May 2021
BUSI N ESS DEVE LOPM E NT
RECOGNISING CLIENTS’ CHANGING EXPECTATIONS OF
TECHNOLOGY Ross Laurie, CEO, Visible Capital, heralds a warning to adviser businesses to take a leap forward in automating their processes in order to improve their client service proposition in these days of ‘uberisation’
T
here’s no doubt that our lives have been rapidly digitised under lockdown. In the course of a run of the mill day, we regularly leap between a dozen or more different platforms to conduct our work and social lives.
1pm
Order in pizza for lunch from Deliveroo
2pm
Dropbox spreadsheet to colleague and share documents on google suite with team
4pm
GoToMeetings chat with a client to analyse their most recent financial data and objectives
These days for many of us, a working from home day may very well go something like this:
6pm
It’s a Friday - drinks with friends on zoom all arranged on social media
8.00am
Tesco delivery arrives after ordering online
8.30am
WFH day starts with logging onto Slack to message colleagues and set up Microsoft Teams meetings
9.00am
Help kids to log onto Mathletics for home schooling
Ironically perhaps, when there are few reasons these days to actually jump in a taxi - the word being bandied around for describing the digitisation of our lives is “uberisation”. Or as the Cambridge Dictionary defines it “to change the market for a service by introducing a different way of buying it or using it, especially using mobile technology”.
9.10am
Amazon delivery of printer ink cartridges
9.30am
Whatsapp video consultation with vet for dog’s infected eye
10.00am Log into Monzo banking app to check balance and pay bills 12 noon Feeling optimistic - use booking.com to put staycation in the diary
20
APP, APP AND AWAY In our uberised world, we are all more comfortable than ever before with the way markets have changed and with using the technology that drives them. According to Mastercard’s Global State of Pay report carried out across 14 different countries, 53% of the world’s
I FAmagazine.com
