title Snow White And Sherlock Holmes Harry Potter And Troy Little Red Riding Hood And Moby Dick
Advertiser Colsubsidio Libraries Product Book Exchange
Agency LOWE-SSP3, Bogotá
Country Colombia
Bronze Lion Campaign
P67
Title Look Twice – Green Jacket Man Look Twice – White Shirt Man Look Twice – Blue Shirt Man
Advertiser Daimler Product Mercedes Benz
Agency Jung von Matt, Hamburg
Country Germany
Bronze Lion Campaign
P68
Title Train Tunnel Cafe
Advertiser Westone (Thinking Group) Product Earphones
Agency DDB Group Hong Kong
Country Hong Kong
Bronze Lion Campaign
P69
Title Commitment Fear Responsibility
Advertiser PT Box Inovasi Indonesia Product Seitenbacher Musli Cereal
Agency JWT, Jakarta
Country Indonesia
Bronze Lion Campaign
P70
Title Snatcher Fired Robber Thief
Advertiser IT Comm Persada Product Panasonic CCTV HD Camera
Agency Hakuhodo Indonesia, Jakarta
Country Indonesia
Bronze Lion Campaign
P71
Title Playstation Smart Car Toy Story
Advertiser Mapfre Product Mapfre
Agency Zapping/M&C Saatchi, Madrid
Country Spain
Bronze Lion Campaign
P72
Title Vase Wine Glass Plate
Advertiser Office Depot Product Office Depot Bubble Cushion Wrap
Agency Creative Juice\Bangkok (TBWA)
Country Thailand
Bronze Lion Campaign
P73
Title Coat Animals A Las Where
Advertiser Radikal Product Newspaper
Agency DDB&CO, Istanbul
Country Turkey
Bronze Lion Campaign
P74
Title Mountain Orangutan River
Advertiser Land Rover Product Land Rover
Agency Y&R Dubai
Country United Arab Emirates
Bronze Lion Campaign
P75
Title Fireworks Petrol Station
Advertiser Unilever Product Axe
Agency BBH London
Country United Kingdom
Bronze Lion Campaign
P76
Title Paris Moscow London
Advertiser Expedia Product Expedia City Breaks
Agency Ogilvy & Mather London
Country United Kingdom
Bronze Lion Campaign
P77
Title Rugbeer
Advertiser Cerveza Salta Product Cerveza Salta
Title Lay’s Machine
Advertiser Pepsico Alimentos Product Lay’s
Agency Ogilvy & Mather Argentina, Buenos Aires
Country Argentina
Agency BBDO Argentina, Buenos Aires
Country Argentina
Bronze Lion
P78
Title The Cheering Truck
Advertiser Coca-Cola Product Coca-Cola
Title Literary Pop-Ups
Advertiser Filigranes Product Filigranes Bookstore
Agency Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Country Argentina
Agency Air Brussels
Country Belgium
Bronze Lion
P79
Title Bear
Advertiser Goodyear
Agency Y&R São Paulo
Country Brazil
Agency Lua, São Paulo
Country Brazil
Product Goodyear Tyres
Title Ozzy Osbourne
Advertiser Kiss FM Product Kiss FM
Bronze Lion
P80
Title Ali
Advertiser Getty Images Product Getty Images
Title Rivers Of Light
Advertiser Ministry Of Defense
Agency AlmapBBDO, São Paulo
Country Brazil
Product Humanitarian Demobilization Program
Agency LOWE-SSP3, Bogotá Country Colombia
Bronze Lion
P81
Title ContreXperience
Advertiser Contrex
Agency Marcel, Paris
Country France
Agency Cake Paris, Paris
Country France
Product Mineral Waters
Title Discover What You Should Not Have
Advertiser CANAL+ Product Borgia Series
Bronze Lion
P82
Title Leaflet
Advertiser Henkel Loctite Product Loctite Super Glu
Title Hedgehog And Fish
Advertiser Volkswagen Product Volkswagen Brand
Agency DDB Tribal Group, Berlin
Country Germany
Agency DDB Tribal Group, Berlin
Country Germany
Bronze Lion
P83
Title Smart Eball
Advertiser Daimler Product Smart Fortwo Electric Drive
Title Code: Noah
Advertiser Noah Product Animal Protection
Agency BBDO Germany, Düsseldorf
Country Germany
Agency Jung von Matt, Hamburg
Country Germany
Bronze Lion
P84
Title Skate Pinball
Advertiser Frucor Beverages Product Mountain Dew
Title From Perú For Peru
Advertiser Prom Perú Product Peru Tourism
Agency Colenso BBDO, Auckland
Country New Zealand
Agency Y&R, Lima
Country Peru
Bronze Lion
P85
Title Archaeologist
Advertiser Unilever
Agency Lowe Singapore
Country Singapore
Agency Ogilvy & Mather Singapore
Country Singapore
Product Omo Washing Detergent
Title The Scream
Advertiser Faber-Castell Product Artist Color Pencils
Bronze Lion
P86
Title The Triangle Knows
Advertiser Mercedes-Benz Product Blind Spot Assist
Agency NET#WORK BBDO, Johannesburg
Country South Africa
Bronze Lion
P87
Title Mupi Smart
Advertiser Mercedes-Benz Product Vehicles
Agency Contrapunto BBDO, Madrid
Country Spain
Bronze Lion
P88
Title Smoking Kid
Advertiser Thai Health Promotion Foundation
Agency Ogilvy & Mather, Bangkok
Country Thailand
Agency Leo Burnett Chicago
Country USA
Product Anti-Smoking Awareness
Title Fry Lights
Advertiser McDonald’s Product McDonald’s Fries
Bronze Lion
P89
Title Dice Outdoor Campaign
Advertiser Dice Holding Company
Agency Barkley, Kansas City
Country USA
Agency Pereira & O’Dell, San Francisco
Country USA
Product Dice.com
Title Snoop Dogg’s Smokable Book
Advertiser Snoop Dogg Product King Size Slim Rolling Papers
Bronze Lion
P90
Title Parking Ticket
Advertiser T-Mobile Product T-Mobile
Agency Saatchi & Saatchi, London
Country United Kingdom
Bronze Lion
P91
Clear Channel International
Cannes Lions 2012
Index
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Clear Channel International
Index
Cannes Lions 2012
Index. The Cannes Lions International Festival of Creativity.
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Clear Channel International
Index
Cannes Lions 2012
Contents
Silver Lion Campaign
3
Introduction by William Eccleshare
32
China/USA / India/China / Brazil/UK — Editorial Coyuntura
4
Cannes Lions Outdoor President — Lo Sheung Yan
33
Marriage / Office / Court — Paper Mate
5
Cannes Lions Outdoor Jury
34
Egg / Toast — Grupo Exito - Carulla
35
The Flyswatter / The Hand / The Shoe — Spotless
Grand Prix
36
4/3MM / 5/4/3MM — Sooruz
8
#cokehands — The Coca-Cola Company
9
The Invisible Drive — Daimler
37 Asterix And Obelix / Ernie And Bert / The Smurfs / Lucky And Luke And The Daltons / Tick Trick And Track — LEGO
Gold Lion Campaign 12
Basketball / Playground / Skate — JVC
13
Donald Trump / Richard Branson / Tiger Woods / Mark Zuckerberg — Forbes Brasil
14
Civilization-Rome / Civilization-Egypt — Maxam
15
Bike / Child / Deer — Mercedes-Benz Ceská Republica
16
Franklin Gandhi / Lincoln Fahd / Queen Mao — Western Union
17
Smartphone / Meeting — Nestlé
18
Kitchen Circle / Livingroom Circle / Bedroom Circle — Save The Children
19
Cityscape / Terrain / Road Map — Life Cycle
20
Chocolate / Ice Cream / Ketchup / Orange Juice — Unilever
21
Rolling Stones / Dragons Den / Sport — News International
22
Omar / Roberto / Eduardo / Claudio — Amnesty International
Gold Lion 23
Norte Photoblocker — Abinbev
24
The Book That Can’t Wait — Eterna Cadencia
25
AUS To USA — Virgin Australia Share A Coke — Coca-Cola South Pacific
26
Bikers — Carlsberg Push To Add Drama — TNT
27
Real Fruit Boxes — Camp Nectar LEGO Builders Of Sound — LEGO
28
Twigs — DB Breweries
29
Royal Family — The Sunday Times/The Times
P94
38 Architecture / Fairy Tales / Gardening / Hobbies / Science Fiction / Travel — Penguin Books Malaysia 39
Lions / Buffalo / Bushbaby — Land Rover
40
Wound / Injection — Sony Computer Entertainment
41
Weight Lifter / Birth / Parachute — Reckitt&Benckiser
42 Speed Touch / Pizza Lover / Cupcake / Red House / Andersson Family — TELE2 43
Red / Blue / Green — Henkel
44
Aftershave / Razor / Scarf — Diageo
45
Egg / Pyramid / Gold Coin / Pill / Record / Orange / Pie Chart —The Guardian
46
Clown / Balaclava / Stocking — Harvey Nichols
Silver Lion 47
Robbery — Freddo
48
3D Live Theatre — New San
Tang Shaker — Tang Mobile Medic — Australian Defence Force 49
Toyota IQ Streetview — Toyota Belgium Recipe Receipt — Unilever
50
Fashion Like — C&A Sprite Shower — Coca-Cola Company
51
Big Bang! — Universal The Worst Breath In The World — Ferrero
52
Trojan Shirt — Exit Deutschland Key To Viano — Mercedes-Benz Vans
53
Oil On Canvas — Greenpeace New Zealand Mommy’s Boy — Tiger Brands
54
Sunny Sale — Emart The Concert Of Toys — TOYS’R’US
55
Run With Ryan — Asics
Clear Channel International
Index
Cannes Lions 2012
Bronze Lion Campaign
84
Smart Eball — Daimler
58
Anniversary / Football — Abbott
59
Marc / Scott / Jimmy — Australian Football League
60
A / T / I — Claro
61
Princess / Lucha Libre / Old Man — Cafe Bonograo
62
Commander 1 / Commander 2 / Commander 3 — Santher
63
Clown / Butler / Nurse — Fiat
87
The Triangle Knows — Mercedes-Benz
64
Mouse / Smart Phone — Go Outside Magazine
88
Mupi Smart — Mercedes-Benz
65
Dog / Outside / Help / Job — Raising The Roof
89
Smoking Kid — Thai Health Promotion Foundation
66 Funky Duddies - Chairman / Funky Duddies - Founder / Funky Duddies - Principal — Mars Food China 67 Snow White And Sherlock Holmes / Harry Potter And Troy / Little Red Riding Hood And Moby Dick — Colsubsidio Libraries 68 Look Twice – Green Jacket Man / Look Twice – White Shirt Man / Look Twice – Blue Shirt Man — Daimler 69
Train / Tunnel / Cafe — Westone (Thinking Group)
70
Commitment / Fear / Responsibility — PT Box Inovasi Indonesia
71
Snatcher / Fired / Robber / Thief — IT Comm Persada
72
Playstation / Smart Car / Toy Story — Mapfre
73
Vase / Wine Glass / Plate — Office Depot
74
Coat / Animals / A Las / Where — Radikal
75
Mountain / Orangutan / River — Land Rover
76
Fireworks / Petrol Station — Unilever
77
Paris / Moscow / London — Expedia
Bronze Lion 78
Rugbeer — Cerveza Salta Lay’s Machine — Pepsico Alimentos
79
The Cheering Truck — Coca-Cola Literary Pop-Ups — Filigranes
80
Bear — Goodyear Ozzy Osbourne — Kiss FM
81
Ali — Getty Images Rivers Of Light — Ministry Of Defense
82
ContreXperience — Contrex Discover What You Should Not Have — CANAL+
83
Leaflet — Henkel Loctite Hedgehog And Fish — Volkswagen
Code: Noah — Noah 85
Skate Pinball — Frucor Beverages From Perú For Peru — Prom Perú
86
Archaeologist — Unilever The Scream — Faber-Castell
Fry Lights — McDonald’s 90
Dice Outdoor Campaign — Dice Holding Company Snoop Dogg’s Smokable Book — Snoop Dogg
91
Parking Ticket — T-Mobile
P95
Clear Channel International
Cannes Lions 2012
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