The Cannes Lions International Festival of Creativity.
Clear Channel International
Cannes Lions 2011
P3
Introduction
Nowhere captures the spirit of creativity, innovation and imagination quite like the Cannes Lions International Festival of Creativity. Cannes embodies all that is best about the advertising industry and continues to provide a wonderful platform for inspiration and talent.
William Eccleshare President / Chief Executive Officer Clear Channel International
For Clear Channel, the Festival is a unique opportunity to make tangible our commitment to providing advertisers with an unrivalled means of reaching their customers in the public space. Our sponsorship of the Outdoor Lions and the quality of the work contained in this book combine to celebrate the very best of our medium. 4,500 entries were submitted, each of which brought something distinctive to their brief. Not surprising, then, that Ed Morris, Executive Creative Director of Rapier, said ‘outdoor is the industry’s future.’ Of course it is! New technology is transforming out-of-home advertising like nothing in its long and distinguished history. The opportunities digital will bring are only just beginning to be understood and at a Young Lions creative workshop I challenged those present to embrace the future and stretch the boundaries of what is possible. We look forward to seeing some truly fresh thinking next year. Olivier Altmann (CCO of Publicis Worldwide and President of this year’s Outdoor jury) has written the introduction to this year’s work – I’m sure that you will share his passion and enthusiasm for the relevance and scope that outdoor uniquely provides.
Clear Channel International
Cannes Lions 2011
P4
President
As Cannes Outdoor jury members we were very fortunate this year. Not only did we judge some exceptionally good campaigns but we were also exposed to some that really incarnate the future of this so-called “traditional” media. For example, the Grand Prix is the perfect demonstration of how innovative outdoor media can be when combined with digital.
Olivier Altmann President, Cannes Lions Outdoor Chief Creative Officer Publicis Worldwide
First you have a native digital brand, and not a small one, Microsoft, who decided to use outdoor to promote a new map search engine: “Bing” - what a funny paradox. The objective was to attract a younger audience, who I guess are more likely to use Google. The agency had the brilliant idea of turning the new autobiography, Decoded, by rapper Jay-Z, into a worldwide treasure hunt. Placing each page of the book where the story actually happened: in real life. And real life means outdoor. The creatives not only used giant billboards, but everything in ambient, from a simple plate to the bottom of a swimming pool. Fans engaged with the game, finding where the next page was located by searching ‘Bing’ maps, assembling the book digitally before it was released. A great demonstration of content put into context thanks to the power of outdoor.
Another strong idea this year came from grocery chain Tesco, called Homeplus in South Korea. A country where people work long hours and don’t have as much time to do their shopping. Here the agency transformed subway walls into a virtual grocery shop, using posters to display products as they are presented in store. The commuter can shop with their smartphone while waiting for the train and receive their groceries shortly after arriving home. Such a clever way to use outdoor, not only to advertise, but as an interactive service for people. Nevertheless, I have to admit that when we began judging outdoor and ambient this year we were a bit concerned. Will our category be as entertaining as TV? Will it be as cool as Cyber? Or as prestigious as judging Titanium? Well, according to what we saw, I can tell you one thing: there is no need to worry about the future of outdoor. Quite the opposite in fact... I hope you will feel the same after reading the following pages.
Clear Channel International
Cannes Lions 2011
P5
Jury
Sebastian Garin Chief Creative Officer Grey Buenos Aires Buenos Aires, Argentina
Marcus Rebeschini Chief Creative Officer Y&R Asia Singapore, Singapore
Micah Walker Executive Creative Director Publicis Mojo Sydney, Australia
James Cloete Executive Creative Director Draftfcb Johannesburg, South Africa
Alan Strozenberg Partner, Vice-President Z+Comunicação São Paulo, Brazil
Pablo Torreblanca Payá Partner, Creative General Director Remo Madrid, Spain
Yang Yeo Chief Creative Officer JWT Shanghai Shanghai, China
Melvin Mangada Managing Partner, Chief Creative Officer TBWA\ Santiago Mangada Puno Makati City, The Philippines
José Miguel Sokoloff Chairman, Chief Creative Officer Lowe SSP3 Bogotá, Colombia
Gokhan Erol Creative Director Medina Turgul DDB Istanbul, Turkey
Patricia Pätzold Group Creative Director kempertrautmann Hamburg, Germany
Ed Morris Executive Creative Director Rapier London, United Kingdom
Santosh Padhi Chief Creative Officer, Co-founder Taproot India, Mumbai Mumbai, India
Dan Fietsam Chief Creative Officer Energy BBDO Chicago, USA
Naoya Hosokawa Creative Director Dentsu Tokyo, Japan
Clear Channel International
Cannes Lions 2011
Grand Prix
P6
Clear Channel International
Grand Prix
Cannes Lions 2011
Grand Prix Lions 2011. The Cannes Lions International Festival of Creativity.
P7
Title Decode Jay-Z with Bing
Advertiser Bing/Jay-Z Product Decode Jay-Z With Bing
Agency DROGA5 New York
Country USA
Grand Prix
P8
Clear Channel International
Cannes Lions 2011
Gold Lions
P10
Clear Channel International
Gold Lions
Cannes Lions 2011
Gold Lions 2011. The Cannes Lions International Festival of Creativity.
P11
Title Mugshot 1 Mugshot 2 Mugshot 3
Advertiser Amnesty International
Agency Fuel Lisboa
Product Amnesty International
Country Portugal
Gold Lion Campaign
P12
Title Spaceship Beetle Deep Ocean Explorer
Advertiser LEGO
Agency Leo Burnett Moscow
Product LEGO
Country Russia
Gold Lion Campaign
P13
Title Airhorn / Altitude Sickness Pills / Defibrillator / Lipstick Stain Remover / Smelling Salts / Personalized Towels / Little Black Book
Advertiser Harvey Nichols
Agency Y&R Dubai
Product Department Store
Country United Arab Emirates
Gold Lion Campaign
P14
Title Picadilly Circus / Leicester Square / Covent Garden / Oxford Circus / Marylebone / Taxi Numbers / Latest Scores / Restaurant Reviews / Cinema Times / FTSE 100 / Exchange Rates / Ticket Reservations / Travel Updates
Advertiser Google
Agency BBH London
Product Google Voice Search Mobile App
Country United Kingdom
Gold Lion Campaign
P15
Title The Friendship Machine
Advertiser Coca-Cola Product Coca-Cola
Title Heaven And Hell
Agency Ogilvy Argentina Buenos Aires
Advertiser Samsonite
Agency JWT Shanghai
Product Suitcases
Country China
Country Argentina
Gold Lion
P16
Title Heaven And Hell
Title Operation Christmas
Advertiser Samsonite
Agency JWT Shanghai
Product Suitcases
Country China
Advertiser Ministerio De Defensa Nacional
Product Guerrilla Demobilization Campaign
Gold Lion
Agency LOWE-SSP3 Bogotรก Country Colombia
P17
Title With 10 Years Of Life
Advertiser Toshiba Corporation
Agency DENTSU Tokyo
Product LED Bulbs
Country Japan
Gold Lion
P18
Title The 250km Wave
Title Homeplus Subway Virtual Store
Advertiser Kyushu Railway Company
Product Bullet Train
Advertiser Tesco
Agency Cheil Worldwide Seoul
Product Homeplus
Country Korea
Agency DENTSU Tokyo
Country Japan
Gold Lion
P19
Title Seafood Aquarium
Title Welcome Back
Advertiser LG Electronics
Agency Y&R Thailand Bangkok
Product Solar Dome Microwave
Country Thailand
Advertiser T-Mobile
Agency Saatchi & Saatchi London
Product Telecommunications
Gold Lion
Country United Kingdom
P20
Title Decode Jay-Z With Bing
Title Decode Jay-Z With Bing
Advertiser Bing/Jay-Z
Agency DROGA5 New York
Product Decode Jay-Z With Bing
Country USA
Advertiser Bing/Jay-Z
Agency DROGA5 New York
Product Decode Jay-Z With Bing
Country USA
Gold Lion
P21
Title The Honest Store
Title Burma
Advertiser Honest Tea
Agency SS+K New York
Product Iced Tea
Country USA
Advertiser Human Rights Watch
Agency JWT New York
Product Petition
Country USA
Gold Lion
P22
Title Target Kaleidoscopic Fashion Spectacular
Advertiser Target
Agency Mother New York
Product Target Retail
Country USA
Gold Lion
P23
Clear Channel International
Cannes Lions 2011
Silver Lions P24
Clear Channel International
Silver Lions P25
Cannes Lions 2011
Silver Lions 2011. The Cannes Lions International Festival of Creativity.
Title Swing Pool Stairs
Advertiser Volkswagen Product Responsible Driving
Agency DDB Argentina Buenos Aires
Country Argentina
Silver Lion Campaign
P26
Title Tiguan Magic Puppets Origami
Advertiser Volkswagen
Agency ALMAPBBDO S達o Paulo
Product Tiguan
Country Brazil
Silver Lion Campaign
P27
Title Birthday Family Portrait Grandpa
Advertiser Bandsports Product Sports Channel
Agency Ogilvy Brasil S達o Paulo
Country Brazil
Silver Lion Campaign
P28
Title Camp University Airport
Advertiser Odis Product Travel Locks
Agency Ogilvy & Mather Chile Santiago
Country Chile
Silver Lion Campaign
P29
Title Prison Voyeur
Advertiser Casa Luker
Agency SANCHO BBDO Bogotá
Product Lukafé Coffee
Country Colombia
Silver Lion Campaign
P30
Title H2 H5 H8
Advertiser VF Europe
Agency Fred & Farid Paris
Product Wrangler
Country France
Silver Lion Campaign
P31
Title Bush Toilet
Advertiser MTV Networks Product Safe Sex Message
Agency Grey Worldwide D端sseldorf
Country Germany
Silver Lion Campaign
P32
Title Mozart Beethoven Tchaikovsky
Advertiser Westone (Thinking Group)
Product Earphones Agency DDB Group Hong Kong
Country Hong Kong
Silver Lion Campaign
P33
Title Dalai Lama Nelson Mandela Hitler
Advertiser Audio Book India
Agency Taproot India Mumbai
Product Audio Books
Country India
Silver Lion Campaign
P34
Title Family Kids Kitchen
Advertiser UNICEF
Agency Lowe Indonesia
Product UNICEF
Country Indonesia
Silver Lion Campaign
P35
Title Caterpillar Monster Whale
Advertiser LEGO Product LEGO
Agency Ogilvy Malaysia Kuala Lumpur
Country Malaysia
Silver Lion Campaign
P36
Title Old Lady Boy Dog
Advertiser Ford Motor Company Product Lobo / Explorer / Edge
Agency JWT Mexico Mexico City
Country Mexico
Silver Lion Campaign
P37
Title Pimple Big Bottom Bad Hair Day
Advertiser Breast Cancer Foundation
Product Breast Cancer Awareness
Agency DDB Singapore Country Singapore
Silver Lion Campaign
P38
Title Belts Shoes
Advertiser People For The Ethical Treatment Of Animals Asia Pacific
Product Animal Cruelty Charity Agency McCann Worldgroup Singapore
Country Singapore
Silver Lion Campaign P39
Title Wild Dog Wattled Crane Dugong Riverine Rabbit Northern White Rhino
Advertiser Endangered Wildlife Trust Product Wildlife Protection Programme
Agency TBWA\HUNT\LASCARIS Johannesburg
Country South Africa
Silver Lion Campaign
P40
Title Fish Chicken Pork
Advertiser MMP Corporation Product M Wrap
Agency Creative Juice\Bangkok (TBWA) Bangkok
Country Thailand
Silver Lion Campaign
P41
Title Chameleon Frog
Advertiser Reckitt Benckiser
Agency EURO RSCG Bangkok
Product Shieldtox Naturgard
Country Thailand
Silver Lion Campaign
P42
Title Butcher Laundry Carpenter
Advertiser Bayer Philippines Product Saridon
Agency BBDO Guerrero Makati City
Country The Philippines
Silver Lion Campaign P43
Title Jelly Fish Snail
Advertiser Pacific Paint (Boysen) Philippines, Inc. Product Boysen Paints
Agency TBWA\Santiago Mangada Puno Makati City
Country The Philippines
Silver Lion Campaign
P44
Title Boys Girls
Advertiser Tower Hamlets Product Road Safety
Agency Abbott Mead Vickers BBDO London
Country United Kingdom
Silver Lion Campaign
P45
Title Andes Friend Recovery
Advertiser Anheuser-Busch Inbev Product Beer
Title Sushi Train
Advertiser Japan Earthquake Appeal Product Donation Appeal
Agency Del Campo Nazca Saatchi & Saatchi Buenos Aires
Country Argentina
Agency JWT Sydney Sydney
Country Australia
Silver Lion
P46
Title AXN TV Boxes
Advertiser Sony Picture Releasing of Brasil
Agency Publicis Brasil Sao Paulo
Country Brazil
Product Children’s Charity
Country Brazil
Product Tv Channel
Title Share With Those Who Need...
Advertiser Associação Educacional E Assistencial Casa Do Zezinho
Agency ALMAPBBDO São Paulo
Silver Lion
P47
Title Santa’s Forgotten Letters
Advertiser Coca-Cola Product Christmas Message
Title Gegenpol
Agency Ogilvy Brasil São Paulo
Advertiser FC St. Pauli
Agency Interpol+- Berlin
Product Football Club
Country Germany
Country Brazil
Silver Lion
P48
Title Transparent Walls
Advertiser Daimler Product Car Safety System
Agency JUNG von MATT Hamburg
Country Germany
Silver Lion
P49
Title Mud-Flow
Advertiser Jaringan Advokasi Tambang (JATAM)
Product Anniversary Of Mud-Flow Disaster
Agency Publicis Indonesia Jakarta Country Indonesia
Silver Lion
P50
Title Mario Galaxy 2
Title Surprise Catwalk
Advertiser Energizer
Agency DDB Mexico
Product Lithium Batteries
Country Mexico
Advertiser Fretex
Product Salvation Army Second Hand Shop
Silver Lion
Agency Kitchen Leo Burnett Oslo Country Norway
P51
Title Male Stripper
Advertiser Interbest Product Outdoor Advertising
Agency Y&R Not Just Film Amsterdam
Country The Netherlands
Silver Lion
P52
Title Canal Bike
Advertiser Go Fast! Product Energy Drink
Title Online Scams Taken Offline
Advertiser Microsoft Product Internet Explorer 8
Agency Y&R Not Just Film Amsterdam
Country The Netherlands
Agency Crispin Porter + Bogusky Boulder
Country USA
Silver Lion
P53
Clear Channel International
Cannes Lions 2011
Bronze Lions
P54
Clear Channel International
Bronze Lions
Cannes Lions 2011
Bronze Lions 2011. The Cannes Lions International Festival of Creativity.
P55
Title Rugbiers Mexican Wrestlers Woodcutters
Advertiser Ford Product Ford Trucks
Agency JWT Argentina Buenos Aires
Country Argentina
Bronze Lion Campaign
P56
Title London Bus New York Taxi
Advertiser Berlitz Product Language School
Agency Fp7/Bah Manama
Country Bahrain
Bronze Lion Campaign
P57
Title Castaway Prisioner
Advertiser Agro Food Product Café Tainá
Agency Giovanni+Draftfcb Rio De Janeiro
Country Brazil
Bronze Lion Campaign
P58
Title Iron Maiden Lady Gaga Madonna Michael Jackson
Advertiser Billboard Product Magazine
Agency Almapbbdo S達o Paulo
Country Brazil
Bronze Lion Campaign
P59
Title Car Refrigerator Knives
Advertiser Dia Supermarket Product Cat Food
Agency Z+ Sao Paulo
Country Brazil
Bronze Lion Campaign
P60
Title Pants T-Shirt Shirt
Advertiser Penalty Product Running Shoes
Agency Z+ Sao Paulo
Country Brazil
Bronze Lion Campaign
P61
Title Wave Sound London Wave Sound New York
Advertiser 3m Do Brasil
Product Noise Cancelling Headphones
Agency Grey Brasil S達o Paulo Country Brazil
Bronze Lion Campaign
P62
Title War Dinosaur
Advertiser Jamute Audio Studio Product Audio Production
Agency Z+ Sao Paulo
Country Brazil
Bronze Lion Campaign
P63
Title Twitter Skype Facebook Youtube
Advertiser Meio & Mensagem Product Maximidia Seminars
Agency Moma Propaganda Sao Paulo
Country Brazil
Bronze Lion Campaign
P64
Title Anta ‘Tang Zhengdong’s Shoebox’ Installation Anta ‘Li Xiaoxu’s Shoebox’ Installation Anta ‘Zhou Peng’s Shoebox’ Installation
Advertiser Anta Sports Product Product Sportswear
Agency Jwt Shanghai
Country China
Bronze Lion Campaign
P65
Title Action Man Sindy
Advertiser Perfetti Van Melle Product Mini Chupa Chups
Agency Ddb Paris
Country France
Bronze Lion Campaign
P66
Title Body Builder Nerd Blind Man
Advertiser Mars Chocolate France Product Snickers
Agency Clm Bbdo Boulogne-Billancourt
Country France
Bronze Lion Campaign
P67
Title Lord’s Dog Grandma’s Dog Celebrity’s Dog
Advertiser Procter & Gamble
Product Febreze Pet Odour Eliminator
Agency Grey Paris Country France
Bronze Lion Campaign
P68
Title Traffic Sign Speed Traffic Light
Advertiser Daimler
Product Mercedes-Benz Transporter
Agency Scholz & Friends Berlin Country Germany
Bronze Lion Campaign
P69
Title Road Crossing Baby Aircraft Prism
Advertiser Rolling Stone Magazine
Product Initiative Money For Music
Agency Ogilvy Frankfurt Country Germany
Bronze Lion Campaign
P70
Title Milk And Cookies Lemonade And Candies
Advertiser La JugueterĂa Product Hotwheels
Agency Ogilvy Guatemala
Country Guatemala
Bronze Lion Campaign
P71
Title Cornflakes Raisins Crackers
Advertiser Freshlock China Product Freshlock Clips
Agency Ddb Group Hong Kong
Country Hong Kong
Bronze Lion Campaign
P72
Title Melt Drought Flood
Advertiser Greenpeace Product Car Free Day
Agency Leo Burnett Hong Kong
Country Hong Kong
Bronze Lion Campaign
P73
Title Office Worker School Bus Driver
Advertiser Shanghai Dai Zhi Men Food & Beverage Management
Product Diamond Coffee Agency Leo Burnett Hong Kong
Country Hong Kong
Bronze Lion Campaign
P74
Title Nuclear Sea Level
Advertiser White Collar Hippies Product Travel Company
Agency Bbdo India Mumbai
Country India
Bronze Lion Campaign
P75
Title Osama/Bush Batman/Joker
Advertiser Wockhardt Product Osteoarthritis Therapy
Agency Sorento Healthcare Communications Mumbai
Country India
Bronze Lion Campaign
P76
Title Dog Cat
Advertiser Cv Gold Elite Industries Product Bubbles Pet Cologne
Agency Grey Group Indonesia Jakarta
Country Indonesia
Bronze Lion Campaign
P77
Title Riot Smuggling Exploitation
Advertiser New Straits Times Press Product Newspaper
Agency Mccann Erickson Malaysia Petaling Jaya
Country Malaysia
Bronze Lion Campaign
P78
Title The Pied Piper Of Hamelin The Jungle Book The Wizard Of Oz
Advertiser Penguin Books Malaysia Product Penguin Audiobooks
Agency Y&R Malaysia Kuala Lumpur
Country Malaysia
Bronze Lion Campaign
P79
Title Commuter Office Worker Runner
Advertiser Multiple Sclerosis Waikato
Product Multiple Sclerosis Awareness
Agency Colenso Bbdo Auckland Country New Zealand
Bronze Lion Campaign
P80
Title Mouse Hide & Seek Handy Man
Advertiser Diy Living Product Diy Furniture
Agency Publicis Singapore
Country Singapore
Bronze Lion Campaign
P81
Title Kurt Daft Eminem Madonna
Advertiser Monkey Week Product Music Festival
Agency Leo Burnett Iberia Madrid
Country Spain
Bronze Lion Campaign
P82
Title Greta Wolfgang Wiebke
Advertiser Mercedes-Benz Product Brake Assist Plus
Agency Jung Von Matt/ Limmat Z端rich
Country Switzerland
Bronze Lion Campaign
P83
Title Office House Laboratory
Advertiser It Works Product Security Systems
Agency Hakuhodo Asia Pacific/ Spicy H Bangkok
Country Thailand
Bronze Lion Campaign
P84
Title Apollo 13 Success Berlin Wall Obama Address
Advertiser Dank Product Second Hand Furniture
Agency Ddb&Co. Istanbul
Country Turkey
Bronze Lion Campaign
P85
Title Obama Merkel Putin Sarkozy
Advertiser Cnn Turk Product World News
Agency Ddb&Co. Istanbul
Country Turkey
Bronze Lion Campaign
P86
Title Kebab Burger Sundae
Advertiser Johnson & Johnson Product Listerine
Agency Jwt London London
Country United Kingdom
Bronze Lion Campaign
P87
Title Baby Passion
Advertiser Peta
Product People For The Ethical Treatment Of Animals
Agency Y&R Chicago Country Usa
Bronze Lion Campaign
P88
Title Porcupine Tortoise Cheetah
Advertiser United Pharma Product Decolgen Forte Pe Flu Remedy
Agency Jwt Vietnam Ho Chi Minh City
Country Vietnam
Bronze Lion Campaign
P89
Title Big Noses
Advertiser Bgh Product Air Conditioners
Title Price
Advertiser Citroën Cheverny Product Cirtoën Jumper
Agency Del Campo Nazca Saatchi & Saatchi Buenos Aires
Country Argentina
Agency New360 Belo Horizonte
Country Brazil
Bronze Lion
P90
Title Thiago
Advertiser Unicef
Agency Ogilvy Brasil S達o Paulo
Country Brazil
Agency Artplan Rio De Janeiro
Country Brazil
Product Unicef
Title The One Real Piggy Bank
Advertiser Hebara Product Lottery
Bronze Lion
P91
Title The World’s Biggest Hug
Title Vending Machine
Advertiser Conselho Nacional Do Sesi
Product True Affection Campaign
Advertiser World Kitchen
Agency Grey Group China Beijing
Product Corelle Dinnerware
Country Brazil
Agency Monumenta Brasília
Country China
Bronze Lion
P92
Title Billboard Powered by Oranges
Advertiser Pepsico Product Tropicana
Agency Ddb Paris
Country France
Bronze Lion
P93
Title Store Opening
Advertiser Ikea Product Ikea
Title Playing The Underground
Advertiser Jeudi Product Club Music Event
Agency Grabarz & Partner Hamburg
Country Germany
Agency Jung Von Matt Hamburg
Country Germany
Bronze Lion
P94
Title Mint Parking Ticket
Advertiser Wrigley Product Extra Professional Polar-Frisch
Title Bit.Code
Agency Bbdo Germany D端sseldorf
Advertiser Sap
Agency Ogilvy Frankfurt
Product Business Software
Country Germany
Country Germany
Bronze Lion
P95
Title The Missing Child
Advertiser Missing Children’s Initiative
Product Germany Will Find You Campaign
Agency Kempertrautmann Hamburg Country Germany
Title All Names In The Country Share The Logo
Advertiser Strauss Group Product Consumer Involvement Platform
Agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Country Israel
Bronze Lion
P96
Title Big Alice
Advertiser Walt Disney Studios Motion Pictures, Italia
Product Alice In Wonderland 3d Movie
Agency Auge Headquarter Milan Country Italy
Bronze Lion P97
Title Peace Shadow Project
Title Traffic Blues
Advertiser Hiroshima Peace Memorial Museum
Product Nuclear Weapons Awareness
Agency Hakuhodo Tokyo
Advertiser GlaxoSmithKline
Agency Ogilvy Malaysia Kuala Lumpur
Country Malaysia
Product Panadol Extra
Country Japan
Bronze Lion
P98
Title Tracktape
Advertiser Mattel MĂŠxico
Agency Ogilvy Mexico
Country Mexico
Product Antidrugs Foundation
Agency Ddb Spain Madrid
Product Hot Wheels
Title Cocaine
Advertiser Foundation Against Drug Consumption
Country Spain
Bronze Lion
P99
Title The Bicycle Cap
Advertiser Peseta
Agency Leo Burnett Iberia Madrid
Country Spain
Agency Santa Marta Publicidad Barcelona
Country Spain
Product Bicycle Accessories
Title Unconscious Runners
Advertiser Nike Product Sportswear/Nike Running
Bronze Lion
P100
Title Save The Beach Hotel
Advertiser Gmodelo Europa
Agency Jwt Madrid
Country Spain
Agency Shackleton Madrid
Country Spain
Product Corona Beer
Title Unexpected Luggage
Advertiser Spanair Product Christmas Campaign
Bronze Lion
P101
Title The Speed Camera Lottery
Advertiser Volkswagen Product Bluemotion Technologies
Agency Ddb Stockholm
Country Sweden
Bronze Lion
P102
Title Little Accident
Advertiser Allsecur
Agency Ogilvy Amsterdam
Country The Netherlands
Agency Ddb Dm9jaymesyfu Makati City
Country The Philippines
Product Car Insurance
Title Limestone
Advertiser Dept. Of Tourism & Smart Communications Product Tourism
Bronze Lion
P103
Title Hand To Hand Money
Advertiser Is Bankasi Product Money Transfer
Title Elephant
Advertiser Elephant Magazine Product Magazine
Agency Medina Turgul Ddb Istanbul
Country Turkey
Agency M&C Saatchi London
Country United Kingdom
Bronze Lion
P104
Title 12 Second Strip
Advertiser Renault Uk Ltd
Agency Publicis London
Country United Kingdom
Agency Mindshare London
Country United Kingdom
Product Wind Roadster
Title Angel Ambush
Advertiser Unilever Product Lynx Excite
Bronze Lion
P105
Title Lotus T5
Advertiser Ibm Product Lotuslive
Title Footprints
Advertiser Universal Studios Hollywood Product King Kong 360 3d Ride
Agency OgilvyOne Worldwide London
Country United Kingdom
Agency DavidandGoliath El Segundo
Country Usa
Bronze Lion
P106
Title The Film Room
Advertiser Nike Product Apparel
Agency R/Ga New York
Country Usa
Bronze Lion
P107
Clear Channel International
Cannes Lions 2011
Index
P108
Clear Channel International
Index
Cannes Lions 2011
Index. The Cannes Lions International Festival of Creativity.
P109
Clear Channel International
Index
Cannes Lions 2011
Contents
30
Prison, Voyeur — Casa Luker
3
Introduction by William Eccleshare
31
H2, H5, H8 — VF Europe
4
Cannes Lions Outdoor President — Olivier Altmann
32
Bush, Toilet — MTV Networks
5
Cannes Lions Outdoor Jury
33
Mozart, Beethoven, Tchaikovsky — Westone (Thinking Group)
34
Dalai Lama, Nelson Mandela, Hitler — Audio Book India
Grand Prix
35
Family, Kids, Kitchen — UNICEF
8
36
Caterpillar, Monster, Whale — LEGO
Decode Jay-Z with Bing — Bing/Jay-Z
37
Old Lady, Boy, Dog — Ford Motor Company
Gold Lions
38
Pimple, Big Bottom, Bad Hair Day — Breast Cancer Foundation
12
Mugshot 1, Mugshot 2, Mugshot 3 — Amnesty International
39
Belts, Shoes — People For The Ethical Treatment Of Animals Asia Pacific
13
Spaceship, Beetle, Deep Ocean Explorer — Lego
40 Wild Dog, Wattled Crane, Dugong, Riverine Rabbit, Northern White Rhino — Endangered Wildlife Trust
14 Airhorn / Altitude Sickness Pills / Defibrillator / Lipstick Stain Remover / Smelling Salts / Personalized Towels / Little Black Book — Harvey Nichols
41
Fish, Chicken, Pork — MMP Corporation
15 Picadilly Circus / Leicester Square / Covent Garden /Oxford Circus / Marylebone / Taxi Numbers / Latest Scores / Restaurant Reviews / Cinema Times / FTSE 100 / Exchange Rates / Ticket Reservations / Travel Updates — Google
42
Chameleon, Frog — Reckitt Benckiser
43
Butcher, Laundry, Carpenter — Bayer Philippines
44
Jelly Fish, Snail — Pacific Paint (Boysen) Philippines, Inc.
16
The Friendship Machine — Coca-Cola
45
Boys, Girls — Tower Hamlets
Heaven And Hell — Samsonite
46
Andes Friend Recovery — Anheuser-Busch Inbev
17
Heaven And Hell — Samsonite
Sushi Train — Japan Earthquake Appeal
Operation Christmas — Ministerio De Defensa Nacional
47
AXN TV Boxes — Sony Picture Releasing of Brasil
18
With 10 Years Of Life — Toshiba Corporation
19
The 250km Wave — Kyushu Railway Company
Share With Those Who Need... — Associação Educacional E Assistencial Casa Do Zezinho
Homeplus Subway Virtual Store — Tesco
20
Seafood Aquarium — LG Electronics
Welcome Back — T-Mobile
21
Decode Jay-Z With Bing — Bing/Jay-Z
Decode Jay-Z With Bing — Bing/Jay-Z
22
The Honest Store — Honest Tea
Burma — Human Rights Watch
23
Target Kaleidoscopic Fashion Spectacular — Target
Silver Lions 26
Swing, Pool, Stairs — Volkswagen
27
Tiguan Magic, Puppets, Origami — Volkswagen
28
Birthday, Family Portrait, Grandpa — Bandsports
29
Camp, University, Airport — Odis
48
Santa’s Forgotten Letters — Coca-Cola
Gegenpol — FC St. Pauli
49
Transparent Walls — Daimler
50
Mud-Flow — Jaringan Advokasi Tambang (JATAM)
51
Mario Galaxy 2 — Energizer
Surprise Catwalk — Fretex
52
Male Stripper — Interbest
53
Canal Bike — Go Fast!
Online Scams Taken Offline — Microsoft
Bronze Lions 56
Rugbiers, Mexican Wrestlers, Woodcutters — Ford
57
London Bus, New York Taxi — Berlitz
58
Castaway, Prisioner — Agro Food
P110
Clear Channel International
Index
Cannes Lions 2011
59
Iron Maiden, Lady Gaga, Madonna, Michael Jackson — Billboard
91
The One Real Piggy Bank — Hebara
60
Car, Refrigerator, Knives — Dia Supermarket
92
The World’s Biggest Hug — Conselho Nacional Do Sesi
61
Pants, T-Shirt, Shirt — Penalty
Vending Machine — World Kitchen
62
Wave Sound London, Wave Sound New York — 3m Do Brasil
93
Billboard Powered by Oranges — Pepsico
63
War, Dinosaur — Jamute Audio Studio
94
Store Opening — Ikea
64
Twitter, Skype, Facebook, Youtube — Meio & Mensagem
Playing The Underground — Jeudi
65
Anta ‘Tang Zhengdong’s Shoebox’ Installation, Anta ‘Li Xiaoxu’s Shoebox’ Installation, Anta ‘Zhou Peng’s Shoebox’ Installation — Anta Sports Product
95
Mint Parking Ticket — Wrigley
66
Action Man, Sindy — Perfetti Van Melle
Bit.Code — Sap
67
Body Builder, Nerd, Blind Man — Mars Chocolate France
96
The Missing Child — Missing Children’s Initiative
68
Lord’s Dog, Grandma’s Dog, Celebrity’s Dog — Procter & Gamble
All Names In The Country Share The Logo — Strauss Group
69
Traffic Sign Speed, Traffic Light — Daimler
97
Big Alice — Walt Disney Studios Motion Pictures, Italia
70
Road Crossing, Baby, Aircraft, Prism — Rolling Stone Magazine
98
Peace Shadow Project — Hiroshima Peace Memorial Museum
71
Milk And Cookies, Lemonade And Candies — La Juguetería
Traffic Blues — GlaxoSmithKline
72
Cornflakes, Raisins, Crackers — Freshlock China
99
Tracktape — Mattel México
73
Melt, Drought, Flood — Greenpeace
Cocaine — Foundation Against Drug Consumption
74 Office Worker, School Bus Driver — Shanghai Dai Zhi Men Food & Beverage Management 75
Nuclear, Sea Level — White Collar Hippies
76
Osama/Bush, Batman/Joker — Wockhardt
77
Dog, Cat — Cv Gold Elite Industries
78
Riot, Smuggling, Exploitation — New Straits Times Press
79 The Pied Piper Of Hamelin, The Jungle Book, The Wizard Of Oz — Penguin Books Malaysia
100 The Bicycle Cap — Peseta
Unconscious Runners — Nike
101
Save The Beach Hotel — Gmodelo Europa
Unexpected Luggage — Spanair
102 The Speed Camera Lottery — Volkswagen 103 Little Accident — Allsecur
Limestone — Dept. Of Tourism & Smart Communications
104 Hand To Hand Money — Is Bankasi
80
Commuter, Office Worker, Runner — Multiple Sclerosis Waikato
Elephant — Elephant Magazine
81
Mouse, Hide & Seek, Handy Man — Diy Living
105 12 Second Strip — Renault Uk Ltd
82
Kurt, Daft, Eminem, Madonna — Monkey Week
83
Greta, Wolfgang, Wiebke — Mercedes-Benz
106 Lotus T5 — Ibm
84
Office, House, Laboratory — It Works
85
Apollo 13 Success, Berlin Wall, Obama Address — Dank
107 The Film Room — Nike
86
Obama, Merkel, Putin, Sarkozy — Cnn Turk
87
Kebab, Burger, Sundae — Johnson & Johnson
88
Baby, Passion — Peta
89
Porcupine, Tortoise, Cheetah — United Pharma
90
Big Noses — Bgh
Price — Citroën Cheverny
91
Thiago — Unicef
Angel Ambush — Unilever Footprints — Universal Studios Hollywood
P111
Clear Channel International
Cannes Lions 2011
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P112
Official Sponsor of 2011 Outdoor Lions