Hospitality Rising Helps Boost Appeal to Work in Hospitality by 14%

New research from Hospitality Rising, in par tnership with research consultancy KAM, shows that 35% of UK adults say they would consider a career in hospitality demonstrating a positive shift in the way the industr y is perceived

Progress has been driven by activity across the industr y, from operators, trade bodies and suppliers plus the positive impact of the Hospitality Rising initiative and its #RiseFastWorkYoung campaign

The results of the research also highlight that, of those who currently don’t work in the industr y, the consideration to work in hospitality has increased from 52% to a staggering 81% When benchmarked against other industries such as education retail and construction hospitality has experienced the biggest increase in consideration to work over a 12-month period

The success of the inaugural ‘Rise Fast Work Young ’ campaign which recently hit 105,000 job applications, is such that nearly half (46%) of the target 18 to 30-year-old demographic had seen and remembered the campaign and 76% of this group said the campaign would encourage them to work in hospitality Encouragingly, the results were similarly high for slightly older job seekers with 75% of 31- to 40-year-olds say- ing the ads would encourage them to work in hospitality too

Mark McCulloch, founder of Hospitality Rising and campaign director, said: “It is incredible to see this transformation in the way hospitality careers are perceived in less than six months of launching our first campaign It’s much needed positive news for the industr y

“We are so proud of what the Hospitality Rising team have achieved, proving the power of what we can achieve as an industr y when we truly come together to tackle impor tant issues This is why we will continue to champion the hospitality industr y far and wide

“Without new talent coming into the industr y we will continue to struggle The needle on total vacancies will take time to move , so we are calling on all operators big and small to invest in the campaign for year two, star ting in September

“This really is a fight to attract the talent the industr y deser ves but also to drive applications now We’ve come so far in six months with 300 investors imagine what we could do with 1,000 Let s not take a step back but keep up momentum and build on this fantastic star t ” Hospitality Rising is backed by some of the biggest names in the UK, including Whitbread, Pret, Welcome Break, Hilton, Soho House , Prezzo, Revolution Bars Group, Parkdean Resor ts, Buzzworks, Claridge’s, JW Lees and The Pig On the supplier-side , Coca-Cola Europacific Par tners, hospitality tech supplier Zonal, and guest WI-FI Wireless Social based marketing solution, are platinum sponsors

Celebrity chefs including Nathan Outlaw, Tom Kerridge , Thomasina Myers OBE, Angela Har tnett OBE and Raymond Blanc OBE, have also generously given their time and suppor t to the initiative

Businesses looking to join the movement should register their interest by emailing hello@hospitalityrising org