6s in the City 6 sheets and the urban environment
London Birmingham Glasgow Liverpool Leeds Sheffield Edinburgh Bristol Manchester Cardiff
Contents 05 Introduction 6 sheets and the urban environment 06 London Europe’s largest city 10 Birmingham A destination city 14 Glasgow Scotland’s biggest city 18 Liverpool Capital of culture 22 Leeds The capital of West Yorkshire 26 Sheffield A modern industrial great 30 Edinburgh A financial powerhouse 34 Bristol The jewel of the West Country 38 Manchester A rejuvenated giant 42 Cardiff The capital of Wales
4 6s in the city
Introduction The character of the city Each of the UK’s biggest cities has its own unique character and its own specific industries and leisure attractions. Local councils have been keen to restore a sense of civic pride and identity through the regeneration of city centres. This is contributing to the UK’s urban population spending more time in key retail and business locations as people get out and about to enjoy their city centres more.
*National Travel Survey 2009
6 sheets and the urban environment 80% of all distance travelled in the UK is by car*. This makes our 6 sheet portfolio well placed to provide brands with a greater opportunity to connect with people’s lives around key towns and cities. Clear Channel is committed to improving and regenerating urban environments. Since 1967 we have been working with over 350 local authorities to supply and maintain the highest quality street furniture. We now provide 45,000 roadside 6 sheet advertising opportunities across the country’s most important towns, cities and conurbations. These are complemented by our digital and traditional 6 sheet presence in some of the UK’s key shopping malls and Sainsbury’s supermarkets. Population statistics - 2001 Census based on geographic urban areas Roadside panels share of voice - POSTAR Feb 2010
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6 6s in the city
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London Europe’s largest city
London Europe’s largest city
OOH fact: Over 14m people attended theatre performances in London during 2009
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With Shoreditch at the heart of design and fashion, Hampstead as a literary hotspot, Camden’s musical influences, and Richmond and Bromley famed for their green space, London is often thought of as a collection of interconnected villages. London’s districts each have their own character leading to people making many short journeys in the city. London residents walk further per year than in any other region of the UK and the Barclays Cycle Hire scheme is helping to encourage Londoners and tourists alike to get out and about in the city. • Our exclusive contract with TfL and London Buses means we are able to reach nearly 80% of Londoners in a two week campaign. • We have panels right in the fashionable heart of London, including dominance of Oxford Street and High Street Kensington. • We also offer 6 sheets in London shopping malls such as the Plaza and Sainsbury’s stores – including the UK’s largest Sainsbury’s at Sydenham.
POPULATION
7.2m
ROADSIDE 6s SHARE OF VOICE MALL PANELS
11,736
66%
197
8 6s in the city
425
1.48 3h 28 3h 01
*TGI Jan-Dec 09
Average no. cars in household* Average hours by car p/w* Average hours by underground p/w*
PANELS
London Europe’s largest city
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Birmingham A destination city OOH fact: Birmingham is seen as the curry capital of the UK with 20,000 dishes per week being served in the 115 listed curry houses.
10 6s in the city
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Birmingham A destination city
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12 6s in the city
Birmingham A destination city
With more miles of canals than Venice, and its well known concert and exhibition centres, Birmingham is fast becoming a British cultural hub. The billion pound development of the Bullring shopping centre has led to the city becoming a destination in its own right with Birmingham International Airport recently named the best airport experience in the UK. Home to the famous Cadbury World, Brummies are also self-confessed chocoholics with 37% buying bars more than once a week. • We provide an outstanding distribution of 6 sheet panels in the city centre, dominating Broad Street and Corporation Street, as well as panels on Hagley Road. • Our contract with Birmingham International Airport means we can effectively target business and leisure travellers with a network of 48 x 6 sheets. • Clear Channel also provides static and digital 6 sheet opportunities in Westfield’s thriving Merry Hill shopping centre.
POPULATION
*TGI Jan-Dec 09
970,892
ROADSIDE 6s SHARE OF VOICE MALL PANELS airport PANELS
3,740
68%
Average no. cars in household* Average hours by car p/w* Average hours by walking p/w*
73
41
PANELS
101
1.47 4h 10 2h 09
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14 6s in the city
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Glasgow Scotland’s biggest city
Glasgow Scotland’s biggest city
OOH fact: Glasgow boasts over 4 million cinema visits per year making it the biggest consumer of film outside of London.
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16 6s in the city
Glasgow Scotland’s biggest city
Glasgow is the UK’s largest retail centre outside London. From its roots in ship-building, the city has grown into a truly cosmopolitan area with municipal art galleries and museums, first class sports facilities and outstanding shopping districts. These factors have contributed to the city being chosen to host the 2014 Commonwealth Games. • Clear Channel offers 6 sheets in the city centre and key streets, including Cathedral Street, Stirling Road, North Hanover Street, Gallowgate Corner, Cowcaddens Road, High Street and North Frederick Street. • Our panels in the city centre are of stylish granite design incorporating wayfinding information to complement and enhance the urban experience. • With 6 sheet panels in the St Enoch shopping centre – we can help advertisers target one of the UK’s top shopping destinations.
POPULATION
*TGI Jan-Dec 09
629,501
ROADSIDE 6s SHARE OF VOICE MALL PANELS
1,088
39%
55
Average no. cars in household* Average hours by car p/w* Average hours by motorcycle p/w*
PANELS
29
1.09 3h 47 1h 30
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Liverpool Capital of culture
Liverpool Capital of culture
OOH fact: The city won its World Heritage status in 2004 because of its impressive waterfront which represents a ‘supreme example of a commercial port at the time of Britain’s greatest global significance’.
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Liverpool Capital of culture
Liverpool was the most successful European Capital of culture with 15m visits and 7,000 events generating £800m in 2008. Its famous musical connections, including The Beatles, its cultural offerings such as the Tate Gallery and 2,500 listed buildings have contributed to Liverpool being named top weekend destination outside the UK’s capital cities. Liverpool is also the UK’s most successful footballing city with 27 League Championships, five European Cups, three UEFA Cups, one Cup Winners Cup, twelve FA Cups and six League Cups. • Our long-standing contracts mean that we are able to cover the whole city of Liverpool and the Merseyside region with 6 sheets. • We cover the following key streets: Renshaw St, Brownlow Hill, Lord St, James St, North John St, Dale St, Chapel St, Great Crosshall, Paradise St, Tithebarne St, South Castle St, Exchange St, London Road, Wapping, Moorfields.
POPULATION
*TGI Jan-Dec 09
434,900
ROADSIDE 6s
1,637
SHARE OF VOICE
85%
PANELS
Average no. cars in household* Average hours by car p/w* Average hours by train p/w*
60
1.24 3h 10 1h 36
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Leeds The capital of West Yorkshire OOH fact: Investment in major retail and residential property has seen female residents flock to the city. They now outnumber men by over 25,000.
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22 6s in the city
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Leeds The capital of West Yorkshire
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24 6s in the city
Leeds The capital of West Yorkshire
The Capital of West Yorkshire is traditionally known as the industrial and financial hub of the area. With a thriving nightlife, two universities and a trendy collection of cafes and bars, the city has much to offer. Residents of Leeds are also self confessed ‘petrolheads’ with 6/10 agreeing that they enjoy driving, and their spending on cars continues to be one of the highest in the country.* • As the major supplier of 6 sheets to Leeds, our panels cover the following streets: Boar Lane, Vicar Lane, Eastgate, Park Row, Westgate, New Briggate, New Market St, Albion St, Headrow.
POPULATION
*TGI Jan-Dec 09
443,247
ROADSIDE 6s
885
SHARE OF VOICE MALL PANELS
80%
5
Average no. cars in household* Average hours by car p/w* Average hours by taxi p/w*
PANELS
18
1.61 3h 07 0h 46
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Sheffield A modern industrial great
Sheffield A modern industrial great
OOH fact: Sheffield has been named the first national city of sport. The world’s oldest professional football club, Sheffield FC, recently celebrated its 150th anniversary and the world Snooker Championships have been held in the Crucible Theatre since 1977.
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Sheffield A modern industrial great
Voted the ‘World’s Cleanest Industrial City’, Sheffield lies close to beautiful countryside that includes the popular Peak District National Park and the new 350-acre Earth Centre. The city was made famous as a key player in the metal industries, which were largely automated in the 1990s, forcing wide scale job cuts. However, Sheffield now maintains one of the lowest unemployment rates in the country due to its thriving service sector. For shopping, the famous Meadowhall complex is the top destination, while Sheffield Arena hosts a wide variety of entertainment. • Our 6 sheets cover the following major streets: Arundel Gate, Charter Row, Cumberland St, Eyre St, Fitzwilliam Gate, Haymarket, South St, The Wicker, Waingate, Castlegate, Snig Hill, Angel St, High St and Fitzwilliam St. • We also offer panels at Meadowhall, the no. 3 mall in the UK (Trevor Woods industry ranking). Meadowhall hosts 280+ retailers and attracts 25 million visitors per year.
POPULATION
*TGI Jan-Dec 09
439,866
ROADSIDE 6s
369
SHARE OF VOICE MALL PANELS
44%
Average no. cars in household* Average hours by car p/w* Average hours by bus p/w*
97
PANELS
22
1.57 3h 46 2h 35
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30 6s in the city
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Edinburgh A financial powerhouse
Edinburgh A financial powerhouse
OOH fact: Every August since 1947, Edinburgh’s International Festival has attracted performers in classical music, opera, ballet and drama. The Fringe, which runs simultaneously, presents some 2,000 shows at nearly 250 venues across the city.
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32 6s in the city
Edinburgh A financial powerhouse
Edinburgh, with its thriving financial, technology and tourism industries, has been named ‘Best Small City of the Future’ by the Financial Times. Home to the internationally renowned Edinburgh Festival, the city also has five national galleries, many theatres and over 4,500 listed buildings. When not exploring the culture and shopping opportunities, residents like nothing better than to relax with a round of golf. Over 25% of residents maintain an interest in the sport.* • We work closely with Edinburgh Council to improve the ease of navigation in the city centre through well designed and well maintained bus shelters. • Our panels cover the following main streets: Princes St, Hanover St, Frederick St, Leith St, St. Andrew Square.
POPULATION
*TGI Jan-Dec 09
430,082
ROADSIDE 6s SHARE OF VOICE MALL PANELS
885
89%
Average no. cars in household* Average hours by car p/w* Average hours by walking p/w*
54
PANELS
22
1.29 3h 08 3h 25
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Bristol The jewel of the West Country OOH fact: Bristol serves as the UK’s premier cycling city and has 450 parks and green spaces.
34 6s in the city
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Bristol The jewel of the West Country
6s in the city 35
Located on the Avon and Frome rivers which flow into the Severn, Bristol was originally a seafaring town and a thriving maritime port. Its most famous attractions are the Clifton Suspension Bridge and the SS Great Britain ship, both designed by local legend Isambard Kingdom Brunel. Residents are clearly contented with the West Country way of life, with 78% saying they were satisfied to be living in the city in a recent City Council survey. • Since 2000, we have been working with Bristol City Council to develop the Bristol Legible City programme, which includes improved bus shelters as well as integrating way-finding systems into the city centre. • Our panels cover the following main streets: St. Augustines Parade, Colston St, The Horsefair, Whiteladies Rd, Union Street, Broadmead. • We also offer 6 sheet panels at the famous Cribbs Causeway shopping centre and The Mall.
POPULATION
420,556
ROADSIDE 6s SHARE OF VOICE MALL PANELS
850
83%
36 6s in the city
PANELS
24
1.48 4h 00 1h 32
*TGI Jan-Dec 09
Average no. cars in household* Average hours by car p/w* Average hours by cycling p/w*
69
Bristol The jewel of the West Country
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38 6s in the city
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Manchester A rejuvenated giant
Manchester A rejuvenated giant
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OOH fact: A brand new city is emerging on Manchester’s historic waterfront as the city aims to attract new industries. Located at Salford Quays, mediacityuk is designed around the specific needs of the creative and digital community.
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40 6s in the city
Manchester A rejuvenated giant
Known for its thriving music scene, Manchester hosts Europe’s largest concert arena as well as over 20 independent record shops. As testament to the city’s artistic and cultural rebirth after the industrial revolution, Manchester was chosen to host the 2002 Commonwealth Games. In addition to starring in over 20 popular British TV shows, other points of interest include The Arndale shopping centre in the heart of the city, Barton Arcade, the festive Boardwalk area, Piccadilly Gardens, Granada Studio and the Lowry. • Our 6 sheets are situated on key streets including Deansgate, St Peters Square, London Rd, Regent Rd, Chapel Street, Trinity Way, Trafford Rd, Oldfield Rd, Albion Way, Trafford Wharf Rd, and Edge Lane. • Alongside our roadside portfolio, we offer digital 6 sheets in the famous Trafford Centre, housing over 300 restaurants and retailers.
POPULATION
*TGI Jan-Dec 09
394,269
ROADSIDE 6s SHARE OF VOICE MALL PANELS
1,247
24%
72
Average no. cars in household* Average hours by car p/w* Average hours by tram p/w*
PANELS
111
1.29 3h 40 0h 38
6s in the city 41
Cardiff The capital of Wales OOH fact: Over half the population of Cardiff maintain a keen interest in the Welsh national sport of rugby.
42 6s in the city
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TGI Jan-Dec 09
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Cardiff The capital of Wales
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44 6s in the city
Cardiff The capital of Wales
Cardiff is a city proud of its culture, history and language and has progressed from a small settlement to the modern capital city it is today. The Millennium Stadium, the Brewery Quarter, luxury hotels, award winning restaurants and designer shops have all appeared within the last decade. A major £700 million project in Cardiff Bay will also further enhance Cardiff’s reputation as a sporting city. Cardiff is also one of the flattest cities in the UK and was once known as the world’s busiest port. • C lear Channel has a well distributed inventory of quality 6 sheet panels in the key city centre areas of Greyfriars, Queen Street and St Mary Street.
POPULATION
*TGI Jan-Dec 09
324,800
ROADSIDE 6s SHARE OF VOICE
564
94 %
PANELS
Average no. cars in household* Average hours by car p/w* Average hours by bus p/w*
9
1.68 3h 12 1h 10
6s in the city 45
LONDON BIRMINGHAM GLASGOW LIVERPOOL LEEDS SHEFFIELD EDINBURGH BRISTOL MANCHESTER cardiff Clear Channel National Sales 33 Golden Square London W1F 9JT T: 020 7478 2200
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