EDITORIAL DESIGN
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Hello there! Thao Tran (or just simply call her Clove) is a fresh visual communication designer. As a designer, she’s experiencing new things, it’s like a stage of transitioning between a normal people learning to do design and a professional. It takes time, patience, practice and experience. She would love to take part in different things, different styles, like a way of experiencing herself, her ways of doing design; and more than that, she is eager to see what’s more at the end of the road.
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EDITORIAL DESIGN
CONTENTS
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BRANDING 06 // AWARENESS CAMPAIGN 12 // HALCYON IDENITY
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EDITORIAL DESIGN ANNUAL REPORT // 20 MAGAZINE DESIGN // 26
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MENU DESIGN // 32 PERSONAL MANIFESTO // 38 PROMOTIONAL BROCHURE // 44
PACKAGING DESIGN 52 // DVD PACKAGE DESIGN 56 // MILK PACKAGING
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PHOTOGRAPHY
WEB DESIGN 70 // IVY & GOLD WEBSITE
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BRANDING
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AWARENESS CAMPAIGN “Turn the Bottle� is an alcohol awareness campaign created with the aim to bring a smarter working society by starting to change the habbit of inappropriate drinking. By using Typography to create design that influence and entice, this campaign was created to draw positive response at the issue addressed, to the hope of bringing of a responsible workplace and a smart society with better drinking habits.
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BRANDING
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BRANDING
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SPECIFICATIONS: December 2012 Cartridge Ivory 210gsm CMYK
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BRANDING
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HALCYON IDENTITY Halcyon - Florist Cafe and Tea is the florist coffee shop specializing in serving and offering imported flowers, coffee, and tea that are made from dried flowers such as jasmine, chrysanthemum, etc. that are chosen and and produced in a closed tight process. The identity branding designed for Halcyon symbolizes the combination of classic coffee pot and botanical plant representing freshness and amiability.
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BRANDING
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BRANDING
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SPECIFICATIONS: March 2013 CMYK
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BRANDING
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EDITORIAL DESIGN
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ANNUAL REPORT The annual report of 2012 for Urban Outfitters Inc., a clothing company, refects the company’s corporate goals, image and mood.
Annual Report 2012
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SPECIFICATIONS: June 2013 210 x 297 mm CMYK Perfect Binding
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MAGAZINE DESIGN D Magazine is the special magazine designed for artists and designers, or anyone who is interested in design, art, lifestyle and cultures. Each issue is special focused on life and culture of one of the big cities all over the globe, and Kuala Lumpur is the first city chosen. The magazine is a group project with the aim of creating one magazine with a unique and aesthetic loook. The art direcion, the editorial and photographs are followed through to bring out the special mood for the magazine.
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SPECIFICATIONS: December 2013 210 x 297 mm CMYK Perfect Binding
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MENU DESIGN Every restaurant is different; the food, the location, the atmostphere, the staff, the interior and exterior design, down to the tablecloth and utensils. These elements are taken down to create the menu for “Vim & Vigor Bistro�, a Western vegeterian restaurant. When a customer opens the menu, he/she will feel the friendly classic and freshness of the restaurant and set the mood for a great meal.
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SPECIFICATIONS: March 2013 297 x 420 mm CMYK Screw Binding
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PERSONAL MANIFESTO The personal manifesto is designed based on personal thoughts and experience with a chosen theme. This manifesto booklet is set with a blossoming floral theme expressing the way of thinking, living and appreciating life, people under the view of one young 20-something.
20s would be blossomed at its best, with a heart and open mind. This whole 20s thing is a luxury.
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SPECIFICATIONS: November 2013 200 x 200 mm CMYK Simple Stapled
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PROMOTIONAL BROCHURE Kornegay Design is a company focusing on creating original, timeless designs realized through exceptional craftsmanship. Its brochure was created based on Kornegay Company’s culture, branding and aesthetics. The target audience, goal and objective of the brochure design is clearly defined before working on the graphics as graphic design is a communication language.
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R EGA R SERIES
AGAVE SERIES
18"
1" 132 24"
1" 222
Round landsc ape con tainer with styli zed su rface at ptern. Avaiable inzes. (3) si
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48"
SPECIFICATIONS: May 2013 148 x 210 mm CMYK Stitch Binding
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PACKAGING DESIGN
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DVD PACKAGE DESIGN With the given brief as designing the packaging for a DVD set, the Audrey Hepburn DVD package is chosen to do with a new different twist from those existing out there. By adding a fashion love by using Audrey’s signature look from each movie as the design elements, this Audrey Hepburn Fashion Deluxe Collection loves to satisfy all the young fashionable Audrey fans.
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SPECIFICATIONS: September 2013 CMYK
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MILK PACKAGING Organic Non-Dairy Milk Packaging comes with 3 different designs in the same product line Almond Milk, Peanut Milk and Soy Milk. The package is created with simple illustrations of various beans, soft pastel colors to set the organic, farm-like homemade feeling for the existing products.
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PACKAGING DESIGN
SPECIFICATIONS: May 2013 CMYK
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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WEB DESIGN
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IVY & GOLD WEBSITE Ivy & Gold Website is special designed for the same name online store selling vinyl records based in California. With the hope of bringing the retro and friendly mood for all the music lovers, the web page can be impressed with the simple look and vibrant yellow color hoping to make the store easy to navigate and update their upcoming vinyl goods.
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WEB DESIGN
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SPECIFICATIONS: March 2013 RGB
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