Outdoor Lions. The Cannes Lions International Advertising Festival.
Clear Channel International
Cannes Lions 2010
P01
Clear Channel International
Cannes Lions 2010
P02
Clear Channel International
Cannes Lions 2010
P03
Introduction
We are proud to be sponsoring the Cannes Lions outdoor awards again for 2011. Over the past decades outdoor advertising has demonstrated its ability to capture public imagination and build business in a truly distinctive fashion. Iconic images in outdoor advertising have shaped the environment for countless brands across the world and we are proud to have played our part in that.
William Eccleshare President / Chief Executive Officer Clear Channel International
The 21st century has seen the birth of the digital out-of-home format which has brought with it a whole new set of technical and creative challenges. At Clear Channel we are investing in understanding how dynamic content and other digital formats can enhance the power of out-of-home messages. A quiet advertising revolution is underway and over the coming years we will see a true transformation of how our medium is used. The following pages showcase the winners from last year’s awards and we hope they might inspire you to pursue creative excellence and win a Lion in 2011.
Clear Channel International
Cannes Lions 2010
P04
President
Today’s outdoor landscape seems to be reinventing itself with entirely new ways to communicate. The age of convergence allows different media to integrate seamlessly. Traditional billboards can work together with new media like digital or a mobile component to bring a creative idea to life, giving consumers a completely new experience. The evolution of Outdoor has caused long drawn debates in previous judging sessions: What’s the true definition of Outdoor? Is it a big billboard or a small ambient sticker? Compared to normal posters, a good ambient piece has the ability to be more interactive. When placed in the right environment, it can make the message even more compelling. So, it’s hardly surprising that previous Grand Prix winners went to interactive ambienttype work compared to the traditional flat pieces. Tay Guan Hin President, Cannes Lions Outdoor Regional Executive Creative Director JWT Asia
This gave way to two Grand Prix at this year’s festival: one for Billboard, Street Furniture & Posters and the other for Ambient. When it came to choosing the Grand Prix, every year juries are pressured to pick the smartest campaign. But this year, we picked the stupidest work — the “Be Stupid” campaign from Diesel. The work is relevant to the target audience and, to quote one of the jury members, ‘a brand idea that could go on for a long time.’ How many global brands have the balls to do this? Here’s a question that may sound all too familiar: How many times do men have to lie to their girlfriends when they go drinking in a pub? What if a brand could help you stay in the pub longer but helping you convince them you are somewhere else… Our Ambient Grand Prix, ‘The Teletransporter’ from AndesArgentina’s largest beer brand, had an answer and solution. Overall, I’m extremely proud of all the winners. The selection process was ruthless. I’m lucky to have a strong line up of amazing creative leaders in the jury. If you received a shortlist, congratulations. If you won a Lion, you’re a lucky bastard and we hate you!
Clear Channel International
Cannes Lions 2010
P05
Jury
Maxi Itzkoff Executive Creative Director Del Campo/Nazca Saatchi&Saatchi Buenos Aires, Argentina
Toru Fujii Creative Director ADK Tokyo Tokyo, Japan
Rocky Ranallo Creative Director Belgiovane Williams Mackay Sydney and Melbourne, Australia
Damon Stapleton Executive Creative Director TBWA\Hunt\Lascaris Johannesburg, South Africa
Marco Versolato Chief Creative Officer Y&R Brazil S達o Paulo, Brazil
Leandro Raposo General Creative Director McCann Erickson Madrid Madrid, Spain
Olivier Apers Creative Director BETC Euro RSCG Paris, France
Karpat Polat President, Creative Director DDB&Co Istanbul Istanbul, Turkey
Sebastian Hardieck Chief Creative Officer BBDO D端sseldorf D端sseldorf, Germany
Jon Williams Chief Digital Officer Grey EMEA London, United Kingdom
Sajan Raj Kurup Founder, Creative Chairman Creativeland Asia Mumbai, India
Kathy Delaney Chief Creative Officer, President SapientNitro New York, USA
Clear Channel International
Cannes Lions 2010
Grand Prix
P06
Clear Channel International
Grand Prix
Cannes Lions 2010
Grand Prix Lions. The Cannes Lions International Advertising Festival.
P07
Title Smart May Have The Brains Smart Critiques Smart Had One Good Idea
Advertiser Diesel Product Apparel and Accessories
Agency Anomaly, New York
Country USA
Grand Prix Campaign
P09
Title Andes Teletransporter
Advertiser Inbev Product Cerveza Andes Beer
Agency Del Campo/Nazca Saatchi & Saatchi, Buenos Aires
Country Argentina
Grand Prix
P11
Clear Channel International
Cannes Lions 2010
Gold Lions
P12
Clear Channel International
Gold Lions
Cannes Lions 2010
Gold Lions. The Cannes Lions International Advertising Festival.
P13
Title Funny Baby 1 Funny Baby 2 Funny Baby 3 Funny Baby 4
Advertiser L’univers De Chocolat Product Chocolate With Whisky
Agency Dentsu Latin America, São Paulo
Country Brazil
Gold Lion Campaign
P14
Title Pole Cow Hydrant
Advertiser Nissan Product Auto Insurance
Agency Lew’Lara\TBWA, São Paulo
Country Brazil
Gold Lion Campaign
P15
Title Sofa Limo Swimming Pool
Advertiser Mars Petcare France Product Frolic Dog Biscuits
Agency CLM BBDO, Boulogne-Billancourt
Country France
Gold Lion Campaign
P16
Title Romance Novel Mystery Novel Management Book Chick Lit
Advertiser LG Electronics Product GX200
Agency Y&R, Jakarta
Country Indonesia
Gold Lion Campaign
P17
Title Pain Gifts Fear
Advertiser Reckitt Benckiser Product Strepsils
Agency Euro RSCG Espa単a, Madrid
Country Spain
Gold Lion Campaign
P18
Title King / Fool Yes / No Glory / Failure
Advertiser Kimberly-Clark Product Kleenex
Agency JWT, London
Country United Kingdom
Gold Lion Campaign
P19
Title Live Panel From Billboard
Advertiser Billboard Product Magazine
Title Water Talks
Advertiser Solidarites International
Agency AlmapBBDO, S達o Paulo
Country Brazil
Product NGO Aiding War Victims Through Emergency Relief & Rehabilitation
Agency BDDP Unlimited, Paris Country France
Gold Lion P20
Title Fresh Stone-Age-Meat
Advertiser Bosch International Product Refrigerators
Title Umbrella Bags
Advertiser The Lotus Charity Society Product Donation Appeal
Agency DDB Germany, Berlin
Country Germany
Agency Grey Hong Kong
Country Hong Kong
Gold Lion
P21
Title Auditorium
Advertiser Heineken
Agency JWT Italia, Milan
Country Italy
Agency Y&R South Africa, Johannesburg
Country South Africa
Product Beer
Title Need For Speed?
Advertiser X-Box 360 Product Driving Games
Gold Lion P22
Title The Swap
Advertiser Coca-Cola Product Coca-Cola Zero
Title Camera Man
Advertiser CNN Turk Product News Channel
Agency McCann Erickson, Madrid
Country Spain
Agency DDB&Co, Istanbul
Country Turkey
Gold Lion
P23
Title Snow Stamp
Advertiser NestlĂŠ Product Polo Mint Sweets
Agency JWT, London
Country United Kingdom
Gold Lion P24
Title Singalong
Advertiser T-Mobile Product Telecommunications
Title Cube Film Installation
Advertiser HBO Product HBO TV Channel
Agency Saatchi & Saatchi, London
Country United Kingdom
Agency BBDO, New York
Country USA
Gold Lion
P25
Clear Channel International
Cannes Lions 2010
Silver Lions P26
Clear Channel International
Silver Lions P27
Cannes Lions 2010
Silver Lions. The Cannes Lions International Advertising Festival.
Title 90 Degrees Red 90 Degrees Orange 90 Degrees Green
Advertiser Mercedes-Benz Product Smart
Agency Ponto De Criação, São Paulo
Country Brazil
Silver Lion Campaign
P28
Title Doors 1 Doors 2 Doors 3
Advertiser Editora Abril Product VIP Magazine
Agency Grey Brasil, S達o Paulo
Country Brazil
Silver Lion Campaign
P29
Title Shark Bird
Advertiser WWF Product Environmental Awareness
Agency DDB&Co, Istanbul
Country Turkey
Silver Lion Campaign
P30
Title Pub Shop
Advertiser Shock and Soul Product Clothing Store
Agency Rainey Kelly Campbell Roalfe Y&R, London
Country United Kingdom
Silver Lion Campaign
P31
Title Ceramic Marble
Advertiser 3M Product Cushion Wrap
Agency Creative Juice Bangkok (TBWA)
Country Thailand
Silver Lion Campaign
P32
Title Steel Bed Wooden Bed
Advertiser Outdoor Innovation Product Karana Travelgear
Agency Ogilvy & Mather, Bangkok
Country Thailand
Silver Lion Campaign
P33
Title Candy Horse
Advertiser Hospital Aleman Product Kinder Plan
Agency Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Country Argentina
Silver Lion Campaign
P34
Title Elvis Freddy Kurt
Advertiser Hard Rock Cafe Product Restaurant
Agency Y&R, Buenos Aires
Country Argentina
Silver Lion Campaign
P35
Title Eminem Britney
Advertiser Billboard Product Magazine
Agency AlmapBBDO, S達o Paulo
Country Brazil
Silver Lion Campaign
P36
Title Meeting Class Library
Advertiser Suplicy Coffees Product Coffee
Agency F/Nazca Saatchi & Saatchi, S達o Paulo
Country Brazil
Silver Lion Campaign
P37
Title Europe Asia America
Advertiser FedEx Product Courier Services
Agency DDB Brasil, S達o Paulo
Country Brazil
Silver Lion Campaign
P38
Title Coupon Billboard ‘Hair’ Coupon Billboard ‘Pierced’ Coupon Billboard ‘Pants’
Advertiser James Ready Product Beer
Agency Leo Burnett, Toronto
Country Canada
Silver Lion Campaign
P39
Title Crocodile Polar Bear Lion
Advertiser Unilever Product Hellmann’s Ketchup
Agency Ogilvy & Mather, Santiago
Country Chile
Silver Lion Campaign
P40
Title Ida Noah
Advertiser Findus France Product Fries
Agency Grey, Paris
Country France
Silver Lion Campaign
P41
Title Man - Bandana Boy - Glasses Girl - Hat Boy - Long Hair Girl - Jeans
Advertiser Danone Product Evian
Agency BETC Euro RSCG, Paris
Country France
Silver Lion Campaign
P42
Title Dinosaur Leg Sabertooth Filet
Advertiser Bosch International Product Refrigerators
Agency DDB Germany, Berlin
Country Germany
Silver Lion Campaign
P43
Title Unicorn Squirrel Bambi
Advertiser Deutscher Caritasverband Product Child Safety
Agency BBDO Germany, D端sseldorf
Country Germany
Silver Lion Campaign
P44
Title Puppy Love Just Married Waiting Friend
Advertiser Bangalore Traffic Police Product Road Safety
Agency Mudra DDB Group, Mumbai
Country India
Silver Lion Campaign
P45
Title Dolls Tin Toys
Advertiser Mint Museum Of Toys Product Toy Museum
Agency Y&R, Singapore Country Singapore
Silver Lion Campaign
P46
Title Landmarks Road
Advertiser Penguin Books Product Budget Travel Guide
Agency DDB, Singapore
Country Singapore
Silver Lion Campaign
P47
Title Ark UFO
Advertiser Cholula International Product Hot Sauce
Agency JWT, Singapore Country Singapore
Silver Lion Campaign
P48
Title Lighter Bottle Top Rope Golf Ball
Advertiser Endangered Wildlife Trust Product Marine And Coastal Programme
Agency TBWA\Hunt\Lascaris, Johannesburg
Country South Africa
Silver Lion Campaign
P49
Title Interactive Storefronts
Advertiser ESPN Product Monday Night Football
Agency Wieden+Kennedy, New York
Country USA
Silver Lion P50
Title Elephant Organo Vault
Advertiser Ford Product Trucks
Agency JWT Argentina, Buenos Aires
Country Argentina
Silver Lion Campaign
P51
Title Baldy Fatty Borat
Advertiser PT. Panasonic Gobel Indonesia Product Nose Hair Trimmer ER-115
Agency Perwanal Saatchi & Saatchi, Jakarta
Country Indonesia
Silver Lion Campaign
P52
Title Mummy Teddy Bed Teddy Hug
Advertiser Procter & Gamble Product Downy
Agency Grey Group, Kuala Lumpur
Country Malaysia
Silver Lion Campaign
P53
Title Man Woman Nose
Advertiser Interbest Outdoor Product Outdoor Advertising Space
Agency Y&R Not Just Film, Amsterdam
Country The Netherlands
Silver Lion Campaign
P54
Title Construction Noisy Dog Crying Kid
Advertiser Bose
Agency DDB, Singapore
Product Noise-Cancelling Headphones
Country Singapore
Silver Lion Campaign
P55
Title Alexandra Township Hillbrow School
Advertiser International Organisation For Migration
Product Anti-Human Trafficking Agency TBWA\Hunt\Lascaris, Johannesburg
Country South Africa
Silver Lion Campaign
P56
Title Faces 1 Faces 2 Faces 3
Advertiser Western Union Product Money Transfer
Agency Zapping M&C Saatchi, Madrid
Country Spain
Silver Lion Campaign
P57
Title Whopper Face
Advertiser Burger King Product Made To Order Burgers
Agency Ogilvy Brasil, S達o Paulo
Country Brazil
Silver Lion P58
Title Supor Non-Stick Pans
Advertiser Supor Product Non-Stick Pans
Agency Leo Burnett, Shanghai
Country China
Silver Lion
P59
Title Time To Act Against Aids
Title Flyvertising
Advertiser Aids Africa Solidarity Fund
Product Aids Awareness
Advertiser Eichborn
Agency Jung von Matt, Hamburg
Product Publisher
Country France
Agency BETC Euro RSCG, Paris
Country Germany
Silver Lion P60
Title Mango Surprise
Advertiser Parle Agro Product Frooti Mango Drink
Title Coral
Advertiser Conservation International
Agency Creativeland Asia, Mumbai
Country India
Product Environmental Awareness
Country Indonesia
Agency Grey, Jakarta
Silver Lion
P61
Title The Mini Christmas Box
Advertiser BMW Group Netherlands Product Mini
Title Kit Kat Chair
Advertiser NestlĂŠ Product Kit Kat
Agency UbachsWisbrun/JWT, Amsterdam
Country The Netherlands
Agency JWT New Zealand, Auckland
Country New Zealand
Silver Lion P62
Title The Blob
Advertiser New Zealand Breast Cancer Foundation
Product Breast Cancer Foundation
Country New Zealand
Agency Colenso BBDO, Auckland
Title Rollercoaster
Advertiser British United Automobiles Product Mini Cooper
Agency DDB DM9 JaymeSyfu, Makati City
Country The Philippines
Silver Lion
P63
Title Nature Products
Advertiser The North Face Primer Group
Agency ACE Saatchi & Saatchi, Makati City
Country The Philippines
Agency Ogilvy, Singapore
Country Singapore
Product Outdoor Gear
Title Flood
Advertiser GlaxoSmithKline Product ENO Fruit Salt
Silver Lion P64
Title World’s Biggest Signpost
Advertiser Nokia Product Navigation Services
Agency Farfar, Stockholm
Country Sweden
Silver Lion
P65
Clear Channel International
Cannes Lions 2010
Bronze Lions
P66
Clear Channel International
Bronze Lions
Cannes Lions 2010
Bronze Lions. The Cannes Lions International Advertising Festival.
P67
Title Frigate Submarine Transport
Advertiser Defence Force Recruitment Product Royal Australian Navy
Agency George Patterson Y&R, Melbourne
Country Australia
Bronze Lion Campaign
P68
Title Ass Cock
Advertiser Red Balloon Product English School For Kids
Agency Ogilvy Brasil, S達o Paulo
Country Brazil
Bronze Lion Campaign
P69
Title Chicken Calf Pig
Advertiser Bristol-Myers Squibb Product Luftal Antacid
Agency Lew’Lara\TBWA, São Paulo
Country Brazil
Bronze Lion Campaign
P70
Title Ex-Wife’s Lawyer Boss’s Jokes Teenage Daughter’s Boyfriend
Advertiser Bayer
Agency AlmapBBDO, São Paulo
Product Cafiaspirin
Country Brazil
Bronze Lion Campaign
P71
Title Push Up Toy / Book Case Push Up Toy / Chair
Advertiser Tok&Stok Product Furniture
Agency DDB Brasil, S達o Paulo
Country Brazil
Bronze Lion Campaign
P72
Title Boxes I Boxes II Boxes III
Advertiser Renault Product Commercial Vehicle
Agency Neogama/BBH, S達o Paulo
Country Brazil
Bronze Lion Campaign
P73
Title 0.0047% 0.0053%
Advertiser Getty Images Product Image Bank
Agency AlmapBBDO, S達o Paulo
Country Brazil
Bronze Lion Campaign
P74
Title Pink And Blue The Schoolboy Rembrandt Self
Advertiser Masp Museum Product Museum
Agency DDB Brasil, S達o Paulo
Country Brazil
Bronze Lion Campaign
P75
Title Old Lady City Fish
Advertiser Alpargatas Product Sete Léguas Professional Boots
Agency Talent, São Paulo
Country Brazil
Bronze Lion Campaign
P76
Title Boat Pool
Advertiser BC Lottery Corporation Product Lottery Scratch Tickets
Agency TBWA, Vancouver
Country Canada
Bronze Lion Campaign
P77
Title Man Baby Woman Baby
Advertiser Kimberly Clark Product Graco Cribs
Agency Ogilvy & Mather, Santiago
Country Chile
Bronze Lion Campaign
P78
Title Columbus Zorro Snow White
Advertiser Huggies Product Diaper
Agency Ogilvy, Beijing
Country China
Bronze Lion Campaign
P79
Title Grassland Mountain Desert
Advertiser Land Rover Product Land Rover
Agency Y&R, Beijing
Country China
Bronze Lion Campaign
P80
Title Woman Young Man Old Man
Advertiser Samusocial Product Homelessness Awareness
Agency Publicis Conseil, Paris
Country France
Bronze Lion Campaign
P81
Title Mafia Psycho Teacher
Advertiser Xanlite Product LED XXX Bulbs
Agency Ogilvy France, Paris
Country France
Bronze Lion Campaign
P82
Title Whale Rhinoceros White Bear Elephant
Advertiser WWF Product 2010 International Year of Biodiversity
Agency Ogilvy France, Paris
Country France
Bronze Lion Campaign
P83
Title We’ve La Frons Mair Sea Book Who
Advertiser Dr. August Oetker Product Bistro Baguettes
Agency BBDO Germany, Düsseldorf
Country Germany
Bronze Lion Campaign
P84
Title Springfield Ziggy
Advertiser Melitta Haushaltsprodukte Product Vacuum Cleaner Bags
Agency BBDO Germany, D端sseldorf
Country Germany
Bronze Lion Campaign
P85
Title Phone Box WC Photo Booth Lift
Advertiser Daimler Product Smart Fortwo
Agency BBDO Germany, D端sseldorf
Country Germany
Bronze Lion Campaign
P86
Title Moose Rock Tree
Advertiser Volkswagen Product VW Golf
Agency DDB Germany, D端sseldorf
Country Germany
Bronze Lion Campaign
P87
Title The Handmade Herbal Poster 2 The Handmade Herbal Poster 3
Advertiser Cholayil Product Medimix Soap
Agency Creativeland Asia, Mumbai
Country India
Bronze Lion Campaign
P88
Title The Oneder Brain!! Circles The Oneder Brain!! Stars The Oneder Brain!! Spirals
Advertiser Yoshida Hideo Memorial Foundation
Product One Show 2009 Exhibition Agency Dentsu, Tokyo
Country Japan
Bronze Lion Campaign
P89
Title Botanical Garden Ancient Palace Studio
Advertiser Nikon Product DSLR Camera
Agency Cheil Worldwide, Seoul
Country Korea
Bronze Lion Campaign
P90
Title Stadium Carnival Concert
Advertiser GlaxoSmithKline Product Dequadin Lozenges
Agency Ogilvy Malaysia, Kuala Lumpur
Country Malaysia
Bronze Lion Campaign
P91
Title Mubarak Kim Jong-Il Obama
Advertiser Amnesty International Product Human Rights Awareness
Agency JWT Spain, Barcelona
Country Spain
Bronze Lion Campaign
P92
Title Elephant Giraffe
Advertiser Sakura Products Product Polar Bear Mounting Tape
Agency Ogilvy & Mather, Bangkok
Country Thailand
Bronze Lion Campaign
P93
Title Wrench Grip Can
Advertiser Atas-asm Dis Ticaret Product Industrial Hand Cleaner
Agency DDB&Co, Istanbul
Country Turkey
Bronze Lion Campaign
P94
Title Soldier Fire Fighters Doll
Advertiser Istanbul Toy Museum Product Toy Museum
Agency Leo Burnett, Istanbul
Country Turkey
Bronze Lion Campaign
P95
Title Sandals
Advertiser Dixons.co.uk Product Online Electrical Store
Agency M&C Saatchi, London
Country United Kingdom
Bronze Lion P96
Title Football
Advertiser Gmodelo
Agency JWT, Madrid
Country Spain
Agency DDB&Co, Istanbul
Country Turkey
Product Responsible Drinking Message
Title Ketchup
Advertiser Persil Product Detergent
Bronze Lion
P97
Title Ambulance CPR
Advertiser Mexican Red Cross Product Annual Fundraising Drive
Agency JWT Mexico
Country Mexico
Bronze Lion Campaign
P98
Title Banana Squid
Advertiser Audi Turkey Dogus Otomotiv
Product Audi Quattro Agency DDB&Co, Istanbul
Country Turkey
Bronze Lion Campaign
P99
Title Underground Puzzle
Advertiser Daffy’s Product Clothing Retailer
Title Splitting Steven
Advertiser Paras Pharma Product Stopache
Agency Johannes Leonardo, New York
Country USA
Agency Y&R, Dubai
Country United Arab Emirates
Bronze Lion P100
Title Akatu Exclusive Beach
Advertiser Akatu Institute For Conscious Consumption
Agency Lew’Lara\TBWA, São Paulo
Country Brazil
Agency BBDO Canada, Toronto
Country Canada
Product Environmental Awareness
Title Bike Lock
Advertiser Smart Product Smart Car
Bronze Lion
P101
Title $73.000 Bar Tab
Advertiser Bar Aurora/Boteco Ferraz Product Anti-Drink Driving
Title Go Visit Your Wallpaper
Advertiser Go Outside Product Magazine
Agency Ogilvy Brasil, S達o Paulo
Country Brazil
Agency Talent, S達o Paulo
Country Brazil
Bronze Lion P102
Title Nuts Madonna & Child(ren) Yoko Ono Tumbleweed
Advertiser Exclusive Books Product Books
Agency Ogilvy, Johannesburg
Country South Africa
Bronze Lion
P103
Title Shelter
Advertiser Pedigree Product Dog Adoption
Title Gertrud
Advertiser 8in1 Pet Products Product Petcare Products
Agency TBWA\Frederick, Santiago
Country Chile
Agency Serviceplan, Munich
Country Germany
Bronze Lion P104
Title Beatles
Advertiser Spuk Pictures Product Image Library
Title Trailer
Advertiser Ikea Product Curtains
Agency BBDO Germany, D端sseldorf
Country Germany
Agency Leo Burnett, Hong Kong
Country Hong Kong
Bronze Lion
P105
Title Tototalk
Advertiser Toto
Agency Dentsu, Tokyo
Country Japan
Agency Ogilvy, Mexico
Country Mexico
Product Toilet
Title Big Boy
Advertiser Mattel Product Hot Wheels
Bronze Lion P106
Title Dogfight
Advertiser TVNZ Product The Pacific TV Show
Title Go Back To Pompeii
Advertiser Visa Product Visa Go
Agency Colenso BBDO, Auckland
Country New Zealand
Agency TBWA\Tequila\Digital\ Shift, Auckland
Country New Zealand
Bronze Lion
P107
Title Trees
Advertiser Ford Product Corporate Image
Title Deforestation
Advertiser Solo Un Planeta Product Deforestation Awareness
Agency JWT Argentina, Buenos Aires
Country Argentina
Agency Y&R, Buenos Aires
Country Argentina
Bronze Lion P108
Title Invisible
Title Scented Banner
Advertiser Australian Childhood Foundation
Product Child Neglect Awareness
Advertiser Natura
Agency ID\TBWA, S達o Paulo
Product Kaiak Mens Fragrance
Country Australia
Agency JWT, Melbourne
Country Brazil
Bronze Lion
P109
Title Tape Important Places
Advertiser CNN International Product News Channel
Agency Heimat, Berlin
Country Germany
Bronze Lion Campaign
P110
Title Bag Baby Whale
Advertiser The Economist Product Newspaper
Agency Ogilvy & Mather, Mumbai
Country India
Bronze Lion Campaign
P111
Title Last One To Leave Hits The Lights
Advertiser Norwegian Airlines Product Airline
Agency Kitchen Leo Burnett, Oslo
Country Norway
Bronze Lion P112
Title 20 Tons Of Heavy Metal
Advertiser Radio Tango
Agency Uncle Grey, Oslo
Country Norway
Agency Y&R, Lima
Country Peru
Product Radio Station
Title Speedy Movil
Advertiser Telefonica Moviles Product Speedy Mobil Broadband
Bronze Lion
P113
Title Mud
Advertiser FedEx Product Courier
Agency BBDO Guerrero / Proximity Philippines, Makati City
Country The Philippines
Bronze Lion P114
Title A Wrecked Life
Advertiser Brandhouse Product Anti-Drink Driving
Agency FoxP2, Cape Town
Country South Africa
Bronze Lion
P115
Clear Channel International
Cannes Lions 2010
Index
P116
Clear Channel International
Cannes Lions 2010
Index
Index. The Cannes Lions International Advertising Festival.
P117
Clear Channel International
Cannes Lions 2010
P118
Contents
35
Elvis, Freddy, Kurt — Hard Rock Cafe
03
Introduction by William Eccleshare
36
Eminem, Britney — Billboard Magazine
04
Cannes Lions Outdoor President — Tay Guan Hin
37
Meeting, Class, Library — Suplicy Coffees
05
Cannes Lions Outdoor Jury
38
Europe, Asia, America — FedEx
39
Coupon Billboard: Hair, Pierced, Pants — James Ready
Grand Prix
40
Crocodile, Polar Bear, Lion — Unilever
08
Smart May Have The Brains — Diesel
41
Ida, Noah — Findus France
10
Teletransporter — Andes
42
Bandana, Glasses, Hat, Long Hair, Jeans — Danone
43
Dinosaur Leg, Sabertooth Filet — Bosch International
Gold Lion
44
Unicorn, Squirrel, Bambi — Deutscher Caritasverband
14
Funny Baby 1, 2, 3, 4 — L’univers De Chocolat
45
Puppy Love, Just Married, Waiting Friend — Bangalore Traffic Police
15
Pole, Cow, Hydrant — Nissan
46
Dolls, Tin Toys — Mint Museum Of Toys
16
Sofa, Limo, Swimming Pool — Mars Petcare
47
Landmarks, Road — Penguin Books
17
Romance, Mystery, Management Book, Chick Lit — LG Electronics
48
Ark, UFO — Cholula International
18
Pain, Gifts, Fear — Reckitt Benckiser
49
Lighter, Bottle Top, Rope, Golf Ball — Endangered Wildlife Trust
19
King/Fool, Yes/No, Glory/Failure — Kimberly-Clark
50
Interactive Storefronts — ESPN
20
Live Panel From Billboard — Billboard
51
Elephant, Organo, Vault — Ford
Water Talks — Solidarites International
52
Baldy, Fatty, Borat — PT. Panasonic
21
Fresh Stone-Age-Meat — Bosch International
53
Mummy, Teddy Bed, Teddy Hug — Procter & Gamble
Umbrella Bags — The Lotus Charity Society
54
Man, Woman, Nose — Interbest Outdoor
22
Auditorium — Heineken
55
Construction, Noisy Dog, Crying Kid — Bose
Need For Speed? — X-Box 360
56
Alexandra Township, Hillbrow, School — IOM
23
The Swap — Coca-Cola
57
Faces 1, 2, 3 — Western Union
Camera Man — CNN Turk
58
Whopper Face — Burger King
24
Snow Stamp — Polo / Nestlé
59
Supor Non-Stick Pans — Supor
25
Singalong — T-Mobile
60
Time To Act Against Aids — Aids Africa Solidarity Fund
Cube Film Installation — HBO
Flyvertising — Eichborn
61
Mango Surprise — Parle Agro
Silver Lion
Coral — Conservation International
28
90 Degrees Red, Orange, Green — Mercedes-Benz Smart
62
The Mini Christmas Box — BMW Group Netherlands
29
Doors 1, 2, 3 — Editora Abril
Kit Kat Chair — Nestlé
30
Shark, Bird — WWF
63
The Blob — New Zealand Breast Cancer Foundation
31
Pub, Shop — Shock And Soul
Rollercoaster — British United Automobiles
32
Ceramic, Marble — 3M
64
Nature Products — The North Face/Primer Group
33
Steel Bed, Wooden Bed — Outdoor Innovation
Flood — GlaxoSmithKline
34
Candy, Horse — Hospital Aleman
65
World’s Biggest Signpost — Nokia
Clear Channel International
Cannes Lions 2010
P119
Bronze Lion
101
Akatu Exclusive Beach — Akatu Institute For Conscious Consumption
68
Frigate, Submarine, Transport — Defence Force Recruitment
Bike Lock — Smart
69
Ass, Cock — Red Balloon
102 $73.000 Bar Tab — Bar Aurora/Boteco Ferraz
70
Chicken, Calf, Pig — Bristol-Myers Squibb
71
Ex-Wife’s Lawyer, Boss’s Jokes, Teenage Daughter’s Boyfriend — Bayer
103 Madonna & Child(Ren), Nuts, Tumbleweed, Yoko Ono — Exclusive Books
72
Push Up Toy: Book Case, Chair — Tok&Stok
104 Shelter — Pedigree
73
Boxes I, II, III — Renault
74
0.0047%, 0.0053% — Getty Images
105 Beatles — Spuk Pictures
75
Pink And Blue, The Schoolboy, Rembrandt Self — Masp Museum
76
Old Lady, City, Fish — Alpargatas
106 Tototalk — Toto
77
Boat, Pool — BC Lottery Corporation
78
Man Baby, Woman Baby — Kimberly Clark
107 Dogfight —TVNZ
79
Columbus, Zorro, Snow White — Huggies
80
Grassland, Mountain, Desert — Land Rover
108 Trees — Ford
81
Woman, Young Man, Old Man — Samusocial
82
Mafia, Psycho, Teacher — Xanlite
109 Invisible — Australian Childhood Foundation
83
Whale, Rhinoceros, White Bear, Elephant — WWF
Scented Banner — Natura
84
We’ve La Frons, Mair Sea Book Who — Dr. August Oetker
110
Tape, Important Places — CNN International
85
Springfield, Ziggy — Melitta Haushaltsprodukte
111
Bag, Baby, Whale — The Economist
86
Phone Box, WC, Photo Booth, Lift — Daimler
112
Last One To Leave Hits The Lights — Norwegian Airlines
87
Moose, Rock, Tree — Volkswagen
113
20 Tons Of Heavy Metal — Radio Tango
88
The Handmade Herbal Poster 2 & 3 — Cholayil
Speedy Movil — Telefonica Moviles
89
The Oneder Brain!! Spirals, Stars, Circles — Yoshida Hideo Memorial
114
Mud — FedEx
90
Botanical Garden, Ancient Palace, Studio — Nikon
115
A Wrecked Life — Brandhouse
91
Stadium, Carnival, Concert — GlaxoSmithKline
92
Mubarak, Kim Jong-Il, Obama — Amnesty International
93
Elephant, Giraffe — Sakura Products
94
Wrench, Grip, Can — Atas-asm Dis Ticaret
95
Soldier, Fire Fighters, Doll — Istanbul Toy Museum
96
Sandals — Dixons.co.uk
97
Football — Gmodelo
Ketchup — Persil
98
Ambulance, CPR — Mexican Red Cross
99
Banana Squid — Audi Turkey Dogus Otomotiv
100 Underground Puzzle — Daffy’s
Splitting Steven — Paras Pharma
Go Visit Your Wallpaper — Go Outside Magazine
Gertrud — 8in1 Pet Products Trailer — Ikea Big Boy — Mattel Go Back To Pompeii — Visa Deforestation — Solo Un Planeta
Clear Channel International
Cannes Lions 2010
P120
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