Mirabaud (Middle East) Ltd

A BLEND OF FAMILY AND ENTREPRENEURIAL APPROACH

Tom Burroughes, WealthBriefing Group Editor, talks to Alain Baron, Equity Partner at Mirabaud (Middle East) Ltd, on the firm’s success.

Mirabaud is one of the oldest private banking establishments in Switzerland with over 200 years of history in the private banking domain where we have looked after wealthy clientele of private, institutional, and corporate investors. We specialise in wealth management by taking a global, independent and customised view.

Asset management services with an active investment approach driven by strong convictions, along with the brokerage and corporate finance arm acting as financial intermediary and independent adviser for corporations.

Please explain what you think makes your firm successful in its chosen field.

As a family-owned bank which is now run by the seventh generation of the founding family, we pride ourselves on both on our family approach and entrepreneurial approach. These two approaches are key factors in making us successful and allow us stand out within our field. We maintain long-term perspective in all our activities; as entrepreneurs, we think in terms of years, not quarters. Our priority is to serve clients with excellence and a highly personalised approach. This means we only pursue objectives that are fully aligned with our clients’ current and future needs.

Where in the world do you operate – are you mainly a domestic player or international?

Mirabaud group is an international player. It has substantially expanded its international operations over the last decade and now operates worldwide though a large network of offices. Currently, employing more than 700 staff, we are active in the major financial centres around the world and currently deploy our expertise through our network of 16 offices around the globe including Europe, North America, South America and the Middle East.

Whom do you look to in terms or ideas and inspiration? What other business sectors do you follow for ideas?

In line with the entrepreneurial approach of the Mirabaud Group, we want to be innovators. We take inspiration from tomorrow’s disruptors and shapers of the lifestyle universe. Through our partnerships with key figures in the luxury and lifestyle sectors such as Renaud Dutreil; former French Minister of Small & Medium-sized Businesses and former President of LVMH North America and David Wertheimer; who is the 5th generation of a world-renowned fashion industry family. We can tap into niche investment opportunities that align the Mirabaud Group with the world of luxury.

Can you sum up the philosophy that sums up your firm the best?

Our philosophy is based on our four core values: Independence, conviction, responsibility, and passion. These four values are essential to our DNA. Independence is linked to our entrepreneurial motives. Conviction is our belief in human talent, from the way we serve our client to the way we run our group as entrepreneurs. The sense of responsibility we have is anchored in our business and has been passed down from generation to generation; this is evident in our relationship with our clients, team, brand, and society in general. Lastly, at Mirabaud we believe passion brings motivation and dedication together to deliver excellent service to our clients. Alain Baron

Equity Partner, Mirabaud (Middle East) Ltd

PRIVATE BANK - EXTERNAL ASSET MANAGER (EAM) PLATFORM

WINNER Mirabaud (Middle East) Ltd

PRIVATE EQUITY OFFERING

WINNER Mirabaud (Middle East) Ltd

SERVICING TURKISH CLIENTS

WINNER Mirabaud (Middle East) Ltd

Living in the moment Planning for the future

It’s a question of balance

Our wealth planners will work with you and your family to provide wealth management services that meet your needs – at this moment in time and for the future. At Nedbank Private Wealth, we understand what matters and that getting it right is a question of balance.

nedbankprivatewealth.com

WEALTH PLANNING | BORROWING | PRIVATE BANKING

Nedbank Private Wealth is a registered trade name of Nedbank Private Wealth Limited. Nedbank Private Wealth Limited is licensed by the Isle of Man Financial Services Authority. Registered office: St Mary’s Court, 20 Hill Street, Douglas, Isle of Man. The UAE representative office in Dubai is licensed by the Central Bank of UAE.