Where brands meet people
Where brands meet people
Where brands meet people
Clear Channel International Where brands meet people
Where brands meet people.
Our philosophy Where brands meet people
2 / 3
Where brands meet people embraces our ability to connect brands with people as they live their daily lives around the world. With our large, diverse portfolio, we can draw on our insights into location and audience to collaborate with advertisers on powerful out-of-home campaigns, creating new ways for brands to start conversations with people on the move.
This is what we are. This is how we’re different, what makes us unique.
By helping advertisers form longlasting connections with people, we will deliver effective campaigns, help grow their businesses and promote the power of out-of-home.
Out-of-home is the original advertising medium, the place where words and images come together to inspire, enlighten, move and seduce. And it’s a medium that’s more alive than ever with creative possibilities. It’s where brands meet people and tell their story.
Clear Channel International Where brands meet people
Where brands... Our partnerships with brands are taking them into new territory. We have an advertising portfolio that puts brands where they want to be. Half a million print and digital sites in more than 30 countries across Europe, Latin America and Asia-Pacific connect our advertisers with nearly half a billion people. Our family tree includes many of the pioneers of outdoor advertising: More O’Ferrall and Adshel in the UK, and European names like Dauphin and Plakanda. Today we employ more than 5,000 people, generate more than $1.6bn in revenue and are part of Clear Channel Outdoor Holdings, Inc the world’s leading out-of-home advertising media group. But our business isn’t just about scale. It’s about the quality of our thinking and the strength of our partnerships - putting our portfolio to work in smart and distinctive ways. We boost brands by making timely connections between them and their audiences, with media and innovations that entertain, charm, challenge and influence.
…meet people. For the first time in history, more of us live in cities than in rural areas. And the number of active city-dwellers spending more time out-of-home, is set to rise in coming years. These are confident, connected consumers, using ubiquitous digital technology and living life on the move. With the creative richness, relevance and immediacy that digital media brings, our medium now has the freedom and flexibility to capture attention, tell stories and find new ways for brands to engage people. We’re helping to transform out-of-home advertising. To collaborate and create the shared experiences that people love when they are out and about. To empower advertisers, through public media networks, to turn timely, relevant, creative messages into meaningful connections.
Our philosophy Where brands meet people
4 / 5
We reach more than 450m people across Europe, Asia Pacific and Latin America every month.
Clear Channel International Where brands meet people
Our vision. We boost brands by inspiring and motivating people with powerful out-of-home campaigns.
Our philosophy Our vision
6 / 7
Clear Channel International Where brands meet people
Our values. Our values form the code we live by as an organisation. They make up a set of attributes that we can develop, share and celebrate, as a group of people spanning many cultures and languages.
Freedom We believe that entrepreneurial behaviour leads to strong local brands. Within Clear Channel, that means expressing your local culture and ideas responsibly, without the restrictions and red tape of a heavily centralised business. Our group structure liberates local teams to shine at what they do best.
Flexibility We’re not an off-the-shelf business. We don’t believe completely different advertisers and development partners want identical products, particularly as digital out-of-home gains importance. The market is demanding out-of-home solutions tailored to specific needs and audiences, with handpicked locations and insightful creativity. On that score, we’re ahead of the curve. Our challenge is to keep it that way.
Our philosophy Our values
8 / 9
Fulfilling Promises No one delivers on its promises like Clear Channel. Our integrity is something that truly unites us as a group. Fulfilling Promises is a personal commitment for each and every one of us, to build our business by building relationships and partnerships, both internally and externally, and thinking carefully about the promises we make and our ability to deliver.
Forward Thinking Word spreads fast in our business. The appetite for news about what’s next, and it’s value to clients, is constant. We don’t just talk about what’s next; we want to be what’s next. By investing heavily in research, insight and audience measurement, developing our digital media estate, and giving fresh relevance to the out-of-home medium, our gaze is firmly fixed on the future.
Clear Channel International Where brands meet people
Clear Channel worldwide.
Key
Clear Channel International
Clear Channel Americas
If you would like more information about Clear Channel Outdoor America please visit clearchanneloutdoor.com
Australia New Zealand China Hong Kong Singapore Europe Austria Belgium Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Netherlands Norway Poland Portugal Romania Russia Spain Sweden Switzerland Turkey United Kingdom Latin America Brazil Chile Mexico Peru Middle East UAE (Dubai)
Spectacular
Digital
Malls
Tram
Bus
Metro
Asia / Pacific
Rail
34 countries 500,000 displays
Airport
CCI portfolio:
Street Furniture
10 / 11
Billboard
Our philosophy CC Worldwide/International Portfolio
Clear Channel International Where brands meet people
Our Portfolio.
Our portfolio Introduction
12 / 13
Our portfolio enables brands to connect with consumers in different environments across multiple formats worldwide. From bus shelters to billboards, airports to shopping malls, buses to trams, we can help you reach people when they’re out & about in the right place, at the right time.
Out-of-home advertising is evolving. The real advantage of a large, diverse portfolio like ours is that it allows us to work with advertisers to develop highly focused out-of-home campaigns, drawing on our insights into location and audience response, and coming up with new ways of connecting with consumers on the move.
Clear Channel International Where brands meet people
Billboards & Spectaculars Showcasing brands.
Our portfolio Billboards & Spectaculars
Our 130,000 advertising panels in 20 countries span every format from the standard to the spectacular, through premium and digital. And our advances in illumination, high-density printing, dry-posting and digital technology continue to add fresh inspiration for ad teams everywhere.
14 / 15
Our spectacular sites are built in the most prestigious locations with high dwell time, giving clients the opportunity to make powerful statements and make their brands famous. Our dedicated DEFI division is the world’s leading company for spectacular outdoor advertising with operations in 42 cities worldwide delivering unique, prestigious and outstanding sites.
Clear Channel International Where brands meet people
Street furniture Enhancing the urban landscape.
In the city streets of 25 countries, we’re part of the furniture. When brands advertise on our bus and tram shelters and other street structures, they become part of the public social space, entering people’s thoughts and conversations when they are out and about, shopping, commuting, socialising.
Clear Channel operates more than 240,000 panels in partnership with local communities worldwide, on structures that contribute to the urban experience by combining clean, modern, durable design with the real, practical needs of each community. We always aim to stay one step ahead: new enhancements we are developing include technologies such as CCTV, solar-powered lighting, real-time information and safehaven paving.
Our portfolio Street furniture
16 / 17
Clear Channel International Where brands meet people
SmartBike Pedal power.
SmartBike is a sustainable public transport operating in eight countries with 17,000 bikes. More than 10 years ago, Clear Channel launched the first-ever public bike-sharing programme. Since then, we have developed bespoke solutions with cities such as Stockholm, Milan, Barcelona and Oslo. Every year subscribers and tourists take an average of 17.8 million bike trips that represents more than 55 million kilometres travelled on our bikes. Our SmartBike systems offer cities a new, sustainable, healthy form of public transport that fills the gaps that buses and trams can’t reach, 24 hours a day, seven days a week.
Our portfolio SmartBike/Case study
Case Study #01
City showcase Paris.
18 / 19
Clear Channel International Where brands meet people
Paris, France.
Our portfolio Case study
Portfolio overview.
20 / 21
With more than 2.2m inhabitants in the city and 11.6m in surrounding, the Paris area is as strategic to Clear Channel as it is to French and international advertisers. The most visited city in the world is often quoted as the place to be. A centre of the arts, of fashion, luxury, gastronomy and business, Paris is a cosmopolitan city where people from across the world mingle with Parisians to meet and enjoy the French way of life.
The 42m tourists who visit Paris every year can also discover 3,800 historical monuments while enjoying a Macaroon from Ladurée in the Jardin du Luxembourg or searching for vintage accessories at the Saint-Ouen flea market. Every week, Clear Channel enables brands to meet 70% of the people in Paris on the move, with 30% of its inventory located in upscale districts. Clear Channel’s Parisian portfolio includes spectacular sites in prestigious upscale locations, premium billboards, France’s largest digital screen, exclusive coverage in major malls with our impactful new digital network, and new street furniture opportunities across the city.
Clear Channel International Where brands meet people
Key sites.
Billboards With an exclusive contract with the city of Paris for both public construction site fences and private rentals, Clear Channel offers high profile locations within Paris and the best performing products in the area. Billboards are strategically located in the most iconic districts. Clear Channel also offers spectacular sites located in the wealthy and prestigious west side of Paris, enabling brands to make powerful statements and make their brands famous.
Street Furniture Clear Channel’s street furniture product (2m2) offers quality exposure for brands in the heart of Paris. This is a premium 100% backlit network located in the busiest and most high profile areas of the capital.
Malls Clear Channel also features outstanding communication opportunities in 45 top shopping malls in the Parisian area. Our portfolio features static 2m2 and 8m2 formats in car parks as well as a new indoor digital portfolio. At major entrances we also offer high impact suspended 8m2 sites.
Car Parks Through exclusive contracts with major car park companies, Clear Channel offers advertising opportunities in the most exclusive areas of Paris. This network enables brands to connect with high-profile decision-makers.
Digital Clear Channel just launched the first digital Malls 2m2 network, offering new opportunities of creative richness, relevance, immediacy and engagement. Clear Channel can also offer advertising on France’s largest digital screen reaching 400,000 daily commuters in the heart of Europe’s number one business area, La Défense . More than 1,500 companies, including 14 of the top 20 largest national companies are located here.
Our portfolio Case study/Airports
Airports. ≥ We give advertisers the chance to reach a steady flow of decision-makers and premium audiences through their most common gathering place: the airport.
22 / 23
Clear Channel International Where brands meet people
Airports Prime time.
Through our locations at 13 airports in nine countries, our customers are able to target more than 140 million passengers a year – part of a network of 280 airports operated globally by Clear Channel. We deliver advertising at multiple touch-points throughout the airport environment, enabling brands to influence key decisionmakers in the minutes and hours before their flight is called.
Our portfolio Airports
24 / 25
Clear Channel International Where brands meet people
Our portfolio Transit
26 / 27
Transit Moving experiences.
In 14 countries, wherever there are wheels turning, we keep minds turning. Our transit portfolio covers a wide range of different formats on bus, tram, rail and underground systems. We allow advertisers to reach commuters, urban professionals and shoppers while they wait and while they travel, in settings that deliver high-profile exposure, quick recall and heightened brand awareness.
Clear Channel International Where brands meet people
Malls Making up minds.
Nowhere are consumers more receptive to brands and advertising than at the point of sale. With a range of products and a growing digital portfolio that includes full-motion animation, we are reaching millions of people just when they are making their minds up. As well as shopping malls we also offer advertising in supermarkets across our network in a total of 16 countries in Europe, Asia-Pacific and Latin America.
Our portfolio Malls/Supermarkets
28 / 29
Clear Channel International Where brands meet people
Our brands.
Our brands Introduction
30 / 31
Clear Channel Create and Clear Channel Play are brands that champion creativity and digital innovation out-of-home. They are an invitation for advertisers and agencies to Create and Play with us. To work together to develop new and innovative ways to connect and engage with people out-of-home.
Whether through international digital networks (Clear Channel Play) or tailor-made campaigns (Clear Channel Create) we can amplify creative ideas in the public space and help bring brands to life.
32 / 32
Clear Channel International Where brands meet people
Clear Channel Create.
Clear Channel Create embodies our commitment to championing great creativity. From paper to pixels, we deliver the unexpected and help brands meet people in new and innovative ways.
We engage in conversations with advertisers and agencies to help broaden and apply their creative concepts out-of-home. By working with our partners we are pushing the boundaries of our medium and inspiring people around the world.
Our brands Clear Channel Create
32 / 33
Clear Channel International Where brands meet people
Our brands Clear Channel Create
We have dedicated Create teams across our global network. Their experience in integrating technology and special effects – from giant 2D cutouts and the latest 3D displays to mobile apps and touchscreens – can give campaigns a fresh dimension and amplify the message within the media mix.
34 / 35
Clear Channel International Where brands meet people
Clear Channel Play.
Clear Channel Play represents our dedicated digital media portfolio. We are investing and integrating new technology into our medium across a range of products and formats that we know best. Our digital ambition is about offering advertisers a new, premium media portfolio providing enhanced marketing communication to people when they are active and out-ofhome. The launch of Clear Channel Play opens up new possibilities for advertisers to engage with people due to our ability to provide increased Creative Richness, Relevance, Immediacy and Engagement.
Our brands Clear Channel Play
36 / 37
Clear Channel Play now consists of more than 2,200 screens in 12 countries across Europe and Asia. These are in multiple formats in multiple environments including airport, rail, metro, malls and flagship sites such as in London’s Piccadilly Circus. In the US, Clear Channel Outdoor America now operates more than 850 digital displays in 37 US markets.
Clear Channel International Where brands meet people
Our brands Clear Channel Play/Case Study
Case Study #02
Clear Channel Play/Madonna Give Me All Your Luvin’ Worldwide.
38 / 39
Clear Channel International Where brands meet people
Clear Channel Play/Madonna.
Our brands Case Study
Clear Channel Play/Madonna Give Me All Your Luvin’ Global Premiere.
40 / 41
In a worldwide campaign first, Clear Channel worldwide, alongside Clear Channel Media and Entertainment in the US, helped Madonna launch her single ‘Give Me All Your Luvin’ by premiering the music video simultaneously across our global digital out-of-home network – Clear Channel Play.
At 2:00pm GMT on 3 February 2012, following an international teaser campaign counting down to the single’s launch, 1,600 Clear Channel displays across nine countries lit up to play out Madonna’s latest video. The audio also debuted on Clear Channel radio stations in the US and Australia, and partner radio stations around the world. The campaign reached an incredible 150,000,000 people through outdoor, radio, mobile and online, and the single went on to become number one in 50 countries*.
Clear Channel International Where brands meet people
Process.
Remarkably, the entire campaign was brought to life in just 10 days. CCI liaised with local offices around the world to design bespoke creative in time for launch as well as a three day follow-up campaign.
The Numbers. The single’s premiere followed an exciting global teaser campaign that featured a countdown clock to build anticipation before the event and to let fans know exactly when and where they could see the track’s debut.
As well as reaching 150 million people around the world, the campaign also generated extensive press coverage and social media buzz, and broke iTunes one day preorder sales record.
The campaign combined the entire Clear Channel multi-media platform offering; from online and mobile, to radio and our dynamic digital outdoor advertising network, creating a unique entertainment experience and a truly global event.
150,000,000 The number of people the campaign reached around the world through outdoor, radio, mobile and online 11,000,000 YouTube downloads of Madonna’s video – most searched subject on YouTube and Google 1,600 The number of digital displays the single was premiered on around the world 500+ Mentions of #PlayMadonna on Twitter directly attributed to the outdoor campaign 50 Madonna achieved the biggest one day pre-order in iTunes history and became number one in 50 countries*
* Source: NME.com
Our brands Case Study/Clear Channel Play
42 / 43
Clear Channel Play/Mobile. As consumers become more connected and technologies converge, we are working with advertisers and agencies to understand people’s behaviour on the move.
Through mobile technologies such as Near Field Communication (NFC), Quick Reader (QR) codes and WiFi we provide a mobile platform that allows advertisers to display customised messages on mobile devices and activate a campaign digitally by turning each poster site into a launch pad to other online channels.
Out-of-home provides an ideal platform for advertisers to enhance their campaigns through mobile marketing and by applying the right technology in the right environments we will make the most of the transformational opportunity mobile provides for our medium.
We have already launched Europe’s first NFC enabled digital street furniture network in London delivering 10.8m impacts per week, while our business in Singapore was the first in-market with an island-wide network of mobile-enabled bus shelters.
Clear Channel International Where brands meet people
Our services.
44 / 45 44 / 45
Our services Introduction
We work in partnership with clients, agencies, landlords and municipalities across the world. As part of our core value of fulfilling promises, our development and operations teams design and maintain the infrastructure that helps people while they’re out and about in urban environments.
Our insight and planning teams look into how people’s behaviour is changing when they’re out-of-home, plan the most targeted and effective campaigns and monitor their interactions with brands.
Clear Channel International Where brands meet people
people&places. We get brands seen by the right people in the right place at the right time. Our investment and understanding in People&Places is a process that helps to shape more effective, efficient and tailored campaigns by focusing on location, timing and audience mindset.
A process that allows us to target different consumer groups with more accuracy than ever before. There’s no guesswork involved anymore in reaching the people most interested in your product, whether it’s a sociodemographic group, ethnic audience or ‘tribe’. We can also help advertisers target consumers by selecting sites close to the outlets of relevant brands. From bookstores to banks, theatres to fitness centres, we have every category covered.
Our services People&places/ Research&insight
46 / 47
research&insight. Accountability is important to us. We work with advertisers and agencies to deliver new approaches to understanding the unique role and contribution of out-of-home in an increasingly complex multi-media world.
At the heart of our global commitment to research and insight is our investment in audience measurement which helps us generate new insights and a better understanding of how people behave when they are out and about. From campaign tracking, which we operate in more than 20 markets, to bespoke multi-market insight studies, we also evaluate the effectiveness of campaigns and deliver insights that inform effective planning and deliver return on investment for our advertisers.
Clear Channel International Where brands meet people
Development.
Partnerships & Collaboration. We build relationships with landlords and municipalities to develop, market and sell advertising programmes that help brands meet people across the world. We work closely with town and city planners, architects and wayfinding experts to ensure that our portfolio blends seamlessly with the urban environment and enhances the consumer experience.
Our services Development
Over the past 5 years Clear Channel International has invested approximately $1.5bn in street furniture.
48 / 49
Clear Channel International Where brands meet people
Operations.
Our Operations divisions are constantly on the lookout for technologies and systems that will deliver excellence in the field. Our latest moves to cut our response and delivery times, for example, include the introduction of new vehicle fleets, hotline numbers and automatic poster preparation machines.
Our high-density dry-posting initiative doesn’t just make us quicker, it reduces our environmental impact too. This revolutionary process allows posters to be highdensity printed and posted gluelessly within 24 hours, and then be reposted in other locations.
Making it happen.
Our services Operations
50 / 51
Clear Channel International Where brands meet people
Corporate Responsibility.
Taking responsibility. All our businesses are oriented towards continually reducing their carbon footprint and making a positive contribution to the community, from charity partnerships to sponsored runs, from company gardens to solar shelters.
Being green. Our ad displays use energy efficient lighting, our fleets include LPG, hybrid and electric vehicles and we donate media space to charities around the globe to help support the raising of funds and awareness. In the UK, The Sunday Times has named Clear Channel among the Top 50 Green Companies for four years running.
Our services Corporate Responsibility
52 / 53
Clear Channel International Where brands meet people
Directory. Clear Channel International T +44 (0) 20 7478 2200 E info@clearchannelinternational.com clearchannelinternational.com CCI Executive Committee: William Eccleshare CEO, Clear Channel Outdoor Holdings, Inc williameccleshare@clearchannel.com Jonathan Bevan Managing Director and Chief Operating Officer, Clear Channel International jonathanbevan@clearchannel.com Philippe Baudillon CEO, Clear Channel France pbaudillon@clearchannel.fr Matthew Dearden Regional President, Clear Channel UK & Ireland CEO, Clear Channel UK matthewdearden@clearchannel.com Dirk Eller Chief Financial Officer, Clear Channel International dirkeller@clearchannel.com Rickard Hedlund Regional President, Europe, Clear Channel International rickard.hedlund@clearchannel.se Faran Johnson Group HR Director, Clear Channel International faranjohnson@clearchannel.com
Asia/Pacific
Aris De Juan CEO, Clear Channel Latin America adejuan@clearchannel.es Pru Parkinson Sales & Marketing Director, Clear Channel International pruparkinson@clearchannel.com Mark Thewlis Regional President, Asia Pacific, Clear Channel International markthewlis@clearchannel.com
Australia T 612 8425 7200 E info@adshel.com.au adshel.com.au China T 852 2960 1229 E investor@clear-media.net clear-media.net Hong Kong T 852 2235 3900 E info@buspak.com.hk buspak.com.hk Singapore T 65 6415 4800 E marketing@clearchannel.com.sg clearchannel.com.sg New Zealand T 64 9 377 5595 E info@adshel.co.nz adshel.co.nz Europe Austria T 49 40 36 97 360 E info@defi-deutschland.de defi-group.com Belgium T 32 2 641 73 00 E info@clearchannel.be clearchannel.be Czech Republic T 420 296 348 307 E info@defi-czech.com defi-group.com Denmark T 45 36 44 02 44 E kundeservice@clearchannel.dk clearchannel.dk
Directory Clear Channel International
54 / 55
Dubai T 971 4 319 92 18 E info@defi-group.com defi-group.com
Netherlands T 071 515 7343 E info@clearchannel.nl clearchannel.nl
Turkey T 90 212 305 10 00 E info@clearchannel.com.tr clearchannel.com.tr
Estonia T 372 669 18 70 E info@clearchannel.ee clearchannel.ee
Norway T 47 22 02 34 00 E post@clearchannel.no clearchannel.no
UK T 44 20 7478 2200 E info@clearchannel.co.uk clearchannel.co.uk
Finland T 358 207 312 000 E sales@clearchannel.fi clearchannel.fi
Poland T 48 22 825 36 06 E clearchannel@clearchannel.com.pl clearchannel.com.pl
France T 33 1 41 86 86 86 E clearchannelfrance@clearchannel.fr clearchannel.fr
Portugal T 351 21 351 40 10 E defineolux@defi-neolux.com defi-group.com
Germany T 49 40 36 97 360 E info@defi-deutschland.de defi-group.com
Romania T 40 21 318 42 12 E ccromaniasales@clearchannel.com clearchanneloutdoor.ro
Hungary T 36 1 489 52 40 E info@defi-group.com defi-group.com
Russia – Moscow T 7 495 980 51 10 E moscow@simon-clearchannel.com clearchannel.ru
Ireland T 353 1 478 4500 E info@clearchannel.ie clearchannel.ie
Russia – St Petersburg T 7 812 571 66 91 E officespb@clearchannel.com clearchannel.ru
Italy T 39 02 802 791 E info@clearchannel.it clearchannel.it
Spain T 917 883 700 E clearchannel@clearchannel.es clearchannel.es
Latvia T 371 6722 1777 E info@clearchannel.lv clearchannel.lv
Sweden T 08 522 400 00 E info@clearchannel.se clearchannel.se
Lithuania T 370 523 120 60 E info@clearchannel.lt clearchannel.lt
Switzerland T 41 58 455 55 00 E info@clearchannel.ch clearchannel.ch
Latin America Brazil T 55 11 21 33 58 00 E marketing@clearchannel.com.br clearchannel.com.br Chile T 56 2 430 58 00 E contacto@clearchannel.cl clearchannel.cl Mexico T 52 81 03 92 E ventasmexico@clearchannel.com.mx clearchannel.com.mx Peru T 001 3133366 E commercial@clearchannel.com.pe www.clearchannel.com.pe Other sites clearchanneloutdoor.com clearchannel.com defi-group.com
Clear Channel International T +44 (0) 20 7478 2200 E info@clearchannelinternational.com clearchannelinternational.com