CLIQMAPS BRAND BOOK Identity Launch 2015
OUR LOOK THIS IS A GUIDE TO THE BASIC ELEMENTS OF CLIQMAPS. HAVE A LOOK AND SEE WHAT SETS US APART.
TABLE OF CONTENTS 01
BACKGROUND + BIO
02
SOCIAL ACCOUNTS
03
BRAND + MISSION
04
PRODUCTS + SERVICES
05
AUDIENCE + MARKET
06
OUR LOGO
07
FONTS + TYPOGRAPHY
08 COLOR PALETTE 09
GRAPHIC ELEMENTS
01
BACKGROUND + BIO
BACKGROUND + BIO Cliqmaps is an interactive map where groups manage a real-time video profile. We created this mobile application to offer communities a social tool that provides the ability to create or join groups that are physically active on the map. When you’re bored, look to Cliqmaps to find what’s going on around you by browsing the map according to your interests.
02
SOCIAL ACCOUNTS
SOCIAL ACCOUNTS TRAVIS@CLIQMAPS.COM
WWW.CLIQMAPS.COM
FACEBOOK.COM/CLIQMAPS
TWITTER.COM/CLIQMAPS
INSTAGRAM.COM/CLIQMAPS
03
BRAND + MISSION
BRAND + MISSION STRAPLINE Roust Em up, Start a Cliq, Get off your phone.
BRAND + MISSION MAIN PURPOSE Cliqmaps is intended to generate more activity and participation in community events, resulting in society spending less time buried in their devices and more time out in the field actively indulging in creativity.
BRAND + MISSION CORE VALUES Bringing the community together is our mission. Cliqmaps is a place where like-minded people encourage adventure, creativity, and friendly competition. The active promotion of local entertainment, events, culture, community, and trade is both our passion and commitment. Check out the map to discover, learn, and interact with Cliqs that share your common interests.
04
PRODUCTS + SERVICES
PRODUCTS + SERVICES SELLING POINTS Cliqmaps provides groups easily accessible tools via web and mobile. These tools allow them to collaborate and produce unique content for the world to discover. We offer these groups the opportunity to build their online identity and increase their reach to a global audience. Our platform provides maximum exposure to attract a larger following.
PRODUCTS + SERVICES SERVICES Cliqmaps allows individuals the ability to search on a map for groups that share their same interests. We provide the opportunity to familiarize yourself with the cliqs’ lifestyles via content posts. Once you think you’ve discovered your cliq you can connect with current members and potentially become part of that cliq. Then you can take the next step by participating in sessions, events, or even planning them yourself.
PRODUCTS + SERVICES PROCESS Users downloading the app have a simple signup process to fulfill. Once entered in the app, a few of their interests will be asked to be specified. When a few interests are determined, the map will reload with content specific to those interests. A new user will discover and watch live feeds as indicated by an icon on the map. You can then browse event icons within your immediate location or a location you’re traveling to. Start connecting.
05
AUDIENCE + MARKET
AUDIENCE + MARKET CLIENTELE Our ideal client is an actual group of people, the Cliq. The cliq is made up of people that share common interests and are inclined to collaborate. They have the desire to share the group’s content with the world and promote building a following.
AUDIENCE + MARKET OUR COMPETITIVE EDGE Cliqmaps’ advantage lies in its ability to identify the most effective elements of top social and economic trends. By applying this tangible community directory element to a social platform Cliqmaps will drive a new era of online community and trade.
AUDIENCE + MARKET LONG TERM BRAND IDENTITY GOALS Cliqmaps will be symbolic of keeping dreams alive, pursuing passion and harvesting resources from the internet that support your group’s ways of life. “Dont just talk about it, be about it”. Get your icon created, get your cameras mounted, then go out and live it up. Represent what you do, the environment that raised you, and the image you portray. Your audience is highly targeted, collectively use it to monetize your lifestyle.
06
THE CLIQMAPS LOGO
THE CLIQMAPS LOGO
07
FONTS + TYPOGRAPHY
FONTS + TYPOGRAPHY AZO SANS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AZO SANS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
08
COLOR PALETTE
COLOR PALETTE CLIQMAPS STANDARD ORANGE
ADDITIVE COLORS
PANTONE 137 C C0/M42.25/Y100/K0 R250/G162/B27
WHITE BLACK COOL GREYS GOLD
CLIQMAPS STANDARD BLUE PANTONE 541 C C100/M78.4/Y32.15/K21.41 R15/G64/B107
09
GRAPHIC ELEMENTS
GRAPHIC ELEMENTS MONOCHROMATIC COLOR SCHEMES Used as an editing technique and design technique to put emphasis on the brand.
GRUNGE TEXTURE Used as an overlay for Photography images, video, and vector graphics to add an edgy feel.
GRAPHIC ELEMENTS (MULTIPLE VISUAL EXAMPLES TO BE ADDED)
FIND YOUR CLIQ.