Content Marketing
Jamshaid (Jam) Hashmi jhashmi@clicktecs.com @jamshaidhashmi
Digitization The transformation of data from offline (physical) to online (digital)
Did you know…?
Sales metrics are changing to reflect changes in buyer behaviour
The power of 3
Lets discuss these 3 common markeBng tacBcs in greater detail
Content Marketing: Old and New
Official Defini:on: “Content MarkeBng is the art of understanding exactly what your prospects and customers need to know. Then delivering that content to them in a relevant and compelling way to grow your business”
-‐-‐The Content Marke.ng Ins.tute
SEO-‐-‐Perfectly Op.mized Page
What is Social Media?
media is basically a
social
conversa:on Hi!
Did you hear?
You won’t believe...
What’s up?
What is Social Media? • Using Networks such as:
The power of 3
OpBmized Content MarkeBng
New Normal Defini:on: “Op:mized Content MarkeBng is the art of understanding exactly what your prospect and customers need to know and deliberately producing op:mized content based on keywords that are driving organic search traffic and conversions. Then delivering that op:mized content in a relevant and compelling way to grow your business by socializing the content through your organiza:on’s social networks.”
-‐-‐Krista LaRiviere, gShiV Labs
Focus on Engagement vs Lead count.
Implication: Businesses are moving away from “how do I generate more leads” to “how do I engage qualified buyers.”
Where to begin? Start with ques:ons about Audience • • • • •
Who is the customer? What do they care about? Where do they discover content? What formats do they prefer? What moBvates them to act? What stories will we tell to align brand & customer goals?
Next… • Keywords: Broad & Category (even mobile keywords) • Content: Resource Center, Blogs, Social Content, Media
• Op:mize: Corp Site, ArBcles, Blogs, Digital Assets, Videos
• Socialize: FB, LinkedIn, G+, Slideshare, Twiber, YouTube
• Integra:on: MarkeBng & PR
• Measure: Non-‐Brand Keyword, Traffic, Social KPIs, Leads, Conversions
Hub = Blog = Website
SEO & Social Media Together • Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore And I’m Social Media. • Social Media is the new way to take your SEO strategy to Hello. I’m SEO. the next level • Social Media increases the number of high quality links and targeted traffic
Changes & Updates
Remember the old adage..
Slow and Steady Wins the Race! ‘If you slowly and consistently implement this strategy, you will be ok…’
Remember the old adage..
Slow and Steady Wins the Race! ‘If you slowly and consistently implement this strategy, you will be ok…’
In the new normal…
Fast and Consistent always beats slow and steady!
QuesBons?
Jamshaid (Jam) Hashmi
1888 678 7588 x 1278 Toll Free jhashmi@clicktecs.com Connect with me on Linkedin hbp://ca.linkedin.com/in/jamshaidhashmi Follow me on Facebook: www.facebook.com/jamshaidhashmi