BRAND PARTNERSHIPS

Align with the Clipper Race and benefit from exposure across the entire race fleet.

The Clipper Race is one of the most successful international GREAT Campaign assets we have.

Conrad Bird Director of the

GREAT Campaign

C Brand exclusivity

C Business development

C Target new markets

C Strengthen existing relationships

C Experiential hospitality

C Creative activations

C Opportunities for promoting product or services

C Social responsibility

C Employee engagement

C Community outreach

C Education

C Research and sustainable environmental programmes

C Enable product testing or integration

A Succesful Ten Year Partnership

This long-standing partnership was established ahead of the Clipper 2011-12 Race when the city made its debut on the international circuit ahead of its tenure as the first ever UK City of Culture in 2013. Formed to ignite civic pride and unity, create a lasting legacy, benefit the local economy and bring commercial success to the city, the partnership with the Clipper Race has drawn over 600,000 visitors and generated £15 million for the local economy.

We have welcomed visitors from all over the world over the past week and it has been fantastic to see Derry and the wider North West region profiled in such a positive way on a global platform. Once again, we’ve demonstrated our ability to stage an international event, generating substantial revenue for the local economy and enhancing the region’s profile as an exciting and unique visitor destination.

2,300

ADULTS AND CHILDREN HAD AN ON BOARD CLIPPER RACE EXPERIENCE

£11.1M

TOTAL EVENT IMPACT [ADDING THE INDIRECT AND INDUCED SPEND AND THE MEDIA EXPOSURE]

11

Clipper 70s

THE PRIMARY REASON FOR ATTENDING THE FOYLE MARITIME FESTIVAL

174,801

THE FOYLE MARITIME FESTIVAL RECORDED A FOOTFALL FIGURE OF 174,801 [JULY 2022]

£7.7M

VISITOR SPEND OF WHICH £4.1M CAN BE ATTRIBUTED TO ATTENDEES SPECIFICALLY THERE FOR THE CLIPPER RACE 5

AVERAGE VISITOR LENGTH OF STAY/BED NIGHTS

29% INTERNATIONAL VISITORS

8:1 ROI

EVENT GENERATED AN ECONOMIC RETURN OF £8.30 PER £1 INVESTED IN TOTAL

64%

NUMBER OF VISITORS CITING THAT ENVIRONMENTAL MESSAGING AND PROGRAMMING WAS IMPORTANT TO THE EVENT

Source: Clipper 2019-20 Race/YouGov Sport Derry~Londonderry Economic Impact Report

Objective

To increase the global brand awareness of the Old Pulteney story and award-winning taste through a unique multi-platform marketing campaign.

Outcome

Old Pulteney’s participation in the Clipper Race has raised its international profile and recruited new fans in the form of journalists, distributors, customers and Race Crew from all over the world, resulting in a unique team of ambassadors and a powerful legacy for the brand’s future.

TOP FIVE COUNTRIES BY MEDIA VOLUME: UK / USA / AUSTRALIA / CHINA / SINGAPORE

3,000

CASES OF NAVIGATOR WHISKY SOLD OUT IN THE RACE YEAR, NEW BOTTLING OF 3000 CASES FOR THE FOLLOWING YEAR

18.3%

YEAR-ON-YEAR INCREASE IN VOLUME SALES IN THE UK

15.4%

YEAR-ON-YEAR INCREASE IN VALUE IN THE UK

7% INCREASE IN UNPROMPTED BRAND AWARENESS OF OLD PULTENEY

3M

SCHIPHOL AMSTERDAM AIRPORT GAVE OLD PULTENEY BRAND VISIBILITY AND ENGAGEMENT OPPORTUNITIES WITH THREE MILLION PEOPLE

1,950

MESSAGES SUBMITTED TO THE DIGITAL SUPPORT BOARD

38,329

VIEWS OF THE OLD PULTENEY CLIPPER RACE MICROSITE

379,507

VIEWS OF THE CLIPPER RACE HIGHLIGHTS PAGE OLDPULTENEY.COM

1M+

IMPRESSIONS OF A DUAL BRANDED PROMOTIONAL GRAPHIC

76 CASES OF THE NEW COLLECTION SOLD IN ONE MONTH

It has been thrilling to be involved with the race but crucially, the scope that the sponsorship has given us from a marketing perspective has been incredible and we have been as creative and proactive as possible with our activation.

The feedback has been wonderful and has undoubtedly done a great job in raising our profile and recruiting new Old Pulteney fans all over the world.

Margaret-Mary Clarke Senior Brand Manager, Old Pulteney

5.1M

EXPOSURE TO 5.1 MILLION PEOPLE THROUGH AIRPORT TRAVEL RETAIL STANDS

15.6M

MILLION IMPRESSIONS ON FACEBOOK AND TWITTER

Objective

To connect with 5,600 employees across the globe and become ‘One DLL’ – a one networked organisation.

To launch DLL’s new brand vision and host customer dedicated programmes across international stopovers. DLL to become an increasingly integrated, high-performing networked organization.

Outcome

The Clipper Race perfectly suited DLL’s journey to become ‘One DLL’, as it required members to undertake a global journey, while working together on shared goals.

€100M

SIX CUSTOMER EVENTS WERE ORGANISED ACROSS THE RACE, WHICH LED TO A €100 MILLION INCREASE IN NEW BUSINESS REVENUE

22,150

DLL AMBASSADORS ENGAGED WITH AN AUDIENCE OF 22,150 UNIQUE VISITORS, THROUGH 170 BLOGS GENERATING 2,000 COMMENTS

990

THROUGHOUT THE CLIPPER RACE, EMPLOYEES AND CUSTOMERS ATTENDED AN EXTENSIVE SCHEDULE OF NETWORKING EVENTS, AND 990 GUESTS SAILED WITH DLL IN SAILING REGATTAS ORGANISED IN KEY STOPOVER PORTS

1,388

TEN DLL EMPLOYEE ACTIVATION EVENTS WERE SCHEDULED AT INTERNATIONAL STOPOVERS ACROSS THE COURSE OF THE CLIPPER RACE, WITH 1,388 EMPLOYEES ATTENDING

1,000

OFFICE CSR DAYS SAW 1,000 US EMPLOYEES JOIN IN INITIATIVES LINKED TO THE CLIPPER RACE, GIVING BACK TO THEIR LOCAL COMMUNITIES

91

91 GLOBAL TEAMS MADE UP OF 510 VIRTUAL SAILORS, SIGNED UP TO THE ‘VIRTUAL CLIPPER RACE’. THESE TEAMS REPRESENTED 30 NATIONALITIES AND 47 OFFICES AROUND THE WORLD. 43 WINNERS VISITED CLIPPER RACE STOPOVERS

The Clipper Race has unified our company. We see it in the pride, the passion, and the creativity of our employees who are embracing their Clipper Race team and realising that we are one global team to serve our clients in over 38 countries.

Bill Stephenson CEO, De Lage Landen