How to Create a Successful Franchise Marketing Strategy You can come up with the most innovative ideas or you can even sell the best products, but, that really means nothing if you’re unable to effectively market your products and services. Figuring out how to master a marketing strategy for the purposes of growing your franchise is crucial when it comes to the success of your franchise system. Firstly, let’s establish what a franchise really is. A franchise is a business in which a business owner sells the rights to their business model and logo to third parties, called franchisees. A third party gets authorization from a company to conduct commercial ventures under their brand logo and model. It is a common method used by a company to get a greater market share while minimizing their own risks. The big question is, how do you create a successful marketing strategy for your franchises?
Website Optimization: Optimizing your website is a great start to the success of your franchise. Nowadays, consumers are gravitating towards the internet in hopes of finding what they’re looking for. Every reputable franchise has a website that has been search engine optimized. This allows for Google to crawl and index your website, which then grants you with the opportunity to appear on the organic section of many search engines. In simpler terms, if your website is optimized for the major search engines (Google, Yahoo and Bing), anybody who types in your product or service, will likely see your website appear on the first page. This takes time, talent and patience. Franchises that have been around for years are now on the first page of Google due to their effort to improve the optimization of their website. The key is to make sure your website is easily navigable and informs
the customer of the areas in which you service. Always ensure to include call to action buttons throughout your website, otherwise, you may find yourself with zero to no leads.
Master Social Media: Understanding how to generate leads and create brand awareness through the major social media sites is extremely important. A franchise marketing strategy must include the many ways in which you can increase your cash flow through social media platforms such as; Google+, Facebook, Instagram and Twitter. Many franchise owners hire social media experts for the purpose of receiving maximum results. A clearly defined social media policy should be put together through the franchisors and franchisees must comply and follow those guidelines to ensure brand continuity.
Advertising: Advertising is one of the most important components in your entire franchise marketing strategy. As there will be thousands of businesses like yours, you’ll need to prove to your targeted market why they should choose you over everybody else. When it comes to advertising, many franchise owners start off with Google ads, retargeting, banner ads, flyers, brochures, email marketing, direct mail, public relations and newspaper ads. Once your business begins to establish itself, you can even try to create a commercial. A good franchisor will publish approved advertising pieces and strategies through a digital library that franchisees can access. This helps ensure that the advertising message is within acceptable guidelines and takes some of the work away from the individual franchisees.
Master Your Franchise Marketing Strategy with Us By adhering to advice above, you can begin to build the digital footprint of your franchise network. Our experts at ClickTecs are knowledgeable, experienced and ready to assist you with your franchise marketing needs. Give us a call today for more information.
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