CHRIS HOLDER
the science of visual communication
Design, like any scientific field, requires innovation and a basic understanding of how the world operates around us. Similar to math, design is capable of utter simplicity and efficiency. Like astrophysics, design is able to encapsulate the entirety of a system with endless variables through an easily digested idea. Some fields are more closely related to design, such as psychology. In order to effectively facilitate the transfer of information, a designer must possess an extensive comprehension of human psychological behaviors and be capable of extrapolating this knowledge to adapt and predict the future of necessity.
WORKFLOW MAPS
visual equations These maps illustrate the variables that influence my focus on achieving practicality and efficiency through a process that is derived from my own interpretation of the scientific method.
RESEARCH
EXPLORE
IDEATE
ANALYZE
DEVELOP
REFINE
PRO CESS
PRACTICAL APPLICATIONS Research and forecast the trends of innovation to judge the future of technological limitations. Application of research throughout ideation emphasizing both a broad and personal appeal. Analyze and explore to strategically develop a creative and efficient solution.
USER PROTOT YPING
justincase iPhone/Condom Case
70% OF PEOPLE CARRY COND OMS 41% in their wallet 26% in their pocket 3% in their underwear
95% OWN CELL PHONES
$63 Billion Anually (Cell Phone Accessory Market Size)
$550 Million Anually (Trojan’s Condom Market Size)
PAYMENT/DEVICE CONSOLIDATION Google Wallet (Proximity) Starbucks+iPhone Mobile Banking
MANUFACTURING EFFICIENCY iPhone (Largest Single Market Share)
REQUIREMENTS Discreet Accomodating Compatible
iPhone Case Concealing a Cond om
ST YLISH & DISCREET SLIDER ULTRA-SLIM PROFILE FITS 2.5MM COND OMS
COMPATIBLE WITH D O CK
Expansion potential Refillable Condoms Condom Manufacturing
REFINEMENT- PURPOSE Driver’s License Debit/Credit Cards Money
ad campaign
NASA SPINOFFS POSTER SERIES
130 0+ SPINOFFS SINCE 1976 Everyday Items (Insoles, tools, etc) Medical Tech (MRI, Insulin Pump, etc) Safety (Fire Fighter Equip, Lenses, etc)
POPUL AR SPINOFFS Tennis Shoes Cordless Tools Cell Phone Wireless Internet Laptop/PC Helmets (Modern) Water Purification Golf Ball Texture Java Security
MedAlert Bus Chassis GPS Fogless Goggles MRI Infrared Thermal Boots Teflon Calculators
$1 IN, $7 OUT Average economic input/output ratio
facilitate advancement Fund Research and Development Spinoffs provide research tools
PUBLIC OPINION Majority unaware of NASA’s work Associate solely with space travel
PROJECT goals Increase public appreciation Create awareness of benefits Promote investment
‘WHERE WE WERE’ POSTER SERIES
“HELP NASA HELP US” OBSOLETE ITEMS WHERE WE are vs. were
old vs new The old logo communicated a feeling of a different decade.
IR THERMOMETER
GOLFBALL DIMPLES
GPS
WIFI/CELL PHONES
interface
OLPC INTERFACE EDUCATION E-BOOK
ONE L APTOP PER CHILD Low cost computers Aimed at improving education Non-profit organization
XO-3 OLPC Tablet— Spring ‘12 Android OS Sub-$70 range
features Touch Display 1080p GPS WIFI/Sat Camera 3D Video Battery Life Rugged body
market Low income children worldwide seeking an affordable education.
textbo oks Expensive Outdated Limited
pro gress Schools around the country have implemented iPad education programs with exceptional results.
REQUIREMENTS Adaptable (Language) Inclusive (Content) Access (Content) Non-intimidating
educational user interface
intuitive navigation icon based open source
REFINE This idea spawned out of a project from before the invent of the iPad where I aimed to create an interface for a flexible electronic paper textbook.
HOME
SUBJECTS
ASSIGNMENTS
MEDIA
SIGN/SYMBOL
2020 olympics BRANDING/ICONOGRAPHY
BEIRUT, LEBANON Landscape - Mountains/Ocean Lively and optimistic culture Turbulent History
HISTORY Beirut and the surrounding regions have been devastated by foreign occupation and civil war in the past.
rebirth The Beirut people have continuously endured and have set aside their own differences to join together and establish an identity and culture they can all relate to and celebrate.
CULTURE Diverse: Muslim/Christian Arabesque influences Cedar Tree is significant Lebanese Flag
ARABESQUE Typography Cuisine Music
LO GOMARK Inspired by the Cedar Tree Illustrates rebirth Arabesque typography
ELEMENTS Icons/Signage/2020
2020 BEIRUT SUMMER OLYMPICS
BEIRUT LO GOMARK SYMBOLIC TREE REPRESENTS REBIRTH
BEIRUT icons consistent with mark communicate action
diving
cycling
basketball
2020
event tickets
OTHER
XO COL ATL PACK AGING mayan candybars
FL AVORS
stl ket tle corn pack aging/l abels
FL AVORS
DADA POSTER
bo ok cover
DIE WALKURE POSTER OPERA THEATRE OF ST LOUIS
CHALLENGE Style足: Constructivism
MUSIC The sheet music for the opera provides an extra element to texture the background.
CHRIS HOLDER
see8ch
triune
Freelance - Design/Photography 2009-Current
Intern - Branding/Photography 2009
Clients: Nationwide Automotive Basscrooks Bevinco
Clients: Mercy Health Vitro STL Kettle Corn
PAST WORK
creative.comm
jsp studio
Design Team Lead - Non-profit 2007-2009
Photographer - Product/Lifestyle 2007
Clients: Missouri Humane Society STLCC-FP Theatre Missouri Police Council
Clients: Anheuser Busch Rudy Select Artificials
EDUCATION
CONTACT
314.780.3252 chris@see8ch.com see8ch.com
RMCAD Rocky Mountain College of Art and Design BFA Communications Design 2011 GPA 3.9/Dean’s List
STLCC St. Louis Community College— FP AAS Graphic Design 2009 GPA 4.0/Dean’s List
CHRIS HOLDER
CHRIS HOLDER c h r i s @ s e e 8 c h .c o m