BY THE JEFFS
AASTHA NAGAR JEFF BRIDGES CHARLOTTE FAUQUEUX LEO LARBIER SAM CORONEL CLEONA TSANG
IMC OBJECTIVE
ACQUIRING NEW MEMBERS
12-MONTH PERIOD BEGINNING IN MARCH
+ 125 NET NEW MEMBERS
DECREASING CHURN RATE
EVENING PROFESSIONALS
MESSAGING AT THE MAA, WE ADAPT TO YOU AND WITH YOU.
MESSAGING
SHAPE YOUR OWN EXPERIENCE EXCLUSIVE EXPERIENCE
EMOTIONAL APPEAL ATTAINABLE LUXURY ADAPTS TO YOU
MEDIA SELECTION
DIGITAL
EVENTS
OOH
MEDIA TIMELINE JAN
#MEETTHE MAA
MAY
PROMOTE AFFILIATE CLUBS BRING A FRIEND CHALLENGE
SEPT
#MEETTHE MAA
FEB BRING A FRIEND CHALLENGE PROMOTE SPA
JUNE ALOUETTES EVENT PROMOTE SPA
OCT
#MEETTHE MAA
MAR
APRIL
LAUNCH WEBSITE #MEETTHE MAA
JULY PROMOTE SPA
NOV
#MEETTHE MAA
AUG TICKETS TO ALOUETTES CONTEST
DEC PROMOTE AFFILIATE CLUBS PROMOTE SPA
DIGITAL MARKETING
WEBSITE REFLECT IN-PERSON EXPERIENCE
ACCESSIBLE
ELEGANT
COMFORTABLE
GOOGLE ADWORDS & SEM/SEO SOCIAL 30 KEYWORDS ADWORD CAMPAIGN
LINK BUILDING KEYWORD RESEARCH & TARGETING
1740
ADDITIONAL CLICKS
ACCESSIBLE, QUALITY CONTENT
LINK BUILDING WITH TARGETED SITES
FACEBOOK MAXIMUM ONLINE ENGAGEMENT
MEET THE MAA INSTRUCTOR PROFILES
REAL TIME UPDATES
#MAAMyWay
MEET THE MAA
MEET THE MAA
#MAAMyWay
MOTIVATIONAL QUOTES #ShapeYourExperience #montrealfitness #fitnessclub
BISTRO AND RECIPES #MAAClubSportif
FITNESS RELATED
FACEBOOK CONTEST FOR A CHANCE TO WIN 2 FREE TICKETS TO AN ALOUETTES GAME:
1. LIKE THIS POST
2. SHARE ON YOUR WALL
3. TAG FRIEND IN THE COMMENTS SECTION
INCREASE AWARENESS
OOH ADVERTISING
THE ALOUETTES
EVENTS
MEET THE ALOUETTES MEMBERS HAVE 3 OPTIONS
MEET & GREET
TRAIN
BOTH
MAA BRING A FRIEND CHALLENGE 2 WEEKS 2 TIMES A YEAR
SELF CHALLENGE
EARN POINTS
BUDGET Allocated Budget ($4000)
$8020.96 18% 26%
SEM ALS Tickets Banner Remainder
26% 25% 5%
Meet and Greet
MEASURE COST PER CLICK
CLICK THRU RATE
PRETEST (DONE) CONDUCT POST TEST Q ON TOUR SIGN-UP SHEETS
REGULAR GOOGLE SEARCHES TO MONITOR
CONSTANT MONITORING
MEASURE
QUESTIONS