Outdoor Lions 2013. The Cannes Lions International Festival of Creativity.
Clear Channel Outdoor
Cannes Lions 2013
P01
Clear Channel Outdoor
Cannes Lions 2013
P02
Clear Channel Outdoor
Cannes Lions 2013
P03
Introduction
2013 marked our fourth year as the official sponsors of the Cannes Lions Outdoor awards, which continue to set the international benchmark for excellence in our medium. We are proud of our partnership as Clear Channel Outdoor is committed globally to redefining out-of-home and pushing the creative boundaries for advertising. This year, we even embarked on our own creative marketing programme, #canvas for creativity (read more about this on page 7), a Twitter-based social media campaign which challenged the creative community by posing the question: how can we realise our creative potential?
William Eccleshare Chief Executive Officer Clear Channel Outdoor
As a business operating in 30 countries across five continents worldwide, we were particularly delighted – but not in the least bit surprised – to see that of the 25 Gold Lions awarded, winning campaigns came from 19 different countries, reflecting the truly global diversity of out-of-home creativity. The Grand Prix winner for IBM from Ogilvy France reminds us how the most simple of ideas, executed in an innovative way, can lead to an interactive and brilliantly original campaign. While outdoor presents almost limitless possibilities for creativity, this campaign shows how engaging people in the most personal of ways can lead to the most exciting results. Through its creative approach, it also offered the public a whole new perspective on outdoor advertising, demonstrating how it can become part of the fabric and identity of a city. 5,562 entries were received for this year’s competition – the highest number of entrants for five years, reinforcing both the industry’s unceasing conviction in out-of-home, and highlighting the sheer volume of high quality, inspirational outdoor campaigns being crafted. With innovation and technology enabling advertisers to connect ever more powerfully with consumers, and out-of-home’s proven ability to drive search and social media activation, the original advertising medium has never been more alive or more relevant.
Clear Channel Outdoor
Cannes Lions 2013
P04
President
Tony Granger Global Chief Creative Officer, Y&R
Outdoor is the oldest medium on the planet. It was the first form of advertising that cavemen left us on their walls. But it’s also a medium that’s evolving at a remarkable rate. Outdoor today runs the gamut from a simple graphic treatment, to a medium that connects mobile and social. And since so many screens today are digital, it can also be used as a channel, connecting an idea across continents by activating screens simultaneously. When I first started working with outdoor many years ago, it functioned like print (it needed a quick, catchy headline). Now, billboards can be live. They can be 3D and digitally immersive. Outdoor can be film, it can be interactive, link to social. Use augmented reality, motion recognition, QR codes or NFC and so on and so on. In a way, it’s really bridged the real world with digital. But in the end, the innovation has to come out of the idea, it can’t be a distraction. And although outdoor can be very immersive, it’s still first and foremost about an idea that pulls you in quickly. The juries judged over 35,000 entries this year across 16 categories, and set out to find the Grand Prix. In previous years, multiples were given out across categories, but in my mind there can be only one winner, whether digital, social or anything else. One idea that stands out as the best. IBM’s “Smart Ideas for Smarter Cities” campaign from Ogilvy France won us over because we loved the simplicity of the idea, and the way it breathed new life into a deep-rooted strategy and for a huge global client. Advertising is a never-ending evolution of connecting. As mediums and media habits evolve, so does advertising. But at its core, it’s still very much about a great idea.
Clear Channel Outdoor
Cannes Lions 2013
P05
Jury
Anne-Cécile Tauleigne Saatchi & Saatchi+Duke Creative Director France
Juan Carlos Ortiz Ddb Latina President, Ceo Usa
Armin Jochum Thjnk Chief Creative Officer, Co-Founder. Germany
Marcelo Vergara Publicis Chief Creative Officer Latam Argentina
Ben Welsh M&C Saatchi Sydney Executive Creative Director Australia
Márcio Ribas Neogama/Bbh Creative Director Brazil
Dave Henderson Dlkw Lowe Executive Creative Director United Kingdom
Mariano Duhalde Havas Worldwide Spain Chief Creative Officer Spain
David Guerrero Bbdo Guerrero Creative Chairman The Philippines
Prathap Suthan Bang In The Middle Chief Creative Officer, Managing Partner India
Ean Hwa Huang McCann Worldgroup, Malaysia Partner, Executive Creative Director Malaysia
Sarah Barclay Jwt New York Executive Creative Director Usa
Farrokh Madon Y&R Singapore Chief Creative Officer Singapore
Yoshimitsu Sawamoto Dentsu Executive Creative Director Japan
Fran Luckin Ogilvy & Mather, Johannesburg Executive Creative Director South Africa
Yosu Arangüena Made México Founder, Executive Creative Director Mexico
Ilkay Gürpinar Tbwa\Istanbul Chief Creative Officer Turkey
Clear Channel Outdoor
Cannes Lions 2013
#canvas for creativity
P6
Clear Channel Outdoor
#canvas for creativity
Cannes Lions 2013
#canvas for creativity
As a longstanding sponsor of the Cannes Lions, Clear Channel Outdoor is proud to endorse its unique role in championing exceptional creativity. In this, the festival’s 60th anniversary year, we wanted to embark on a groundbreaking marketing programme that demonstrated the fusion of digital media techniques with that of the enduring power of outdoor, and to do this, we would engage with and challenge the global advertising community by posing the question: “how can we realise our creative potential?” The result was #canvas for creativity, a Twitter-based social media programme that sought to inspire conversation and debate around a series of topics, realised through the creation of the world’s first hand-painted micrography billboard made entirely from tweets. We invited the most innovative minds in advertising and beyond to share their perspectives in a series of daily debates that took place on Twitter, with two world class artists then hand painting the best comments, perspectives, observations and quotes on to the giant 16m × 4m canvas located at the foot of Le Grand Hotel in Cannes. The gigantic billboard symbolised, both metaphorically and literally, the powerful audience effects that can be created through the collision of physical and digital experiences. In total, our campaign reached 15.7 million impressions on Twitter based over a 5 day period making it the 5th largest social footprint during the week in Cannes, with #canvas rising to be the 3rd most popular hash tag used at Cannes Lions 2013. Ultimately, we reached our objective of having the highest social share of voice of any media owner brand at the festival, securing the success of our marketing programme and setting a platform for future audience engagement for Clear Channel Outdoor.
P7
Clear Channel Outdoor
Cannes Lions 2013
Grand Prix
P08
Clear Channel Outdoor
Grand Prix
Cannes Lions 2013
Grand Prix Lions 2013. The Cannes Lions International Festival of Creativity.
P09
Title Bench Shelter Ramp
Advertiser IBM
Product NA Agency Ogilvy France Paris
Country France
Grand Prix
P010
Grand Prix
P011
Clear Channel Outdoor
Cannes Lions 2013
Gold Lions
P12
Clear Channel Outdoor
Gold Lions
Cannes Lions 2013
Gold Lions 2013. The Cannes Lions International Festival of Creativity.
P13
Title Helmet / Moose / Toast Bear / Snake / Piranha Hair / Kidney
Advertiser Metro Trains
Agency McCann Melbourne
Product Metro Trains
Country Australia
Gold Lion Campaign
P14
Title Lumberjack 1 Lumberjack 3
Advertiser STIHL
Agency Publicis Brussels
Product Outdoor Power Equipment
Country Belgium
Gold Lion Campaign
P15
Title Dog 1 Dog 2 Dog 3
Advertiser Effem
Agency AlmapBBDO S達o Paulo
Product Pedigree
Country Brazil
Gold Lion Campaign
P16
Title Cyan/Pregnancy Magenta/Doping Yellow/Beer Black/Widow
Advertiser Ecofill
Agency Ogilvy & Mather, Bogotรก
Product Ink Cartridges Ecofill
Country Colombia
Gold Lion Campaign
P17
Title Twister Crash Thief
Advertiser Bancolombia
Agency DDB Colombia, Bogotรก
Product Insurance Bancolombia
Country Colombia
Gold Lion Campaign
P18
Title Frederic & Enzo Franรงois & Gustave Lisette & Ambre Andreas & Guillaume Satochi & Mona
Advertiser Evian
Agency BETC Paris
Product Evian
Country France
Gold Lion Campaign
P19
Title Streaker Photojournalist Rodeo
Advertiser Luxottica
Agency Marcel Paris
Product Ray-Ban
Country France
Gold Lion Campaign
P20
Title Champagne Yacht Plastic Surgery Pony Golf
Advertiser Westdeutsche Lotterie Product Lottery 6x49
Agency Bbdo Germany D端sseldorf Country Germany
Gold Lion Campaign
P21
Title Farmers’ Suicides 1 Farmers’ Suicides 2 Farmers’ Suicides 3
Advertiser Bennett Colman & Co.
Agency Taproot India Mumbai
Product Times of India
Country India
Gold Lion Campaign
P22
Title Afrochina Indijap Arabmerican
Advertiser Berlitz Product Berlitz Language Center
Agency Hakuhodo Indonesia Jakarta Country Indonesia
Gold Lion Campaign
P23
Title Upside Down Necklace Upside Down Hair Upside Down Earrings Upside Down Spaghetti Top
Advertiser L’Oréal
Agency McCann Worldgroup
Product Revitalift Laser x3
Country Singapore
Gold Lion Campaign
P24
Title Everything We Need / Most Important Thing Single / The Baby / Once / The End
Advertiser Swiss Life Product Life Insurance
Agency Leo Burnett Schweiz Z端rich Country Switzerland
Gold Lion Campaign
P25
Title T V Chaplin Salvador
Advertiser Energizer Phils.
Agency JWT Manila
Product Schick Exacta 2 Razor
Country The Philippines
Gold Lion Campaign
P26
Title WSH EWE WRE ERE / GRY SKY / ARM LEG / FAC TOR TEN / LAT ERS / MUM DAD IOU / SUN SEA SND SEX / YOO WAT
Advertiser Expedia
Agency Ogilvy & Mather London
Product Expedia
Country United Kingdom
Gold Lion Campaign
P27
Title Green Pink Yellow
Advertiser Sharpie
Agency Draftfcb Chicago
Product Sharpie Ultra Fine Point Marker
Country USA
Gold Lion Campaign
P28
Title Life Signs
Advertiser La Voz Product La Voz
Title Wedding
Advertiser Turner Broadcasting Product TV Channel
Agency Ogilvy & Mather Argentina Buenos Aires Country Argentina
Agency Duval Guillaume Modem Antwerp Country Belgium
Gold Lion
P29
Title Immortal Fans
Title My Blood Is Red And Black
Advertiser Sport Club Recife
Agency Ogilvy Brasil S찾o Paulo
Product Football Club
Country Brazil
Advertiser Hemoba / Esporte Clube Vit처ria
Agency Leo Burnett Tailor Made S찾o Paulo
Product Football Team
Country Brazil
Gold Lion
P30
Title Vodafone Fakka
Title Potable Water Generator
Advertiser Vodafone Egypt
Agency JWT Cairo
Product Micro Recharge Cards
Country Egypt
Advertiser The University Of Engineering And Technology
Agency Mayo Draftfcb Lima
Product Admissions 2013
Country Peru
Gold Lion
P31
Title The Last Meal: A Strong Dish
Advertiser Amnesty International Product Amnesty International
Title Pelicans
Agency Ddb Latina Puerto Rico San Juan Country Puerto Rico
Advertiser Harvey Nichols Dubai
Agency Y&R Dubai
Product Sale
Country United Arab Emirates
Gold Lion
P32
Title Tundra Endeavour Pull
Advertiser Toyota
Agency Saatchi & Saatchi LA
Product Toyota Tundra
Country USA
Gold Lion
P33
Clear Channel Outdoor
Cannes Lions 2013
Silver Lion
P34
Clear Channel Outdoor
Silver Lion
Cannes Lions 2013
Silver Lions 2013. The Cannes Lions International Festival of Creativity.
P35
Title Small World 1 Small World 2 Small World 3 Small World 4
Advertiser Coca-Cola
Agency Leo Burnett Sydney
Product Coca-Cola
Country Australia
Silver Lion Campaign
P36
Title Dangerous Debris Dangerous Creatures
Advertiser Pinnacle Liquor Group
Agency Droga5 Sydney
Product Dry Dock
Country Australia
Silver Lion Campaign
P37
Title Pullover Tie Shoelaces
Advertiser McDonalds Austria
Agency DDB Tribal Wien Vienna
Product Early Morning Breakfast
Country Austria
Silver Lion Campaign
P38
Title Lumberjack 1 Lumberjack 2 Lumberjack 3
Advertiser STIHL
Agency Publicis Brussels
Product Outdoor Power Equipment
Country Belgium
Silver Lion Campaign
P39
Title Psycho Titanic King Kong
Advertiser LG
Agency Y&R S達o Paulo
Product TV With 2D-3D Converter
Country Brazil
Silver Lion Campaign
P40
Title Office Bedroom Living Room
Advertiser LG
Agency Y&R S達o Paulo
Product Aspirador De K2 Kompressor
Country Brazil
Silver Lion Campaign
P41
Title President Astronaut Fire Woman
Advertiser Rotthammer
Agency Prolam Y&R Santiago
Product Rotthammer
Country Chile
Silver Lion Campaign
P42
Title Brownie Costume Sweater
Advertiser Sodimac
Agency Prolam Y&R Santiago
Product Rotthammer
Country Chile
Silver Lion Campaign
P43
Title Green Onion Meat Salmon
Advertiser Exito
Agency Sancho BBDO Bogotรก
Product Exito Water
Country Colombia
Silver Lion Campaign
P44
Title Motorbike Doll House Drum Kit
Advertiser Herta
Agency Ogilvy France Paris
Product Knacki
Country France
Silver Lion Campaign
P45
Title Streaker Photojournalist Rodeo
Advertiser Luxottica
Agency Marcel Paris
Product Ray-Ban
Country France
Silver Lion Campaign
P46
Title Coal Dump Truck Fire Engine Pipe Truck
Advertiser Volkswagen Product Side Assist
Agency Grabarz & Partner Hamburg Country Germany
Silver Lion Campaign
P47
Title Beer Burger Cleaner Toothpaste
Advertiser ZMG (Newspaper Marketing Association)
Agency Ogilvy Germany Frankfurt
Product ZMG (Newspaper Marketing Associaiton)
Country Germany
Silver Lion Campaign
P48
Title Afrochina Indijap Arabmerican
Advertiser Berlitz Product Berlitz Language Center
Agency Hakuhodo Indonesia Jakarta Country Indonesia
Silver Lion Campaign
P49
Title Snowball Wave Whirlwind
Advertiser Pizza Hut Restaurants SDN BHD
Agency Ogilvy Malaysia Kuala Lumpur
Product Pizza Hut Delivery
Country Malaysia
Silver Lion Campaign
P50
Title Forest Beach
Advertiser Canon
Agency JWT Mexico Mexico City
Product EOS
Country Mexico
Silver Lion Campaign
P51
Title Search Engine Ba Search Engine Ra
Advertiser Terra
Agency DDB Mexico Mexico City
Product Terra Search Engine
Country Mexico
Silver Lion Campaign
P52
Title Ketchup Mustard Chocolate Milk Ice Cream
Advertiser Unilever
Agency Lowe Singapore
Product Breeze Washing Detergent
Country Singapore
Silver Lion Campaign
P53
Title War Earthquake Flood
Advertiser Crisis Relief Singapore
Agency Publicis Singapore
Product Disaster Relief Organization
Country Singapore
Silver Lion Campaign
P54
Title Frisbee Contact Lens Ball
Advertiser Volkswagen Product Volkswagen Genuine Parts
Agency Ogilvy & Mather Cape Town Country South Africa
Silver Lion Campaign
P55
Title I’ll Be There In A While See You Now I’m In Traffic
Advertiser Volkswagen Product Volkswagen
Agency Ogilvy & Mather Cape Town Country South Africa
Silver Lion Campaign
P56
Title Dinger Martí Savanna
Advertiser Perfetti Van Melle – Chupa Chups Product Chupa Chups With Gum
Agency TBWA\España Barcelona Country Spain
Silver Lion Campaign
P57
Title USA Flag UK Flag Zimbabwe Flag
Advertiser Accem
Agency Draftfcb Spain Madrid
Product Accem ONG
Country Spain
Silver Lion Campaign
P58
Title The Baby Once The End
Advertiser Swiss Life Product Life Insurance
Agency Leo Burnett Schweiz Z端rich Country Switzerland
Silver Lion Campaign
P59
Title Crossover Foldout Twin Loop Team Loop Rollup
Advertiser Abu Dhabi Airports Company Product Abu Dhabi Air Expo
Agency Y&R Dubai Country United Arab Emirates
Silver Lion Campaign
P60
Title Pouncing Chasing Stalking
Advertiser Mars Petcare Product Whiskas
Agency Abbott Mead Vickers BBDO London Country United Kingdom
Silver Lion Campaign
P61
Title Blonde Male
Advertiser Harvey Nichols
Agency Adam&EveDDB London
Product Summer Sale
Country United Kingdom
Silver Lion Campaign
P62
Title A Place To Remember (The Long Table)
Advertiser Transport Accident Commission Product Road Safety
Title Small World Machines
Agency Grey Melbourne Country Australia
Advertiser Coca-Cola
Agency Leo Burnett Sydney
Product Coca-Cola
Country Australia
Silver Lion
P63
Title Operation Bethlehem
Title The Daily Abuse
Advertiser Ministerio De Defensa
Advertiser Innocence In Danger Product NGO
Product Programa De Atenci贸n Humanitaria Al Desmovilizado (Pahd)
Agency Lowe/SSP3 Bogot谩
Agency Serviceplan Group Munich
Country Germany
Country Colombia
Silver Lion
P64
Title Pepsi Icon 1
Advertiser PepsiCo Product Pepsi
Agency BBDO Germany D端sseldorf Country Germany
Silver Lion
P65
Title Future Receipt
Title Make The Politicians Work
Advertiser QM Financial
Agency Lowe Indonesia Jakarta
Product QM Financial
Country Indonesia
Advertiser URA.RU City Website
Agency Voskhod Yekaterinburg
Product URA.RU City Website
Country Russia
Silver Lion
P66
Title Wall of Shoes
Advertiser Tiger Brands Product Doom Super
Title Engen Fireblanket
Agency TBWA\Hunt\Lascaris Johannesburg Country South Africa
Advertiser Engen
Agency Draftfcb Cape Town
Product Engen
Country South Africa
Silver Lion
P67
Title Bridge Of Life
Title 2 in 1
Advertiser Samsung Life Insurance
Agency Cheil Worldwide Seoul
Product Samsung Life Insurance
Country South Korea
Advertiser Mercedes-Benz
Agency Contrapunto BBDO Madrid
Product Smart
Country Spain
Silver Lion
P68
Title CV Campaign
Title Mobilizing The 12th Man
Advertiser Situation Stockholm
Agency INGO Stockholm
Product A magazine sold by homeless people in Stockholm
Country Sweden
Advertiser C.S. Hammam-Lif
Agency Memac Ogilvy Label Tunisia Tunis
Product Football Club
Country Tunisia
Silver Lion
P69
Title Pelicans
Advertiser Harvey Nichols Dubai
Agency Y&R Dubai
Product Sale
Country United Arab Emirates
Silver Lion
P70
Title The Glad Tent
Advertiser Clorox Company
Agency Alma Ddb Miami
Product Glad Forceflex
Country USA
Silver Lion
P71
Clear Channel Outdoor
Cannes Lions 2013
Bronze Lion
P72
Clear Channel Outdoor
Bronze Lion
Cannes Lions 2013
Bronze Lions 2012. The Cannes Lions International Festival of Creativity.
P73
Title Birth Travel Fish
Advertiser AGEA
Agency Y&R Buenos Aires
Product Ole, Sports Newspapper
Country Argentina
Bronze Lion Campaign
P74
Title Evita Luther King Lennon
Advertiser Tedx Product Tedx
Agency Ogilvy & Mather Argentina Buenos Aires Country Argentina
Bronze Lion Campaign
P75
Title Upside Down Corkscrew
Advertiser Pinnacle Liquor Group
Agency Droga5 Sydney
Product Platinum Blonde
Country Australia
Bronze Lion Campaign
P76
Title Comics Van Gogh Comics Renoir Comics Modigliani
Advertiser Masp Museum
Agency DDB Brasil S達o Paulo
Product Museum
Country Brazil
Bronze Lion Campaign
P77
Title Florence Kela Melinda Jenise Lani
Advertiser Unilever
Agency Ogilvy Brasil S達o Paulo
Product Dove Masterbrand
Country Brazil
Bronze Lion Campaign
P78
Title Nurse Agent Crazy
Advertiser Bayer
Agency AlmapBBDO S達o Paulo
Product Cafiaspirin
Country Brazil
Bronze Lion Campaign
P79
Title Michael Amy Kiss
Advertiser LG
Agency Y&R S達o Paulo
Product Car Audio
Country Brazil
Bronze Lion Campaign
P80
Title Baptism Graduation 97th Birthday
Advertiser Bandsports
Agency Ogilvy Brasil S達o Paulo
Product Sports Channel
Country Brazil
Bronze Lion Campaign
P81
Title Have You Ever Really Loved A Woman Waiting On The World To Change Make A Move On Me I Swear
Advertiser Billboard
Agency Ogilvy Brasil S達o Paulo
Product Magazine
Country Brazil
Bronze Lion Campaign
P82
Title Einstein Marilyn Che
Advertiser Miami Ad School Product Private School
Agency Ogilvy Brasil S達o Paulo Country Brazil
Bronze Lion Campaign
P83
Title Ugly Parents, Beautiful Kids 1 Ugly Parents, Beautiful Kids 2 Ugly Parents, Beautiful Kids 3
Advertiser Groupe Seb
Agency Publicis Brasil S達o Paulo
Product Arno
Country Brazil
Bronze Lion Campaign
P84
Title 1988 1991 1993
Advertiser Quebec Automobile Insurance Corporation Product Road Safety
Agency Lg2 QuĂŠbec Country Canada
Bronze Lion Campaign
P85
Title Knitting Cooking
Advertiser Penguin China
Agency Y&R Beijing
Product Penguin Audiobooks
Country China
Bronze Lion Campaign
P86
Title Round Triangle
Advertiser Unicef China
Agency Y&R Beijing
Product Breast Is Best
Country China
Bronze Lion Campaign
P87
Title Dog Fat Girl
Advertiser Mercedes-Benz Product Distronic Plus
Agency Ogilvy & Mather Colombia Bogotรก Country Colombia
Bronze Lion Campaign
P88
Title Moto Dog Drums
Advertiser Meccano
Agency Y&R Paris
Product Meccano
Country France
Bronze Lion Campaign
P89
Title Dolyphan Bamboseal Bufaloon
Advertiser WWF
Agency Marcel Paris
Product WWF France
Country France
Bronze Lion Campaign
P90
Title Empire State NYC Gherkin Tower London Burj Khalifa Duba Al Tijaria Tower Kuwait
Advertiser Makita Power Tools
Agency Leo Burnett Frankfurt
Product Power Drills
Country Germany
Bronze Lion Campaign
P91
Title Pepsi Icon 1 Pepsi Icon 2 Pepsi Icon 3
Advertiser Pepsico Product Pepsi
Agency Bbdo Germany D端sseldorf Country Germany
Bronze Lion Campaign
P92
Title Ming Saint Greek
Advertiser Henkel CentroamĂŠrica
Agency Ogilvy Guatemala
Product Super Bonder
Country Guatemala
Bronze Lion Campaign
P93
Title Positive & Negative Positive & Negative Positive & Negative
Advertiser Procter & Gamble Product Duracell Batteries
Agency Grey Worldwide India Mumbai Country India
Bronze Lion Campaign
P94
Title Forest Alley Gorge
Advertiser Philips Electronics India Product Led Torch
Agency Ogilvy & Mather India Gurgaon Country India
Bronze Lion Campaign
P95
Title Nascar Samurai Ram
Advertiser Mattel Southeast Asia Product Pictionary
Agency Ogilvy Malaysia Kuala Lumpur Country Malaysia
Bronze Lion Campaign
P96
Title Jenga Stampede Jenga Spartan
Advertiser Hasbro Product Boardgame
Agency Grupo Reforma Mexico City Country Mexico
Bronze Lion Campaign
P97
Title Fool / Look / Gel Cher / Boat / Ash
Advertiser Britanico
Agency Y&R Lima
Product English Lessons
Country Peru
Bronze Lion Campaign
P98
Title 50 RUBLES 100 RUBLES 500 RUBLES
Advertiser Leroy Merlin
Agency Leo Burnett Moscow
Product Leroy Merlin Stores
Country Russia
Bronze Lion Campaign
P99
Title Bulls Frogs Moths
Advertiser Selleys
Agency DDB Group Singapore
Product Selleys Supaglue
Country Singapore
Bronze Lion Campaign
P100
Title Gauntlet Arrows
Advertiser Signal
Agency Lowe Singapore
Product Sensitive Toothpaste
Country Singapore
Bronze Lion Campaign P101
Title Okavango Delta Sani Pass Zimbabwe Highlands
Advertiser Land Rover Product Freelander 2
Agency Y&R South Africa Cape Town Country South Africa
Bronze Lion Campaign
P102
Title Zombie Serial Killer Crocodile
Advertiser Nampak Product Toilet Paper
Agency Tbwa\Hunt\Lascaris Johannesburg Country South Africa
Bronze Lion Campaign
P103
Title Shades Shades2
Advertiser Mercedes-Benz Product Mercedes Benz
Agency Contrapunto BBDO Madrid Country Spain
Bronze Lion Campaign
P104
Title Pig Lamb
Advertiser Unilever
Agency Lowe Bangkok
Product Sunlight / Dishwasher Detergents
Country Thailand
Bronze Lion Campaign
P105
Title Beetroot Carrot Pineapple
Advertiser Groupe SEB (Thailand) Product Juice Booster / Tefal
Agency Bbdo Proximity Thailand Bangkok Country Thailand
Bronze Lion Campaign
P106
Title Globefish Spearfish Octopus
Advertiser 3M Thailand Product Nexcaretm Water Proof Bandages
Agency Ogilvy & Mather Bangkok Country Thailand
Bronze Lion Campaign
P107
Title A Girl 2 A Boy 2
Advertiser The Center for The Protection of Children’s Rights Foundation (CPCR) Product CPCR Brand Corporate
Agency The Leo Burnett Group Thailand Bangkok Country Thailand
Bronze Lion Campaign
P108
Title Dexter Mad Men Gossip Girl
Advertiser CNBC-e Turkey
Agency Rafineri Istanbul
Product CNBC-e
Country Turkey
Bronze Lion Campaign
P109
Title Earthquake Parachute Tornado
Advertiser Mars Foods GCC
Agency Impact BBDO Dubai
Product Maltesers
Country United Arab Emirates
Bronze Lion Campaign
P110
Title Kit Dimphy
Advertiser Harvey Nichols
Agency adam&eveDDB
Product Beauty Bazaar
Country United Kingdom
Bronze Lion Campaign
P111
Title Parkinson’s Everyday Parkinson’s Everyday Parkinson’s Everyday
Advertiser Parkinson’s UK Product Awareness
Agency The Assembly Network London Country United Kingdom
Bronze Lion Campaign
P112
Title Bathtub Aftermath Boxer
Advertiser Converse
Agency Anomaly New York
Product Converse
Country USA
Bronze Lion Campaign
P113
Title Forest Rock Cliff
Advertiser Land Rover
Agency Y&R New York
Product Automobiles / Cars
Country USA
Bronze Lion Campaign
P114
Title Volkswagen Suite
Title Dad’s Pregnant Too
Advertiser Volkswagen De Argentina
Agency Ddb Argentina Buenos Aires
Product Drive Carefully
Country Argentina
Advertiser Kimberly Clark
Agency Ogilvy & Mather Argentina Buenos Aires
Product Huggies
Country Argentina
Bronze Lion
P115
Title Taxi
Title Drama Hits The Netherlands
Advertiser Ribeiro
Agency El Almacen Buenos Aires
Product Minicuotas Ribeiro
Country Argentina
Advertiser Turner Broadcasting
Agency Duval Guillaume Modem Antwerp
Product TNT
Country Belgium
Bronze Lion
P116
Title Wheel
Title Toast-Tray
Advertiser GOL Linhas Aereas
Agency AlmapBBDO S達o Paulo
Product GOL Linhas Aereas
Country Brazil
Advertiser Bauducco
Agency AlmapBBDO S達o Paulo
Product Bauducco Toast
Country Brazil
Bronze Lion
P117
Title Solarad Charger
Advertiser Nivea Product Nivea Sun
Title Tissue
Agency Draftfcb Brasil São Paulo Country Brazil
Advertiser Sanofi Consumer Health
Agency Lg2 Montréal
Product Allegra
Country Canada
Bronze Lion
P118
Title Skipping Rope
Advertiser Mcdonald’s Finland Product Mcdonald’s Milkshakes
Agency Ddb Helsinki Country Finland
Bronze Lion
P119
Title Live Weather Billboard
Advertiser La Redoute Product Sales
Title Botox
Agency CLM BBDO BoulogneBillancourt Country France
Advertiser Luxottica
Agency Marcel Paris
Product Ray-Ban
Country France
Bronze Lion
P120
Title Tree Concert
Advertiser Bund / Friends Of Earth Germany Product Nature Protection
Title Divorce
Advertiser DHL Product Dhl Express Courier
Agency Bbdo Germany Berlin Country Germany
Agency Grey Worldwide India Mumbai Country India
Bronze Lion
P121
Title The Real Master Of Intuition
Title Voice Driver
Advertiser Heineken Italia
Agency Publicis Italy Milan
Product Heineken
Country Italy
Advertiser Nissan
Agency TBWA\Hakuhodo Tokyo
Product Nissan
Country Japan
Bronze Lion
P122
Title The Forehead
Title Misplaced Airbag
Advertiser Eureka
Agency Not Perfect Y&R Vilnius
Product Vilnius Book Festival
Country Lithuania
Advertiser Mini
Agency Publicis Mexico
Product Don’t Make Up And Drive
Country Mexico
Bronze Lion
P123
Title #scribebillboard
Advertiser Grupo Papelero Scribe Product Scribe
Title Driving Dogs
Advertiser Spca / Mini New Zealand
Bronze Lion
Agency Viva La Doblevida Mexico City Country Mexico
Product Public Awareness / Pet Adoption / Brand Sponsorship Leverage
Agency Draftfcb New Zealand Auckland Country New Zealand
P124
Title Call Girl
Advertiser Prime Television Product Television Programme / Channel
Title Only For Children
Agency Draftfcb New Zealand Auckland Country New Zealand
Advertiser Fundaci贸n Anar
Agency Grey Espa帽a Madrid
Product Help Line For Children And Teenagers
Country Spain
Bronze Lion
P125
Title Underwater Diver
Advertiser Reckitt Benckiser Espa単a Product Strepsils
Agency Havas Worldwide Spain Madrid Country Spain
Title Father´s Day
Title The Word On The Street
Advertiser Gol Television
Agency TAPSA/Y&R Madrid
Product Channel Football
Country Spain
Advertiser The Economist Group
Agency FHV BBDO Amsterdam
Product The Economist
Country The Netherlands
Bronze Lion P127
Title Dengue Bottle
Title See Through Loo
Advertiser Maynilad Water Services
Agency Y&R Philippines Manila
Product Maynilad
Country The Philippines
Advertiser Unilever
Agency DLKW Lowe London
Product Domestos
Country United Kingdom
Bronze Lion
P128
Title Converse Highways
Title Macy’s Yes Virginia The Musical
Advertiser Converse
Agency La Comunidad Miami
Product Converse
Country USA
Advertiser Macy’s
Agency JWT New York
Product Department Store
Country USA
Bronze Lion
P129
Clear Channel Outdoor
Cannes Lions 2013
Index
P130
Clear Channel Outdoor
Index
Cannes Lions 2013
Index. The Cannes Lions International Festival of Creativity.
P131
Clear Channel Outdoor
Index
Cannes Lions 2013
Contents
Silver Lion Campaign
3
Introduction by William Eccleshare
4
Cannes Lions Outdoor President — Tony Granger
36 Small World 1 / Small World 2 / Small World 3 / Small World 4 — Leo Burnett Sydney
5
Cannes Lions Outdoor Jury
6
#canvas for creativity
Grand Prix 10
Bench / Shelter / Ramp — Ogilvy France Paris
Gold Lion Campaign 14 Helmet / Moose / Toast / Bear / Snake / Piranha / Hair / Kidney — McCann Melbourne
37
Dangerous Debris / Dangerous Creatures — Droga5 Sydney
38
Pullover / Tie / Shoelaces — DDB Tribal Wien Vienna
39
Lumberjack 1 / Lumberjack 2 / Lumberjack 3 — Publicis Brussels
40
Psycho / Titanic / King Kong — Y&R São Paulo
41
Office / Bedroom / Living Room — Y&R São Paulo
42
President / Astronaut / Fire Woman — Prolam Y&R Santiago
43
Brownie / Costume / Sweater — Prolam Y&R Santiago
44
Green Onion / Meat / Salmon — Sancho BBDO Bogotá
45
Motorbike / Doll House / Drum Kit — Ogilvy France Paris
15
Lumberjack 1 / Lumberjack 3 — Publicis Brussels
46 Streaker / Photojournalist / Rodeo — Marcel Paris
16
Dog 1 / Dog 2 / Dog 3 — AlmapBBDO São Paulo
47
Coal Dump Truck / Fire Engine / Pipe Truck — Grabarz & Partner Hamburg
48
Beer / Burger / Cleaner / Toothpaste — Ogilvy Germany Frankfurt
49
Afrochina / Indijap / Arabmerican — Hakuhodo Indonesia Jakarta
17 Cyan/Pregnancy / Magenta/Doping / Yellow/Beer / Black/Widow — Ogilvy & Mather, Bogotá 18
Twister / Crash / Thief — DDB Colombia, Bogotá
19 Frederic & Enzo / François & Gustave / Lisette & Ambre / Andreas & Guillaume / Satochi & Mona — BETC Paris 20 Streaker / Photojournalist / Rodeo — Marcel Paris 21 Champagne / Yacht / Plastic Surgery / Pony / Golf — Bbdo Germany Düsseldorf 22 Farmers’ Suicides 1 / Farmers’ Suicides 2 / Farmers’ Suicides 3 — Taproot India Mumbai 23
Afrochina / Indijap / Arabmerican — Hakuhodo Indonesia Jakarta
24 Upside Down Necklace / Upside Down Hair / Upside Down Earrings / Upside Down Spaghetti Top — McCann Worldgroup 25 Everything We Need / Most Important Thing / Single / The Baby / Once / The End — Leo Burnett Schweiz Zürich 26
T / V / Chaplin / Salvador — JWT Manila
27 WSH EWE WRE ERE / GRY SKY / ARM LEG / FAC TOR TEN / LAT ERS / MUM DAD IOU / SUN SEA SND SEX / YOO WAT — Ogilvy & Mather London 28
50 Snowball / Wave / Whirlwind — Ogilvy Malaysia Kuala Lumpur 51
Forest / Beach — JWT Mexico Mexico City
52
Search Engine Ba / Search Engine Ra — DDB Mexico Mexico City
53 Ketchup / Mustard / Chocolate Milk / Ice Cream — Lowe Singapore 54
War / Earthquake / Flood — Publicis Singapore
55
Frisbee / Contact Lens / Ball — Ogilvy & Mather Cape Town
56 I’ll Be There In A While / See You Now / I’m In Traffic — Ogilvy & Mather Cape Town 57
Dinger / Martí / Savanna — TBWA\España Barcelona
58
USA Flag / UK Flag / Zimbabwe Flag — Draftfcb Spain Madrid
59
The Baby / Once / The End — Leo Burnett Schweiz Zürich
60
Crossover / Foldout / Twin Loop / Team Loop / Rollup — Y&R Dubai
61
Pouncing / Chasing / Stalking — Abbott Mead Vickers BBDO London
62
Blonde / Male — Adam&EveDDB London
Green / Pink / Yellow — Draftfcb Chicago Silver Lion
Gold Lion
63
A Place To Remember (The Long Table) — Grey Melbourne Small World Machines — Leo Burnett Sydney
64
Operation Bethlehem — Lowe/SSP3 Bogotá The Daily Abuse — Serviceplan Group Munich
65
Pepsi Icon 1 — BBDO Germany Düsseldorf
66
Future Receipt — Lowe Indonesia Jakarta Make The Politicians Work — Voskhod Yekaterinburg
32 The Last Meal: A Strong Dish — Ddb Latina Puerto Rico San Juan Pelicans — Y&R Dubai
67
Wall of Shoes — TBWA\Hunt\Lascaris Johannesburg Engen Fireblanket — Draftfcb Cape Town
33
68
Bridge Of Life — Cheil Worldwide Seoul 2 in 1 — Contrapunto BBDO Madrid
69
CV Campaign — INGO Stockholm Mobilizing The 12th Man — Memac Ogilvy Label Tunisia Tunis
70
Pelicans — Y&R Dubai
71
The Glad Tent — Alma Ddb Miami
29
Life Signs — Ogilvy & Mather Argentina Buenos Aires Wedding — Duval Guillaume Modem Antwerp
30
Immortal Fans — Ogilvy Brasil São Paulo My Blood Is Red And Black — Leo Burnett Tailor Made São Paulo
31
Vodafone Fakkar — JWT Cairo Potable Water Generator — Mayo Draftfcb Lima
Tundra Endeavour Pull — Saatchi & Saatchi LA
P132
Clear Channel Outdoor
Index
Cannes Lions 2013
Bronze Lion Campaign
Bronze Lion
74
Birth / Travel / Fish — Y&R Buenos Aires
75
Evita / Luther King / Lennon — Ogilvy & Mather Argentina Buenos Aires
115
Volkswagen Suite — Ddb Argentina Buenos Aires Dad’s Pregnant — Too Ogilvy & Mather Argentina Buenos Aires
76
Upside Down / Corkscrew — Droga5 Sydney
116
Taxi — El Almacen Buenos Aires Drama Hits The Netherlands — Duval Guillaume Modem Antwerp
117
Wheel — AlmapBBDO São Paulo Toast-Tray — AlmapBBDO São Paulo
77 Comics Van Gogh / Comics Renoir / Comics Modigliani — DDB Brasil São Paulo 78
Florence / Kela / Melinda / Jenise / Lani — Ogilvy Brasil São Paulo
79
Nurse / Agent / Crazy — AlmapBBDO São Paulo
118
Solarad Charger — Draftfcb Brasil São Paulo Tissue — Lg2 Montréal
80
Michael / Amy / Kiss — Y&R São Paulo
119
Skipping Rope — Ddb Helsinki
81
Baptism / Graduation / 97th Birthday — Ogilvy Brasil São Paulo
120 Live Weather Billboard — CLM BBDO Boulogne-Billancourt Botox — Marcel Paris
82 Have You Ever Really Loved A Woman / Waiting On The World To Change / Make A Move On Me / I Swear — Ogilvy Brasil São Paulo 83
Einstein / Marilyn / Che — Ogilvy Brasil São Paulo
84 Ugly Parents, Beautiful Kids 1 / Ugly Parents, Beautiful Kids 2 / Ugly Parents, Beautiful Kids 3 — Publicis Brasil São Paulo 85
1988 / 1991 / 1993 — Lg2 Québec
86 Knitting / Cooking — Y&R Beijing 87
Round / Triangle — Y&R Beijing
88
Dog / Fat / Girl — Ogilvy & Mather Colombia Bogotá
89
Moto / Dog / Drums — Y&R Paris
90
Dolyphan / Bamboseal / Bufaloon — Marcel Paris
91 Empire State NYC / Gherkin Tower London / Burj Khalifa Duba / Al Tijaria Tower Kuwait — Leo Burnett Frankfurt 92
Pepsi Icon 1 / Pepsi Icon 2 / Pepsi Icon 3 — Bbdo Germany Düsseldorf
93
Ming / Saint / Greek Ogilvy Guatemala — Ogilvy Guatemala
94 Positive & Negative / Positive & Negative / Positive & Negative — Grey Worldwide India Mumbai 95
Forest / Alley / Gorge — Ogilvy & Mather India Gurgaon
96
Nascar / Samurai / Ram — Ogilvy Malaysia Kuala Lumpur
97
Jenga Stampede / Jenga Spartan — Grupo Reforma Mexico City
98
Fool / Look / Gel / Cher / Boat / Ash — Y&R Lima
99
50 RUBLES / 100 RUBLES / 500 RUBLES — Leo Burnett Moscow
100 Bulls / Frogs / Moths — DDB Group Singapore 101
Gauntlet / Arrows — Lowe Singapore
102 Okavango Delta / Sani Pass / Zimbabwe Highlands — Y&R South Africa Cape Town 103 Zombie / Serial Killer / Crocodile — Tbwa\Hunt\Lascaris Johannesburg 104 Shades / Shades2 — Contrapunto BBDO Madrid 105 Pig / Lamb — Lowe Bangkok 106 Beetroot / Carrot / Pineapple — Bbdo Proximity Thailand Bangkok 107 Globefish / Spearfish / Octopus — Ogilvy & Mather Bangkok 108 A Girl 2 / A Boy 2 — The Leo Burnett Group Thailand Bangkok 109 Dexter / Mad Men / Gossip Girl — Rafineri Istanbul 110
Earthquake / Parachute / Tornado — Impact BBDO Dubai
111 Kit / Dimphy — adam&eveDDB 112 Parkinson’s Everyday / Parkinson’s Everyday / Parkinson’s Everyday — The Assembly Network London 113
Bathtub / Aftermath / Boxer — Anomaly New York
114
Forest / Rock / Cliff — Y&R New York
121
Tree Concert — BBDO Germany Berlin Divorce — Grey Worldwide India Mumbai
122 The Real Master Of Intuition — Publicis Italy Milan Voice Driver — TBWA\Hakuhodo Tokyo 123 The Forehead — Not Perfect Y&R Vilnius Misplaced Airbag — Publicis Mexico 124 #scribebillboard — Viva La Doblevida Mexico City Driving Dogs — Draftfcb New Zealand Auckland 125 Call Girl — Draftfcb New Zealand Auckland Only For Children — Grey España Madrid 126 Underwater Diver — Havas Worldwide Spain Madrid 127 Father´s Day — TAPSA/Y&R Madrid The Word On The Street — FHV BBDO Amsterdam 128 Dengue Bottle — Y&R Philippines Manila See Through Loo — DLKW Lowe London 129 Converse Highways — La Comunidad Miami Macy’s Yes Virginia The Musical — JWT New York
P133
Clear Channel Outdoor
Cannes Lions 2013
P134
Clear Channel Outdoor 33 Golden Square, London W1F 9JT United Kingdom T +44 (0)20 7478 2200 clearchannelinternational.com @ccoutdoor
Asia Pacific Austrialia New Zealand China Hong Kong Singapore
Europe Belgium Denmark Estonia Finland France Hungary
Ireland Italy Latvia Lithuania Netherlands Norway Poland
Russia Spain Sweden Switzerland Turkey UK
Latin America Brazil Chile Mexico Peru
North America Canada USA
Official Sponsor of Outdoor Lions 2010 – 2013
Clear Channel Outdoor 33 Golden Square London W1F 9JT / United kingdom T +44 (0)20 7478 2200 clearchannelinternational.com @ccoutdoor