environmental guide 2013
environmental guide 2013
\ Support Files - CD
reinventing our environment
The Vent Fitness environment should create an experience relevant to our gym members, and an environment differentiated in the category. We designed a gym identity around the brand’s new visual style. Every aspect of the gym experience, from the outside signage to staff uniforms, should be cohesively branded. It’s not simply about replacing signage and changing paint colors. It’s about looking at each area of your gym to think about not only updating your look and feel, but bringing the building blocks of your relationship with members to life. This book serves as your guide to the changes that are being implemented and the changes that are to come. Please refer to this guide when creating pamphlets, printing t-shirts, manufacturing signage, using indoor graphics, printing posters, directional signage or any other piece that would carry our name. We believe our new brand will better communicate who we are and what we stand for.
IDENTITY
|
logo, colors and branding applications
|
Aspen Š2013
EXTERIOR SIGNAGE consistency \ clarity \ presence
EXTERIOR
|
logo, colors and proposed applications
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Aspen Š2013
5
EXTERIOR SIGNAGE
\ logo_ frosted window sticker \ backlit sign
reinvent yourself.
\ tagline_ frosted window sticker
\ frosted angled elements
6
EXTERIOR
|
logo, colors and proposed applications
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Aspen Š2013
reinvent yourself.
reinvent yourself.
\ exterior facade style - elevation view
EXTERIOR
|
logo, colors and proposed applications
|
Aspen Š2013
LOGOS
|
logo, colors and branding applications
|
Aspen Š2013
7
LOGO SIGNAGE - 3-D Lettering
Preferred application.
\ logo_main-WHT
Avoid “wide logo” applications when possible.
\ logo_wide-WHT
\ lettering colors
8
C=23 M=0 Y=100 K=0
C=0 M=0 Y=0 K=0
C=0 M=80 Y=100 K= 0
R 208 - G221 - B 40
R 255 - G255 - B 255
R 241 - G 90 - B 34
Pantone 382c
Pantone N/A
Pantone 166 c
EXTERIOR
|
logo, colors and proposed applications
|
Aspen ©2013
LOGO/ TAG FROSTED APPLICATIONS
\ logo frosted window sticker
reinvent
reinvent
yourself.
yourself.
\ tag stacked - frosted window sticker
\ on door window - sample
reinvent yourself. \ tag - frosted window sticker
EXTERIOR
|
logo, colors and proposed applications
|
Aspen Š2013
9
T N E V N I E R . T R A T S STATIONERY SET
V U T S R v Q P u t O s N r q M L p K o J I n H m G l F k j E i D h C g f B 0 e A 9 d 8 c 7
a A
10
b B
c C
1 0
IDENTITY
|
logo, colors and branding applications
|
Aspen Š2013
TYPOGRAPHY perceive \ process
IDENTITY
|
logo, colors and proposed applications
|
Aspen Š2013
\ relate
11
FONTS
AaBbCc0123
Bold Reznik font is to be used in headlines and other main titles. Light and Medium should be used primarily for copy. For italics, force the angle to 11º.
\ primary font
12
Reznik - Light
Reznik - Regular
Reznik - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Reznik - Light (forced italic)
Reznik - Regular (forced italic)
Reznik - Bold (forced italic)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
TYPOGRAPHY |
usage and font families |
Aspen ©2013
FONTS
AaBbCc0123 Book GothamX Narrow font is to be used in-line.
\ secondary font
RENEW. RESTART. REINVENT Use uppercase “GothamX Narrow” image headlines.
TYPOGRAPHY |
usage and font families |
Aspen ©2013
Use uppercase “GothamX Narrow Bold” for “Vent” when using “ReinVent” in line with headline. NOTE: Vent should be orange when possible.
13
COLORS / TEXTURES see \ sense
COLORS AND TEXTURES
| color mixes and interior material proposals
|
Aspen Š2013
\ experience
15
COLORS \ TEXTURES
INTERIOR
PAINT SW 7049 - Nuance
SW 6703 - Frolic
SW 7012 - Creamy
SW 7057 - Silver Strand
SW 6069 - French Roast
SW 6884 - Obstinante Orange
(Sherwin Williams)
(Sherwin Williams)
(Sherwin Williams)
(Sherwin Williams)
(Sherwin Williams)
(Sherwin Williams)
MAIN
ACCENT
ACCENT 2
MAIN
ACCENT
ACCENT 2
All color samples are matched on Sherwin Williams interior paint. Number values are direct references to Sherwin Williams paint colors.
16
COLORS AND TEXTURES
| color mixes and interior material proposals
|
Aspen Š2013
COLORS \ TEXTURES
INTERIOR
TEXTURES / MATERIALS
\ “poured in place look” concrete-tiles
COLORS AND TEXTURES
| color mixes and interior material proposals
|
Aspen ©2013
\ wood textured - porcelain tiling
\ light wood texture - porcelain tiling
17
THE GREEN EFFORT green \ sustainable \ effort
participate \ educate \ influence
ICONS
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logo, colors and branding applications
|
Aspen Š2013
19
ENVIRONMENTAL ICONS
Master icon for “The Green Effort” encompasses all icons. Use when speaking of the overall effort for sustainability.
green \ sustainable \ effort
connect \ charge \ power-up
\ Plug-in Vehicle Icon
reuse \ recycle \ repurpose
\ Recycling Icon
action \ reaction \ power
capture \ energize \ renew
\ Re-Rev Retrofitting Icon
\ Solar Panel Energy Icon
Use “Rule of Three” when writing supporting text for each of the icons when possible.
20
ICONS
|
logo, colors and branding applications
|
Aspen ©2013
CHARGING POINTS
connect \ charge \ power-up
connect \ charge \ power-up
\ Plug-in Vehicle Placard
connect \ charge \ power-up connect \ charge \ power-up
Reserved Combining our long-standing commitment to our members and our community, VENT Fitness is proud to open our doors with a state-of-the-art,eco-friendly approach to your fitness.
Join us in our efforts to lower our impact on the environment. Our members contribute to the green effort: green \ sustainable \ effort
CHARGE-UP WHILE YOU POWER-UP
ICONS
|
logo, colors and branding applications
|
Aspen Š2013
21
REV-POWER
action \ reaction \ energy action \ reaction \ power
\ Re-Rev Retrofit Placard
\ Re-Rev disc graphic motion \ reaction \ capacity
action \ reaction \ power
Energize. Combining our long-standing commitment to our members and our community, VENT Fitness is proud to open our doors with a state-of-theart, eco-friendly approach to your fitness.
Join us in our efforts to lower our impact on the environment. Our members contribute to the green effort: green \ sustainable \ effort
RETROFITTED TO RE-ENERGIZE \ Kinetic energy is from your workout is converted to DC and sent to Re-Rev System. \ Re-Rev Converts the DC current into AC, the form of electricity used by homes and businesses. \ The electricity could then be used to power the building.
22
ICONS
|
logo, colors and branding applications
|
Aspen Š2013
RECYCLING receptacles
reuse \ recycle \ re-purpose
reuse \ recycle \ repurpose
\ Recycling Placard
reuse \ recycle \ re-purpose
reuse \ recycle \ repurpose
Recycling. Combining our long-standing commitment to our members and our community, VENT Fitness is proud to open our doors with a state-of-the-art, eco-friendly approach to your fitness.
Join us in our efforts to lower our impact on the environment. Our members contribute to the green effort: green \ sustainable \ effort
\ Glass
\ Paper
Lower our impact
\ We recycle all plastic bottles in the clubs.
\ Aluminum
\ We recycle bottles, cans, newspapers and magazines. \ Contribute by using re-usable aluminum or BPA free
ICONS
\ Plastic
|
logo, colors and branding applications
|
Aspen Š2013
water bottles. \ Bringing cloth towels to clean equipment after use.
23
SOLAR POWER
capture \ energize \ renew
capture \ energize \ renew
capture \ energize \ renew
capture \ energize \ renew
Powered by nature. Combining our long-standing commitment to our members and our community, VENT Fitness is proud to open our doors with a state-of-the-art, eco-friendly approach to your fitness.
Join us in our efforts to lower our impact on the environment. Our members contribute to the green effort: green \ sustainable \ effort
POWERED BY NATURE \ Pool heated by solar \ Building partially powered by solar
24
ICONS
|
logo, colors and branding applications
|
Aspen Š2013
ICON GUIDELINES
\ Icon layout sample
\ Icon layout sample - wide
green \ sustainable \ effort
Use on light background colors.
When possible, use supporting descriptors (3). Always use “Reznik Regular” font. See bottom sample for other layout solutions.
green \ sustainable \ effort
When possible, use supporting descriptors (3). Always use “Reznik Regular” font. Text line should always be centered. See bottom sample for other layout solutions.
green \ sustainable \ effort
Use on light background colors.
“Knock out” colors available for all icons. Use with dark backgrounds.
“Knock out” colors available for all icons. Use with dark backgrounds.
green \ sustainable \ effort
green \ sustainable \ effort
green \ sustainable \ effort
\ Icon relationship to logo
image area
main header
green \ sustainable \ effort green \ sustainable \ effort Lower our impact
image area
\ We recycle all plastic bottles in the clubs.
info bar
\ We recycle bottles, cans, newspapers and magazines. \ Contribute by using re-usable aluminum or BPA free water bottles. \ Bringing cloth towels to clean equipment after use.
content area green \ sustainable \ effort We are committed to the use renewable solar energy to power our heated pools and our buildings.
logo “sign off”
\ as main information
ICONS
|
logo, colors and branding applications
|
Aspen ©2013
Learn more at: ventfitness.com
green \ sustainable \ effort
\ as main secondary
25
STATIONERY SET
26
IDENTITY
|
logo, colors and branding applications
|
Aspen Š2013
EXECUTION samples \ schematics \ elevations
EXECUTION SAMPLES
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elevation views and proposed signage usage
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Aspen Š2013
27
FRONT DESK AREA
\ 3-Dimensional logo
MEMBERSHIP guidelines
Members must wipe down equipment after use. Do not drop weights.
GUEST POLICY
No excessive noise while lifting. Be courteous to other members. Return all weights to proper racks. Do not lean weights or bars against wall or equipment. Use spotter and collar when necessary. Chalk use is not permitted. All gym bags and personal items must be kept in locker rooms.
All guest, including guests of Premium Members must have a photo ID and sign in at the front desk upon arrival.
Proper gym attire including athletic shoes required. No freelance personal training. You must adhere to the manufacturers warnings and instruction on the equipment.
Guests of Premium Members must arrive and leave with their accompanying Premium Member.
Cell phone use is not permitted while using and gym equipment.
All guests receive Basic Membership benifits only.
Violation of rules may result in termination of membership.
28
\ guest policy
\ guidelines placard
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
FRONT DESK
MEMBERSHIP guidelines
GUEST POLICY
Members must wipe down equipment after use. Do not drop weights. No excessive noise while lifting. Be courteous to other members. Return all weights to proper racks. Do not lean weights or bars against wall or equipment.
All guest, including guests of Premium Members must have a photo ID and sign in at the front desk upon arrival.
Use spotter and collar when necessary. Chalk use is not permitted.
Guests of Premium Members must arrive and leave with their accompanying Premium Member.
All gym bags and personal items must be kept in locker rooms. Proper gym attire including athletic shoes required. No freelance personal training.
All guests receive Basic Membership benifits only.
You must adhere to the manufacturers warnings and instruction on the equipment. Cell phone use is not permitted while using and gym equipment.
Violation of rules may result in termination of membership.
EXECUTION SAMPLES
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elevation views and proposed signage usage
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Aspen Š2013
29
X-30 CIRCUIT AREA - SET
Complete 30 minute workout. 10 Circuit Machines and 10 Cardio Step-ups. 1
Start at any point in Total Body Circuit. You may start on a circuit machine or a cardio step up.
2
Watch the above TIMER: GREEN: Start exercising RED: Stop and switch to the next appropriate circuit machine or cardio step up.
+
1
2
3
4
5
6
7
8
9
10
REST until the light turns green again & get ready!
3
On circuit machines attempt 12-15 repetitions.
4
On cardio step ups attempt to step up for a full 60 seconds.
5
Rotate clockwise from circuit machine to cardio step up until you have completed all 10 circuit machines & all 10 cardio step ups.
CONGRATULATIONS! You have now completed the Total Body Circuit in 30 minutes! The Vent Fitness Total Body Circuit is a quick and exciting routine that will leave you feeling great! Try it for 2-3 days a week with a recovery day in between for best results. *All members must follow the above rules for the Vent Fitness Total Body Circuit. A maximum of 20 members can perform the circuit at one time.
\ 22x28_Circuit_Signage
\ X30 number decals
Circuit Area Stand Overall Size - 24 1/2”w x 48 1/2”h x 25”d Viewable Area - 21 1/2”w x 27 1/2”h
you, against the clock.
Poster Size - 22”w x 28”h Backer Thickness - 1/8” thick Sign Channel: 1/4” thick Weight: 19 lbs
30 minute / full body
Description - Content printed on poster paper and slipped on floor standing display.
ready, set, go.
\ circular banner
30
IDENTITY
|
logo, colors and branding applications
|
Aspen ©2013
X-30 CIRCUIT AREA - APPLICATION SAMPLE
4
3
2
1 EXECUTION SAMPLES
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elevation views and proposed signage usage
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Aspen ©2013
31
CARDIO AREA SIGNAGE
ADVANCE cardio area
\ letter cutout signage
\ area strips
cardio
ADVANCE cardio area cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
closer to achieving
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
my
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
32
goals \ area banner
\ area poster
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
CARDIO AREA APPLICATION SAMPLE
ADVANCE
closer to achieving my
goals
cardio area
ADVANCE cardio area cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant,
.flesruoy tnevnier
consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
33
POOL AREA SIGNAGE
SPLASH
water programs
\ letter cutout signage
\ door frosted sticker
SPLASH water exercise pool rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
\ area poster
34
EXECUTION SAMPLES
|
\ wall graphic
elevation views and proposed signage usage
|
Aspen Š2013
POOL - AREA SAMPLE
SPLASH water programs
SPLASH water exercise pool rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
35
PLAY
STATIONERY SET
PLAY court sports
\ flag mounted sign
PLAY court sports
court
sports
court rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant,
discover
consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other
new
outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
36
heights \ area banner
\ area poster
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
SUMMIT
PLAY
PLAY
BASKETBALL - AREA SAMPLE
court
rock
sports
court sports
discover new
PLAY court sports
heights
climbing reach higher than
before
court rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
37
LOCKER AND FREE WEIGHTS AREA -SIGNAGE
ELEVATE free weights
MEN
locker rooms
\ flag mounted sign
\ letter cutout signage
ADVANCE cardio area cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time.
\ area strips
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
38
EXECUTION SAMPLES
\ area poster
|
elevation views and proposed signage usage
|
Aspen Š2013
LOCKER AND FREE WEIGHTS AREA - APPLICATION SAMPLE
ELEVATE
MEN
free weights
locker rooms
Please
ELEVATE free weights
RE-RACK WEIGHTS
free weights area rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
39
VGX AREA - SIGNAGE
GROUP EXERCISE \ cut-out lettering
\ frosted window sticker
GROUP EXERCISE fun \ inspiring \ entertaining VGX puts the fun In fitness Included in all level II and level III memberships. VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more. Group Training sessions are: • Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals • Simple, effective moves using various equipment including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!
the most
EXTENSIVE SELECTION of classes
+
• MMA
• TOTAL PACKAGE
• CHISEL
• PILATES
• YOGA
• LOW SCULPTING
• POWER PLYO
• SPINNING
• TOTAL BODY
• PTALE
• ABBS
• HITT
• STEP & SCULPT
• BOXING
• TOTAL BODY BLAST
• BUTTS N GUTS
sign up online or visit our front desk
vent fitne s s .com
\ logo_ frosted window sticker
\ area poster
40
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen ©2013
VGX AREA SAMPLE
GROUP EXERCISE
GROUP EXERCISE fun \ inspiring \ entertaining VGX puts the fun In fitness Included in all level II and level III memberships. VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more. Group Training sessions are: • Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals • Simple, effective moves using various equipment including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!
the most
EXTENSIVE SELECTION of classes
+
EXECUTION SAMPLES
|
• TOTAL PACKAGE
• MMA • PILATES • POWER PLYO • PTALE • STEP & SCULPT • TOTAL BODY BLAST
• CHISEL
• YOGA
• LOW SCULPTING
• SPINNING
• TOTAL BODY
• ABBS
• HITT
• BOXING • BUTTS N GUTS
sign up online or visit our front desk
vent fitne s s .com
elevation views and proposed signage usage
|
Aspen ©2013
41
KIDS CLUB SIGNAGE
Kid’s club
VT
\ letter cutout signage
club
\ frosted sticker
\ full color print logo
club day care rules
VT
1
Children must be between 6 months and 12 years old.
2
The maximum stay is 2 hours per visit per day.
3
No food or drinks may be brought into the Kids Club, however; bottle fed babies may bring a bottle with labeled with their name first name and last initial.
4
Up to two legal guardians may be authorized to pick up and drop off a child at the Kids Club.
5
The same parent that drops the child off must pick the child up and use key tag to sign children in and out.
6
Parents must remain in the building for the entire time children are in the Kids Club. If your child needs a diaper change our Kids Club attendant will page you. If you are in a class or do not hear the page a Vent staff member will come get you to change the diaper.
7
Under no circumstances are sick children allowed in the Kids Club.
Kid’s club
VT
club
Hours:
8:00am-11:00am and 5:00pm-8:00pm Monday through Friday. Saturday 8:00am-12pm. / Closed Sunday.
\ kids area poster
42
EXECUTION SAMPLES
\ interior wall graphic
|
elevation views and proposed signage usage
|
Aspen ©2013
KIDS CLUB APPLICATION SAMPLE
Kid’s club club day care rules
VT
1
Children must be between 6 months and 12 years old.
2
The maximum stay is 2 hours per visit per day.
3
No food or drinks may be brought into the Kids Club, however; bottle fed babies may bring a bottle with labeled with their name first name and last initial.
4
Up to two legal guardians may be authorized to pick up and drop off a child at the Kids Club.
5
The same parent that drops the child off must pick the child up and use key tag to sign children in and out.
6
Parents must remain in the building for the entire time children are in the Kids Club. If your child needs a diaper change our Kids Club attendant will page you. If you are in a class or do not hear the page a Vent staff member will come get you to change the diaper.
7
Under no circumstances are sick children allowed in the Kids Club.
Kid’s club
Hours:
8:00am-11:00am and 5:00pm-8:00pm Monday through Friday. Saturday 8:00am-12pm. / Closed Sunday.
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen ©2013
43
CARDIO AREA - SIGNAGE
SUN
ADVANCE
PERSONAL TRAINING
STRIKE
RELAX BREATHE
reinvent yourself.
EVOLVE GROUP EXERCISE
SUMMIT
ELEVATE
GROUP CYCLING
PLAY
REFRESH
GROUP EXERCISE
SPLASH
SWIM PROGRAMS
VELOCITY \ over cardio area banner
ADVANCE cardio area
closer to achieving my goals
\ cut-out lettering
cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you
ADVANCE cardio area
\ cut-out lettering
choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
\ area placard
44
\ area strips
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
CARDIO AREA - APPLICATION BANNER
SUN PERSONAL TRAINING
RELAX
ADVANCE STRIKE
BREATHE SWIM PROGRAMS
GROUP CYCLING
PLAY
reinvent yourself.
EVOLVE GROUP EXERCISE
SUMMIT
ELEVATE
REFRESH
GROUP EXERCISE
SPLASH
ADVANCE
VELOCITY
closer to achieving my goals
cardio area
ADVANCE cardio area cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
\ Niskayuna location - cardio area banner
45
POWER OF E - WALL GRAPHIC
Acrylic/Glass Panel
Back Print
Front Print
Style Option C printed on acrylic/glass back, title and headline elements printed on acrylic front. All printed details are 100% opaque
exercise
brushed metal stand offs
exercise
education
education
energy
energy
\ 3-dimensional signage option
\ wall graphic
46
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
POWER OF E - WALL GRAPHIC SAMPLE
WOMEN locker rooms
exercise education education
BULLETIN BULLETIN
energy energy
ATTENTION MEMBERS ATTENTION MEMBERS August 2013 SUNDAY
MONDAY
TUESDAY
TITLE 10:30-11:30am
THURSDAY
2
Starring:
5
TITLE 10:30-11:30am Starring:
Starring:
11
12
TITLE 10:30-11:30am
TITLE 10:30-11:30am
Starring:
Starring:
18
19
TITLE 10:30-11:30am
TITLE 10:30-11:30am
Starring:
bring in 25
Starring:
your
TITLE 10:30-11:30am
26
TITLE
-OR10:30-11:30am
FRIENDILY FAM Starring:
TITLE 10:30-11:30am
Starring:
6
TITLE 10:30-11:30am Starring:
13
TITLE 10:30-11:30am Starring:
20
TITLE 10:30-11:30am Starring:
27
TITLE 10:30-11:30am Starring:
7
\ Here at VENT Fitness, we truly care about your success and growth in health. Our trainers provide premium fitness solutions and work out plans to get your body back on track. They are here to reivent your gym experience and reach all of your fitness goals. Our E3 Elevated Training system is designed to push your body to it’s full potential and take performance training to a whole new level.
monthly schedule
WEDNESDAY
1
4
TITLE 10:30-11:30am Starring:
14
TITLE 10:30-11:30am Starring:
21
TITLE 10:30-11:30am Starring:
28
TITLE 10:30-11:30am Starring:
TITLE 10:30-11:30am
FRIDAY
3
Starring:
8
TITLE 10:30-11:30am Starring:
15
TITLE 10:30-11:30am Starring:
22
TITLE 10:30-11:30am Starring:
29
TITLE 10:30-11:30am Starring:
SATURDAY
TITLE 10:30-11:30am Starring:
9
TITLE 10:30-11:30am Starring:
16
TITLE 10:30-11:30am Starring:
23
TITLE 10:30-11:30am Starring:
4
TITLE 10:30-11:30am Starring:
10
TITLE 10:30-11:30am Starring:
17
TITLE 10:30-11:30am
Steve is one of our experienced and qualified trainers ready to work with you today. You’ll find his postive and humorous attitude make your work out easy and fun.
Starring:
24
TITLE 10:30-11:30am Starring:
30
TITLE 10:30-11:30am Starring:
www.ventfitness.com
y any frida h! this mont
exercise \ education \ energy Meet your trainers
FREE FRIEND FRIDAYS! Cardio THEATRE
Steve specializes in:
\ strength training
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen ©2013
\ core exercises
47
$9.99 month -to- month
\ perforated window graphic - PRE-SALE
reinve nt
JOIN FOR ONLY
yourse lf.
PRE-SALE - SIGNAGE
JOIN NOW!
$9 99 per mont h
pre-sale special
JOIN NOW!
$999 per month
pre-sale special
ventfitness.com
123.456.7890
\ flying banners \ A-frame directional sign
48
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
JOIN FOR ONLY
$9.99
reinvent yourself.
month -to- month
JOIN NOW!
$999
reinve nt
yourse lf.
PRE-SALE APPLICATIONS
JOIN NOW!
$9 99 per month
pre-sale special
per month
pre-sale special
ventfitness.com
123.456.7890
EXECUTION SAMPLES
|
elevation views and proposed signage usage
|
Aspen Š2013
49
IDENTITY
|
logo, colors and branding applications
|
Aspen Š2013
GENERAL SIGNAGE identify \ signal \ inform
GENERAL SIGNAGE | area sets and execution options
|
Aspen ©2013
51
PLACARD SCHEMATIC
brushed metal stand offs
Back Print
Acrylic/Glass Panel
Acrylic/Glass Panel Front Print Front Print
Front Print
\ placard 3/4 view
52
GENERAL SIGNAGE | area sets and execution options
|
Aspen Š2013
GENERAL SIGNAGE
LOCKER ROOM
MEMBERSHIP
policy
guidelines
CARDIO FLOOR guidelines
Members must wipe down equipment after use.
Management is not responsible for lost or stolen articles left in lockers or locker room.
Do not drop weights. No excessive noise while lifting. Be courteous to other members.
Lockers are for day use only.
Return all weights to proper racks.
Locks left on overnight will be removed and contents will be donated to charity.
Do not lean weights or bars against wall or equipment. Use spotter and collar when necessary. Chalk use is not permitted.
Please shut locker door after use.
All gym bags and personal items must be kept in locker rooms. Proper gym attire including athletic shoes required. No freelance personal training. You must adhere to the manufacturers warnings and instruction on the equipment. Cell phone use is not permitted while using and gym equipment.
Violation of rules may result in termination of membership.
GENERAL SIGNAGE | area sets and execution options
Aspen Š2013
The workout floor is for patrons over 12 years of age. Please bring your own personal workout towel. Foul language will not be tolerated throughout the club. Dumbells shall remain in the free weights area as they can damage the cardio equipment.
Use of powder in shower area only.
Proper gym attire/ athletic shoes required; no cut or torn clothing.
No gym equipment allowed in locker rooms.
Clean fresh smelling clothing is appreciated while working out.
\ 11x8.5_CardioTheatre_Schedule_Template
|
Sealable water bottles should be used on the workout floor.
Cell phone use is not permitted in locker room.
Thank you!
\ guidelines placard
Cell phone use not permitted on the workout floor.
Thank you!
\ staff_poster
53
GENERAL SIGNAGE
FREE FRIEND FRIDAYS! your bring in -OR-
FRIENDILY FAM
any friday ! th this mon
8.5 x 11 in. insert
slips through side
adhesive strips
C-Style acrylic wall mounted sign holder - 8.5x11in
54
GENERAL SIGNAGE | area sets and execution options
|
Aspen Š2013
GENERAL SIGNAGE
MEET OUR STAFF our people are our strongest asset!
FREE FRIEND FRIDAYS!
Cardio THEATRE August 2013 SUNDAY
monthly schedule
MONDAY
TUESDAY
WEDNESDAY
1
TITLE 10:30-11:30am
THURSDAY
2
Starring:
4
TITLE 10:30-11:30am Starring:
11
TITLE 10:30-11:30am Starring:
18
TITLE 10:30-11:30am Starring:
25
TITLE 10:30-11:30am Starring:
5
TITLE 10:30-11:30am Starring:
12
TITLE 10:30-11:30am Starring:
19
TITLE 10:30-11:30am Starring:
26
TITLE 10:30-11:30am Starring:
6
TITLE 10:30-11:30am Starring:
13
TITLE 10:30-11:30am Starring:
20
TITLE 10:30-11:30am Starring:
27
TITLE 10:30-11:30am Starring:
7
TITLE 10:30-11:30am Starring:
14
TITLE 10:30-11:30am Starring:
21
TITLE 10:30-11:30am Starring:
28
TITLE 10:30-11:30am Starring:
TITLE 10:30-11:30am
FRIDAY
3
Starring:
8
TITLE 10:30-11:30am Starring:
15
TITLE 10:30-11:30am Starring:
22
TITLE 10:30-11:30am Starring:
29
TITLE 10:30-11:30am Starring:
SATURDAY
TITLE 10:30-11:30am
4
Starring:
9
TITLE 10:30-11:30am
Starring:
10
TITLE 10:30-11:30am
Starring:
16
TITLE 10:30-11:30am
Starring:
17
TITLE 10:30-11:30am
Starring:
23
TITLE 10:30-11:30am
TITLE 10:30-11:30am
Starring:
your bring in -OR-
24
Starring:
FRIENDILY FAMfriday
TITLE 10:30-11:30am Starring:
30
any ! this month
TITLE 10:30-11:30am Starring:
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
www.ventfitness.com
\ 11x8.5_CardioTheatre_Schedule_Template
cardio
\ 11x8.5_Template
BULLETIN
THEATRE
REINVENT YOURSELF. \ Business
Hours 8.5x11
MEET OUR STAFF our people are our strongest asset!
NOW SHOWING
ATTENTION MEMBERS
FREE FRIEND FRIDAYS! your bring in -OR-
FRIENDILY FAM
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
FIRSTNAME LASTNAME
FIRSTNAME LASTNAME
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here
any friday ! this month
Enjoy!
REINVENT YOURSELF.
\ 18x24 Cardio Theatre Placard
GENERAL SIGNAGE | area sets and execution options
\ 18x24 Bulletin Placard
|
Aspen Š2013
\ staff_poster
55
GENERAL SIGNAGE - STYLE OPTIONS
Acrylic/Glass Panel
Acrylic/Glass Panel
Any Material
Back Print
Acrylic/Glass Panel
Wood backing
Vinyl Sticker Back Print
Front Print
Front Print
Style Option A printed on acrylic/glass back
Style Option B Low tac adhesive for glass/window application
Style Option C printed on acrylic/glass back, title and headline elements printed on acrylic front. All printed details are 100% opaque
We reserve the right to refuse service to anyone.
56
Style Option D sustainable wood backing with acrylic front with metal “stand offs”
Options are intended for all General Signage that are of similar “V” design and off-white in color.
\ 8.5x11_Refuse Service
GENERAL SIGNAGE | area sets and execution options
|
Aspen ©2013
GENERAL SIGNAGE
Please
RE-RACK WEIGHTS
defibrillator
\ 12x6_Defibrillator
First-aid
\ 24x12_Re-Rack
\ 12x6_FirstAid
Please
FREE
WIPEDOWN EQUIPMENT after use
GUEST POLICY
\ 24x12_Wipedown Equipment
\ 24x12_Wipedown Equipment
All guest, including guests of Premium Members must have a photo ID and sign in at the front desk upon arrival.
Public areas subject to
Guests of Premium Members must arrive and leave with their accompanying Premium Member.
VIDEO MONITORING
All guests receive Basic Membership benifits only.
\ 12x12_GuestPolicy
GENERAL SIGNAGE | area sets and execution options
|
Aspen Š2013
\ 24x12_Monitoring
Please
remove locks Daily
\ 24x12_Remove Locks
57
GENERAL SIGNAGE
reinvent yourself. Vent Fitness offers products, services, and experiences that engage, inspire, and improve the lives of its members, staff, and the community.
EMERGENCY EXIT ONLY
\ mission statement
\ 8x8_EmerExit
TRAINING PROVIDED BY VENT FITNESS STAFF ONLY
ALARMED DOOR Emergency Exit Only
\ 8x8_AlarmDoor \ 10x12_TrainingStaff
58
GENERAL SIGNAGE | area sets and execution options
|
Aspen Š2013
GENERAL SIGNAGE
GENERAL SIGNAGE | area sets and execution options
|
Aspen ©2013
59
GENERAL SIGNAGE - SAMPLE
\
counter display holder - general info
Retention
®
MANAGEMENT
\
60
■
Email Services, to Keep our members Engaged.
■
Member data consistently analyzed and segmented based on usage
■
New member welcome and integration program
■
Personalized attendance-based emails that encourage visits and offer helpful health and wellness information
■
Marketing blasts to promote services and increase ancillary revenue
■
Birthday and holiday greetings
■
Renewal reminders for term memberships
■
Prospect email services making it easier to follow-up with guest traffic, lead lists and former members
■
Intuitive recovery program specifically targeted to your non-users
■
Quick and easy account setup and maintenance through the online client portal
■
Secure email delivery and compliance with all SPAM rules and regulations
digital application sample
RETENTION
®
MANAGEMENT
GENERAL SIGNAGE | area sets and execution options
|
Aspen ©2013
GENERAL SIGNAGE - DIGITAL AND PRINT
IHRSA
Join the
PASSPORT PROGRAM pow ere
EZ PAY II
VENT FITNESS Community
Leave your Wallet at Home!
d
hc healt lubs.co m by
PORT PASPRSOGRAM
Using your on file credit card, you may make purchases in the club
YouTube
we
bs
po
MEMBERS facebook
.c o
m
Connect with us
r e d b y h e alt h c
lu
The IHRSA Passport Program provides our members with access to an extensive network of clubs worldwide when they travel. What’s more, the program offers a superior value - a minimum of a 50% savings on guest fees at 9,000 participating Passport clubs.
www.ventfitness.com
\ Social Media - PRINT template
Retention
\ EZ Pay - PRINT template
\ Passport - PRINT template
®
MANAGEMENT
IHRSA PASSPORT PROGRAM
■
Email Services, to Keep our members Engaged.
■
Member data consistently analyzed and segmented based on usage
■
New member welcome and integration program
■
Personalized attendance-based emails that encourage visits and offer helpful health and wellness information
■
Marketing blasts to promote services and increase ancillary revenue
■
Birthday and holiday greetings
■
Renewal reminders for term memberships
■
Prospect email services making it easier to follow-up with guest traffic, lead lists and former members
■
Intuitive recovery program specifically targeted to your non-users
■
Quick and easy account setup and maintenance through the online client portal
■
Secure email delivery and compliance with all SPAM rules and regulations
Email Services, to Keep our members Engaged.
■
Member data consistently analyzed and segmented based on usage
■
New member welcome and integration program
■
Personalized attendance-based emails that encourage visits and offer helpful health and wellness information
■
Marketing blasts to promote services and increase ancillary revenue
■
Birthday and holiday greetings
■
Renewal reminders for term memberships
hc healt lubs.co m by
■
Prospect email services making it easier to follow-up with guest traffic, lead lists and former members
PORT PASPRSOGRAM
■
Intuitive recovery program specifically targeted to your non-users
■
Quick and easy account setup and maintenance through the online client portal
■
Secure email delivery and compliance with all SPAM rules and regulations
®
we
bs
.c o
m
pow ere
d
po
RETENTION
RETENTION Management ■
The IHRSA Passport Program provides our members with access to an extensive network of clubs worldwide when they travel. What’s more, the program offers a superior value - a minimum of a 50% savings on guest fees at 9,000 participating Passport clubs.
r e d b y h e alt h
clu
MANAGEMENT
RETENTION www.ventfitness.com
\ Retention - PRINT template
www.ventfitness.com
\ Passport - DIGITAL Template
EZ PAY II
®
MANAGEMENT
\ Retention - DIGITAL Template
VENT FITNESS Community
Leave your Wallet at Home!
Connect with us
MEMBERS Using your on file credit card, you may make purchases in the club
YouTube
www.ventfitness.com
www.ventfitness.com
\ EZ Pay - DIGITAL Template
GENERAL SIGNAGE | area sets and execution options
|
\ Social Media - DIGITAL Template
Aspen ©2013
61
IDENTITY
|
logo, colors and branding applications
|
Aspen Š2013
AMENITY SIGNAGE identify \ signal \ inform
AMENITY SIGNS
|
area defining and instructional signage
|
Aspen Š2013
63
AMENITY SIGNAGE
ADVANCE
ADVANCE cardio area
cardio area
\ letter cutout signage
cardio floor rules 1 _ One person per room. No exceptions!
ADVANCE
2 _ All tanning equipment instructions must be complied with during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.
cardio area
5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
\ print signage
7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.
8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
64
\ area poster
IDENTITY
|
logo, colors and branding applications
|
Aspen Š2013
AMENITY SIGNAGE
SUN
SPLASH water programs
\ letter cutout signage
\ letter cutout signage
\ print signage
\ print signage
SUMMIT rock climbing
tanning
climbing rules
tanning room rules
1 _ One person per room. No exceptions!
1 _ One person per room. No exceptions!
1 _ One person per room. No exceptions!
2 _ All tanning equipment instructions must be complied with
2 _ All tanning equipment instructions must be complied with
2 _ All tanning equipment instructions must be complied with
3 _ Eye protection must be worn at all times during tanning. You
3 _ Eye protection must be worn at all times during tanning. You
4 _ It is not recommended that you tan outdoors or use tanning
4 _ It is not recommended that you tan outdoors or use tanning
4 _ It is not recommended that you tan outdoors or use tanning
5 _ If you are taking any new medication or become pregnant,
5 _ If you are taking any new medication or become pregnant,
5 _ If you are taking any new medication or become pregnant,
6 _ Disrobe. You may tan in swimwear, underwear or as you
6 _ Disrobe. You may tan in swimwear, underwear or as you
7_ Apply your favorite indoor tanning lotion. Baby oil and other
7_ Apply your favorite indoor tanning lotion. Baby oil and other
7_ Apply your favorite indoor tanning lotion. Baby oil and other
8 _ Relax! Your bed will automatically turn off at the proper time.
8 _ Relax! Your bed will automatically turn off at the proper time.
8 _ Relax! Your bed will automatically turn off at the proper time.
during use.
during use.
during use.
3 _ Eye protection must be worn at all times during tanning. You
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
equipment more than once during a 24-hour period.
equipment more than once during a 24-hour period.
equipment more than once during a 24-hour period.
consult with your doctor before tanning.
consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you choose.
choose.
choose.
outdoor products may not be used on tanning beds.
outdoor products may not be used on tanning beds.
outdoor products may not be used on tanning beds.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
\ area poster
area defining and instructional signage
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
consult with your doctor before tanning.
|
rock climbing
SUN
pool rules
\ letter cutout signage
SUMMIT
\ print signage
SPLASH water exercise
AMENITY SIGNS
tanning
water programs
rock climbing
SUN
SPLASH
SUMMIT
tanning
|
Aspen Š2013
\ area poster
\ area poster
65
AMENITY SIGNAGE
EVOLVE
VELOCITY cycling class
training studio
\ letter cutout signage
\ print signage
SPLASH water exercise
\ letter cutout signage
RELAX hydro massage
\ print signage
\ print signage
RELAX hydro massage
EVOLVE training studio
pool rules
hydro massage rules
training studio rules
1 _ One person per room. No exceptions!
1 _ One person per room. No exceptions!
1 _ One person per room. No exceptions!
2 _ All tanning equipment instructions must be complied with
2 _ All tanning equipment instructions must be complied with
2 _ All tanning equipment instructions must be complied with
3 _ Eye protection must be worn at all times during tanning. You
3 _ Eye protection must be worn at all times during tanning. You
3 _ Eye protection must be worn at all times during tanning. You
4 _ It is not recommended that you tan outdoors or use tanning
4 _ It is not recommended that you tan outdoors or use tanning
4 _ It is not recommended that you tan outdoors or use tanning
5 _ If you are taking any new medication or become pregnant,
5 _ If you are taking any new medication or become pregnant,
5 _ If you are taking any new medication or become pregnant,
6 _ Disrobe. You may tan in swimwear, underwear or as you
6 _ Disrobe. You may tan in swimwear, underwear or as you
6 _ Disrobe. You may tan in swimwear, underwear or as you
7_ Apply your favorite indoor tanning lotion. Baby oil and other
7_ Apply your favorite indoor tanning lotion. Baby oil and other
7_ Apply your favorite indoor tanning lotion. Baby oil and other
8 _ Relax! Your bed will automatically turn off at the proper time.
8 _ Relax! Your bed will automatically turn off at the proper time.
8 _ Relax! Your bed will automatically turn off at the proper time.
during use.
FPO
FPO
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
equipment more than once during a 24-hour period.
equipment more than once during a 24-hour period.
equipment more than once during a 24-hour period.
consult with your doctor before tanning.
consult with your doctor before tanning.
consult with your doctor before tanning.
choose.
choose.
choose.
outdoor products may not be used on tanning beds.
outdoor products may not be used on tanning beds.
outdoor products may not be used on tanning beds.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
\ area poster
during use.
during use.
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
66
\ letter cutout signage
training studio
cycling class
hydro massage
EVOLVE
VELOCITY
RELAX
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
\ area poster
IDENTITY
\ area poster
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logo, colors and branding applications
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Aspen Š2013
AMENITY SIGNAGE
REFRESH
ELEVATE free weights
juice bar
\ letter cutout signage
ELEVATE free weights
\ print signage
\ print signage
BREATHE oxygen bar VO-2
juice bar menu:
oxygen bar directions
1 _ One person per room. No exceptions!
1 _ One person per room. No exceptions!
1 _ One person per room. No exceptions!
2 _ All tanning equipment instructions must be complied with
2 _ All tanning equipment instructions must be complied with
2 _ All tanning equipment instructions must be complied with
3 _ Eye protection must be worn at all times during tanning. You
3 _ Eye protection must be worn at all times during tanning. You
3 _ Eye protection must be worn at all times during tanning. You
4 _ It is not recommended that you tan outdoors or use tanning
4 _ It is not recommended that you tan outdoors or use tanning
4 _ It is not recommended that you tan outdoors or use tanning
5 _ If you are taking any new medication or become pregnant,
5 _ If you are taking any new medication or become pregnant,
5 _ If you are taking any new medication or become pregnant,
6 _ Disrobe. You may tan in swimwear, underwear or as you
6 _ Disrobe. You may tan in swimwear, underwear or as you
7_ Apply your favorite indoor tanning lotion. Baby oil and other
7_ Apply your favorite indoor tanning lotion. Baby oil and other
7_ Apply your favorite indoor tanning lotion. Baby oil and other
8 _ Relax! Your bed will automatically turn off at the proper time.
8 _ Relax! Your bed will automatically turn off at the proper time.
8 _ Relax! Your bed will automatically turn off at the proper time.
during use.
during use.
FPO
FPO
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
equipment more than once during a 24-hour period.
equipment more than once during a 24-hour period.
equipment more than once during a 24-hour period.
consult with your doctor before tanning.
consult with your doctor before tanning.
consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you
choose.
choose.
choose.
outdoor products may not be used on tanning beds.
outdoor products may not be used on tanning beds.
outdoor products may not be used on tanning beds.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
\ area poster
area defining and instructional signage
during use.
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
|
\ letter cutout signage
oxygen bar VO-2
REFRESH juice bar
free weights area rules
AMENITY SIGNS
BREATHE
ELEVATE free weights
oxygen bar VO-2
\ letter cutout signage
juice bar
\ print signage
BREATHE
|
Aspen Š2013
\ area poster
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
\ area poster
67
AMENITY SIGNAGE
STRIKE
STRIKE
\ letter cutout signage
\ print signage
\ letter cutout signage
SHOP
PLAY
court sports
\ print signage
\ print signage
PLAY court sports
SHOP store
STRIKE focusmaster
court rules
apparel pricing:
focusmaster guidelines 1 _ One person per room. No exceptions!
1 _ One person per room. No exceptions!
1 _ One person per room. No exceptions!
2 _ All tanning equipment instructions must be complied with
2 _ All tanning equipment instructions must be complied with
2 _ All tanning equipment instructions must be complied with
3 _ Eye protection must be worn at all times during tanning. You
3 _ Eye protection must be worn at all times during tanning. You
3 _ Eye protection must be worn at all times during tanning. You
4 _ It is not recommended that you tan outdoors or use tanning
4 _ It is not recommended that you tan outdoors or use tanning
4 _ It is not recommended that you tan outdoors or use tanning
5 _ If you are taking any new medication or become pregnant,
5 _ If you are taking any new medication or become pregnant,
5 _ If you are taking any new medication or become pregnant,
during use.
during use.
during use.
FPO
FPO
FPO
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)
equipment more than once during a 24-hour period.
equipment more than once during a 24-hour period.
equipment more than once during a 24-hour period.
consult with your doctor before tanning.
consult with your doctor before tanning.
consult with your doctor before tanning.
6 _ Disrobe. You may tan in swimwear, underwear or as you
6 _ Disrobe. You may tan in swimwear, underwear or as you
6 _ Disrobe. You may tan in swimwear, underwear or as you
choose.
choose.
choose.
7_ Apply your favorite indoor tanning lotion. Baby oil and other
7_ Apply your favorite indoor tanning lotion. Baby oil and other
7_ Apply your favorite indoor tanning lotion. Baby oil and other
8 _ Relax! Your bed will automatically turn off at the proper time.
8 _ Relax! Your bed will automatically turn off at the proper time.
8 _ Relax! Your bed will automatically turn off at the proper time.
outdoor products may not be used on tanning beds.
outdoor products may not be used on tanning beds.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
68
store
focusmaster
court sports
store
\ letter cutout signage
PLAY
SHOP
focusmaster
\ area poster
outdoor products may not be used on tanning beds.
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
\ area poster
Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.
IDENTITY
\ area poster
|
logo, colors and branding applications
|
Aspen Š2013
AMENITY SIGNAGE
WOMEN
MEN
locker rooms
locker rooms
\ letter cutout signage
WOMEN
AMENITY SIGNS
|
area defining and instructional signage
|
locker rooms
\ print signage
Aspen Š2013
\ letter cutout signage
MEN
locker rooms
\ print signage
69
STATIONERY SET
GROUP EXERCISE
GROUP CYCLING
SWIM PROGRAMS
GR
PERSONAL TRAINING
70
PERSONAL TRAINING IDENTITY
|
logo, colors and branding applications
|
Aspen ©2013
GROUP CY
PROGRAMS identify \ signal \ inform
AMENITY SIGNS
|
area defining and instructional signage
|
Aspen Š2013
71
PROGRAMS
GROUP EXERCISE
GROUP EXERCISE
\ VGX_logo
team \ inspiring \ entertaining
\ VGX_logo_WHT
GROUP EXERCISE
\ power of 3 - descriptor
fun \ inspiring \ entertaining VGX puts the fun In fitness Included in all level II and level III memberships. VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more. Group Training sessions are: • Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals • Simple, effective moves using various equipment including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!
the most
EXTENSIVE SELECTION of classes
+
• MMA
• TOTAL PACKAGE
• CHISEL
• PILATES
• YOGA
• LOW SCULPTING
• POWER PLYO
• SPINNING
• TOTAL BODY
• PTALE
• ABBS
• HITT
• STEP & SCULPT
• BOXING
• TOTAL BODY BLAST
• BUTTS N GUTS
sign up online or visit our front desk
vent fitne s s .com
\VGX_logo_button
72
AMENITY SIGNS
|
\ overview poster
area defining and instructional signage
|
Aspen ©2013
PROGRAMS
\ E3_logo
\ E3_logo_WHT
exercise \ education \ energy
\ power of 3 - descriptor
exercise \ education \ energy exercise \ education \ energy Meet your trainers
Meet your trainers
\ Here at VENT Fitness, we truly care about your success and growth in health. Our trainers provide premium fitness solutions and work out plans to get your body back on track. They are here to reivent your gym experience and reach all of your fitness goals. Our E3 Elevated Training system is designed to push your body to it’s full potential and take performance training to a whole new level. Steve is one of our experienced and qualified trainers ready to work with you today. You’ll find his postive and humorous attitude make your work out easy and fun.
\ Here at VENT Fitness, we truly care about your success and growth in health. Our trainers provide premium fitness solutions and work out plans to get your body back on track. They are here to reivent your gym experience and reach all of your fitness goals. Our E3 Elevated Training system is designed to push your body to it’s full potential and take performance training to a whole new level. Steve is one of our experienced and qualified trainers ready to work with you today. You’ll find his postive and humorous attitude make your work out easy and fun.
Steve specializes in:
Steve specializes in:
TRAINING
\ strength training
\ strength training
\ core exercises
\ core exercises
\ E3_logo_button
AMENITY SIGNS
|
area defining and instructional signage
|
Aspen ©2013
\ overview poster
73
PROGRAMS
VENT EXPRESS
\ X-30_logo
\ X-30_logo_WHT
fast \ complete \ effective
\ power of 3 - descriptor
fast \ complete \ effective Using only state-of-the-art training techniques, our Training Staff will be as dedicated to achieving your goal as you are. Starting with a fitness assessment, we will determine the areas you need to stretch and strengthen to improve your overall health and performance.
FULL BODY
WORKOUT
IN
30
\ X-30_logo_button
MINUTES
74
AMENITY SIGNS
|
\ overview poster
area defining and instructional signage
|
Aspen Š2013
PROGRAMS
GROUP CYCLING
\ V-Cycle_logo
\ V-Cycle_logo_WHT
velocity \ enthusiasm \ exhilarating GROUP CYCLING
\ power of 3 - descriptor
velocity \ enthusiasm \ exhilirating VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more. Group Training sessions are: • Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals • Simple, effective moves using various equipment including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!
GROUP CYCLING
the most
EXTENSIVE SELECTION of classes
\ V-Cycle_logo_button
+
AMENITY SIGNS
|
area defining and instructional signage
|
Aspen ©2013
\ overview poster
75
PROGRAMS
PERSONAL TRAINING
PERSONAL TRAINING
\ VPT_logo
\ VPT_logo_WHT
team \ inspiring \ entertaining
\ power of 3 - descriptor
PERSONAL TRAINING customized \ energized \ fun VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more.
FPO
Group Training sessions are:
• Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals
• Simple, effective moves using various equipment
including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!
FPO FPO the most
EXTENSIVE SELECTION of classes
the most
EXTENSIVE SELECTION of classes
\ VPT_logo_button
76
AMENITY SIGNS
|
\ overview poster
area defining and instructional signage
|
Aspen ©2013
PROGRAM SIGNAGE
instructive \ interactive \ personalized
get the NEW APP Find up to date class schedules. Easily add a class to your calendar. Social Media Check in. See club specials and promotions. View our hours and contact information.
vent fi tness .com
AMENITY SIGNS
|
area defining and instructional signage
|
Aspen Š2013
\ overview poster
77
PROGRAM LOGOS
\ NXTLevel_logo
78
\ NXTLevel_logo- WHT
\ NXTLevel_logo_button
\ V-Train_logo
\ V-Train_logo- WHT
\ V-Train_logo_button
AMENITY SIGNS
|
area defining and instructional signage
|
Aspen Š2013
PROGRAM LOGOS
SWIM PROGRAMS
\ V-strike_logo
\ AquaV_logo
SWIM PROGRAMS
AMENITY SIGNS
|
area defining and instructional signage
|
Aspen Š2013
\ V-strike_logo- WHT
\ V-strike_logo_button
\AquaV_logo- WHT
\ AquaV_logo_button
79
STATIONERY SET
80
IDENTITY
|
logo, colors and branding applications
|
Aspen Š2013
SUPPORT FEATURES tech \ innovation
SUPPORT MARKETING
|
internal club features
|
Aspen Š2013
\ experience
81
SUPPORT FEATURES
REINVENT
your gym going experience.
\ Access 1
SIMPLIFY Easy key access bracelet. \ Access 2
KEEP TRACK \ Access 3
Measure the number of steps you take, and calculate the total distance you’ve traveled.
82
SUPPORT MARKETING
|
internal club features
|
Aspen ©2013
82
VEHICLE WRAP
leave it behind.
SUPPORT MARKETING
|
internal club features
|
Aspen Š2013
\ wrap - back view
\ wrap - 3/4 view
83
Performance training taken to a whole new level.
\ Other options available
\ Color options
\ Performance Based Training \ Elevate your training to a whole new dimension \ Introducing E3 training powered by VENT \ Energy - nutrition and supplementation \ Exercise- fitness and cardio \ Education - PT and coaching
\ Nike - Flyknit Series
84
SUPPORT MARKETING
|
internal club features
|
Aspen Š2013
reinvent yourself.
CUSTOM
LIFE FITNESS SIGNATURE SERIES
\ outside graphic
inside option 1
inside option 2
GENERIC
SUPPORT MARKETING
|
\ outside graphic
\ graphic
\ bamboo texture
internal club features
|
Aspen Š2013
85
ventfitness.com
VENT FITNESS
environmental guide 2013