Spring - Summer | 2017
The Magic City
In This Issue Inside the Success of Gary Vaynerchuk Talking about Estate Planning Needs to Happen Sooner Rather Than Later Millennials Go House Hunting, and Here’s What They Crave 2017 PGA Schedule 2017 LPGA Schedule 2017 ATP Schedule Hoover Country Club
6 8 12 14 16 18 20
Pine Tree Country Club
22 23
Vestavia Country Club
24
Greystone Golf & Country Club
26
Directory of Preferred Vendors
28
Mountain Brook Country Club
3
Credits Editor - In - Chief Joe Abromitas
Senior Project Manager Erich Soffer
Creative Director Katanni Bramhan
Editorial Layout Katanni Bramhan
Graphic Designers Risa Benjamin Ihsaan Muhammed
Contributing Writers Bham’s “Best Of” Team
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Inside the Success of Gary Vaynerchuk
By: Ramit Sethi
When’s the last time you were brutally honest with yourself One of my favorite stories of brutal honesty comes from Steve Jobs. When he went back to Apple in 1997, he didn’t start with a flashy new product. Instead, he shut down 70% of Apple’s hardware and
software production. It was a bold move, but Jobs was honest with himself -- and the rest of the company -- about the fact that these products just weren’t generating profits. His decision ultimately saved the company time and energy to focus on creating and marketing just a few great products. Brutal honesty about what’s possible for your business, plus what needs to change, is never easy. But it’s a key part of sustainable growth. This is just one piece of advice entrepreneur Gary Vaynerchuk follows mercilessly -- something one of our writers discovered when he shadowed Gary Vaynerchuk for a few days. Check it out.
Birmingham 310 Summit Boulevard, Suite 100 • Birmingham, AL 35243 (205) 972-9222 Hoover 3780 Riverchase Village, Suite 600 • Hoover, AL 35244 (205) 538-7602 nothingbundtcakes.com
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The psychology explosive profits I
love
when
of
business
experiments have a surprising twist. When Con Dowler -- who has opened restaurants, bars, and hotels around the world -- saw the fancy breakfasts at his hostel weren’t boosting revenue, he did the opposite of what most people would’ve done.
priority -- and what to do about it.
He kept the breakfast and increased room rates by 20%. What happened next is a fascinating lesson in pricing psychology.
It was almost as if talking about it was all I needed to do. “I want it…isn’t that enough??”
SEO basics for small business owners SEO is one of those things that’s incredibly boring for 99% of the population. But for online business owners, it’s hugely important. Being on the front page of search results for keywords related to your niche can bring in valuable new leads.
I used to talk about growing my business, but I did everything EXCEPT the one thing that would help me really grow it: learn how to manage people.
“No, dumbass.” I wish someone had said that to me. So tell me, what are you making a priority this year?
Unfortunately, the rules of SEO change constantly. (Did you know that pop-ups might get you a penalty from Google?) Here’s a simple, quick guide to recent changes in SEO that small business owners need to know about.
Why you ignore your #1 7
Talking about Estate Planning Needs to Happen Sooner Rather Than Later There are subjects in life that need to be discussed, but many of us tend to avoid them. Issues like mortality and money top the list. As parents and children grow older, a musthave conversation should be the topic of estate planning, but do we know all that we should? According to Fidelity Investments’ “ Family & Finance Study,” the answer is a resounding — and rather scary — “no.” In fact, seven out of 10 of children underestimated their parents’ estate by an average of $278,000. That’s a big number between knowing what is going on and not understanding at all. It illustrates a breakdown in communication that Kevin Ruth, head of Fidelity’s wealth planning and personal trust, says badly needs addressing through ‘frank conversations” between parents and their adult children.
“Even in the simplest of family situations, 8
conversations that don’t occur frequently and in detail can result in fairly substantial family disagreements and disconnects,” says Ruth. “Establishing an estate plan is your best bet to ensure your loved ones are taken care of in your absence and that your wishes are carried out the way you want.”
In fact, according to the study, the two generations apparently can’t even agree on whether they’ve already had such detailed talks. Seventy percent of parents surveyed believe they have discussed these issues; more than 50 percent of their children claim they haven’t. So what are the benefits of an estate plan? It allows you to: • Preserve and maintain control over the transfer of your assets. Continued on page 10
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• Protect your family’s privacy and possibly avoid probate. • Provide immediate access to liquidity. • Choose how your beneficiaries will receive assets. • Designate who will execute your wishes even if you’re just incapacitated. These are solid reasons to research estate planning today. One thing to remember, it’s not just for the very wealthy. Most people have complicated lives and issues that need exploring — with children and maybe step children’s interests to protect, or a family businesses to pass on — most people, could do with some solid estate planning. Plus, there’s the federal government to consider. After all, no one wants the government getting any more money than is legally required. Some think they have knowledge of investments like IRAs and Roth IRAs, but even distributions from these accounts can be problematic if the aim is to “stretch” payments out to beneficiaries, tax deferred or tax free, for as long as possible. To see what is involved, attorneys and tax advisors 10
can help set up an estate plan. Plus, there are online resources like Fidelity’s Estate Planning Overview. Fidelity customers also have access to its new Estate Planner to more thoroughly prepare and educate themselves for a meeting, right down to details like organizing documents and choosing lawyers. While it’s scary to think about life without family members and what that life may look like, ultimately it’s better to have a conversation and get a plan in place. Like the Boy Scouts, it pays to be prepared. (NewsUSA)
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Millennials Go House Hunting, and Here’s What They Crave Sponsored by GAF-Guess who’s been driving home sales for the past few years? Millennials — the older ones at least. That’s right, contrary to popular perception, not all of the 18- to 35-yearold generation is so wracked with college debt that they’re living in their parents’ basements while working for peanuts as baristas. In fact, the National Association of Realtors just officially crowned them the largest segment of the homebuyer market at 35 percent — up from 32 percent in 2014 — in its most recent 2016 “Home Buyer and Seller Generational Trends Study.” And that trend only looks to accelerate. “The coming years of housing demand will be Millennial-driven and will support the single-family sector,” Dennis Lockhart, president and CEO of the Federal Reserve Bank of Atlanta, has said. Given that new reality, here are four things experts say Millennials crave most in a house, which Boomers and even Gen-Xers need to know before trying to sell to them. (Warning: Be prepared to have some of your most cherished beliefs upended.) 12
* Open floor plans.
Okay, so you’re probably not going to tear down your interior walls to create more of a loft feeling — or are you? — but at least know that Millennials entertain differently than their elders and that something like a formal dining room just doesn’t impress them. “In essence, the kitchen is the new living room,” one realtor told Bankrate. com. “They want people to flow through the home during gatherings, rather than be sectioned off in rooms.” What does impress them? A home office, given that 9-to-5 jobs are so passé. Immediately point out that your FDR can easily be converted into one.
* Technological efficiency and healthy living. Those built-in bookcases you’re so proud of? Hah! Don’t you know Millennials read everything off a screen? And that they’re just as likely to go around counting outlets to plug all their tech toys into as they are to ask if you’ve installed programmable LED lighting and motion sensors?
“Low-VOC paints and appliances like steam ovens also rank high,” Realtor magazine declared.
* The right “look.” They’ve seen
all these great houses on Pinterest and HGTV, which means Millennials might not even stick around long enough to gush over your steam oven if the first thing they spot from the street is a shabby roof. Yes, this is one of the few things they definitely have in common with older generations.
marketing at GAF.
* Low maintenance.
Your definition of what qualifies as “high” and “low” may differ from theirs. Your shag carpeting, for instance? High. Hardwood floors, which they favor? Low. Hmmm, maybe that also explains why they often like smaller houses, although that could also have to do with Millennial buyers’ medium income of $77,400. (NewsUSA)
“Unsightly roofs are huge turn-offs and make buyers predisposed to find even more things they don’t like,” warned Patsy O’Neill, a sales associate with Sotheby’s in Montclair, New Jersey. Since Millennials love what the Washington Post calls “modern, sleek lines” — as well as “rustic looks” — if your roof does need replacing you might want to consider the very affordable Sienna line of diamondshaped shingles from GAF (gaf.com), North America’s largest roofing manufacturer, whose products are often showcased on HGTV. “They pick up on key Millennial style trends of natural, clean materials, clean lines, and the integration of artistic elements,” says Leslie Franklin, executive director of residential 13
2017 PGA Schedule
Date
Tournament
APR 6 - 9
Masters Tournament Augusta National GC, Augusta, GA
APR 13 - 16
RBC Heritage Harbour Town GL, Hilton Head, SC
APR 20 - 23
Valero Texas Open TPC San Antonio - AT&T Oaks, San Antonio, TX Zurich Classic of New Orleans TPC Louisiana, Avondale, LA
APR 27 - 30 MAY 4 - 7
Wells Fargo Championship Eagle Point Golf Club, Wilmington, NC
MAY 11 - 14
THE PLAYERS Championship TPC Sawgrass, Ponte Vedra Beach, FL
MAY 18 - 21
AT&T Byron Nelson TPC Four Seasons Resort, Irving, TX
MAY 25 - 28
DEAN & DELUCA Invitational Colonial CC, Fort Worth, TX
JUN 1 - 4
the Memorial Tournament presented by Nationwide Muirfield Village GC, Dublin, OH FedEx St. Jude Classic TPC Southwind, Memphis, TN
JUN 8 - 11 JUN 15 - 18
U.S. Open Erin Hills, Erin, WI
JUN 19 - 20
CVS Health Charity Classic Rhode Island CC, Barrington, RI
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2017 PGA Schedule
Date
Tournament
JUN 22 - 25
Travelers Championship TPC River Highlands, Cromwell, CT
JUN 29 - JUL 2
Quicken Loans National TPC Potomac at Avenel Farm, Potomac, MD
JUL 6 - 9
The Greenbrier Classic The Old White TPC, White Sulphur Springs, WV John Deere Classic TPC Deere Run, Silvis, IL
JUL 13 - 16 JUL 20 - 23
JUL 20 - 23
Barbasol Championship RTJ Trail (Grand National), Auburn/Opelika, AL The Open Championship Royal Birkdale GC, Southport, ENG
JUL 27 - 30
RBC Canadian Open Glen Abbey GC, Oakville,Ontario, Can
MAY 28 - 31
AT&T Byron Nelson Championship TPC Four Seasons Resort, Irving, TX
AUG 3 - 6
Barracuda Championship Montreux G&CC, Reno, NV
AUG 3 - 6
World Golf Championships-Bridgestone Invitational Firestone CC (South), Akron, OH PGA Championship Quail Hollow Club, Charlotte, NC
AUG 10 - 13 AUG 17 - 20
Wyndham Championship Sedgefield CC, Greensboro, NC 15
2017 LPGA Schedule
Date
Tournament
APR 12-15
LOTTE Championship Presented by HERSHEY Ko Olina, Oahu, HI
APR 27-30
Volunteers of America Texas Shootout Presented by JTBC Irving, TX
MAY4-7
Lorena Ochoa Match Play Mexico City, Mexico
MAY 18-21
Kingsmill Championship Presented by JTBC Williamsburg, VA
MAY 25-28
LPGA Volvik Championship Ann Arbor, MI
JUN 2-4
ShopRite LPGA Classic Presented by Acer Galloway, NJ
JUN 8-11
Manulife LPGA Classic Cambridge, Ontario, Canada
JUN 15-18
Meijer LPGA Classic for Simply Give Grand Rapids, MI
JUN 23-25
Walmart NW Arkansas Championship Presented by P&G Rogers, AR
JUN 29-2
KPMG Women’s PGA Championship Olympia Fields, IL
JUL 6-9
Thornberry Creek LPGA Classic Oneida, WI
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2017 LPGA Schedule
Date
Tournament
JUL 13-16
U.S. Women’s Open Conducted by the USGA Bedminster, NJ
JUL 20-23
Marathon Classic presented by Owens Corning and O-I Sylvania, OH
JUL 27-30
Aberdeen Asset Management Ladies Scottish Open North Ayrshire, Scotland RICOH Women’s British Open Fife, Scotland
AUG 3-6 AUG 18-20
The Solheim Cup West Des Moines, Iowa
AUG 24-27
Canadian Pacific Women’s Open Ottawa, Ontario, Canada
AUG 31-3
Cambia Portland Classic Portland, OR
SEP 7-10
Indy Women in Tech Championship Presented by Guggenheim Indianapolis, IN
SEP 14-17
The Evian Championship Evian-les-Bains, France
SEP 28-1
MCKAYSON New Zealand Women’s Open Auckland, New Zealand
OCT 5-8
Alisports Reignwood Nankou, Beijing, China
2017 ATP Schedule
Date
Tournament
APR 4-9
Davis Cup Quarter-Finals Multiple Locations
APR 10-16
Fayez Sarofim & Co. US Men’s Clay Court Championship Houston, TX, U.S.A.
APR 10-16
Grand Prix Hassan II Marrakech, Morocco
APR 16-23
Monte-Carlo Rolex Masters Monte Carlo, Monaco
APR 24-30
Barcelona Open Banco Sabadell Barcelona, Spain
APR 24-30
Hungarian Open Budapest, Hungary
MAY 1-7
BMW Open by FWU Munich, Germany
MAY 1-7
Millennium Estoril Open Estoril, Portugal
MAY 7-14
Mutua Madrid Open Madrid, Spain
MAY 14-21
Internazionali BNL d’Italia Rome, Italy
MAY 21-27
Banque Eric Sturdza Geneva Open Geneva, Switzerland
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2017 ATP Schedule
Date
Tournament
MAY 21-27
Open Parc Auvergne-RhĂ´ne-Alpes Lyon Lyon, France
MAY 28 - JUN 11
Roland Garros Paris, France
JUN 12-18
MercedesCup Stuttgart, Germany
JUN 12-18
Ricoh Open s-Hertogenbosch, Netherlands
JUN 19-25
Aegon Championships London, Great Britain
JUN 19-25
Gerry Weber Open Halle, Germany
JUN 25 - JUL 1
Aegon International Eastbourne, Great Britain
JUL 3-16
Wimbledon London, Great Britain
JUL 17-23
Dell Technologies Hall of Fame Open Newport, RI, U.S.A.
JUL 17-23
Konzum Croatia Open Umag Umag, Croatia
JUL 17-23
SkiStar Swedish Open Bastad, Sweden
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Hoover Country Club 3140 Club Drive Birmingham, Alabama 35236 Jefferson County (205) 822-5707 www.hoovercountryclub.org Year built: 1959 Type: Private Greens: Crenshaw Bentgrass | Fairways: 419 Bermuda Golf Season: Year round The Echo is the newsletter of Hoover Country Club. Originally The Green Valley Echo, the newsletter has been in print since 1961, keeping members informed about the latest happenings at HCC. We love to highlight our members enjoying the club, celebrating their victories, and having a great time with family and friends! Brides! Is it time to start planning your big day? Hoover Country Club’s elegant indoor and picturesque outdoor venue is a perfect choice for you! We take pleasure in making sure your wedding is perfect for you and your significant other.
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Our indoor facility includes two elegant ballrooms, a lounge that overlooks the golf course, and an intimate dining area for the bride and groom. Our wedding package includes tables, chairs, linens, dance floor, cake cutting, catering by our award-winning chef, professional service staff, and more! We make sure your special day runs smoothly from start to finish. If you wish for more information on your Hoover Country Club wedding investment, please contact Jaime at jfields@ hoovercc.com. Feel free to give us a call 205-822-0647! HOOVERCC.COM 205-822-0647 Event Manager Edyn Vincent edyn.vincent@hoovercc.com
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Mountain Brook Club
19 Beechwood Rd Birmingham, AL 35213 Phone: 205-871-2116 Holes: 18 Par: 71 Length: 6473 yards Slope: 125 Rating: 71.5 Year built: 1929
Architect(s): Donald Ross, George Cobb, John LaFoy Greens: Bent Grass Fairways: Bermuda Grass Season: Year round
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Pine Tree Country Club
5100 Pine Whispers Dr Birmingham, Alabama 35210 Jefferson County 205) 956-1555 ptccalabama.com Year built: 1968 Architect(s): George Cobb (1968), John LaFoy Type: Private Greens: A1/A4 Bentgrass Grass | Fairways: Bermuda Grass Golf Season: Year round Pine Tree Country Club is proudly managed by Troon Privé, the world’s leader in private club management. Our Full Golf members have immediate reciprocal access to other exclusive clubs around the world through the Troon Privé Privilege program, and also enjoy preferred rates of up to 50% off Troon-managed resort and daily fee clubs through the Troon Advantage program. Information on these exciting benefits can be found at www.TroonPrive. com, where qualifying members can view participating clubs and request tee times. Andrew Smith, General Manager 205-956-1555 Ext. 201 atsmith@troon.com 23
Vestavia Country Club 400 Beaumont Dr Birmingham, Alabama 35216, Jefferson County (205) 823-2451 www.vestaviacc.com Year built: 1948 Architect(s): Glen Day, Alan Blalock, George Cobb (1962), John LaFoy (1989) Type: Private Greens: L-93 Bent Grass | Fairways: Bermuda Grass Golf Season: Year round 3 Resort Style Pools Vestavia Country Club’s Extraordinary Resort-Style Pool Is One Of The Main And Most Enjoyed Features Of The Club. Monitored closely by our trained lifeguards, the shallow end of the pool accommodates the youngest of member children with water spouts for delightful entertainment. Swimmers and divers alike, enjoy the largest areas of the pool with plenty of room for laps or simply lounging. A fenced intermediate pool is available for the little ones, while members looking for relaxation can do so in a separate infinity edge pool which overlooks the 24
tennis activity and features scenic mountain views. So just in case you’re counting, that’s three separate pools, offering an option for members of all ages! Also within our pool area are shady areas for resting, restrooms and showers, as well as a summertime poolside bar. Chief Operating Officer, Robert Carr, CCM rcarr@vestaviacc.com | 205-503-4970
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Greystone Golf & Country Club 4100 GreyStone Dr Birmingham, Alabama 35242 (205) 986-5126 www.greystonecc.com Year built: 1991 Architect(s): Bob Cupp (1991) Type: Private Greens: Zoysia Grass | Fairways: Zoysia Grass Golf Season: Year round
Membership at Greystone
There are many types of memberships that will enable someone to find the type of club experience that fits his or her needs. Greystone offers two world-class golf courses, an environment of distinction in facilities and service - perfect for personal and family leisure and entertaining. Each membership is designated to one individual and privileges extend to the spouse and any children under the age of 26.
Admissions Process
Our Board meets on the last Tuesday of each month to review and approve new members. Should you wish to begin the Admissions Process, please send your completed application and family photograph to Ashley Fuentes in the Club's Membership Office, Greystone Golf & Country Club, 4100 Greystone Drive, Birmingham, AL 35242. Or you may scan and email (send to afuentes@ greystonecc.com) or send via fax 205.980.5202. To satisfy the 15-day posting period, your completed application should be received before the fifth day of the month. 26
“The Wise Web” by: Sean D. Keenan Sean is a NYC based artist and creative director. See more of his work at
www.theimaginationkey.com
Directory of Preferred Vendors American Plumbing Services (205) 822-6490 1142 Alford Ave Hoover, AL 35226 www.facebook.com/ AmericanPlumbingServices BOBalloons (205) 542-5881 P.O. Box 380532 Birmingham, AL 35238 www.boballoons.com Brik Realty (205) 343-1903 3092 Whispering Pines Circle Birmingham, AL 35226 www.brikrealty.com/ agents/101454-Randall-Alsabrook
Painting the Fantasy in Alabama
Face painting, balloon twisting, glitter tattoos, pregnancy art, princess appearances, and more for birthday parties and events.
www.pinkyfancyfaces.com pinkyfancyfaces@att.net 205 201 2727
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CFJ Elegant Events (706) 662-4277 P.O. Box 1023 Carbon Hill, AL 35549 www.cfjelegantevents.com Clownin’ Around With Bubbles (205) 854-4417 121 Rock Inn Trail Cropwell, AL 35054 Disco Hristo Productions (205) 356-1199 1005 Castlemaine Tri Birmingham, AL 35226 www.facebook.com/djdiscohristo Drayer Physical Therapy Institute (205) 276-9085 2949 John Hawkins Parkway Hoover, AL 35244 www.drayerpt.com Elevated Entertainment (256) 727-9770 845 Shelby Street Montevallo, AL 35115 www.elevatedbhm.com Five Star Senior Living (205) 496-5024 433 Stonegate Drive Birmingham, AL 35242 www.fivestarseniorliving.com Hampton Inn & Suites Hoover (205) 380-3300 4520 Galleria Blvd Birmingham, AL 35244 www.birminghamriverchasesuites. hamptoninn.com
Directory of Preferred Vendors M. Branch Designs (205) 757-7160 3723 Altacrest Drive Vestavia Hills, AL 35243 www.mbranchdesigns.com
Narrow Films (205) 765-2389 211 Meadow Way Jasper, AL 35504 www.facebook.com/narrowfilm
Matt Growden Magic (256) 808-5587 2213 Maysville Rd NE Huntsville,AL 35811 www.growdme.wixsite.com/ magicmatt
Nothing Bundt Cakes (205) 538-7602 3780 Riverchase Village, Suite 600 Birmingham, AL 35244 www.nothingbundtcakes.com
Minuteman Press (205) 218-5687 5032 Knoll View Circle Birmingham, AL www. hoover-al.minutemanpress. com
Painted Personalities (205) 907-0747 PO Box 131115 Birmingham, AL www. paintedpersonalities.com
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Directory of Preferred Vendors Pinky Fancy Faces (281) 687-3354 542 Chesser Reserve Circle Chelsea, AL 35043 www.pinkyfancyfaces.com Re/max Southern Homes (205) 222-5651 2350 Bellevue Terrace Birmingham, AL 35226 www.pattisold.com redshift creative/Acorn Press 205) 614-3001 130 Inverness Plaza Birmingham,AL,35242 www.acornpress.co www.thinkred.co Simply Infused (205) 408-4231 64 Hawthorn Street Birmingham, AL ,35242 www.simply-infused.com Skin & Bones Comedy Circus (205) 2131940 8616 County Rd 26 Ragland,AL 35131 www.skinandbonesentertainment. com Space Air Airbrushing (205) 540-5872 8619 Kim Cir TRUSSVILLE,AL 35173 www.birthdaysinbirmingham. com/listing/space-air-airbrushing
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Sovereign CPA Group, LLC (205) 271-8506 Two Chase Corporate Drive Suite 40 Birmingham, AL 35244 www.sovereigncpa.com Urban Barn Clothing Co. (205) 451-8888 127 Belvedere Drive Birmingham,AL 35242 www.urbanbarnclothingco.com USA Roofing & Renovations (205) 655-7663 7127 Gadsen Highway Suite 201 Trussville, AL 35173 www.usaroofing.us Vivian Mora Agency (205) 586-7496 3253 Lorna Road Hoover,AL,35216 www.statefarm.com/agent/ US/AL/Hoover/Vivian-MoraX5VJ050J8AL