Surge in UK Workers Seeking Hospitality Jobs

The number of UK workers seeking jobs in the hospitality sector has surged over recent months according to new repor t from Caterer com which shows how thousands of people are looking to pubs, restaurants and hotels for a new income

The latest ‘Hospitality Hiring Insider’ from Caterer com, specialist hospitality recruitment solutions par tner, reveals the number of applications per vacancy has risen significantly on the platform

A new sur vey of 1,200 workers, conducted by Caterer com this week, shows that 2 9 million people are currently thinking of making a move into hospitality from another sector, with 2 1 million considering a role in hospitality as an additional job

In addition UK-based Google searches for hospitality jobs rose by 23% between 2021 and 2022, in comparison to overall job searches which showed no increase over the year

The common reasons being wanting to star t a new hospitality job are; people wanting a more sociable job (30% of people considering); to secure an additional income (27%); for greater flexibility (25%) and for ongoing job security (24%)

The biggest uplift in applications per vacancy seen by Caterer com has been for Barista Management roles followed by Food & Beverage and hotel roles Regionally, the data suggests hospitality roles in the East Midlands are most in demand, followed by Wales and the West Midlands Sustained demand for hospitality workers

Despite an encouraging rise in the number of homegrown workers seeking jobs in hospitality, data shows how its long-standing skills shor tage , exacerbated by Brexit and the pandemic , remains a challenge

ONS research reveals that following a period of relative post-pandemic stability the number of vacancies has steadied however remain 63% higher than 2019 s levels

Despite growing challenges with the rising cost of living, Caterer com data suggests hiring intent remains resilient in the coming months

Changing Perceptions Of The Sector

Alongside a decline in available international talent the sector has also long faced a perception challenge However, the repor t reveals initial signs that people may be star ting to think of the sector differently

Analysis of job moves by Caterer com suggests positive signs of recover y, with an increase in candidates moving into the hospitality sector Whilst movement in and out has remained relatively steady compared with 2021, those moving into the sector grew from 22% in 2021 to 26% in 2022 This represents a real-terms increase of 18%

With young people in par ticular less likely to choose a career in hospitality, Caterer com recently launched a campaign in association with Choose Hospitality and top hospitality brands to inspire the next generation of talent via a series of inspiring videos content and resources featuring some of the UK s leading hospitality celebrities, including Tom Kerridge The campaign reached over 40k people across Tik Tok and Instagram, with Caterer com seeing 4m applications to jobs on the plat- form in the last quar ter of 2022 alone

The recruitment solutions par tner has also launched a candidate targeting tool Equality Boost which utilises programmatic adver tising to reach and engage talent across a broad range of backgrounds The tool is being utilised by a wide range of hospitality employers to reach into untapped talent pools

Kathy Dyball, Director at Caterer com, comments:

“It is ver y positive to see that more homegrown UK talent is turning to the hospitality sector for work It demonstrates just how valuable the hospitality sector is to UK employment, and how much it has to offer employees

“A huge par t of the success of any hospitality business depends on its people , so to continue on this positive trend, it’s crucial that in 2023 employers focus on delivering the outstanding workplace experience that talent want, to encourage more candidates to the industr y and be retained within it

“An impor tant par t of this is maintaining a diverse and inclusive workforce which is key to strong business performance; research shows that companies that embrace gender and ethnic diversity can expect a financial performance boost of 25% compared to industr y peers Our Caterer com Equality Boost tool, is designed to help employers improve their DE&I with access to diverse talent pools and new approaches to candidate targeting, allowing employers to broaden the range of skills that they attract to their business ”