2 minute read
User Profiles
Challenges:
Name: Alex Chen - Buyer
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Age: 35
Occupation: Marketing Manager
Location: New York City, New York
Interests: Travel, cooking, interior design
Demographics:
Alex is a 35-year-old marketing manager living in New York City. He has a bachelor's degree in marketing and has been working in the industry for over 10 years. He is married and has two young children. His annual income is $120,000.
Goals:
Alex is interested in buying artwork for his home. He wants to find pieces that reflect his personal taste and add color and vibrancy to his living spaces. He is particularly drawn to modern and contemporary art, but is also interested in traditional art styles. Alex is interested in investing in artwork that has the potential to appreciate in value over time.
Alex is busy with work and family responsibilities, and doesn't have a lot of free time to visit physical art galleries. He wants to make informed decisions when purchasing artwork and is looking for a convenient and trustworthy source of information and advice.
Shopping Habits:
Alex is comfortable using online platforms to research and purchase artwork. He enjoys browsing through online galleries and reading reviews and descriptions of pieces. He prefers to purchase art from reputable sources and is willing to pay a premium for quality artwork and excellent customer service. He is willing to spend up to $5,000 on a single piece of art.
Online Behavior:
Alex uses social media platforms such as Instagram and Pinterest to discover new artists and artworks. He also subscribes to art newsletters and follows prominent art critics and curators on social media.
In summary, Alex is a busy professional with a keen interest in contemporary and traditional art. He is looking for a convenient and trustworthy source of information and advice when purchasing artwork online, and is willing to pay a premium for quality artwork and excellent customer service.
Name: Emily Rodriguez - Artist
Username: emrodriguez.art
Location: Miami, Florida
Age: 29
Interests: Photography, Painting, Travel
About Me: Hi there! My name is Emily and I'm an artist based in Miami. I specialize in painting and photography, and I love exploring new techniques and mediums to express my creativity. My art often draws inspiration from my travels and my passion for nature and wildlife. I aim to create pieces that evoke a sense of emotion and wonder in the viewer.
Artistic Style: My artistic style is a mix of contemporary and abstract, with an emphasis on color and texture. I use a variety of materials, including acrylic paint, oil paint, and pastels, to create pieces that are layered and complex. In my photography, I focus on capturing the beauty of the natural world and the unique details that often go unnoticed.
Artistic Philosophy:
I believe that art is a powerful medium for expressing emotions and ideas. I strive to create pieces that inspire curiosity and reflection in the viewer. I also believe that art should be accessible to everyone, which is why I aim to offer pieces at a range of price points.
Exhibitions and Achievements:
"Wanderlust" solo exhibition at Miami Art Gallery (January 2022)
"Emerging Artists" group exhibition at Art Basel Miami (December 2021)
Winner of the 2021 Miami Art Award for Emerging Artists
Artworks for Sale:
"Dreamy Dusk" (acrylic on canvas, 36" x 24") - $1,500
"Majestic Elephant" (photography print, 18" x 24") - $250
"Sandy Beach" (oil on canvas, 12" x 12") - $150
Social Media:
Instagram: @emrodriguez.art
Facebook: Emily Rodriguez Art Twitter: @emrodriguezart
In summary, Emily is a 29-year-old artist based in Miami who specializes in painting and photography. She draws inspiration from her travels and the natural world, and creates pieces that are contemporary and abstract, with an emphasis on color and texture. Emily believes that art should be accessible to everyone, and offers pieces at a range of price points. She uses social media to promote her work and connect with potential buyers.