We build projects with passion.
LUXURY REAL ESTATE BRANDING
Contents 8
Who we are 14
What we can do for you 18
Why Us? 20
Our collaborative process 22
Testimonials 26
Brand Culture 28
Featured Projects 46
Residences 50
Commercial 56
Contact Us
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Luxury Residences 400 Central, a full service luxury tower consisting of designer homes with modern amenities, is anticipated to be the tallest building on the west coast of Florida. It has already gained national attention in the early pre-construction phases. 30
Elegance The Perry was a luxury condominium development planned by a prominent local developer for one of the most sought-after areas of Downtown St. Petersburg. Our creative deliverables allowed the development team to visualize all that was possible.
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Resonating Reflection St. Pete, a luxury condominium tower consisting of 81 homes, was brought to life through dynamic branding, responsive web design, high-impact videos and drone footage, marketing strategies, and more.
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Connection Saint James Townhomes is a coastal-urban townhouse development that required all hands on deck. Our creative and strategic efforts resulted in selling out the building in the preconstruction phase, only six months into the project’s launch. 40
Sustainability The Ring is an eco-friendly co-work space that enhances human performance, productivity and wellbeing. Clear ph helped build The Ring from the ground up, utilizing raw materials and ergonomic solutions every step of the way.
Who we are
Clear ph is a unique agency that delves into various forms of design to create high-end real estate, development, and architecture brands that intimately merge strategy and design. We craft every aspect of a campaign in-house -- from brochures to brand books, sales and marketing plans to websites -- always incorporating our unique perspective and brand culture into each and every project. With over 20 years experience in the luxury real estate industry, we have successfully brought some of the most distinctive projects to the market, using specifically-tailored print, digital and marketing strategies.
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ST. PETE PIER
Drone Footage by Clear ph Design
Intercontinental team of creatives.
Since its conception more than a decade ago, Clear ph has covered enormous creative ground, excelling in a truly remarkable variety of industries. Their clients, ranging from the fledgling to Fortune 500, gave Clear ph the raw material needed to create the work that has won them countless local, national, and international awards. The work that has, more importantly, won them the loyalty and continued friendships of hundreds of clients throughout the world. The beautiful and burgeoning city of St. Petersburg, Florida, with it’s resort-town flavor and dense community of artists, became the enduring home of the agency. The diversity found in St. Pete is a meaningful reflection of that found within the team and the clientele of Clear ph itself.
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Richard Hughes Founder, CCO Richard Hughes began his quest for design excellence in a boarding school in North Wales, where he began practicing art at the age of six. Richard’s passion for design blossomed as he travelled extensively across the globe. His influences came from all around him; growing up in Nigeria, West Africa, his trips to Belize, the US and throughout Europe. His professional career began in the port of Dubai, U.A.E., working on key accounts including Ramada Resorts, Pepsi and a variety of Procter & Gamble products. Richard learned from some of the world’s best designers while in the Middle East, and was involved with the design and marketing of the Dubai Desert Classic Golf Tournament, along with the F1 Powerboat World Championships. Richard has had extensive experience within the luxury real estate and development industries over the past 25 years, working on brands such as Hyatt and Intercontinental. He was also responsible for the launch of many development projects in the thriving, early Dubai market. Richard has since worked in a variety of design roles in the cosmetics, music, banking, legal, entertainment and insurance industries. Richard is the CCO and Founder of Clear ph Design, established more than 15 years ago, and continues to lead the team responsible for countless successful projects, satisfied clients and industry awards, including 80 plus ADDYs, Davey and International Advertising Awards.
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What we can do for you
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Strategy
Interactive
Category Analysis Brand Positioning & Value Proposition Brand Architecture Transition & Launch Strategies Brand Research & Measurement Qualified Lead Management
Web Strategy Website Architecture & Design Micro-sites & App Development Product UI Coding & Development Brand Asset Management SEO Analytics & Reporting
Naming
Design
Naming Strategy & Hierarchy Development Naming Brand Voice URL Strategy & Acquisition Brand Messaging Copywriting
Corporate Identity Brand Implementation Collateral Systems Sales Center Design Website & UI Design Brand Packaging
Communications
Culture
Brand Launches Brand Advertising Digital Campaigns Videos & Animation Trade Shows & Events
Brand Culture Strategy Internal Marketing Recruitment Campaigns High Impact Events Street Teams
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BEZU
Boutique condominium tower planned for the heart of Downtown St. Petersburg.
Why us?
We provide comprehensive creative solutions and measurable strategies that make headlines in the luxury real estate industry. At Clear ph, our goal is to provide the leaders in the luxury real estate market with the ultimate storytelling solution. As a full service, residential and commercial real estate development sales agency, we create trackable tools to simplify the management process every step of the way. The results provide our clients with a comprehensive service unmatched in the industry.
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$500M in active luxury real estate developments with Clear ph
60%
of luxury condominium residences under contract in 120 days Reflection St. Pete has achieved unprecedented sales success in the pre-construction phase
75 years of combined experience amongst the Clear ph team
average price of the homes we represent
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luxury townhomes sold in 90 days
$1.2M
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From custom homes to high-rise towers, our average price point exceeds over $1M
architectural rendering geniuses A father & son duo
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Our collaborative process –
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Market Discovery To fully understand a project and its goals, we conduct a “market discovery,” which takes a look at the brand, its competitive market and the challenges it faces. We then take our findings and create a report including mood board possibilities.
Development Review Our designers and directors sit down with architects and developers to figure out how to distill the vision of a new development into a product story. We focus on possible features and finishes that will engage the audience in the pre-sales phase.
Creative Process Using brand position as our inspiration, we craft two to three distinctive concepts for each project, often bolstering them with naming, URL strategy, logo options, tag lines, mood boards and photographic direction.
Brand Marketing Strategies To make our concepts come to life, we strategize and execute brand extensions that help differentiate the project from the competition. This may include custom magazines and newspapers, guerrilla marketing campaigns, street teams, innovative social media concepts and events, experiences and promotions. The objective to attract – with a direct consumer approach.
Content Creation Our in-house team delivers CGI renderings, 360 VR, animations, marketing plans, photography and film, guaranteeing brand continuity throughout all content.
Execution & Lead Capture Upon selection of the chosen direction, we fully execute the campaign, including polishing of the selected logo and calls-to-action, creation of website navigation and design, brochure and collateral design and all related copywriting and print brokering. All of this will lead to data capture that we manage for our clients. From public relations, media buying and social media content, Clear ph can execute on all aspects of the project marketing.
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Creating value from the inside out We create value to an architect, builder, developer, investor or real estate group by crafting singular brand experiences and narratives that forge emotional connections with the most sophisticated audiences.
RESIDENCES 400 CENTRAL
“Clear ph has been a reliable partner in bringing the marketing of our large-scale condominium development in St. Petersburg, FL to fruition. The firm has an intimate understanding of the real estate industry and is able to curate stories that create connections to the community. Richard and his team have a true eye for design, and that is evident throughout all of the marketing materials that they create.”
Ralph Zirinsky Development Manager, Red Apple Real Estate
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REFLECTION
BELFAIR
“Clear ph provided a great combination of being technical, practical, creative, and nimble for our real estate development project.”
“Clear ph helps us visualize what is possible for our projects by creating detailed renderings that include interior and exterior finishes and selections, making the design process more tangible.”
Angelo Cappelli
Jeff Craft
Developer, The Hemmer Group
Managing Director, Tampa Bay City Living
SAINT JAMES TOWNHOMES
THE PERRY
“Clear ph crafted a perfectly tailored sales and marketing campaign for our Saint James Townhome project in downtown St. Petersburg. Beginning with the design of our logo, their efforts included the project website and brochures— even managing broker events to publicize the development. We received numerous kudos from the brokerage community on the appeal and functionality of the website, and the project sold out 4 months prior to completion.”
“I can heartily recommend [Clear ph] for marketing a project--including branding, website development, and social media. They understand the sales and development process, and their ability to bring together all the elements in an efficient and cohesive manner is a real benefit to a development team. Aesthetically, I particularly liked how they worked to connect with their audience on an emotional level.”
Jay Miller
Mike Cheezem
Developer, J2 Development
CEO, JMC Communities
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The clear balance between
strategy + design.
We value Brand Culture
Our dedication and passion for brand culture allows the consumer to imagine living the lifestyle we create – they embrace the brand and want to become a part of the culture. As a design-centric group, we love what we do. When collaborating with a client, we work together to create a unique brand culture while managing the project on every level. Creating concepts from paper, rolling them into the digital space, telling a story and selling a vision that is eventually built! Clear ph assembles the moving parts into a cohesive, remarkable, memorable development campaign.
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Luxury living in the sky
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Residences 400 Central Residences 400 Central provides a unique, luxury lifestyle experience in the heart of Downtown St. Petersburg. Anticipated to be the tallest building on the West Coast of Florida, 400 Central is one of the latest projects by development group Red Apple Real Estate, owned and operated by New York billionaire and real estate tycoon John A. Catsimatidis. The mixed-use building will feature designer homes and highend retail and entertainment, emphasizing the city’s vibrant lifestyle, dynamic art community, and extraordinary coastal location.
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A legacy of classic elegance
The Perry Conceived by prominent Tampa Bay developer JMC Communities, The Perry was planned to be a 12-story luxury boutique condominium building with 20 generous residences. Clad in classic elegance from sidewalk to skyline, The Perry’s residences were tailored to a contemporary way of life, while paying homage to St. Petersburg’s romantic heritage. The Perry is a tribute to C. Perry Snell, renowned developer whose legacy touches the humble beginnings of our beloved city.
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TOP - Interior kitchen rendering for The Perry. The boutique condominium tower was intended to be lightful and elegant, with an unwavering commitment to excellence in design and construction. BOTTOM - We fabricated a story around The Perry that combined St. Petersburg history with a contemporary way of life. The story was then woven into sales collateral such as brochures, mailers, and web. RIGHT - Conceived by prominent local developer JMC Communities, The Perry was a tribute to C. Perry Snell, renowned developer whose legacy touches the humble beginnings of St. Petersburg.
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A fresh perspective on modern living
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Reflection Reflection offers a fresh perspective on modern living in the nexus of St. Petersburg. Located in the historic Mirror Lake neighborhood, the condominium building features 81 contemporary residences with eight unique floor plan options. Reflection will feature a 12,000 square foot amenity rooftop, which includes a glass facade, airconditioned fitness center and social club; tropical pool and spa terrace; outdoor kitchen and wet bar; and unparalleled, panoramic views of Downtown St. Petersburg and Tampa Bay.
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TOP - Reflection offers a fresh perspective on modern living in the nexus of St. Petersburg. The residential tower will feature 81 contemporary residences with a full suite of luxury amenities. BOTTOM - Interior covered rooftop rendering by Imerza, interior design by Clear ph Design. RIGHT - Through dynamic branding, responsive web design, high-impact videos, intricate marketing strategies, photorealistic architectural renderings, and more, Reflection has set the standard for luxury developments in St. Petersburg.
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A coastal-modern culture
Saint James Townhomes Coastal Caribbean architecture meets Florida urban living at Saint James Townhomes in St. Petersburg. From renowned local developer J2 Developers, Saint James is located in the vibrant Edge District and boasts 8 coastal-modern homes. Clear ph took concept to completion, touching on everything from the branding, architectural renderings, and web design, to the marketing, interior design, and social media planning.
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Sustainably smart co-work environment
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The Ring The Ring is an eco-friendly, flexible, and smart co-work environment located in Downtown Clearwater that enhances human performance, productivity, and wellbeing. From renderings to real life conception, The Ring was brought to life using natural materials and ergonomic solutions to form a balanced, shared and efficient ecosystem.
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TOP - The Ring is an eco-friendly, LEED Certified, smart co-work environment that enhances human performance, productivity, and wellbeing. BOTTOM - From renderings to reality, Clear ph brought this project to life using natural materials and ergonomic solutions to form a balanced and efficient ecosystem. RIGHT - To make our design concepts resonate throughout, we strategized and executed brand initiatives that helped set The Ring apart from other coworking spaces in the area.
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Our process is
deep and proven.
Bespoke Residential Design
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Rendering to Reality: Snell Isle Residence No detail is left untouched in our meticulous, hands-on approach to residential design. We work directly with homeowners and prospective buyers to bring their visions to life. When designing a home, we take every corner into consideration: from the outdoor appeal and architectural design to the curated interiors and handselected finishes. Our team of well-versed designers utilize moodboards to lay the groundwork for conceptualizing the space. Once the style and direction is refined, we create photo-realistic architectural renderings to help visualize what is possible in the environment.
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TOP - Inspired by the Dutch West Indies coastal architecture, our team worked hand-in-hand with the architect and general contractor to make suggestions regarding exterior finishes such as soffits, shutters, windows, and doors. RIGHT - We designed the home to be lightful and airy, with an open living environment connected to an expansive kitchen and custom wet bar.
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Connecting spaces, places, & faces
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A Cigar Lounge fit for Royalty Cigar Paradise Royal Lounge is St. Petersburg’s most luxurious lounge and cigar gallery. Rooted in Cuban tradition and founded by a 4th generation Cuban Grand Master of cigars, Cigar Paradise Royal Lounge is a lavish lounge and cigar gallery offering fresh, hand-rolled cigars and craft cocktails. The superb location on St. Petersburg’s renowned Beach Drive welcomes residents and visitors alike to take in the beauty of the custom interiors, designed by yours truly.
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TOP - Creating a brand that resonates from the inside out is what we do, especially in the case of Cigar Paradise Royal Lounge. RIGHT - Meticulous detail went into the design, planning and execution of the space, curating everything from scratch to ensure no corner was left untouched.
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CIGAR PARADISE ROYAL LOUNGE
INTERIORS - Photos by Seamus Payne
Delivering solutions that drive results.
We have experience in bringing potential buyers to the table through carefully-crafted campaigns that go beyond what is typically seen in real estate marketing. Contact us today to schedule a free consultation. We want to discuss how we can elevate your development and provide you with the tools to thrive in an ever-growing market.
727.851.9596 – info@clearph.com