5th Edition - September 2014
Latam O’BOTICARIO BRAZIL
THE FIRST CONNECT CAMPAIGN IN LATAM
#YRSELFIECHALLENGE SUCCESFUL CAMPAIGN IN CC SIGAPORE
iHeartMedia
CLEAR CHANNEL CHANGES ITS NAME
L’OREAL BRAZIL
OOH EXPERIENCES
CLEAR CHANNEL PERÚ: HOST OF LATAM CONFERENCE
TWEET TO EAT
CLEAR CHANNEL UK AND WALKERS
International - iHeartMedia
Clear Channel Media Holdings Inc. becomes iHeartMedia Inc. The change reflects the growth and influence of the iHeart brands
iHeartMedia Clear Channel announced in september that it has become iHeartMedia, reflecting the company’s success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact. iHeart Radio iHeartMedia Digital Clear Channel Outdoor Premiere Networks Total Traffic and Weather Network Katz Media Group RCS
International - iHeartMedia
iHeartMedia is the #1 Media Company in the U.S. The company has massive consumer reach and influence across its different platforms. Combined with Clear Channel Outdoor’s reach in more than 30 countries, iHeartMedia is the biggest media company in the US, with greater reach than any other.
859 radio stations in over 150 markets More than 245 million listeners a month Syndicates 90 radio programs and services to more than 5,500 radio affiliates 20,000 live music events
International - iHeartMedia
Clear Channel Outdoor will retain the Clear Channel brand
Clear Channel Outdoor Holdings Inc. will continue using the Clear Channel brand, considering it is one of the world’s largest outdoor advertising companies, with displays in more than 50 markets in the U.S. and more than countries in Asia, Australia, Europe and Latin America in a wide variety of formats.
International - LatAm Conference
SALES & MARKETING CONFERENCE The 2014 LatAm Sales & Marketing Conference was held in Lima, Peru on August 19th and 20th. Guests from Mexico, Chile, Brazil and Clear Channel International were here to share ideas and experiences related to advertising and OOH market.
CCI and LatAm Directors
Aris de Juan presenting the Conference
CEO William Eccleshare during his presentation
Stuart Mason, Director of Business Operation
People participated in a workshop
Stefan Lameire, Chief Sales Officer
Clear Channel clients were also part of the event
Parveen Bdesha, Research & Insight Director
International
THE FESTIVAL OF MEDIA Photo: Facebook The Festival of Media
As a global company, Clear Channel always participates in the most important advertising events. On thursday October 2nd, Aris de Juan, LatAm Regional President, was invited to The Festival of Media to talk about OOH and the Connected Consumer.
Latin America Brazil
L’OREAL BRAZIL
Clear Channel Brasil and L’Oreal developed this original OOH campaign using branded bus shelters to achieve a really interesting brand - consumer engagement
Latin America
People just had to press the button and wait 10 seconds to experience something extraordinary. Make up sessions, violin concerts and acts of magic are some of the things that could happen when pressing the button.
This campaign proves one more time that outdoor can be an ideal complement for those campaigns that want to engage the consumer in a unusual and awesome way.
Brazil
O BOTICARIO: THE FIRST CONNECT CAMPAIGN IN LATAM To launch a new line of fragances, O Boticรกrio, one of the largest cosmetic franchises in Brazil, decided to use the Connect platform. When the consumer tapped the NFC or scanned the QR code, they were sent directly to their mobile site. Here they could watch the campaign video, listen to the jingle and find nearby stores where they could purchase the product.
Latin America México DF
FUD SHOWS TRAFFIC REPORT IN REAL TIME Thanks to technology and to the inmediacy of digital screens, Clear Channel México and FUD implemented a DOOH campaign that allowed people to see on the screens real time information about the traffic, according to the location of the screen. Is the first time Mexico has this type of campaign, connecting with the audience in a outstanding and different way.
Latin America México DF
#CCMEXICANISIMO In order to honor mexican folklore, Clear Channel México implemented the campaign “Folklore Mexicanísimo”. Peru, Chile and Brazil were also part of the campaign, as they also invited the public in each country to participate. Through Facebook, Twitter and our digital billboards, people sent their pictures showing how the celebrated Mexican Independence Day.
Latin America Mexico
INTERACTIVE PREMIERE
During the previous days of the premiere of LUCY, Clear Channel MĂŠxico and Universal Pictures ran a DOOH campaign with a countdown in the screens. People was also encouraged to send tweets with comments about the movie. These tweets were published in the screens.
Latin America Peru
MOVIE PROJECTS The premiere of blockbuster movies causes a huge expectation among people and this is why creative elements are used to announce their release dates
Clear Channel Perú implemented a Create special project for Transformers: Age of Extintion, a campaign that also became the public’s favorite in July.
Latin America Chile
MOVIE PROJECTS
Clear Channel Chile built an spectacular billboard to announce the premiere of Hercules. The special project was on the streets for over a month and it surprised hundreds of people.
International Campaigns UK
WALKERS: TWEET TO EAT
Walkers, the snack and crisps brand, and Clear Channel UK ran a succesful interactive campaign called “Walkers Do Us a Flavor� The campaign included the installation of three tweet-activated digital vending machines at Clear Channel bus shelters. Passers-by were encouraged to tweet @Walkers_busstop using the # of the new flavor they prefer.
THE CONTEST ALREADY HAD 6 FINALIST FLAVORS.
A witty advert revealed Walkers ambassador Gary Lineker appearing to sit inside the bus stop vending machines reading the tweets people sent. Lineker will seemingly respond by dispensing free packets of the new Do Us A flavour finalist crisps. The public was also encouraged to vote for their favourite flavour at walkers.co.uk.
International Campaigns Poland
HEINEKEN: THE FIRST CONNECT CAMPAIGN Clear Channel Poland ran in August their first campaign using the Connect platform for Heineken’s “Open your City” using 550 locations.
When tapping the NFC or scanning the QR code, people were linked to a Heineken mobile site where they could search what interesting happens in your city on selected dates.
International Campaigns Poland
WI-FI IN
35
SPOTS
SPOT PLAYED
36,500
TIMES 15,300 USERS IN
ONE MONTH
FREE WI-FI THANKS TO COKE Clear Channel Poland and Coke joined to develop the campaign “Say it with a song”. Users had access to a free WI-FI network to watch the campaign’s promotional spot
International Campaigns
Singapore
#YRSelfieChallenge Yellow Ribbon is an organization that seeks to engage the community in giving ex-offenders a second chance at life.
Clear Channel Singapur joined the Yellow Ribbon cause with the campaign #YRSelfieChallenge
1
55 touchscreen ‘selfie’ booths were installed in bus shelters. that allowed commuters to take a ‘selfie’ and personalising it by emoticons and speech bubbles of motivational messages for ex-offenders
+3,000 SENT PICTURES 80,000 DOLLARS DONATED
Campañas internacionales
The campaign successfully engaged the public and and brought the community closer to the ex-offenders
2
Bus shelters had Connect capabilities and allowed people to download the starter kit on how to be a volunteer
3
A ‘selfie’ contest was held to reward the most creative ‘selfies’. Winners photos were displayed on ten play panels
Each of the above elements culminated with the Yellow Ribbon Run where Clear Channel also participated
4
An Instagram printer was built onto a 6-sheet panel along the race route. Participants of the run were able to print their uploaded ‘selfies’ on the spot.