SUCCESS STORY Branding b y C l o u d T e c h n o p a r t n e r www.cloudtechnopartner.com XLNCFURNITURE
XLNCFurnitureStoreCalgary, Canadawasestablishedin 2013withavisiontoprovide high-qualityfurnitureand homedecorproductsat affordableprices.
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XLNCFurniture,astartupin
thefurnitureindustry, approachedustohelp builditsbrandand increaseitscustomer base.
introduce
Need
PROBLEMSFACED low online visibility small startup Limited Customer Reach budget constraints high competition New business in city www.cloudtechnopartner.com
Success Story
DiscovertheincrediblejourneyofXLNCFurnitureasit transformedfromamerestartuptoarenownedbrand withourunrivalledbrandingpartnership. www.cloudtechnopartner.com
OUR OPTIMAL SOLUTION strategic Inbound Marketing & Branding Market Research Brand Strategy Guidance on Implementing Marketing Tactics: in-store & online Marketing plan Content Strategy Copywriting www.cloudtechnopartner.com
RESEARCH Market Identify the target audience analyze competitor strategies understand their preferences www.cloudtechnopartner.com
Brand STRATEGY
Identify Business Objectives
BusinessObjectiveTemplate
Buyer Persona Building
HeroUnearthingTemplate
Brand Identity Creation
ThatalignswithXLNCFurniture's valuesandresonateswiththetarget audience
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SEARCHENGINE SOCIALMEDIA Inbound Marketing Plan: to reach the target audience & increase brand awareness Identifyingthemosteffectivemarketingchannels Creating&ImplementingEffectiveStrategies www.cloudtechnopartner.com
SPOTLIGHT SEO
On-Page & Off-Page Optimization
digital strategies, that increase traffic to the website, footfalls to the stores and sales. Make it easier for potential customers to find XLNC Furniture Online.
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PHOTOGRAPHER
SEO SUCCESS
SPOTLIGHT
Media
SUCCESS PHOTOGRAPHER
Social
SEO
showcase XLNC Furniture's products & brand identity. Develop a clear message and call-to-action that drives engagement & conversions. www.cloudtechnopartner.com
Organic Social Media Campaigns
CONTENT STRATEGY IdentifythemosteffectiveContentPillarsEducationCommercial,Support/Expertise Offerresources,buildtrustandauthority Driveconversionsbyaddressingcustomer needsandproblems. Inbound Content Creation Campaign Implementation Campaign conceptualization Analytics www.cloudtechnopartner.com
Copywriting:
FOR SEARCH ENGINE
Optimizecopyforsearchenginestoincrease visibilityandorganictraffic.
FOR SOCIAL MEDIA
Writecompellingcopythatengagesand persuadesthetargetaudiencetotakeaction.
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POSITIONING Storytellingbrandingassetsforstrategic positioning,insteadofmundaneproduct andfeatureposts www.cloudtechnopartner.com
PRODUCT -
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SALE EVENTS
VIDEOS - PROMOTIONAL OFFERS
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SALE EVENT - PDF & PPT
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FLIPBOOKS - FOR EDUCATING
PRODUCT-CATALOGUE
USETHEWHYTECHNIQUEIN
COPYWRITINGTOFINDTHEMAINPAIN
POINTSOFTHEPOTENTIALCUSTOMERS.
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GUIDETOTHEBESTMATTRESS
EXPERT TIPS
w yg
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Copywriting:
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organic posts perform better than paid as a result of strategic copywriting & content marketing www.cloudtechnopartner.com
CONTENT www.cloudtechnopartner.com
EDUCATIONAL
GUIDES BROCHURES FLYERS
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Testimonials HighlightXLNCFurnitureStore'sexceptional customerservice CUSTOMERSHOWCASE www.cloudtechnopartner.com
HUMANIZING THE BRAND
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GUIDANCE
A PARTNER TargetedAdvertising CustomerReviews CampaignIdeas: Giveaways EventPromotions ImplementingInstagramReels LeadGenerationDuringCovid-19(2020&2021) -ProvidedSupporton: Support no google paid ads stopped yelp paid ads Worked on local seo with a focus on footfalls as budget was low for new website www.cloudtechnopartner.com
AS
GIVEAWAY www.cloudtechnopartner.com
AWARENESS&SALES www.cloudtechnopartner.com
IMPLEMENTING INSTAGRAMREELS
LEAD GENERATION EspeciallyDuring DifficultTime www.cloudtechnopartner.com
NOTABLE SUCCESS 200% revenue growth brand Awareness www.cloudtechnopartner.com
BRAND IDENTITY
XLNCFurniturehassuccessfully establishedacohesiveand recognizablebrandidentitythat effectivelyconnectswithits targetmarket.
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SEO a big hit FREE ADVERTISING - top spots without paid ads
190K+
PeopleViewedyour
BusinessProfile
Searchesshowed yourProfile
KeywordsPage1
Rank
COMPETITIVE
KEYWORDSTOP GOOGLEPACK POSITIONS
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100+
40+
100K+
70K+ PeopleViewedBusinessProfilesduring BoxingMonth&NewYearSales BOXING Month & New Year SaleHIGH COMPETITION TIME RESULTS 400+ Directionrequests OnlyonGoogleMaps FB Success www.cloudtechnopartner.com
Recognizable Brand identity - 542% More photo views than similar businesses www.cloudtechnopartner.com
EXPANSION
XLNCFurnitureexpandstokeymarkets andoffersmoreproductstomeet evolvingcustomerneeds,fueling continuedsuccess.
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SUMMARY
ThisJourneyexemplifieshowinnovativemarketingstrategiesbya PARTNERNOTJUSTASERVICEPROVIDERcanhelpastartupbuildits brand,increaseitscustomerbase,andultimatelyachievesuccessina highlycompetitiveindustry.
Hope this Inspires You to take your Marketing Efforts to the next level
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info@cloudtechnopartner.com together let's work www.cloudtechnopartner.com
