Formation of the Modern Movement 1880-1910
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opperplate othic 1901
appears to be a sans serif but actually has very fine serifs
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Frederic w. Goudy American Type Founders
Copperplate Gothic was first designed for stationary and society printing but now is used in a variety of different commercial printing. its classic use was for business cards and lettering on frost-glass office doors.
Franklin Gothic 1904
Is a sans-serif typeface that was originally created by Morris Benton in 1902. During this time “Gothic” is common term meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers.
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Arts and Crafts Movement...
(1850-1900)
was inspired by the social reform.
good design and good society There was a vision that a worker would not be brutalized by the conditions of a factory but instead take pride in the craftsmanship and skill put into their work.
manufactured goods vs. consumer goods
Manufactured goods were poor in quality as well as design, meant for mass production Consumer goods exhibited fine craftsmanship which produced beautiful objects, was a source for please to the maker and the user
The Arts and Crafts Movement was a reaction against the industrial revolution. Anxieties about the industrial life created a positive revaluation of craftsmanship
With the increase in industries, agriculture, and transportation, employment rate rose but standard of living dropped Designers during the movement sought to improve the standard of decorative design
Medieval Guilds Groups of artists, architects, and craftsmen who formed an alliance to keep a high standard of workmanship, regulate trade and competition, and protect the secrets of their crafts.
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large group Large group large group
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ustav tickley
was able to produce sturdy yet serviceable furniture which was sold in large quantities.
Catered to the middle class market who wanted affordable, decent looking furniture. He used Factory methods to produce the basic components but then utilized craftsmen to finish and assemble the pieces.
today, his furniture still survives and is a high collector’s item
Mission Style A term used to described Arts and Crafts Furniture. The term reflects the influences of traditional style of furniture and interiors of American Southwest
Hispanic elements, early Mission and Spanish architecture, Native American design
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ILLIAM ORRIS
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artist, designer, printer, typographer, writer, champion of social ideals
(1834-1896)
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ILLIAM ORRIS’ FABRIC AND WALLPAPER
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INSPIRED BY HIS INTIMATE KNOWLEDGE OF NATURAL FORMS WHICH HE DISCOVERED THROUGH DRAWING STYLIZED THROUGH HIS DETAILED KNOWLEDGE OF HISTORICAL STYLES, TYPICALLY NAMED AFTER THE FLOWER IN WHICH IT DEPICTED LIKE ‘JASMINE’
Kelmscott Press -Founded by Morris in 1891 Named after a village he lived in since 1871 -High quality hand-printed books -Morris designed and cut the typefaces, ornamental borders and title pages base on the style of medieval manuscripts
‘The Nature of Gothic’, Kelmscott Press 1892
“I began printing books with the hope of producing some which would have a definite claim to beauty, while at the same time they should be easy to read and should not dazzle the eye...I found I had to consider chiefly the following things: the paper, the form of the type, the relative spacing of the letters, the words, and the lines; lastly the position of the printed patter on the paper.�
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ILLIAM ORRIS
-He felt that the design and art of his own time was unworthy/ inferior due to the poor quality of life during the industrial revolution -He believed that nature was the perfect example of God’s design -Encouraged craftsman and artists to look back on medieval art because during this time artists and craftsman worked together as equals
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ART NOUVEAU
NOT about social reform... ...rather about nature being the true source
Nouveau designers were against borrowing different design ideas from the past or other cultures. Only the Japanese approach to nature was admired by the designers.
sinuous curved lines natural forms owing grasses lillies vines feathers
An interesting graphic design style was developed in which female ďŹ gures were used to form typography
Works Cited Obniski, Monica. “The Arts and Crafts Movement in America.” Heilbrunn Timeline of Art History. The Metropolitan Muse um of Art , n.d. Web. 29 Oct. 2013. <http://www.metmuse um.org/toah/hd/acam/hd_acam.htm>. “The Arts and Crafts Movement.” Art, Design, and Visual Thinking. N.p., n.d. Web. 29 Oct. 2013. <http://char.txa. cornell.edu/art/decart/artcraft/artcraft.htm>. “Typography Timeline.” Counterspace. N.p., n.d. Web. 29 Oct. 2013. <http://www.counterspace.us/typography/time line/>. “William Morris-The Arts and Crafts Movement.” Artyfactory. N.p., n.d. Web. 29 Oct. 2013. <http://www.artyfacto ry.com/art_appreciation/graphic_designers/william_mor ris.html>.