TheAutoMoto.com Corporation looks to put a new fuel-efficient vehicle in the hands of persons with a low or medium income, that like to look good and help the planet at the same time. The unique features of The AutoMoto make this product different in front the competitors. The rebrand and new design looks to create awareness between the target audience, apposition in the market and elevate sales.
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mission...................00 vision .......................00 client .......................00
competitors ..............00 swot .........................00 creative brief ............00 target audience .........00 mood boards .............00
logo ........................00 voice ........................00 color .......................00 typography ...............00 images ......................00 textures ...................00
media mix ...................00 electronic media ........00 social media ..............00 print media ................00 video & sound ...........00
works .... ...................00 images ......................00 the designer .............00
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logo .........................00 voice .........................00 color ........................00 typography ................00 images .......................00 textures ....................00 mission...................03 vision .......................00 client .......................00
competitors ..............00 swot .........................00 creative brief ............00 target audience .........00 mood boards .............00
market sector: The target audience are women and men between the 16 to 45 years old, worried by the global warming, with a low or medium income that like to look good, people living in cities with large traffic jams and people with disability that can not ride a regular motorcycle. The motorcycle industry is offering three-wheel motorcycle as an option for disabilities people that desire drive a one again.
let’s know them: elizabeth lamport Elizabeth Lamport, is a 16 years old girl. She is a grade A student. She is very responsible and part of Eco-Friends school club. She love social media. Elizabeth love to hang out with her friends. She wants to buy her first vehicle, She loves nature, this is the reason he wants to buy a hybrid or an electric car, but they are too expensive for her. She is open to an alternative vehicle that fit her budget.
16 to 45 years old
worried by the global warming
henry jones Henry is a 45 years old man that loves his family. The park for him is the best place to spend and have good quality time with his family. He is very social person. He has different working hours and days off. His work is 15 miles a way from his house. He defines his self a free spirit, and he love to drive, claiming that is relaxing. He always wants to buy a motorcycle, but his wife is afraid that something happen to him if buy one, because he has an accident 20 years ago and his still have problems in the right leg.
low or medium income
like to look good
people with disability
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logo .........................00 voice .........................00 color ........................00 typography ................00 images .......................00 textures ....................00
re-designing the logo: The AutoMoto re-design logo is the first step of re-launching the brand to market. The brand is relatively new, but the actual logo has some problems in matter of longevity, versatility and memorability between the target audience. Also, the logo does not follow establish typography, making the logo confusing and easy to forget. This is what the new logo design want to solve.
horizontal
vertical
This logo is has an abstract icon compass. Using the A as part of the arrow that point north. The M acts as the circle and the south arrow. The icon needs to be simple and easy to recognize. This will make easy the association of the logo with the brand and the product. The logo can work vertical or horizontal making it versatile and flexible.
A aUdveTntO MOTO u r i n g yo u r l i fe 10
single color
A aUdveTntO MOTO u r i n g yo u r l i fe
black & white color
A aUdveTntO MOTO u r i n g yo u r l i fe
negative
A aUdveTntO MOTO u r i n g yo u r l i fe
do & don’t: other correct use No tagline
incorrect use Trasparent over clear background
Wrong Color
A aUdveTntO MOTO u r i n g yo u r l i fe A aUdveTntO MOTO u r i n g yo u r l i fe A aUdveTntO MOTO u r i n g yo u r l i fe
Tagline over logo
Trasparent over dark background
Negative over busy background
A aUdveTntO MOTO u r i n g yo u r l i fe
A aUdveTntO MOTO u r i n g yo u r l i fe
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incorrect use Full color over busy background
A aUdveTntO MOTO u r i n g yo u r l i fe
Stroke logo
Logo distorted
sizing & placement: The placement and minimum size of the logo is important. The logo can work without the tag line, depending of the design. The minimum clear space for each side is determinate by the letter “A” of AutoMoto logotype. The minimum size of the logo to be place in any design elements in horizontal version is W: 2.5” and L: 0.85” with the tag line, and with out the tag line is W: 1.5” and L: 0.5”. In vertical version is W: 1.5” and L: 1.25” with the tag line and W: 1” and L: 0.75” with out the tag line.
horizontal
For web the minimum size in horizontal version is W: 180 px and L: 60.932 px with the tag line. With out the tag line is W: 108 px and L: 36.559 px. In vertical version with the tag line is W: 108 px and L: 89.993 px, and W: 72 px and L: 53.828 px with out the tag line.
vertical
Note: The “A” on the vertical version is 150% scale to have the same space as the horizontal version
no tagline
A aUdveTntO MOTO u r i n g yo u r l i fe
no tagline
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hear my voice: The AutoMoto voice is different and fun. The voice should express what the AutoMoto is all about. The AutoMoto is fun, friendly, secure and honest. The target audience needs to feel that at the moment they hear about this new and innovative three-wheel motorcycle. Each individual should feel the freedom in the words. The tone will be informal but intelligent, reaching all the target audience and making them focal point inside The AutoMoto world.
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