O U R P R O M I S E
We are committed to fulfilling our clients’ real estate needs by utilizing our outstanding resources, specialized marketplace knowledge, and analytical skills
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We pride ourselves in providing clients a seamless experience when navigating the real estate process, while exceeding their buying and selling expectations
Our goal is to offer a personalized and professional approach with a commitment to our core values of exceptional service, unparalleled work ethic, reliability, and integrity. From the start, we go above and beyond to ensure our clients’ satisfaction
INTRODUCTION
ABOUT ME
With over 19 years of unwavering commitment to the real estate realm, Charles specializes in the vibrant markets of the Westside, Los Angeles, and South Bay areas Far beyond a mere transactional agent, Charles is your trusted partner for life in the real estate journey
With Charles, it's not just about buying or selling a property; it's about forging enduring relationships As your agent for life, Charles is dedicated to understanding your evolving needs and providing tailored solutions that stand the test of time Whether it's finding your first starter condo or expanding your investment portfolio with multi-unit properties, Charles is there every step of the way, ensuring your real estate goals align with your long-term vision 2
RE/MAX Estate Properties Agent RE/MAX Agent Nationwide
3 THE POWER OF RE/MAX
RE/MAX Estate Properties is an independently owned and operated luxury real estate company spanning the coast of Southern California with 700+ exclusive agent
Family Owned
Recently named one of LA County’s largest independently owned real es- tate brokerages
Over $5 Billion
In annual sales volume with the most productive agents in the nation
Ranked #4
Largest RE/MAX Brokerage nationwide
Rated #1
In real estate sales volume in the South Bay every single year since 2010
Ranked in Top 4
In sales volume for the Greater Los Angeles area year after year
RE/MAX VS THE INDUSTRY
Re/Max: A Powerful Network of over 140,000 Agents Who Help Millions of Families Buy and Sell Their Homes
A ONE-ON-ONE TAILORED APPROACH
Focused on protecting your interests and catering to your needs with a customized and careful approach to pricing and negotiation.
A TRANSPARENT METHODOLOGY
Transparent communication with our clients about all the details related to the transaction with their best interest in mind
WHY FISHER REAL ESTATE 5
A COMMITMENT TO EXCEPTIONAL QUALITY
Committed to working within your goals while leveraging our top vendor relationships to ensure we showcase your property in the best light
PROACTIVE STRATEGIES
Anticipating shifts and proactively identifying potential issues while providing professional guidance throughout the process
BE LOCAL, THINK GLOBAL
Leveraging our local connections and the RE/MAX network with agents nationally internationally
PROPERTY DISCOVERY
Property Condition Assessment
Repairs, Decluttering & Cleaning
OUR MARKETING PLAN
Targeted Mail Marketing
Direct Informational Property Postcards
Featured Property Spread in Direct Neighborhood Magazine Sent to Over 6,500 Properties
INTERNET MARKETING
Inclusion in the MLS
Customized Property Website
Integration within Dozens of Affiliated Websites &
Feature Property Highlights
SEO & Targeted Internet Ad
PRE-MARKETING
Professional Photography
Aerial Videos
360 Property Video
Stunning Property Brochures
Floor Plan Drawings
Local Network Announcements
(Largest in the Area)
Local ‘Coming Soon’ Announcement (Digital & Print)
MEDIA MARKETING
South Bay, Westside and LA Print Ads
Targeted Social Media Marketing Reaching
Over 65,000 People
DIRECT MARKETING
Targeted Mail Marketing
Direct Informational Property Postcards
Featured Property Spread in Direct Neighborhood Magazine Sent to Over 6,500 Properties
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DIGITAL EXPOSURE
Your listing reaches 255,000+ real estate professionals across California, including 110,000+ CRMLS users and 45,000 additional agents, brokers, appraisers, and more from data share partners
BUT
YOUR EXPOSURE DOESN’T HAVE TO END THERE!
DIRECT MARKETING8
DOORHANGERS
POSTCARDS
SOCIAL MEDIA STRATEGY
While we follow traditional marketing protocols, we’ll also implement the latest social media strategies to ensure your home receives maximum exposure A modern strategy combined with striking images and videos of your listing guarantees that your home will stay ahead of the competition.
Ad campaigns
Social media marketing & promotions Content creation cross platforms Strategic and timely posts
Listing videos Blog posts
LISTING SYNDICATION
VARIOUS POTENTIAL SYNDICATION PLATFORMS
Listing syndication is a process in which your listing is marketed on multiple real estate platforms to increase your home’s exposure and reduce the amount of time it takes to sell
THE MLS
lnclusion in MLS & integration within Dozens of Affiliated Websites
Sleek websites to showcase a detailed overview of properties
OUR MARKETING PLAN 11
THE MLS
lnclusion in MLS & integration within Dozens of Affiliated Websites
CUSTOM PROPERTY WEBSITES
Sleek websites to showcase a detailed overview of properties
MON ERS
Personalized n onth bees
PRICING STRATEGY 12
Assessing the value of your home is a vital part of the selling process which is dictated by current market value and influenced by several key factors:
ASSESSING THE VALUE
Our pricing approach considers each of the mentioned variables inclusive of our marketplace expertise and a goal to generate the highest level of engagement, interest and showings as soon as the property hits the market
Those factors with minimal pricing influence to consider include the seller’s expected net proceeds, amount spent on improvements and the price the seller originally paid for the home
CONSULTING MENU
PRIOR TO LISTING
– Painting
– Staging & Design
– General Contractor
– Locksmiths
– Foundation Inspection
– Termite Inspection
– Roofing
– Carpet Installation – Finance/Lending
– Title Services
– Real Estate Attorneys
– Carpentry
– Insurance Services
– Handyman Services
– Moving Services
– Plumbing
– Electrical
– Landscaping
– HVAC & AC
– Windows & Blinds
– Flooring Solutions
– Professional Cleaning Services
– Real Estate Tax Accountants
– Stone & Granite
– Tile Installation
– General Home Inspection
– Declutter & Home Organization
– Pool Inspection
– 1031 Exchange (Accommodators)
– Sewer Line Inspection
– Architectural Engineering
T H E
staging
Buyers want to imagine themselves in your home, which means the most neutral we can make your space look, the better. Staged homes sell for 1-5% more; on a million dollar house – that’s $10,000-50,000 more money
THE ART OF STAGING
The goal of hiring a stager is having a trained eye come into your home and look at it as a buyer would This service is provided to create a clean, decluttered look so that potential buyers can look at your home like a blank canvas to envision all their loved ones and belongings in the space for years to come
BENEFITS OF STAGING
Increased sale price
Less time on the market
Highlights the best features of the home
Disguises flaws of the home
Defines spaces and reveals the true purpose of each space
Shows the full potential of the home
Photos to make your home stand out
90% staged homes spent less time on the market
17DISCOVERING THE VALUE OF YOUR HOME
NET SHEET #1
$2,100,000
The provided property valuation is an estimate based on available data, including comparable sales and the last MLS listing It is not an official estimate and may change with additional information on the property's condition and upgrades Market fluctuations can also impact its value
Scenario 1
Proposed Price
Present Mortgage Payoff (-)
County Taxes Prorated (7/1/24-8/28/24)
County Transfer Tax
City Transfer Tax
Title Fees
Escrow Fees
Natural Hazard Disclosure Estimated
Home Warranty Plan
Notary & Signing Fee TBD
City Report Fee + Retro
Listing Broker Fee (2 5%)
Seller Broker Fee (2 5%)
$2,100,000
($1,692 68)
($2,310.00)
($9,450.00)
($4,390)
($5,275)
($99)
($750)
($45)
($250)
($52,500)
($52,500)
Subtotals: $129,261.68 $2,100,000
Estimated Equity to Seller $1,970,738.32
TESTIMONIALS
I found Charles’ real estate expertise to be topnotch. He’s been doing business and building connections for years. And he called on those connections to negotiate the best subcontractor prices and the highest quality workonmyhome
Ineverexpectedthislevelofdedication from a selling agent. Charles could have backed offuntilthehousewasreadyfor sale Instead, he became my advisor, my “project supervisor” Charles helped me find subcontractors, worked with them and applied pressure when necessary to get things done in a timely manner. Charles brought in the roofers, landscapers and stagers and made everything come together for a beautiful presentation of a fabulously renovated product Charles sold that house for a price that EVERYONE said couldn’t beachieved."
If you are looking for a realtor, look no further! Charles makes magic happen! YOU WILL NOT FIND A BETTERREALTOR!!!
I cannot say enough good things about Charles Fisher and the service he provided in selling our parents home My Mom passed away, this house was a family home for over 60 years. We lived about 400 miles away. We needed a full service realtor in the area, to minimize traveling to and from the property Charles was fantastic in everyway