Great Ad Copy Helps to Rent Your Property Sooner Powered by – CloudPM.com.au
How do I advertise my property on realestate.com.au • The headline of your ad is very important. It, along with your images, is what will attract prospective tenants. • Whenever somebody searches on www.realestate.com.au, they input a basic set of search criteria, Suburb; type of property be it a house or unit etc; number of bedrooms, garages, etc and price range.
WHERE CAN I LIST MY PROPERTY FOR RENT ? • The image shown below is a search result. The image, at the search result level, is a thumbnail image (small image only) and there are only 44 characters of the headline and two lines of the ad text. You can also see the icons for the number of beds, bath and car spaces. It is important that all words in the first 2 lines, the headline and the thumbnail image work very hard for you.
Rental Property Advertisement • To encourage people to click on your listing from the search results page, make sure your headline is less than 44 characters so that it fits within the space available and ensures you promote your properties best features in the first two lines of the text. Headline examples include Open Plan Living with Contemporary Design, Large Entertainment Deck with Garden Views, Modern Large Kitchen with European Appliances, Close to Shops and Schools, Quiet Tree-lined Street
Advertise rental on realestate.com.au • Try not to repeat the basic search information (which is shown in the icons) in the first two lines of test, think about new alluring words which sets your property apart from the others. • Once someone clicks on your actual advertisement from the search, your advertisement headline increases now from 44 characters to 150 so use the extra space for more attention grabbing unique words about your property.
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