Flexibility And Expertise Wins For TRUSTCONSULT

Cécile Civiale Vuillier CEO TRUSTCONSULT (SUISSE) S.A.

Please explain what you think makes your firm successful in its chosen field?

Our flexibility, our independence and the competence of our experts in the field make TrustConsult a major player in our sector.

What have been the main obstacles you had to overcome and how did you do so to reach this level?

In order to face the evolution of the world in which we evolve and the complexity that this brings to our clients' situations, which are becoming more and more challenging, we can count on the worldwide extension of our network and our ability to collaborate with everyone thanks to our independence.

What are the main contributions do you think you bring to the wealth management industry?

We have been able to keep a boutique spirit thanks to dedicated, passionate and enthusiastic collaborators which brings a renewal to the world of wealth management.

How do awards such as this make a difference to your firm and your colleagues?

For us and our work it is a real recognition to be awarded at these Awards, it brings us satisfaction and a strong visibility in the sector in which we evolve.

What do you most like about the wealth management industry, and what do you like the least and would most like to change?

I most like the diversification, we do not have two clients with the same situation therefore our job is very varied. I least like the tendency around us for people to adopt the “political correct” attitude and therefore, place clients away from priority. We must give again confidentiality to our client to offer them real protection, especially now that CRS etc. are alive and well executed.

Where in the world do you operate – are you mainly a domestic player or international?

Although we are a boutique, we are international players with customers in Switzerland, Europe, the Middle East, Africa, Asia and Latin America.

What does success look like you - can this be measured in hard numbers, or in qualitative ways, or both?

In our industry, numbers are important, but more importantly, we noticed that 2022 was a big year for us and we also realised that most of our new business came from referrals from existing customers.

Whom do you look to in terms of ideas and inspiration? What other business sectors do you follow for ideas?

Often we follow our instinct, we managed to create close relationships with people and we are fully dedicated to our clients. We have many brilliant personalities internally.

Can you sum up the philosophy that sums up your firm/ you the best?

Trustconsult (Suisse) SA is an independent Trust Company in Geneva, Switzerland, designed for entrepreneurs and wealthy individuals along with their families who originate from any part of the globe, offering a bespoke wealth service underpinned by trusted advisors and world class expertise. Our philosophy is to operate ethically and with integrity. This includes treating our clients with respect, honesty and transparency. A client centric culture focused on personalised service and collaboration through listening and problem solving.