ERE Fall 2008 Presentation: The Future of Recruiting is in the Cloud

Page 1

Michael
Marlatt
|
Search
Wizards
at
Microsoft
|
v‐michm@microsoft.com








“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin



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The
control
of
the
Internet
is
actually

shifting
from
our
hands
to
the
web.


{…enter
Semantic
Web.}















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The
Talent
Shift
 Pre Web

Web 1.0

Web 2.0

Craigslist

*Image
reprinted
with
permission
by



*Image
reprinted
with
permission
by









“Today
 we’re
 in
 the
 midst
 of
 another
 epochal
 transformation…
 What
 happened
 to
 the
 generation
 of
 power
 a
 century
 ago
 is
 now
 happening
 to
 the
 processing
 of
 information.
 Computing
is
turning
into
a
utility,
and
once
again
 the
 economic
 equations
 that
 determine
 the
 way
 we
work
and
live
are
being
rewritten.”
 Nicholas
Carr
 
Author
of

The
Big
Switch


“Today
 we’re
 in
 the
 midst
 of
 another
 epochal
 transformation…
 What
 happened
 to
 the
 generation
 of
 power
 a
 century
 ago
 is
 now
 happening
 to
 the
 processing
 of
 information.
 Computing
is
turning
into
a
utility,
and
once
again
 the
 economic
 equations
 that
 determine
 the
 way
 we
work
and
live
are
being
rewritten.”
 Nicholas
Carr
 
Author
of

The
Big
Switch




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#5.
One
device…to
any
device.




Freedom


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Up
until
this
point,
we
have
taken

 a
fairly
unfocused
approach
on

 how
we
leverage
the
web.

Let’s
bring
that
into
focus…



So,
let’s
re‐define
“

”…


A

Recruiter is…


Mobile
 Appropriately
equipped
 RSS
enabled
 Tuned
in


Appropriately
equipped
 RSS
enabled
 Tuned
in


RSS
enabled
 Tuned
in


Tuned
in






http://www.getdropbox.com





"The
global
market
for
Mobile
Web
2.0


 will
be
worth
$22.4
billion
in
2013,
up

 from
$5.5
billion
currently.“
 Juniper
Research
‐
2008



Source:
GSM
World
‐
2008


141M
 55M
 11M

1992

1997

2002

2008

Source:
Cellular
Telecommunications
&
Internet
Association
(CTIA)


Social
Media
+
Mobile
=
UltraHip!









“…we
believe
that
it
is
only
a
matter
of
time
 before
the
human
capital
management
 space
begins
to
push
into
the
mobile
frontier
 …
we
actually
project
an
inflection
point
in
 growth
12‐18
months
from
now
as
HCM
 applications
converge
with
social
networking
 and
Web
2.0
technologies
…

 ‐
Nate
Swanson,
Partner
&
Senior
Analyst‐ThinkPanmure


“…we
believe
that
it
is
only
a
matter
of
time
 before
the
human
capital
management
space
 begins
to
push
into
the
mobile
frontier
…
we
 actually
project
an
inflection
point
in
growth
 12‐18
months
from
now
as
HCM
applications
 converge
with
social
networking
and
Web
2.0
 technologies
…”

 ‐
Nate
Swanson,
Partner
&
Senior
Analyst‐ThinkPanmure










Four
Examples:
 ‐  Lifestreaming
Aggregators
 ‐  Content
Creation
Apps
 ‐  Social‐bookmarking
 ‐  File
sharing








…how
do
you
share
one,
or,
many
bookmarks?
 …how
do
you
store
competitive
intelligence?

What
if…
 …your
computer
crashes
or
is
stolen?
 …or,
you
change
employment?

OR…
 …you
have
2,500
+
bookmarks.

How
do
you
 manage,
store,
sort,
&
retrieve
on
demand?



Search
by
tags



RSS
 (Really
 Simple
 Syndication)
 solves
 a
 problem
 for
people
who
regularly
use
the
web.
It
allows
you
 to
 easily
 stay
 informed
 by
 retrieving
 the
 latest
 content
 from
 the
 sites
 you
 are
 interested
 in.
You
 save
 time
 by
 not
 needing
 to
 visit
 each
 site
 individually.



A
Feed
Reader
or
News
Aggregator
allows
you
to
grab
the
RSS
feeds
 from
various
sites
and
display
them
for
you
to
read
and
use.



…here
are
two
good
places
to
start.




Daily
Dose
of
News
Feeds



Create
targeted
searches


Search
Example
1:
.Net
Architects
on


Search
Example
2:
Program
Mgrs.
on


…competitive
intel
at
your
fingertips.

Favorite
RSS
Feeds

Mobile



Staying
current…







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