The WealthBriefingAsia EAM Awards - 2024 Acclaim

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ACCLAIM

A stronghold of stability in a world of change

In a rapidly changing world, characterised by economic uncertainties and geopolitical shifts, you want to invest with a bank that prioritises security and robust risk management. Over its 100-year history, LGT has weathered many storms and repeatedly demonstrated its resilience. With our investment solutions you can look to the future with confidence. lgt.com/sg

Foreword

The WealthBriefingAsia External Asset Manager Awards have become an integral part of this news organisation’s global programme, highlighting the important role EAMs play in wealth management across the Asia-Pacific region.

This news service has been proud to be a part of this process, and these awards clearly show how far the sector has progressed.

The centre of the awards is the judging process. A panel of judges, drawn from senior figures across the industry, sift through entrants’ submissions to draw up the winners. Judges bring experience, knowledge and independence to the job. Also, the quality of a submission plays a large part in determining who makes it through to the winning stage. The list of the judges is published on this publication’s website. We regularly review categories to ensure the awards keep pace with industry developments. The awards are great at generating information about sector trends.

Reputation is important in the sector and those working in the APAC sector know this as well as anyone. The awards play a big role in marketing and branding. We know how highly people value these accolades, and how they can help forge new relationships, as well as build staff morale and provide firms with a marker of progress.

The quality of those who work in wealth management, as seen by commitment, work ethic and passion for their business, continues to impress us. The EAM industry has been through considerable change, and in testing times. These awards are testimony to the enduring excellence of the industry.

Overview of the Asian EAM Industry

Contents

The external asset management landscape in Asia has been dominated by Singapore and Hong Kong, although it has expanded to other regional centres such as Thailand, The Philippines, Malaysia, Vietnam and Indonesia. EAMs come in all shapes and sizes, covering a variety of specialisms, such as focusing on alternative assets, traditional equities, property, ESG investing and infrastructure. Certain EAMs make a point of catering to specific types of clients, such as Non-Resident Indians, European expats, or those who have made money in particular ways, such as tech. The sector defies easy generalisation.

Typically built by breakaway teams leaving large banks in search of a more independent life, EAMs nevertheless often work with banks and other providers for their custody, technology and other service support needs. EAMs’ rise is partly due also to clients’ desire for more independent advice, moving to a more fiduciary

model that is already established in Europe and North America. As with other regions, Asia has seen the rise of regulatory changes, such as the Variable Capital Company structure of Singapore; Hong Kong is developing structures to compete for business.

There’s a long list of firms, including Annum Capital, TriLake Partners, Efinity Capital, Wealth Management Alliance, Blackhorn Wealth Management, Eightstone, Farro Capital, Lumen Capital Advisors, Taurus Wealth Advisors, Sunline Wealth Management, Crossbridge Capital, and SingAlliance. There’s also overlap with the world of multi-family offices, and other non-bank entities that look after HNW individuals in Asia.

As second- and third-generation HNW take the helm, they’re looking for new business models, often embracing technology more enthusiastically, and Asia’s

RECENT RESEARCH OUTPUT

Technology & Operations Trends in Wealth Management 2024

(in partnership with Alpha FMC)

This 12th edition of WealthBriefing’s Technology & Operations Trends in Wealth Management report, created with Alpha FMC, provides a global overview of how digital transformation is reshaping the wealth management sector. Firms across various regions are leveraging technology to enhance operational efficiency and client experience, while navigating evolving client expectations, regulatory changes, and a complex economic environment.

Decoding The Digital Landscape for UHNWIs

(in partnership with Jersey Finance)

This report explores the digitalisation of - and digital assets in - Jersey’s wealth management sector. It explores the shifting sands - both economic and regulatory - on which the digital sector rests.

The Bahamas:A Complete and Compelling Choice

(in partnership with The Bahamas Financial Services Board)

This annual report highlights The Bahamas as a leading international financial center, pioneering digital currency innovations like the Sand Dollar and setting robust regulatory frameworks for digital assets,

catering to high-net-worth investors and family offices.

External Asset Managers in Asia - New Directions for Rapidly-Expanding Sector

(in partnership with UBS)

Our second report examining the growth of Asia’s EAM sector, covering both the powerhouses of Singapore and Hong Kong, and emerging markets like Thailand and the Philippines. This study looks at the growth prospects for independent advisors in the round as they seek to tap the region’s booming wealth and growing client acceptance of the EAM model.

Family Office Focus: An Update of the Industry's Efficiency in Accounting and Investment Analysis

(in partnership with FundCount)

A deep dive into the key technological and operational challenges facing family offices in their accounting and investment analysis activities. Based on surveys and interviews among family offices managing over $72 billion in assets, this is an invaluable benchmarking tool for the sector which presents fascinating insights into future developments from a range of industry experts.

Winning Women in MENA

(in partnership with First Abu Dhabi Bank)

This ground breaking new research

examines the growth of female entrepreneurship in the region. More specifically it looks at how women are driving family office strategy as well as the relationship between MENA’s UHNW female clients and the wealth management industry.

Applying Artificial Intelligence in Wealth Management - Compelling Use Cases Across the Client Life Cycle

(in partnership with Finantix & EY)

This comprehensive report identifies elements of the institution and advisor’s workloads that are ripe for AI amelioration, and points the way for firms seeking to maximise the competitive advantages offered by new technologies. AI experts and senior industry executives enrich each chapter, answering crucial questions on risk, KYC/AML, compliance, portfolio management and more.

Technology Traps Wealth Managers Must Avoid (in partnership with EY)

With EY providing the overview, this report draws on the front-line experience of many of the technology sector’s biggest names, in recognition of the fact that they are the ones going in to solve wealth managers’ most pressing problems and have typically seen the ramifications of firms’ choices play out numerous times – not to mention in various contexts globally.

The Judging Panel

Our global awards program is built on the independence of our judges. For the WealthBriefingAsia External Asset Management Awards, the judges are being invited from partners in the custodian banks, technology companies and other service providers.

Each judge has signed an NDA to ensure that all the information they receive in the submissions is kept in the strictest confidence.

DR. MARIO A. BASSI Senior Advisor Private Wealth Management

SHILADITYA CHOUDHURI Market Head - EAM & Multi-Family Office Business Indosuez Wealth Management

REGINA HO Coordinator for their Education & Research Committee Family Office Association

MATTHIAS REAL Senior Relationship Manager EAM Banque Internationale à Luxembourg

BRUCE WEATHERILL Chief Executive Weatherill Consulting

PATRICK BUSSE Head GFIM Singapore UBS AG

EMMANUEL GUILLAUME Head of External Asset Managers, Asia-Pacific Lombard Odier

MICHEL HOFSTETTER Head of Intermediaries Singapore VP Bank

SHRIKANT TAWARI Partner - Clients & Markets Valuefy

DAVID WILSON APAC Wealth Management Lead Accenture

SEAN CHEE Deputy Team Head of the SEA Intermediaries Team Julius Baer

MARKUS HAENY Co Head FIM APAC UBS AG

ANNE LIEBGOTT Founder AW+ASIA PACIFIC | MIDDLE EAST

GARY TIERNAN CEO Various

WINNER: AlTi Tiedemann Global
WINNER: Azimut Investment Management
WINNER: Kenneth Kent Ho - Carret Private
WINNER: Crossinvest (Asia)
(Switzerland)
CA Indosuez (Switzerland) SA, Hong Kong Branch - Incorporated in Switzerland with members' limited liability. 29th Floor, Two Pacific Place, 88 Queensway, Admiralty, Hong Kong SAR www.ca-indosuez.com
WINNER: EasyView
WINNER: Efinity Capital
WINNER: Eightstone
WINNER: Fargo Wealth Group

Continuing a Tradition of Distinction

Annum Capital was established in 2024, when an institution I led since late 2010s became fully independent through a spin-off. In other words, Annum Capital inherited and continues to build on the values, strengths and client franchise that I and my senior partners built up in the past decade, with perfect continuity.

What are the competitive strengths of Annum Capital in the EAM space?

EAM is often treated as a cost arbitrage on private banks, or a structural advantage of using multiple booking options at the same time.

But Annum Capital sees EAM as an eco-system that should truly address the challenges of modern entrepreneurial families.

For example, Annum Family Office® serves UHNW investors and institutional money in Asia, with discretionary portfolio management, investment advisory, and global custody. Annum Multi-Strategy Fund Series® provides actively managed products and a variety of participation vehicles to support clients’ private markets and M&A deals. Annum Index Lab® produces custom-index solutions that implement clients’ views with rigour and transparency.

Meanwhile, Annum Succession Academy® provides counsel to leading families, with integrated protection, succession, and

Winner

• Best EAM in Hong Kong

• Leading Individual - Regan Shum

regency services that fulfill aspirations and mitigate challenges discretely, whilst Annum Growth Advisors® assists entrepreneurs to pursue growth options, access global capital, monetise for stakeholders, and safeguard control and sustainability.

What’s more, Annum Institute® advises single family offices and semi-institutional clients on alternatives, e.g. GP selection, due diligence, secondaries, financing, and operations. China Family Office Research Institute (Hong Kong)®, with particular focus on Chinese wealth, guides young family offices to set up in Hong Kong and interact with established peers.

Regan Shum of Annum Capital has won 'Leading Individual in Asia EAM', can you tell us his formula for success?

Regan’s approach to EAM is unique and sophisticated. Apart from excellent credentials in advising ultra-high-net-worth families across investing, financing, and protection, he is very good at working with “gate-keepers” of these distinguished families.

The gate-keepers can be family elders, trustees, a daughter asked to manage family wealth, or a son who secured 200mil to build a VC portfolio for the patriarch. The gate-keepers tend to have strong professional training, and demand speed, focus, and technical brilliance.

But the gate-keepers also expect subtleties from Regan, who delivers results without taking the credit, and imparts insights and advice to support the gate-keepers amidst their dynastic dynamics.

Regan’s self-effacing loyalty and superb advisory skills have won the hearts of so many of the most discerning clients in Asia. This is exactly the Annum way.

Anthonia Hui, Head of Singapore, discusses how AlTi meets the needs of UHNW clients with WealthBriefing

AlTi Tiedemann Global (“AlTi”) is a global wealth manager with over $72 billion in assets, was recently recognised for its 'Philanthropy Offering', and honored with a 'Female Executive' award for Anthonia Hui.

AlTi helps clients leave a lasting legacy to creating meaningful impact in the world through a connected ecosystem of advice, solutions, and innovative investment opportunities for individuals, institutions, families, and foundations.

Anthonia Hui’s four-decade career spans major global financial firms across Hong Kong, Europe, and Singapore. She co-founded AL Wealth Partners, a specialty firm for global investors now part of AlTi Tiedemann Global, and led it for over 15 years. As a trusted advisor, she manages multi-generational wealth and family office functions. Recognised as an IBF Fellow in 2014 for her contributions to the industry, Anthonia is also a passionate advocate for philanthropy, supporting causes like women’s and children’s nutrition, dementia care, and assisted living. She regularly speaks at international wealth management and family office forums.

What was the winning formula of your firm?

Ultra-high-net-worth individuals increasingly have cross-border needs but still require the bespoke service of a single-family office. Only a global wealth manager with a local focus can meet these requirements, and I believe this truly sets us apart.

AlTi excels at guiding multi-generational families through the complexities of wealth. Clients choose us for our ability to align their wealth with their goals and values, backed by our depth and breadth in wealth management services and our experience working with families like theirs.

What challenges did you surmount to reach this level, and how have you succeeded in such fast-moving circumstances?

Personally, as an entrepreneur from a humble background, I faced significant challenges breaking into banking and succeeding in Singapore’s independent wealth management sector.

As a co-founder of the first independent asset manager and the Founding President of the Association of Independent Wealth Managers Singapore (AIWM), I promoted awareness of external asset managers and multi-family offices, supporting Singapore’s rise as a premier wealth hub.

My focus on helping families define the purpose of their wealth, integrating values, and investing with intention, helped me earn the Female Executive award. This approach, rooted in integrity and collaboration, has allowed me to build lasting relationships that resonate across generations.

How is your service offering differentiated?

As part of a global firm, we combine local expertise with global collaboration, allowing us to maintain a client-first, solution-based approach. With my advocacy for philanthropy, I help clients develop philanthropic capital, giving their wealth deeper meaning and purpose. This ensures that their financial resources benefit both their families and the broader community.

We blend global expertise with bespoke service, supporting clients whether they’re starting a philanthropic journey or continuing one that spans generations.

What’s ahead for the wealth management industry?

The industry is undergoing significant transformation. One of the biggest shifts is the ongoing wealth transfer, set to be the largest in history. Trillions of dollars are transitioning to a new generation of inheritors, leading to a fundamental change in how wealth is managed and valued.

To adapt, the industry must focus on the rising generation’s priorities, particularly in philanthropy and impact, and ensure smooth transitions through solid governance and planning. We have worked closely with multi-generational families and next-generation clients to help them define their transition and succession plans, ensuring both financial and personal aspects of wealth management are handled with care and precision.

A Decade of Innovation, Independence and Excellence

Azimut Investment Management is honored to be recognised as the 2024 'Overall Pan-Asia External Asset Manager'. As we reflect on our decade-long journey in Singapore, seven core qualities set us apart as an independent wealth manager. Each is significant individually, but their seamless integration defines our distinct advantage.

Institutionalisation

Our growth over the past decade underscores our commitment to scaling the External Asset Manager (EAM) model. We’ve expanded assets under management, clientele, and revenues despite competition from large banks and insurers in Asia. Our consistent success has attracted partnership requests, reaffirming our leadership in the EAM industry.

International Reach

Azimut combines local expertise with a global network of 18 offices and booking centers worldwide. This international presence offers clients access to a broad range of investment opportunities in key markets like Hong Kong, Dubai, Miami, Luxembourg, and Monaco. Our ability to connect clients to global opportunities enables them to grow and preserve their wealth through diversification.

Independence

True independence is the cornerstone of Azimut. We empower our wealth managers to provide tailored, unbiased advice aligned with each client’s goals. This entrepreneurial spirit fosters trust, reinforces a client-centric approach, and ensures our focus remains on delivering what’s best for the client. Independence allows us to craft highly customised solutions.

Integration

With nearly 50 local strategic partners and access to over 350 Azimut funds globally, we offer a fully integrated platform few can match. This broad network expands the investment options available to our clients and enhances their wealth management solutions. Our ability to deliver diverse, integrated solutions positions us uniquely in the EAM space.

Investment Expertise

Our investment approach draws on more than 30 years of success, guided by a global investment committee and local experts. This combination of global insight and local knowledge gives our clients a competitive edge. Many choose our direct investment management services, trusting in our ability to navigate complex financial markets and consistently deliver results.

Innovation

Innovation drives Azimut’s evolution. We’ve adopted advanced digital technologies, including artificial intelligence (AI), blockchain, and metaverse applications, to enhance client profiling, portfolio optimisation, and fund distribution. Our focus on cybersecurity strengthens resilience, while our digital initiatives elevate client experiences and streamline operations. This commitment to innovation reinforces our leadership in digital wealth management.

In-House Capabilities

Azimut's in-house expertise spans fund management, risk management, compliance, finance, and marketing. This robust internal support allows our wealth managers to focus entirely on client advisory services. The collaboration within our inhouse teams is key to delivering high-quality, tailored solutions, ensuring that client needs remain at the heart of what we do.

Commitment to Excellence

As we look to the future, Azimut remains dedicated to pushing the boundaries of excellence in wealth management. Being recognised as the 2024 'Overall Pan-Asia External Asset Manager' is a testament to our dedication, and we will continue focusing on delivering exceptional service and innovative solutions that meet the evolving needs of our clients.

At Azimut Investment Management, we take great pride in our achievements while remaining focused on future growth. Through institutionalisation, independence, global reach, and cutting-edge innovation, we will continue to stand out as a leader in the wealth management industry, committed to meeting the changing needs of our clients and delivering excellence in every aspect of our service.

• Overall Pan-Asia External Asset Manager (Company) • Rising Star Under 40 - Jackson Ng

Building a Legacy: Blackhorn Wealth Management and the Future of Wealth

Blackhorn Wealth Management, founded in 2021 and headquartered in Hong Kong, has rapidly established itself as one of the city’s premier independent wealth management organisations. With a foundation built on decades of experience in private wealth and investing, the firm has attracted more than US$1 billion in assets under management (AuM) in just three years. Under the leadership of Mary Chiu and Yugi Lee, Blackhorn Wealth Management is known for providing bespoke wealth solutions to its clients, prioritising long-term goals, diversification, and personalised strategies.

Situated in Hong Kong, a city that serves as an important international gateway and a regional financial hub, Blackhorn Family Office is uniquely positioned to capitalise on the city’s financial infrastructure and connectivity. As for Hong Kong itself, Chiu enthused, “it is unquestionably a great place to work and live. It is a multicultural city — a convenient and safe place. Family offices like setting up here for the lifestyle it offers as well as for the ability to source international investments and manage generational wealth.”

Blackhorn distinguishes itself by leveraging strong partnerships with reputable private banks, offering clients a diverse range of financial products and services. Outside the traditional banking alliances, the firm also provides alternative investments that support clients’ evolving needs. “Our clients are very much Hong Kong and China-based, but our proposition is to provide global access and an approach to asset allocation similar to what European or US family offices do,” Chiu said. A notable aspect of Blackhorn’s offering is provided through Blackhorn Family Office, the family governance arm of the company. As families move beyond simple investing, they require a range of services, including legacy planning, trust arrangements, and cross-border tax awareness.

Winner

Blackhorn Wealth Management Limited • Best EAM in Hong Kong - Regional

Beyond wealth management, Blackhorn engages its clients through events such as its annual investment summit, which brings together industry experts and leading financial institutions like UBS, LGT, Julius Baer, UBP and Fidelity. The summit offers clients a platform to discuss key trends in AI, Greentech, Fintech, and global markets. “Clients are eager to hear from experts on various trending issues. Blackhorn Wealth Management listens and delivers,” explains Lee. “Our families appreciate that the bespoke format gives them access to experts all in one place, as well as actionable insights.”

Blackhorn launched the Blackhorn Global Multi-Assets Growth and Income Fund in 2023, a defensive portfolio diversified across multiple asset classes. This all-weather strategy, led by Investment Director Leon Chiu, aims to deliver steady returns even in volatile markets. The fund, popular among Blackhorn’s Hong Kong and mainland China clients, delivered a 11.9% return over the 12 months to July 2024, outperforming the Hang Seng Index.

Key to Blackhorn’s success is its collaborative culture and a commitment to growing its team with top talent. In 2024, the firm increased its headcount to more than 30 full-time staff, including senior hires from reputable institutions like UBS, BNP Paribas, and Credit Suisse. Blackhorn’s culture is centred on open communication and teamwork. “What’s very important to us is a collaborative culture. Our people really enjoy this and it adds to excellence in our investment selection. That’s what we are keen to foster.” Chiu commented.

As the company continues to grow, Blackhorn remains committed to delivering exceptional results through informed strategies, strong partnerships, and a collaborative team approach. Its rapid rise in Hong Kong’s competitive financial landscape is a testament to its dedication to personalised wealth management, and innovation in investment solutions.

Empowering the Team: Success Through Leadership and Collaboration

Winning Formula

The key to our success at Carret Private Capital is rooted in a leadership approach that emphasises empowerment and collaboration at every level of our organisation. As CEO, I believe in harnessing the collective strengths and diverse perspectives of our team to innovate and excel in the wealth management industry. This commitment to fostering a supportive and inclusive environment has not only driven our firm forward but has also cultivated a culture where each member is motivated to contribute their best. This strategy of empowering our team to take initiative and work synergistically has been instrumental in our ability to deliver exceptional service and solutions to our clients, setting us apart in a competitive market and earning us the accolade of 'Best CEO' by WealthBriefingAsia

Please describe how your colleagues made a difference

My colleagues are the heart and soul of Carret Private. Their expertise, dedication, and commitment to our clients have played a crucial role in this achievement. Every team member, from relationship managers to back-office staff, has a relentless focus on providing the best service possible. They are always seeking to enhance their knowledge, staying ahead of market trends, and collaborating effectively to meet the needs of our clients. Our culture of open communication and continuous learning has fostered an environment where innovation thrives. It is their unwavering support and talent that have propelled us to the top.

What are you going to do to remain competitive and stay ahead?

To remain competitive, we are focused on several key strategies.

Winner

First, Carret Private is always on the lookout for growth opportunities, whether through expanding our team or exploring acquisitions of other external asset managers (EAMs) that align with our vision. This approach allows us to scale quickly while integrating diverse expertise into our operations. We are also heavily investing in technology, ensuring that we leverage the latest tools and platforms to provide real-time data, enhance our advisory capabilities, and offer a more seamless client experience.

In addition, through our partnership with affiliate Endowus, Carret Private extends its product offerings to include non-traditional investment opportunities such as private equity, private credit, private real estate, quant, hedge funds. This collaboration allows us to provide unique private deals that improve the risk-return profile of client portfolios. These opportunities provide clients access to top alternative investment managers such as Blackstone, KKR, and Partners Group, and are offered at substantially lower costs due to Endowus’ ability to secure institutional fund shares, which carry lower fees than retail share classes which typical private banks offer their clients.

How do you hope your firm will benefit from getting this award?

This award is a testament to the hard work and dedication of our entire firm. It serves as a seal of excellence that we can proudly present to our clients and partners. I believe it will further enhance our credibility in the industry, helping us attract new clients who are looking for a trusted partner in their wealth management journey. Internally, it will boost morale and remind our team that their hard work is being recognised on a global scale. We hope this recognition will open new doors for growth, allowing us to deepen our impact in the wealth management space.

“We see ourselves not only as allocators of capital, but also guardians of assets. We prioritize stability before growth, in order to manage wealth through the passage of time.”

40 years of the finest wealth & asset management traditions

Crossinvest’s Investment Process Proves Its Worth

“We are grateful to win these awards and the resultant recognition of our efforts to do well by our clients.”

Winner

• Best Portfolio Management in

What was the winning formula of your firm that explains why you won?

Our success stems from incorporating a broad range of outcomes, staying disciplined, and avoiding extrapolation bias in analysis. We focus on market inflection points because adjusting portfolios as asset behaviour shifts is essential.

A prime example is 2022, when bonds displayed a dramatic shift in behaviour compared to the previous 50 years. We expect the next decade to be very different from the last.

Additionally, we believe having a broad sense of history is critical, as it provides context for the current market environment and helps anticipate further changes. While market instruments evolve, human nature remains constant, and much can be gleaned from past behaviours.

How did your colleagues make a difference?

Mutual support has been a key factor, allowing us to achieve more than the sum of our parts. Our collaborative environment fosters both productivity and a diversity of perspectives, which is crucial to our success. It also helps us see how different areas of the organisation impact each other, allowing us to make tailored, rather than wholesale, optimisations to our processes.

What will you do to remain competitive and stay ahead?

We stay vigilant, especially given the recent market volatility in July, which we view as a sign of things to come. Carry-torisk ratios have steadily deteriorated, and with the yen being a key source of liquidity for many market participants, we believe history is likely to rhyme. We point to a 2009 IMF report that highlighted how yen strengthening led to sharp declines in risk exposure.

Internally, we believe data is crucial to making informed investment decisions. To stay ahead, we plan to invest further in systems and data, enhancing our process and ensuring we remain competitive.

What challenges did you overcome, and how did you succeed in fast-moving markets?

The past few years have been challenging but rewarding. The surge in inflationunseen for decades - tested market models, and a widely expected recession didn’t materialise in 2023. This has been a reminder of why we incorporate a wide range of outcomes into our models. It also emphasises that tail risks can arise from both ends of the probability spectrum.

Who inspires you, either inside or outside your organisation?

We believe that an organisation is only as good as its people. We admire great leaders, such as Jack Welch, for their ability to manage people effectively. On the investment side, we continue to stand on the shoulders of giants like Philip Fisher, whose insights still resonate today.

How do you hope your firm will benefit from receiving this award?

This award is a validation of our investment process. Key elements like position sizing and correlations are essential to maintaining discipline. We hope this recognition will inspire more trust from our clients, encouraging them to stay invested even in choppy markets. While markets can be irrational in the short term, rational pricing tends to prevail in the long run.

Where do you see the wealth management industry and your firm’s role in the next five years?

We expect the traditional 60/40 portfolio to face increasing challenges as the natural rate of interest (R*) rises. Multi-asset portfolios will likely need to expand their range of asset classes and experience greater volatility in the long term. We also anticipate a mean reversion in sector leadership within equities, driven by a higher inflationary and higher economic growth environment.

EasyView: Driving Digital Transformation in Private Wealth Management Through Client-Centered Innovation

Who inspires you, either inside or outside your organisation?

At EasyView, we believe our clients inspire us. Through interactions across teams—whether our business development colleagues gathering market insights or our product and technology teams transforming client challenges into technological features - we gain valuable knowledge. For instance, during our soft launch in Singapore this year, we onboarded local EAMs and found key differences from their Hong Kong counterparts. In Singapore, an advisory fee model is more common, while Hong Kong relies more on the retrocession model. This prompted us to develop a new module for calculating advisory fees tailored to Singapore’s market needs.

How do you hope your firm will benefit from getting this award?

This marks our second consecutive year receiving the 'Overall PanAsia Technology Service Provider' Award. We look forward to encouraging players in the private wealth ecosystem to recognise the importance of digital transformation, if they haven’t already included it in their roadmap, and to position EasyView as the go-to technology service provider for this industry. For those in this sector, it’s important to understand that the benefits of technology extend beyond mere cost savings; they also create entirely new business opportunities. A prime example is our approach to structured products, which have traditionally been labor-intensive. By digitising the placement of structured products, firms can accommodate more clients and consequently generate higher revenue. Be sure to explore our structured products offering, EasyConnect, which covers not only lifecycle management (for which we won the 'Client Lifecycle Management' Award) but also request for quotation, order execution, and more. The entire journey of structured products is now fully digitalised.

• Client Lifecycle Management (External)

• Overall Pan-Asia Technology Solution Provider (External)

Where do you see the wealth management industry and your part of it going in the next five years?

There’s significant potential for growth in the private wealth segment, which is still relatively young compared to its European counterparts. In recent years, we've seen the number of private wealth providers increase, leading to a strong demand for technology adoption. While we recognise the influx of new technology providers in the market, we remain confident in our position. We are not just a technology provider; we possess a deep understanding of the industry and maintain strong relationships within it. As we continue to educate the industry, we anticipate growing demand from the “user” side. For banks, this means EAMs, while for EAMs, it translates to their high-net-worth clients. We aim to lead this change and shift mindsets, while also highlighting the differences between Asia and Europe. One example is our deep expertise in the structured products market, which facilitates connectivity between the sell side and the buy side. Nonetheless, we are dedicated to leveraging emerging technologies in our product development to stay at the forefront of the industry. For instance, at our flagship event in June, we showcased our AI-powered capability to instantly capture and analyse structured products term sheet data.

What are you going to do to remain competitive and stay ahead?

Respond Quickly: We will prioritise swift responses to client inquiries and market changes to ensure we meet our clients' needs promptly. Offer World-Class Solutions: We will continue to develop and deliver top-tier solutions that address the evolving challenges of the industry, ensuring our offerings are innovative and effective.

Put Client Interests First: We will always prioritise the interests of our clients, ensuring that their needs and goals drive our decision-making and service delivery.

EasyView

Unveiling the Winning Combination: Innovation, Technology, and Client Alignment Propel EAM Success!

What was the winning formula that explains why you won?

Our success stems from a combination of innovation, advanced technology, and total client alignment. In 2023, we introduced a centralised client management model, eliminating the traditional relationship manager and streamlining processes for clients seeking efficient, no-frills service. This team-based approach, supported by AI-driven analysis, allowed us to achieve remarkable performance across all client portfolios. The strategic blend of innovation, technology, and scalable solutions has been key to our success, earning us awards for three consecutive years and reinforcing our leadership in the EAM space.

How did your colleagues make a difference?

Our colleagues are vital to delivering exceptional client service. By working as an integrated team, combining the expertise of bankers, portfolio specialists, and senior managers, we provide comprehensive, personalised solutions. The team’s coordination ensures clients receive consistent updates, whether through regular portfolio reviews or AI-driven insights. Their dedication, collaborative spirit, and commitment to refining processes have set us apart from traditional models.

How will you remain competitive and stay ahead?

To stay competitive, Efinity will continue leveraging technology and refining our client service models. We plan to enhance our AI capabilities for optimised investment decisions and improved risk management. Our scalable, centralised management model will grow, allowing us to service more clients without sacrificing quality. By maintaining a focus on innovation and client-centricity, we aim to stay ahead in a rapidly evolving market.

What challenges did you overcome to reach this level, and how have you succeeded in fast-moving circumstances?

We faced several challenges, including market volatility, complex client needs, and embracing technological transformation. Our disciplined investment process and team-based approach ensured

• Servicing Taiwanese Clients

• Client Reporting (In-house)

• Growth Strategy Winner

consistency in client interactions. By integrating advanced AI tools, we improved market analysis and delivered superior performance even during turbulent times. Our focus on efficiency, cost management, and technology-driven solutions enabled us to adapt swiftly and continue providing outstanding service in a fast-paced environment.

Who inspires you, either inside or outside your organisation?

Our clients are our biggest inspiration. Their trust, feedback, and willingness to embrace new methods push us to continually improve. Externally, we are inspired by models like Singapore’s strategic planning and resilient governance. Like Singapore, we aim to be forward-thinking and dedicated to enhancing client experiences, even when faced with challenges.

How do you hope your firm will benefit from this award?

Winning this award validates our efforts and strengthens our brand as a leader in wealth management. It endorses our innovative strategies, particularly our centralised management model and AI-driven investment process. The recognition motivates our team to continue pushing boundaries and reinforces client confidence in our services. We believe this accolade will attract new clients who value our approach and drive further enhancements to our offerings, ensuring we remain a preferred choice in the market.

Where do you see the wealth management industry and your part in it over the next five years?

The wealth management industry will become more technology-driven, with a stronger focus on personalised, data-driven solutions. We expect a shift towards transparent and scalable models like our centralised approach, enabling firms to manage larger client bases efficiently. Efinity will continue pioneering in this space by expanding AI capabilities and refining our service platforms. We foresee a future where digital tools deliver bespoke advice and performance, positioning us as a leader in the evolving wealth management landscape.

Efinity Capital

Discipline, Trust, and Talent: How Eightstone’s Client-Centered Approach Won the Award and is Shaping the Future of Wealth Management

What was the winning formula of your firm and why do you think you won?

It’s tempting to say that we’ve got some secret recipe for success, but honestly, at Eightstone, it’s always been about going back to basics: discipline and commitment to our clients. I think we’ve won this award – again – because we’ve stayed true to those principles. Wealth management can seem glamorous, but at its core, it’s about trust, and trust is built over years, not quarters. That’s why our approach has never been about chasing quick wins. Instead, we focus on the long-term, aligning ourselves with our clients’ success.

And yes, it’s been a turbulent year for everyone. We adapted, took advantage of opportunities, but always with the understanding that we’re playing a long game. That’s why I think we won – not because we had the flashiest strategy, but because we were disciplined and adaptable, without compromising our core principles.

Please describe how your colleagues made a difference?

The people at Eightstone are at the heart of everything we do. When I say that, it’s not a cliché. We’re not just a team; we’re a collective Everyone here shares the same commitment to our clients, and that alignment is what sets us apart.

What’s unique about us is that we’ve built a firm that’s as focused on internal growth as external. We’re currently looking to bring in new, talented relationship managers – but we don’t want people who are just looking for a job. We’re seeking individuals who understand our philosophy, who are in it for the long haul. Our people have to care about the journey as much as the destination.

We’ve also made career development a priority. We believe in growth – our own and our clients’. By creating opportunities for our team to

• Based in Singapore Winner

evolve, to shift roles, or even carve new paths within the firm, we’re ensuring that we’re not just investing in markets, but in people. And that, in the end, is what makes us stand out.

Where do you see the wealth management industry and your part of it going in the next five years?

The wealth management industry is in for a period of consolidation – there’s no doubt about that. Regulatory pressures are mounting, and client expectations are shifting. Smaller firms are going to find it harder to keep up, and many will merge or be absorbed into larger institutions. But this consolidation isn’t a bad thing. In fact, it creates opportunities for firms like ours – firms that are nimble, independent, and able to provide truly personalised service.

I also think we’re going to see a shift in how clients interact with their wealth managers. They’re looking for more transparency and alignment. That’s where we excel. At Eightstone, we’ve always believed in aligning our interests with our clients’. Our fee structure reflects that, and I think you’ll see more of the industry moving in this direction. Clients want to know that we’re not just managing their money, but that we’re as invested in their success as they are.

Talent is going to be another battleground. The ability to attract and retain the right people is going to separate the good from the great. We’re already focusing on this, strategically growing our team and ensuring that we have the best people in place to serve our clients as their needs evolve.

So where do I see us in five years? Growing, for sure, but doing so in a way that’s deliberate and aligned with our values. We won’t be the biggest firm out there, but we will be one of the best – because we’ll continue to focus on what matters: our clients, our people, and the relationships that bind us together.

Innovation Drives Success at Fargo Wealth

Fargo Wealth is a digital-first multi-family office catering to next-gen innovators and their families in China and the Asia-Pacific. We offer a comprehensive suite of wealth management solutions, leveraging our deep understanding of the local market and global resources to create sustainable long-term value.

What was the winning formula of your firm/you that explains why you won?

Our success can be attributed to our unwavering commitment to innovation and our relentless focus on client experience. By bringing together professionals from diverse backgrounds and areas of expertise, we have created a team with a global perspective that can tackle complex challenges and seize new opportunities, enabling us to deliver top-notch tailored solutions to our clients, both locally and globally. Meanwhile, our digital platforms not only improve operational efficiency but also enable real-time interaction between clients and advisors, empowering clients to stay informed, engaged, and in control of their financial journey anytime, anywhere.

What are you going to do to remain competitive and stay ahead?

We remain committed to driving innovation and enhancing the client experience. Specifically, we have invested significantly in technology to develop more intelligent and personalised wealth management platforms. For instance, our AI-powered advisor provides up-to-date market trends and timely investment recommendations. Moreover, we have expanded our global reach to offer our clients more allocation options based on a deep understanding of diverse market preferences and regulatory environments. Additionally, we emphasise the One Fargo team spirit, encouraging cross-functional and cross-regional cooperation to jointly develop world-class products and services.

Winner

• Servicing Mainland China Based Clients

• Innovative Use of Technology (In-house)

• Overall Digital Engagement (In-house)

Fargo Wealth Group

Please describe how your colleagues made a difference?

The success of Fargo Wealth stands as a testament to the dedication and talent of our colleagues. We firmly believe that the growth of our team and the satisfaction of our clients are intricately intertwined. By actively attracting and nurturing top talent, we empower our team members to reach their full potential, enabling them to contribute innovative solutions and exceptional services that consistently exceed our clients’ expectations. In turn, the positive feedback and continued trust from our clients fuels our growth as a company, creating a virtuous cycle of mutual success and prosperity.

How do you hope your firm will benefit from getting this award?

Winning these awards represents a significant recognition of our achievements and validation of our strategy. We aspire for these accolades to elevate our standing as a beacon of trust and innovation in the EAM industry. Furthermore, we anticipate that they will serve as a magnet, attracting esteemed clients and exceptional talents alike, thereby fortifying our organisation's foundation for sustained growth and prosperity.

Where do you see the wealth management industry and your part of it going in the next five years?

In the next five years, the wealth management industry will continue to move towards digitalisation, personalisation, and sustainability. We will continue to proactively embrace technological changes to provide clients with smarter and more streamlined wealth management experiences. At the same time, we will adhere to our global perspective and expand to overseas markets to furnish clients with more diversified asset allocation strategies.

At Fargo Wealth, we believe that true development stems from a shared vision and collective effort. Through the steadfast dedication of One Fargo, we are poised to achieve remarkable growth and prosperity in the next five years, not just for our company but for our clients, our employees, and the communities we serve.

The Chinese believe “富不过三代” – “wealth does not last beyond three generations.” Inspired by the ancient Farro grain, we challenge this adage. Marrying traditional values with innovative wealth management strategies, we ensure that your legacy doesn’t just grow, but that it endures and thrivesgeneration after generation.

Bridging the Generational Divide Through Advice and Education

Farro Capital is a Singapore-headquartered multi-family office platform that provides a full range of services to founders, wealthy families, and other prominent individuals. The firm was established at the end of 2022 by a team of industryleading professionals with the goal of disrupting the wealth management industry.

At Farro Capital, we pride ourselves on offering a holistic approach to wealth management, providing our clients bespoke and cutting-edge solutions with a 360-degree view of their needs. True to our namesake ‘Farro’ – an ancient grain that dates back many millennia and still thrives to date – we are committed to ensuring that our clients’ wealth and legacy is nurtured across generations.

We currently serve around 50 clients across 12 markets on four continents, managing more than $1 billion.

In your view, what are some of the factors that set your firm apart in the industry?

Our team is independent of any one service provider or institution to ensure we can source the best solutions for our clients. This service offering is crucial considering the sophistication of wealthy families in this part of the world today. We stand out as an independent family advisor, free from internal sales targets and product limitations, enabling us to offer unbiased advice that suits each family best – a breath of fresh air to many in Asia.

• Legal/Trust

• Next-Gen Programme

Winner

• Overall Pan-Asia Client Service

Farro Capital

You have achieved a lot in a very short period of time, what is next for Farro Capital?

We will continue to build out our team. We also have our sights on expanding our operational presence to a couple other markets in the coming quarters, with the aim of further embedding ourselves in the leading family office hubs. Beyond this we will continue to add new services to our platform, building on the momentum of our recently launched sister firm Farro & Co which offers a suite of global mobility solutions.

Looking ahead, we hope to welcome an additional 50 families in the next 12-24 months, adding to our diverse client base that already spans Singapore, India, China, Japan, and the Middle East.

What is the biggest challenge facing the industry from a client advisory point of view?

The wealth management and family office industry is evolving rapidly, forcing firms like ours to always adapt. At Farro Capital, striking the balance between tradition and innovation is central to our approach.

From this perspective, where we have been able to demonstrate significant value for our larger UHNW clientele is supporting next-generation wealth stewardship and legacy planning. With 85% of Asian wealth in the hands of the first generation, there is a uniquely urgent need to navigate this transition.

Our mission is to bridge this generational divide through advice and education, ensuring wealth is not only transferred efficiently but also aligned with evolving values, ensuring lasting legacies for future generations.

Collaborative Excellence and Client-First Focus Drive Success at Lumen Capital Investors

Please describe how your colleagues make a difference?

“ I think what really drives our success is our people, along with our process, and our commitment to innovation. Our team is made up of highly skilled professionals who are passionate about what they do. We encourage creativity and independent thinking, but we’re also deeply collaborative. This diversity of thought allows us to approach each investment challenge

What are you going to do to remain competitive and stay ahead?

“Our core philosophy is centred around a client-first approach. It’s not just about offering advice; it’s about offering advice that is tailor-made for each client’s unique situation. We pride ourselves on taking the time to truly understand each client’s goals, risk tolerance, and personal values. Our investment solutions are highly personalised, backed by thorough research, and designed to be sustainable in both good times and bad. We also put a strong emphasis on transparency and continuous communication, ensuring that our clients are informed and empowered throughout their financial journey. This philosophy has served our clients well, so in short: we will do more of the same.

This award is an incredible milestone, but it’s just the beginning. We’re more motivated than ever to continue raising the bar. Our focus will remain on delivering personalised, forward-thinking investment advice that drives long-term success for our clients. Looking ahead, we plan to further integrate technology into our offerings

• Assets Between US$ 1 Billion and US$ 5 Billion AuM • Investment Advice

Lumen Capital Investors Pte Ltd

to enhance the client experience, while also deepening our expertise in ESG and sustainable investments. The world is changing, and we want to make sure we’re helping our clients stay ahead of those changes in ways that align with their values and objectives.”

Who inspires you, either inside or outside of your organisation?

We are inspired by our clients, daily. We are fortunate to work with successful and inspiring people, who trigger thoughts and ideas of a diverse range. Their ambition, resilience, and trust motivate us to continually elevate our services. Each client brings a unique story and set of goals, whether it's building a legacy for their family, launching a new venture, or contributing positively to society through their investments or by other means. Witnessing their dedication and being a part of their financial journey is incredibly rewarding. Their success stories fuel our passion and commitment to provide the best investment advice possible.”

How do you hope your firm will benefit from this award?

“We’re incredibly grateful for the trust our clients place in us every day, and for the recognition from the industry through this award. It’s a reminder that doing the right thing, staying disciplined, and keeping the client at the heart of everything we do is the best way to succeed. We see this award as a testimony to the diligent work of our team and it will surely provide clients and prospects with further confidence in Lumen Capital Investors. We’re excited for what the future holds, and we look forward to continuing to deliver excellence in investment advice.”

Mindful Wealth's Commitment to Collaboration and Innovation Drives Success in Fast-Moving Market

Please describe how your colleagues made a difference?

We cultivate an environment where collaboration and mutual support thrive, and every team member's input is valued. Our colleagues are passionate advocates for our clients, always willing to go above and beyond to deliver exceptional service and personalised solutions. Their dedication to excellence and shared vision have been crucial in shaping our firm's identity and driving our growth.

But it's more than just individual efforts; we genuinely support each other to see things through, creating a sense of camaraderie where everyone is invested in each other's success and ultimately, in delivering the best possible outcomes for our stakeholders. It's this spirit of teamwork and shared purpose that makes Mindful Wealth a special place to work in.

What are you going to do to remain competitive and stay ahead?

In the coming year, our focus is on nurturing existing relationships and deepening new ones, ensuring sustainable growth while upholding our core philosophy. We're committed to refining every aspect of our service, from enhancing client interactions to meticulously managing portfolios. It's about continuous improvement, not just expansion.

We're also dedicated to exceeding client expectations by anticipating their evolving needs and providing bespoke solutions. This involves staying ahead of industry trends and embracing innovation, and harnessing the power of emerging technologies, to enhance our capabilities and deliver even greater value to our clients. Ultimately, our goal is to build lasting, multi-generational relationships with our clients and their families.

We're fortunate to have the guidance of experienced shareholders and a seasoned team, allowing us to leverage collective wisdom and navigate the ever-changing

tides of the industry. We anticipate significant shifts in the coming years, particularly in technology, ESG considerations, and the global movement of capital and labour. We're prepared to adapt our practices to meet these challenges, ensuring our mission to be responsible stewards of our clients' wealth remains at the forefront of everything we do.

What sort of challenges did you surmount to reach this level and how have you been able to succeed in such fast-moving circumstances?

Our journey to success has been marked by overcoming various challenges. The wealth management industry is inherently competitive, demanding that we differentiate ourselves through unique and tailored solutions. We had to adapting to regulatory changes and evolving client expectations by being adaptable while committing to compliance requirements.

A key challenge has been to consistently anticipate and exceed client expectations, delivering solutions that are not only effective but also specifically tailored to their unique needs. By fostering a culture of continuous learning and improvement, we have successfully navigated these complexities and solidified our position in the market

How do you hope your firm will benefit from getting this award?

Winning this award isn't just about recognition; it's a validation of our team's hard work and the trust our clients place in us. It also serves as a beacon to guide us to continually pursue excellence. This recognition will undoubtedly amplify our firm's reputation, opening doors to new opportunities and partnerships.

More than anything, it's fuel for our team, inspiring us to keep pushing boundaries and setting new standards in wealth management. We're incredibly grateful for this honour and see it as a catalyst to motivate us to reach greater heights in the future.

Marco Frangi
WINNER: Farro Capital
WINNER: Lumen Capital Investors Pte Ltd
WINNER: Mindful Wealth Pte. Ltd.
WINNER: SingAlliance Pte Ltd
WINNER: Sunline Pte Ltd
WINNER: Taurus Wealth Advisors Pte ltd

Shaping the Future of Wealth Management: SingAlliance’s Journey of Independence, Innovation, and Client-Centric Solutions

Founded in Singapore in 2011, SingAlliance has since extended our footprint into Geneva, Hong Kong, and Dubai, evolving into a global wealth manager and multi-family office. As an independent firm, we specialise in delivering bespoke wealth solutions to high-net-worth individuals, families, and institutions. By blending our international reach with deep local expertise, we are uniquely positioned to meet the growing needs of global families.

How did your colleagues contribute to this success?

The mindset of our team is fundamental to our success. Our people understand the value of the independence model and how it aligns with our clients’ best interests. It is this understanding that shapes everything we do, as it enables us to remain truly client-centric. We operate with a clear sense of purpose, allowing us to put clients first in everything we do. This approach instils a deep sense of responsibility and accountability within our team, knowing that our success is directly tied to how well we serve our clients.

What are you going to do to remain competitive and stay ahead?

To stay competitive, we are committed to evolving alongside our clients’ changing needs. A key focus is adapting to the growing digital preferences, so we continually invest in technology and enhance our digital capabilities. In addition, SingAlliance has always prided itself on a holistic approach to wealth and legacy planning, which has long been our edge. Now, more than ever, we are deeply committed to strengthening and expanding our suite of family office services. By continuously enhancing these offerings, we ensure that we are wellequipped to meet the increasingly complex needs of our clients,

SingAlliance

Winner

• Digital Assets Advice or Proposition

delivering bespoke solutions that truly set us apart in the industry.

In essence, our approach is proactive rather than reactive across all areas that impact our clients. Whether it is anticipating regulatory changes, shifts in market dynamics or evolving client preferences, we consistently build a robust framework to adapt and innovate. This forward-thinking mindset helps us stay ahead of potential challenges and reinforces our commitment to maintaining excellence in a rapidly evolving industry.

Where do you see the wealth management industry and your part of it going in the next five years?

The industry is evolving rapidly as the next generation of high-networth individuals emerges. This generation is more sophisticated, values independence and has a stronger appetite for personalised and flexible solutions that align with their values and goals. One significant area of focus will be the generational transfer of wealth and the complexities involved in legacy planning. As wealth transfers from one generation to the next, families are seeking a more structured, yet personalised approach to preserving their wealth while aligning it with their family values and legacy aspirations. This involves not only wealth management, but also governance, estate planning and philanthropic objectives.

We also anticipate growing demand for sustainable and alternative investments, as well as a seamless integration of technology into wealth management. At SingAlliance, we are uniquely positioned to lead this shift. Our open architecture framework, combined with innovative strategies and an emphasis on digitisation, allows us to adapt to these changing needs while delivering a bespoke experience to our clients.

Serving Our Client’s Best Interest With Unwavering Independence

Founded in Singapore in 2007, we have earned the trust of high-net-worth individuals, families, trust companies, and institutions to manage their financial affairs. Sunline's reputation is built on the extensive financial, business, and investment expertise of our practitioners. We are uniquely positioned to help clients structure their wealth and build investment portfolios that align with their profiles, objectives, and specific needs.

Privately owned and operated by two Swiss families, our independence is a cornerstone of our business. Our revenues are transparently generated from our clients, with no financial contributions from third parties that could create conflicts of interest.

Sunline manages five family-dedicated funds holding a diverse range of assets with estate purposes. Additionally, we oversee height in-house traditional and alternative investment funds, available to our clients and external accredited investors. These funds are incorporated in both Luxembourg (SICAV) and Singapore (SVCC). We also manage thematic certificates on an opportunistic basis.

Sunline takes pride in its philanthropic initiatives led by the Sunline Foundation. The Foundation's philosophy is to support needy communities in Southeast Asia by providing education, materials, and funds to foster a sustainable future.

What was the winning formula of your firm/you that explains why you won?

Our success can be attributed to three key aspects of our business: We primarily serve families and successful entrepreneurs from Europe and Asia. Our clients expect us to not only grow their capital but also support their estate planning, professional or corporate projects, and philanthropic aspirations.

The second aspect is our agility and boutique size. Being a smaller firm allows us to quickly respond to client needs and provide tailored solutions. This agility also enables us to swiftly react to market changes

and focus on niche investment strategies, such as the Concorde Leaders’ Portfolios, which invest in listed family-run holding companies.

The third aspect is our experienced and ethical team. Our team consists of seasoned investment professionals who uphold strong ethical standards and deliver exceptional service to our clients.

These elements form the foundation of our award-winning wealth planning services and thematic investment propositions.

What sort of challenges did you surmount to reach this level and how have you been able to succeed in such fast-moving circumstances?

The private banking industry has always been quite traditional, often relying on pen and paper. However, with the next generation taking a more prominent role at the family office level, we at Sunline had to adapt quickly to their evolving needs in a digitally connected world. We also invested substantially in our portfolio management solutions and data provider. These investments were crucial in providing our clients with a consolidated view of their global assets, which includes both traditional and private assets.

The driving force was the need to meet the expectations of the next generation, who are more tech-savvy and demand real-time access to their financial information. By embracing digital transformation, we were able to stay ahead in a fast-moving industry and continue to provide exceptional service to our clients.

What are you going to do to remain competitive and stay ahead?

By combining a client-centric approach, technological innovation, a dedicated team, and strategic investment opportunities, we are well-positioned to remain competitive and continue delivering exceptional value to our clients.

Jean-Philippe Crochet CEO
Sunline Pte Ltd

Multi Family Office Services

Objective Investment Advice

Customised Investment Portfolio Monitoring

Multiple Banking with a Single Point of Contact

Privé Access to Private Equity, Venture Capital and Real Estate Opportunities

Wealth Structuring and Succession Planning

Consolidation of All Bank Portfolio Statements

Collectibles & Art | Philanthropy | Social Impact Investing

Flexible Fee Structure Aligned to Performance

Experience of a Seasoned Team

www.tauruswealth.com.sg

Taurus Wealth Advisors Pte Limited

(Registration No. 200804751H)

3 Pickering Street #01-70,

China Square Central Singapore 048660

Tel: +65 6222 1651

Contact Person: Ms. Tiffany Tng

Taurus Wealth Advisors Limited (Regulated by the DFSA)

Liberty House, Unit 501/502, 5th Floor

DIFC, PO Box 507128 Dubai, UAE

Tel: +971 4320 5727

Contact Person: Ms. Manjula Mannath

Fostering Innovation and Integrity: How Our Values and Team Drive Success in Wealth Management

What was the winning formula of your firm/you that explains why you won?

Being part of a team that collectively cultivates a culture that facilitates open feedback, ideation, “thinking outside the box” coupled with strong values such as Integrity, Hardwork, and Courage have been the most instrumental in helping us win the awards. My career in wealth management has been shaped by great managers,colleagues, clients, family and friends to whom I will always be grateful and indebted to.

Please describe how your colleagues made a difference?

Our first client are our team members and we are now a firm of 60 with a presence in 3 countries and clients in 25 countries. Each member of the team has undoubtedly contributed to Taurus’ growth through their hardwork, sincerity and dedication.

We have collectively built a strong brand over a period of time by following common values of integrity, honesty and trust. Another key factor has been the longevity of several colleagues who have been at the firm for over 10 years which reflects stability, belief in our model and a drive to continue to add value to clients.

What are you going to do to remain competitive and stay ahead?

Our philosophy is simple - to run a business on a set of principles and values such that it can exist in perpetuity. We need to continue to

• Fund Selection/ Asset Allocation Programme

• Thought Leadership - Hrishikesh Unni

couple this philosophy with seeking and developing talent of our team, expand geographically to add value to more clients and improve our technological interface.

We believe this approach will engender continuity and sustainability of our family office model and its unique approach to wealth management and will ensure it thrives for generations to come.

Where do you see the wealth management industry and your part of it going in the next five years?

In the realm of wealth management, the family office model presents abundant opportunities in Asia Middle East and Africa that have yet to be fully explored.

The potential is vast, not only for our firm but also for other like-minded entities seeking to capitalise on the growth of the wealth in these regions. AI and tokenisation will inevitably weave their way into various aspects of wealth management and will be pivotal in differentiating the service offering for firms.

As we expand our presence from Singapore to Dubai and Zurich, with plans for further growth, we remain committed to demonstrating the value this model can offer to clients who have not yet experienced this unique perspective on wealth management.

Our role also extends to making a difference in the larger ecosystem, particularly in growing and promoting the concept and benefits of family offices.

Offering the same quality service and long-term relationships that our founding shareholders have developed over decades in Switzerland. We help forward-thinking individuals, families, entrepreneurs and professionals protect and grow their wealth.

TriLake: Smart about Focus, Scalability, Compliance and its Value Proposition

How do you differentiate your service?

We believe portfolios should be designed in the image of the clients and rooted in a understanding of their needs. Most often, our clients’ previous experiences with the wider financial industry has led them to think of investing as a shopping exercise: buying the right things at a good price at the right time.

It’d be great if you could do that all the time but nobody can.

Correct. That shopping mindset puts the focus on products and how wide the shelf is. Would you rather listen to a pharmacist who can provide all the products or to a physician who can provide the diagnosis and course of treatment? A product-centred approach also drives risk-seeking near market peaks and loss aversion at the bottoms. Financial markets can be very unkind to such an approach.

So what approach do you take for people that engage TriLake Partners?

TriLake Partners build and manage portfolios with one overarching question: Given what our client wants to do with their money tomorrow, what should their portfolio look like today? This means helping the client articulate clear and specific objectives and translating these to quantified risk and return parameters. Those parameters serve as our north star. It’s a liberating experience for clients when they realise that they don’t have to stress about asset allocation or security selection or market timing.

Winner

• Servicing Japanese Clients

• Servicing European Clients

• Diversity Programme

You don’t have model portfolios for different risk profiles?

No, for the simple reason that we do not categorise our investors or investments into these broad risk definitions. The riskiness, say, of an emerging markets equity fund would be different inside a portfolio of a young Japanese tech entrepreneur versus a Canadian retiree living off his portfolio distributions. Both clients could coincidentally have the same required return and the same risk limits but they’ll still have different portfolios. We think it’s also important to manage our clients’ portfolios in the wider context of their overall wealth. The assets we manage should complement their other holdings outside of TriLake’s management.

Where do you see the firm progressing in the next five years?

There’s tremendous room for growth. After all, investment management is still a relatively young discipline. Our firm has grown with the steadfast guidance of our shareholders who manage three successful asset management firms in Switzerland. We can draw on the collective experience of these firms and our own veteran team. We can expect some sea changes over the next years but the ranks of people who could greatly benefit from our services only keeps growing, especially in this side of the world. There are and will be many business opportunities and we must be smart about focus, scalability, compliance and our value proposition. Our policies and procedures could look different five years from now with rapid developments in the digital space, ESG, the movement of capital and labour amongst multiple jurisdictions. But our evolving practice will always serve our mission to be responsible stewards of our clients’ wealth.

Your Wealth Technology Infrastructure in a BOX

Valuefy, a leader in Wealth Technology since 2010, manages $350 billion in AUM globally, offering advanced digital solutions for portfolio management, reporting, and advisory services. Our 170+ expert team ensures dynamic, precise, and innovative solutions, serving banks to family offices with scalable wealth management systems.

GLOBAL PRESENCE:

With over 30+ EAMs and family offices served, our network includes 40+ custodian integrations, highlighting our global reach in 6+ geographies and internal offices in key financial centers such as Dubai, Singapore, the UK, and India.

CONTACT:

biz@valuefy.com

+ 65 8450 8487

68 Circular Road #02-01 Singapore 049422

www.valuefy.com

OUR KEY OFFERING:

"Our Wealth in a Box" solution revolutionizes wealth management with its comprehensive, modular approach. It supports everything from data aggregation to personalized investment strategies, ensuring adaptability and growth for our clients.

WHO WE SERVE:

Banks and Financial Institutions: Enhancing operations and client engagement digitally.

Wealth Managers and Advisors: Tools for detailed analysis, management, and reporting.

Family Offices: Customized solutions for complex wealth consolidation and management.

Innovating Wealth Management: How Valuefy's Integrated Platform Drives Success and Future Growth

What was the winning formula that explains why you won?

Our success lies in rethinking the fragmented wealth management ecosystem and creating an integrated, efficient platform. Traditional wealth managers use multiple systems for client management, portfolio reporting, and fund management, leading to inefficiencies. We built a central portfolio management hub that connects the entire ecosystem – client management, compliance, market data, and product providers – into one seamless platform. By leveraging technology, we created a system where wealth managers and clients can interact through a single interface. Our "Wealth Infrastructure in a Box" solution eliminates silos, improving operations and client engagement. This holistic approach has positioned us as leaders in the space, and this award reflects our commitment to innovation and client-focused solutions.

How did your colleagues make a difference?

Our colleagues made a significant impact by bringing diverse expertise from wealth management, digital design, and financial engineering. This intellectual diversity is crucial to our success. Our 150-member team, with over 40 focused on product development, continually improves wealth managers’ ability to focus on delivering insights and advice, rather than being distracted by operations or compliance issues.

What sets our team apart is their ability to collaborate and bring unique perspectives to the table. This teamwork ensures we’re building the best systems to deliver a seamless experience for wealth managers and their clients.

How will you stay competitive and ahead?

To stay competitive, we focus on strong customer relationships and actively listening to their feedback. Even with great technology, it’s critical our solutions are impactful. Our product philosophy revolves around "winning the customer," and we constantly evaluate how our offerings improve their lives.

We adopt an iterative approach, gathering feedback and refining our products based on customer needs. This close relationship helps us remain competitive and offer relevant, meaningful solutions in a dynamic market.

Portfolio Management Solution (External)

What challenges did you overcome, and how have you succeeded in fast-moving circumstances?

We faced several challenges, particularly because the portfolio management system space is dominated by Swiss players with advanced ecosystems. While Asia is the fastest-growing market, it lacked the maturity of these established markets when we started. Our challenge was developing a global product that could compete. Thanks to our early customers and a multi-market approach –with teams in India, Singapore, Switzerland, London, and Dubai – we gained valuable insights into diverse ecosystems. Our expertise in financial engineering and new technology helped us create a more agile system, giving us a competitive edge.

How will winning this award benefit your firm?

This award is a significant acknowledgment of our team’s hard work across engineering, product development, and client support. It boosts morale and motivates us to continue innovating.

Additionally, as we expand into regions like Singapore and Dubai, this award enhances our credibility with clients and prospects. It demonstrates our seriousness in becoming a leading player in the PMS space for family offices and EAMs. The recognition gives us confidence to engage with new and existing customers, reinforcing the quality of our work.

Where do you see the wealth management industry and your role in it over the next five years?

The wealth management industry is being shaped by artificial intelligence, automation, and evolving communication technologies. These advancements will significantly impact wealth managers, especially as intergenerational wealth transfers and client expectations rise. The next generation will demand personalised, tech-driven services.

At Valuefy, we’re leveraging these technologies to streamline processes, automate non-essential tasks, and allow wealth managers to focus on client relationships. Our goal is to empower wealth managers to stay ahead of rapid technological changes and deliver better, more insightful services.

The New Standard in Private Wealth Management

Winner

• Servicing Clients From Singapore

• Family Office Proposition

client-first model combats these issues and fosters long-term relationships based on trust and performance.

How do you hope your firm will benefit from getting this award?

MA is a "multi-single family office," reflecting our core business of incubating single-family offices that need help building their organisational competencies. We offer a plug-and-play infrastructure, including an eight-person investment team, a four-person administrative team, dedicated office spaces, and IT infrastructure. Our Private Funds Solutions also facilitate collective investment mandates by our client community, such as private club deals.

WMA is designed from the ground up to avoid conflicts of interest. We align our interests with clients by linking compensation to performance. We are compensated solely by clients and do not accept retrocessions from banks or asset managers.

What was the winning formula of your firm/you that explains why you won?

We owe this honor to our unflinching commitment to doing right by our clients and investors. This starts with how we’ve designed our firm – aligning interests with clients by linking compensation to performance and being paid only by our clients. The wealth management industry is plagued by potential conflicts of interest. Even if these conflicts do not directly result in harmful investment decisions, the mere suspicion that a recommendation was influenced by the wealth manager’s compensation can cause distrust.

We understand that wealth managers play a critical role in protecting intergenerational wealth for HNW/UHNW clients. When the industry loses clients' trust, it ultimately harms those it’s meant to serve, as people might forgo wealth management services altogether, leaving their wealth unmanaged. Our transparent,

Winning this award validates our approach. We are not the only fee-only advisory and investment management firm, but we’ve noticed reluctance among clients in this region to embrace such a model. Some clients are even happy with their advisors taking commissions from third parties, thinking this makes services cheaper. We hope the recognition from this award encourages prospective clients to consider factors beyond cost when choosing an advisor and realise that a fee-only model may be in their long-term best interest.

Where do you see the wealth management industry and your part of it going in the next five years?

Having been in the industry for decades, I and my staff have seen the widespread principal-agent problem and conflicts of interest across the financial sector, not just in wealth management. These issues are well-known but often met with resignation because “that’s just the way things are.”

When we hire, we make it clear that WMA is tackling these problems head-on. We believe there’s a need for true client-centricity and better alignment of interests. Many potential hires express sympathy with this view, though often with a tone of resignation. However, we don’t believe this is a reason to accept the status quo.

As a Singaporean, I’m inspired by our civil service’s "clean wage" policy, which promotes transparency and accountability by paying civil servants a straightforward salary rather than inflating it with hidden perks. We believe the wealth management industry will need to adopt a similar approach, where firms are compensated solely by clients, creating a clearer alignment of interests.

We hope WMA will be seen as a pioneering advocate for this model in Singapore and Asia. As more clients recognise the value of conflict-free advisory services, we believe the demand for fee-only firms like ours will grow, ultimately benefiting both clients and the industry as a whole.

WINNER: TriLake Partners
WINNER: Wealth Management Alliance Pte Ltd
WINNER: Anthonia Hui - AlTi Tiedemann Global

As geopolitical rivalry intensifies, new economic blocs form.

Convention calls this a time of caution for investors.

Yet competition between great powers is creating a new order, reshaping where investment opportunity is found.

Discover the power of rethinking at LombardOdier.com

WINNER: Jackson Ng - Azimut Investment Management
WINNER: Efinity Capital
WINNER: Fargo Wealth Group

TheWealthBriefingAsia External Asset Management (EAM) Awards Winners 2024

Management (External) Portfolio Management Solution (External)

We are a proven partner of intermediaries – because we have been aware of what they value since we first began to operate. This allows you to focus on your core business – and to benefit from our network. vpbank.com/intermediaries

SPECIALIST PAN-ASIA CATEGORIES (TEAM)

Fund Selection/ Asset Allocation Programme

Digital Assets Advice or Proposition

CATEGORIES (COMPANY)

Best EAM in Hong Kong - Regional

Based in Singapore

INTERNATIONAL CATEGORIES (COMPANY)

Servicing Mainland China Based Clients

Servicing Japanese Clients

Servicing Taiwanese Clients

Servicing Clients From

We are the voice of EAMs and Family Offices

No matter who you are, where you come from, we are unified by the same purpose – uplift the EAM sector in Singapore. At AIWM Singapore, we represent the interests of EAMs and Family Offices. We work closely with you, the stakeholders and the regulators - facilitate more interactions, forge relationships, foster dialogues - and build a more robust, inclusive and cohesive EAM/FO community.

WINNER: Farro Capital
WINNER: Lumen Capital Investors Pte Ltd
WINNER: Hrishikesh Unni - Taurus Wealth Advisors Pte ltd

PAN-ASIA LEADERSHIP-BASED CATEGORIES (INDIVIDUAL)

Rising Star Under 40

ANTHONIA HUI

Chief Executive Officer (CEO)

KENT HO

KENNETH

Private banks and wealth managers need 24/7 risk vigilance.

But with millions of news items from thousands of sources and in multiple languages generated daily, how can they be sure to receive need-to-know alerts rather than irrelevant noise?

smartKYC’s latest product, smartEYE, solves all of these problems.

Watches the world’s news and social media commentary in real-time, 24/7 to deliver precise risk alerts as soon as they are reported.

Carries out automated news analysis ensuring alerts are risk-classified according to your risk framework, are specific to your client, and contain new (rather than repeat) information.

Is truly multilingual so you can be as confident of your adverse media monitoring in languages such as Russian, Arabic or Chinese, as you are in English.

With smartEYE, private banks and wealth managers get risk-relevant, real-time alerts about their customers that allows them to act decisively and quickly. Compliance teams no longer have to wait for a periodic refresh cycle. Instead, they receive adverse media trigger events in the form of precise alerts, as that news breaks. smartEYE represents the ultimate solution for perpetual KYC risk monitoring. smartKYC proudly sponsors this awards ceremony and we congratulate all the winners!

Discover smartKYC’s latest product, smartEYE www.smartkyc.com/smarteye/

WINNER: Efinity Capital
WINNER: Wealth Management Alliance Pte Ltd

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