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MidOpt’s technical training manager, Georgy Das highlights the successes of 2020 and future investment plans. WHAT’S NEW FROM MIDOPT IN 2020? We have released several new products all of which are focused on machine vision. This includes the Backlight fluoreSHEET™, which is a simple and affordable backlight alternative designed for spaced-constrained applications. We also launched several new protective windows including the LP8000 Germanium which features a diamond-like coating for harsh environments. We’re also excited about our new BP and BN450 bandpass filters, which are designed for use with blue LEDs, laser applications and can be used with 3D Metrology.
WHAT ARE SOME OF THE NEW TRENDS IN MACHINE VISION AND HOW IS MIDOPT PLAYING A ROLE? We’re continuing to see growing popularity with short wave infrared. These applications utilise SWIR cameras, lenses and lighting for a variety of use cases including LIDAR for autonomous vehicles, surveillance, inspection and so much more. MidOpt has been on the leading-edge providing the highest quality filter options with our SWIR line of bandpass, multi-bandpass, longpass and protective filters. We’re also seeing more interest in our robust line of Protection windows that come in both glass and acrylic options. As embedded systems grow in popularity these compact, integrated vision systems can be used in a variety of harsh environments and come with a growing need for a way to protect the components of a system with durable but high-quality optical windows.
EVENTS TEND TO BE VERY IMPORTANT FOR THE MACHINE VISION INDUSTRY. GIVEN ALL THE MAJOR EVENTS WERE CANCELLED THIS YEAR, HOW ARE YOU MAINTAINING VISIBILITY WITH YOUR CUSTOMERS AND PROSPECTS?
through and they really understand content marketing, keeping our products and updates out there for targets to see. We’re also trying to push videos and webinars to continue to provide the training and resources our customers have come to expect from us. We do miss the events, though, and look forward to getting back in the swing of things next year.
IT’S BEEN A CHALLENGING YEAR FOR MANY BUSINESSES. HOW HAS COVID-19 AFFECTED MIDOPT’S BUSINESS? So far, fortunately, the impact has been minimal. We credit our breadth of product and global reputation of being a premium and highly efficient manufacturer, along with the fact that we are known to keep our product in-stock. Our capabilities, robust catalogue and customer focused service has been the driving force in minimising the effects of the global pandemic.
WHAT CAN THE INDUSTRY EXPECT TO SEE FROM MIDOPT IN THE COMING YEAR? In addition to some new product releases like our upcoming BP355 which will be a bandpass filter focused on UV wavelengths, we’re taking the opportunity to really invest in our infrastructure and internal systems. This will help us simplify our workflows and allows the tools to provide even better service to our amazing customers and partners. We’re also working very hard on creating videos, documentation and other training exercises to help educate our customers on machine vision filters, optics and accessories. MV
We have a great in-house marketing team and they have a great grasp on the channels we promote
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