OUR PROMISE We are committed to fulfilling our clients’ real estate needs by utilizing our outstanding resources, specialized marketplace knowledge and analytical skills. We pride ourselves in providing clients a seamless experience when navigating the real estate process, while exceeding their buying and selling expectations. Our goal is to offer a personalized and professional approach with a commitment to our core values of exceptional service, unparalleled work ethic, reliability and integrity. From the start, we go above and beyond to ensure our clients’ satisfaction.
Charles Fisher | RE/MAX Estate Properties
ABOUT ME Fisher Real Estate RE/MAX Estate Properties
1401 Highland Ave. Manhattan Beach, CA 90266 310-902-7214 | FisherRealEstate.com Charles@FisherRealEstate.com CalBRE#01731424
With over 14 years of residential real estate expertise, Charles takes a highly dedicated approach to serving his clients throughout the Westside, Los Angeles and South Bay areas. From starter condos to multi-unit investments, Charles epitomizes attentiveness, has an incredible attention to detail and a relentless commitment to cultivating strong relationships with his clients and the real estate community. His extraordinary passion to connect clients with the right opportunities drive his daily desire to yield an outstanding level of client service. As a child growing up in El Segundo, Charles has always been fascinated by new construction and the changing real estate environment around him. As such, he proudly identifies real estate as his profession and hobby.
CHARLES FISHER
RE/MAX Hall Of Fame | RE/MAX Awards: Platinum, Chairman & Title Club | Top 20 Elite Out of 700 Agents
Charles Fisher | RE/MAX Estate Properties
RE/MAX VS. THE INDUSTRY Transaction Sides Per Agent
1,004,000
U.S. Transaction Sides
110+
Countries and Territories
8,229
Offices Worldwide
Charles Fisher | RE/MAX Estate Properties
124,280 Agents Worldwide
THE POWER OF RE/MAX ESTATE PROPERTIES RE/MAX Estate Properties is an independently owned and operated luxury real estate company spanning the coast of Southern California with 625+ exclusive agents.
FAMILY OWNED
RATED #1
Recently named one of LA County’s largest independently owned real estate brokerage
In real estate sales volume in the South Bay every single year since 2010
OVER $5 BILLION In annual sales volume with the most productive agents in the nation
RANKED #4 Largest RE/MAX brokerage nationwide
RANKED IN TOP 4 In sales volume for the Greater Los Angeles area year after year
RANKED #5 Largest RE/MAX brokerage worldwide
Charles Fisher | RE/MAX Estate Properties
WHY FISHER REAL ESTATE? Our main competitive advantage is rooted in the following commitments to our family of clients: A One-on-One Tailored Approach Focused on protecting your interests and catering to your needs with a customized and careful approach to pricing, marketing and negotiation A Transparent Methodology Transparent communication with our clients about all details related to the transaction with their best interest in mind Proactive Strategies Anticipating shifts and proactively identifying potential issues while providing professional guidance throughout the process A Commitment to Exceptional Quality Committed to working within your goals while leveraging our top vendor relationships to ensure we showcase your property in the best light possible Be Local, Think Global Leveraging our local connections and the RE/MAX network to link your property with agents nationally and internationally
Charles Fisher | RE/MAX Estate Properties
OUR PRICING STRATEGY Assessing the value of your home is a vital part of the selling process which is dictated by current market value and influenced by several key factors: • Supply and demand • Economic conditions • The selling and asking prices of comparable homes with similar criteria in your area • Interior and exterior condition of the property • Floor plan layout
Our pricing approach considers each of the above variables inclusive of our marketplace expertise and a goal to generate the highest level of engagement, interest and showings as soon as the property hits the market. Those factors with minimal pricing influence to consider include the seller’s expected net proceeds, amount spent on improvements and the price the seller originally paid for the home.
• Buyer’s perception of your home
Charles Fisher | RE/MAX Estate Properties
OUR CLIENT TESTIMONIALS “I found Charles’ real estate expertise to be top-notch. He’s been doing business and building connections for years. And he called on those connections to negotiate the best subcontractor prices and the highest quality work on my home. I never expected this level of dedication from a selling agent. Charles could have backed off until the house was ready for sale. Instead, he became my advisor, my “project supervisor”. Charles helped me find subcontractors, worked with them and applied pressure when necessary to get things done in a timely manner. Charles brought in the roofers, landscapers and stagers and made everything come together for a beautiful presentation of a fabulously renovated product. Charles sold that house for a price that EVERYONE said couldn’t be achieved.” -Sold a SFR in Redondo Beach
“Charles is an absolute Rockstar realtor!!! He helped us purchase our new home in LA, going above and beyond to ensure that the process moved along efficiently and smoothly, thereby reducing the stress usually involved in purchasing a home. We closed within 30 days of our first viewing!!! I really appreciated that he always made himself available for calls to discuss any concerns we had, additionally simply keeping us updated daily, sometimes even hour by hour. I felt so comfortable that we would be able to close, because I knew that he was on top of everything. He demonstrated an exceptional level of dedication to ensuring that we were able to purchase our home, at times pushing hard with the sellers so that we were able to get everything we wanted out of the purchase, following through on every item. Even after closing, Charles was still very helpful in connecting us with great service providers to take care of any additional repairs. I can’t sufficiently convey with words how great he is as a realtor. I am recommending him to all my friends looking to buy; I would recommend him to anyone looking to buy. He is the BEST!!!” -Bought a SFR in Hawthorne
Charles Fisher | RE/MAX Estate Properties
SERVICES
OUR MARKETING PLAN PROPERTY DISCOVERY
• Property Condition Assessment • Repairs, Decluttering & Cleaning
PRE-MARKETING
• • • • • • •
INTERNET MARKETING
• Inclusion in MLS • Customized Property Website • integration within Dozens of Affiliated Websites & Feature Property Highlights • SEO & Targeted Internet Ads
MEDIA MARKETING
• South Bay, Westside and LA Print Ads • Targeted Social Media Marketing Reaching Over 65,000 People
DIRECT MARKETING
• Targeted Mail Marketing • Direct Informational Property Postcards • Featured Property Spread in Direct Neighborhood Magazine Sent to Over 6,500 Properties
Professional Photography Aerial Videos 360 Property Video Stunning Property Brochures Floor Plan Drawings Local Network Announcements (Largest in the Area) Local ‘Coming Soon’ Announcement (Digital & Print)
Charles Fisher | RE/MAX Estate Properties
OUR CONSULTING MENU • Painting
• Plumbing
• Locksmiths
• Landscaping
• General Contractor • Foundation Inspection • Staging & Design
• Termite Inspection • Roofing
• Carpet Installation • Finance/Lending • Title Services
• Real Estate Attorneys • Carpentry • Designers
• Insurance Services
• Handyman Services • Moving Services
• Electrical
• HVAC & AC
• Windows & Blinds
• Flooring Solutions
• Professional Cleaning Services • Real Estate Tax Accountants • Stone & Granite • Tile Installation
• General Home Inspection
• Declutter & Organization Consultant • Pool Inspection
• 1031 Exchange (Accomodators) • Sewer Line Inspection
• Architectural Engineering
Charles Fisher | RE/MAX Estate Properties
DIGITAL EXPOSURE SOCIAL ADS • Google • Instagram • Facebook
MONTHLY NEWSLETTERS Personalized newsletter sent out twice a month to over 1,700 subscribers
CUSTOM PROPERTY SITES Sleek websites to showcase a detailed overview of properties.
SOCIAL ADS
Charles Fisher | RE/MAX Estate Properties
MORE EXPOSURE Our listings get more exposure! 65,000
6,500
People reached via targeted social media ads
Properties on our mailing list
High Profile Print and Digital Advertising
maximizing exposure of your home across the South Bay, Westside and Los Angeles areas
Custom Targeted Mailings
to increase visibility within a specified area
Property Inclusion
within our newsletter to local subscribers
Charles Fisher | RE/MAX Estate Properties
CUSTOM PROPERTY SITES
All the pertinent information in one easy space. • • • • • • •
About Your City Floorplan Custom 360 Virtual Tour Property Video Sleek Web Design High-End Photography Property Specs & Description
Check Out These Sites: www.13810Shoup.com
www.28SantaCruz.com
Charles Fisher | RE/MAX Estate Properties
PROFESSIONAL COPYWRITERS 1808 ROCKEFELLER Tucked away in North Redondo, less than two miles from the beautiful beaches of the South Bay and across the street from a neighborhood park, is this completely remodeled, three-bedroom residence designed to evoke both contemporary and beach cottage-style sensibilities. The home’s pristine interiors span 2,038 sq. ft. across two levels, with the lower level providing direct access to the sun-soaked patio & yard. Complete with a vaulted wood-plank ceiling, fireplace, and balcony, the upstairs living room is altogether breathtaking and distinguishes itself from the step-up dining room and kitchen by way of a charming banister. Thick granite counters, a glass tile backsplash, and stainless steel appliances set the stage in the sumptuous kitchen while located down the hallway is the a-frame master suite offering a luxurious bath w/floating vanity, sunken tub, and glass-enclosed shower, as well as a private terrace. Additional upgrades include all-new plumbing, electrical, roofing, and A/C.
PROFESSIONAL HOME STAGERS Increase selling price, decrease selling time. Home staging showcases your home in its best light, making all the difference when selling your property.
Charles Fisher | RE/MAX Estate Properties
THE PROPERTY
PROPERTY OVERVIEW 15012 Avis Ave. Lawndale, CA 90260 5 Bed | 3 Bath | 1,954 Sqft. | 7,244 Lot Sqft. Year Built: 1958 Owner Name: Nemesia Montoya
County Land Use
Duplex
Total Baths
3
Lot Acres
0.1663
Parking Spaces
1
Total Units
2
Building Type
Type Unknown
Total Bedrooms
5
# of Buildings
1
Charles Fisher | RE/MAX Estate Properties
SALES COMPARABLE MAP
Charles Fisher | RE/MAX Estate Properties
SALES COMPARABLES 15006 AVIS AVE. LAWNDALE, CA Beds
5
DOM
11
Baths
3
Year Built
1958
Sqft.
1,954
Lot Sqft.
7,265
Price/Sqft.
$435.01 Listing ID
SB21030974
SOLD $850,000 • Unit 1 (3 bed, 2 bath) Unit 2 (2 bed, 1 bath) • Large well-kept backyard • Rear unit with fireplace and AC
4059 W 159TH ST. LAWNDALE, CA Beds
5
DOM
7
Baths
4
Year Built
1956
Sqft.
2,068
Lot Sqft.
5,202
Price/Sqft.
$415.86 Listing ID
SB21130254
PENDING $860,000 • Unit 1 (3 bed, 2 bath) Unit 2 (3 bed, 2 bath) • Front unit updated 5 years ago • Back unit updated 2 years ago
Charles Fisher | RE/MAX Estate Properties
SALES COMPARABLES 4320 W 169TH ST. LAWNDALE, CA Beds
5
DOM
5
Baths
3
Year Built
1944
Sqft.
2,187
Lot Sqft
5,403
Price/Sqft.
$393.23 Listing ID
SB20156698
SOLD $860,000 • Unit 1 (3 bed, 2 bath) Unit 2 (2 bed, 1 bath) • Master bedroom w/ office area, AC in rear unit • 2nd unit with hardwood floors, large front yard
4564 W 173RD ST. LAWNDALE, CA Beds
6
DOM
19
Baths
4
Year Built
1975
Sqft.
2,514
Lot Sqft
5,727
Price/Sqft.
$352.03 Listing ID
IN20207838
SOLD $885,000 • Unit 1 (3 bed, 2 bath) Unit 2 (3 bed, 2 bath) • Each unit with their own yard • Each unit with their own 2 car garage
Charles Fisher | RE/MAX Estate Properties
SALES COMPARABLES 14820 AVIS AVE. LAWNDALE, CA Beds
6
DOM
11
Baths
4
Year Built
1972
Sqft.
2,769
Lot Sqft
6,005
Price/Sqft.
$330.44 Listing ID
DW20257356
SOLD $915,000 • Unit 1 (3 bed, 2 bath) Unit 2 (3 bed, 2 bath) • Each unit w/ indoor washer and dryer • Front unit with den, can be used as bedroom
Charles Fisher | RE/MAX Estate Properties
PRICING ANALYSIS COMPARATIVE SUMMARY - SALES
CLOSED Address
Days on Market
Close Price
#Units
Yr Built
Sqft
$/Sqft
COE
15006 Avis Ave.
11
$850,000
2
1958
1954
$435.01
3/30/21
4320 W 169th St.
5
$860,000
2
1944
2187
$393.23
9/25/20
4564 W 173rd St.
19
$885,000
2
1975
2514
$352.03
12/1/20
14920 Avis Ave.
11
$915,000
2
1972
2769
$330.44
03/3/21
Average:
12
$886,667
2
-
2,490
$358.57
-
Address
Days on Market
Close Price
#Units
Yr Built
Sqft
$/Sqft
COE
4059 W 159th St.
7
$860,000
2
1956
2068
PENDING
Charles Fisher | RE/MAX Estate Properties
$415.86 06/23/21
NET SHEET #1
Scenario 1
Proposed Price
$900,000
Present Mortgage Payoff County Taxes
(-) ($983.90)
Documentary Transfer Tax (County)
($990)
City Report Fee
($205)
Title Fees
($2,516)
Escrow Fees
($2,470)
Home Warranty Plan
($500)
Natural Hazard Disclosure
($119)
Listing Broker Fee (2.5%)
($22,500)
Seller Broker Fee (2.5%)
($22,500)
Estimated Equity To Seller
$847,171
Charles Fisher | RE/MAX Estate Properties
We look forward to working with you.
Thank you Charles Fisher 310.902.7214 Charles@FisherRealEstate.com www.FisherRealEstate.com
Lic #: 01731424
Charles Fisher | RE/MAX Estate Properties