MAIN STREET ECONOMIC DEVELOPMENT CASE STUDIES 06.13.19
PREPARED BY: RMA – “REINVENTING YOUR CITY”
Core Message
Main Street = Positive Economic Impact (improve quality of life and economic development)
“The cumulative success of the Main Street Approach® and Main Street America programs on the local level has earned Main Street the reputation as one of the most powerful economic revitalization tools in the nation. The National Main Street Center conducts research to document this by annually collecting statistical information on the preservation, revitalization, and economic activities in local Main Street programs throughout the country.”
Source: https://www.mainstreet.org/mainstreetamerica/mainstreetimpact
Support Numbers
Source: https://www.mainstreet.org/mainstreetamerica/mainstreetimpact
Key Features Walkable Environments Pedestrian networks Wide sidewalks Sidewalk active uses shade trees Street furniture
Compact Development
Short blocks Integrated parking systems Fine grained
Diverse Product Mix
Mix of uses to increase usability/ circular economy Ground floor retail/ offices and residential above Anchor Institutions Mix with Local Businesses Local businesses feed off anchor stores, creating a healthy business environment
Quality New Development
Add redevelopment with purpose: vision Fits into specific context Architectural style
Quality People-Centered Public Spaces Driver for social interactions
Key Features Diagram RMA Strategies has: Attracted more than
$1 Billion to Client Cities Attracted more than 438 new businesses to local municipalities
Cape Coral, FL
RMA team assisted with the creation and revitalization plan for the Bimini Basin (waterfront) area in 2017. In the analysis process RMA identified the potential connection to a commercial street (47th Terrace) which could become a “main street� and work as a positive economic driver. The City continue with that initiative and worked on revitalizing the 47th Terrace streetscapes as a strategy to attract local and national businesses and create a unique attraction. Today, two years after RMA involvement the street was retrofitted to accommodate a better pedestrian experience and that increased investment.
CONNECTION
47TH TERRACE STREETSCAPE PROJECT
WATERFRONT REDEVELOPMENT
BIMINI BASIN
Site Information: Size: # of Businesses: Investment:
1/2-mile corridor / 10-minute walk 45-75 (approx.) 9 million (+/-)
1. Existing
2. Vision
3. Construction
4. Realization = Social + Economic Benefits
Fort Pierce, FL
The RMA team developed Marina Village, a mixed-use development for a site in the existing marina. RMA designed a conceptual feasibility site plan that included a mix of townhomes, apartments, restaurants, shops, and a boutique hotel. The proposed development was connected to Second Street, an existing main street in the downtown. Fort Pierce “main street� is an up and coming lively street with a thriving business community.
MARINA VILLAGE WATERFRONT REDEVELOPMENT
TI O NEC CO N
N
ET (M STRE 2ND ET) STRE AIN
Site Information: Size: # of Businesses: Anchor Places:
1/2-mile corridor / 10-minute walk 55-100 (approx.) Cobb’s Landing Sailfish Brewing Company
1. Development Capacity Plan
2. Development Massing Study
3. Photos of existing Fort Pierce Main Street
Delray Beach, FL
RMA Principal Chris Brown was instrumental in the redevelopment of Atlantic Ave. in Delray Beach. The four-lane road was transformed into a two lane road with wider sidewalks for pedestrians and lined with restaurants and boutiques. This “main street� development was designed to fit the scale of the adjacent residential neighborhood.
ATLANTIC AVE (MAIN STREET)
Site Information: Size: # of Businesses: Anchor Places:
1/2-mile corridor / 10-minute walk 100-200 (approx.) Rocco’s Tacos and Deck 84 Old School Square/ Pineapple Grove
Lively business community
Naples, FL
RMA played an important role in the development of downtown Naples “main street� 5th Avenue. He worked with large property owners in the downtown to develop a walkable shopping and outdoor dining district. This area connects to Naples Beach as well as a marina.
T) AIN STREE 5TH AVE (M
Site Information: Size: # of Businesses: Anchor Places:
1/2-mile corridor / 10-minute walk 100-200 (approx.) The Inn on Fifth/ Chico’s Naples Pier
Gathering place
Other “Main Street” Concept Success Stories
Winter Garden, FL
1. Walkable Environment
2. Structured Parking
3. Local Businesses
Celebration, FL
1. 2. 3. 4. 5.
Walkable environment Compact development Quality architecture Shared-use streetscape Businesses adjacent to sidewalk
Stuart, FL
1. 2. 3. 4. 5.
Walkable environment Compact development Trolley system Businesses adjacent to sidewalk Narrow streets
Punta Gorda, FL
1. 2. 3. 4. 5. 6.
Walkable environment Compact development Quality Architecture Historical Preservation Brick Paved Streets Local Businesses
Venice, FL
1. 2. 3. 4. 5.
Active uses along sidewalk Compact development Mixed buildings and businesses Local businesses Open public spaces
Tampa (Ybor City), FL
1. 2. 3. 4. 5. 6.
Walkable environment Compact development Businesses adjacent to sidewalk Narrow streets Public art Architectural history
The Shops at Pembroke Gardens, FL
1. 2. 3. 4. 5. 6.
Walkable environment Compact development Businesses adjacent to sidewalk Narrow streets with on street parking Unique shopping and dining experience Beautiful open-air setting
Implementation Steps 1. 2.
3.
Land Ownership Assessment Real estate trade off analysis Study individual parcels
Development Capacity Analysis Master vision (i.e. conceptual site plan/ massing model) Phasing plan Development counts (i.e. residential units, retail square footage, open spaces, parking, etc.) Economic impact
Zoning Assessment
Current entitlements Proposed zoning amendments
4. Stakeholders Consensus 5.
Meetings and coordination with city and key business owners Community feedback
Funding Mechanism
Seek beneficial partnerships
6. Launch Project with Marketing and Promotional Campaign 7. Construction
Last Thought
Jump to the Next Curve = Main Street Experience
“a lively business community with positive economic development”
MALLS/ SHOPPING PLAZA Existing dying malls and new market discontent with traditional shopping plazas
- WE ARE HERE -
MAIN STREET EXPERIENCE
Reviving dead malls with adaptive reuse and creation of integrated/ connected mixed environments
THANK YOU MAIN STREET ECONOMIC DEVELOPMENT CASE STUDIES
PREPARED BY: RMA – “REINVENTING YOUR CITY”