Hospitality Rising Helps Boost Appeal to Work in Hospitality by 14%

More than 1-in-3 UK adults now consider hospitality an appealing industr y in which to work up from 1-in-5 just a year ago

New research from Hospitality Rising, in par tnership with research consultancy KAM shows that 35% of UK adults say they would consider a career in hospitality, demonstrating a positive shift in the way the industr y is perceived

Progress has been driven by activity across the industr y, from operators, trade bodies and suppliers plus the positive impact of the Hospitality Rising initiative and its #RiseFastWorkYoung campaign

The results of the research also highlight that, of those who currently don’t work in the industr y, the consideration to work in hospitality has increased from 52% to a staggering 81% When benchmarked against other industries, such as education, retail and construction, hospitality has experienced the biggest increase in consideration to work over a 12-month period

The success of the inaugural ‘Rise Fast, Work Young,’ campaign, which recently hit 105,000 job applications, is such that nearly half (46%) of the target 18 to 30-year-old demographic had seen and remembered the campaign and 76% of this group said the campaign would encourage them to work in hospitality

Encouragingly, the results were similarly high for slightly older job seekers with 75% of 31- to 40-year-olds saying the ads would encourage them to work in hospitality too

Mark McCulloch, founder of Hospitality Rising and campaign director, said:

“It is incredible to see this transformation in the way hospitality careers are perceived in less than six months of launching our first campaign It’s much needed positive news for the industr y

“We are so proud of what the Hospitality Rising team have achieved, proving the power of what we can achieve as an industr y when we truly come together to tackle impor tant issues This is why we will continue to champion the hospitality industr y far and wide