Seller Booklet - Fisher Real Estate

Our Promise

Your Money Matters. Hire Experience You Can Trust.

We are committed to fulfilling our clients’ real estate needs by utilizing our outstanding resources, specialized marketplace knowledge and analytical skills.

We pride ourselves in providing clients a seamless experience when navigating the real estate process, while exceeding their buying and selling expectations.

Our goal is to offer a personalized and professional approach with a commitment to our core values of exceptional service, unparalleled work ethic, reliability and integrity.

From the start, we go above and beyond to ensure our clients’ satisfaction.

Charles Fisher | RE/MAX Estate Properties

About Me

Fisher Real Estate

With over 18 years of residential real estate expertise, Charles takes a highly dedicated approach to serving his clients throughout the Westside, Los Angeles and South Bay areas.

From starter condos to multi-unit investments, Charles provides creative and engineered solutions through each transaction. He epitomizes a relentless commitment to cultivating strong relationships with his clients and the real estate community. His extraordinary passion to connect clients with the right opportunities drive his daily desire to yield an outstanding level of client service.

RE/MAX Hall Of Fame

RE/MAX Awards: Diamond, Platinum, Chairman & Title Club

Charles Fisher | RE/MAX Estate Properties

Why Fisher Real Estate?

Our main competitive advantage is rooted in the following commitments to our family of clients:

A One-on-One Tailored Approach

A Transparent Methodology

Focused on protecting your interests and catering to your needs with a customized and careful approach to pricing, marketing and negotiation

Transparent communication with our clients about all details related to the transaction with their best interest in mind

Proactive Strategies

A Commitment to Exceptional Quality

Be Local, Think Global

Anticipating shifts and proactively identifying potential issues while providing professional guidance throughout the process

Committed to working within your goals while leveraging our top vendor relationships to ensure we showcase your property in the best light possible

Leveraging our local connections and the RE/MAX network with agents nationally and internationally

Our Pricing Strategy

Assessing the value of your home is a vital part of the selling process which is dictated by current market value and influenced by several key factors:

• Supply and demand

• Economic conditions

• The selling and asking prices of comparable homes with similar criteria in your area

• Interior and exterior condition of the property

• Floor plan layout

• Buyer’s perception of your home

Our pricing approach considers each of the mentioned variables inclusive of our marketplace expertise and a goal to generate the highest level of engagement, interest and showings as soon as the property hits the market.

Those factors with minimal pricing influence to consider include the seller’s expected net proceeds, amount spent on improvements and the price the seller originally paid for the home.

Charles

Our Client Testimonials

“I found Charles’ real estate expertise to be top-notch. He’s been doing business and building connections for years. And he called on those connections to negotiate the best subcontractor prices and the highest quality work on my home.

I never expected this level of dedication from a selling agent. Charles could have backed off until the house was ready for sale. Instead, he became my advisor, my “project supervisor”. Charles helped me find subcontractors, worked with them and applied pressure when necessary to get things done in a timely manner. Charles brought in the roofers, landscapers and stagers and made everything come together for a beautiful presentation of a fabulously renovated product. Charles sold that house for a price that EVERYONE said couldn’t be achieved.”

-Sold a SFR

“If you are looking for a realtor, look no further! Charles makes magic happen! YOU WILL NOT FIND A BETTER REALTOR!!!

I cannot say enough good things about Charles Fisher and the service he provided in selling our parents home. My Mom passed away, this house was a family home for over 60 years. We lived about 400 miles away. We needed a full service realtor in the area, to minimize traveling to and from the property. Charles was fantastic in every way.

Unexpectedly, the house was full of Mom’s possessions. Charles took care of everything in a matter of 2 days! Having the house cleared up, cleaned up (inside and out),and sale ready in a matter of days. We never lifted a finger, or had to travel to the area. There were a few challenges during the sale, and I was appreciative of Charles knowledge of the market and advice. The house was in a trust and not having to worry about all the details was invaluable to us.

I can’t thank Charles enough for all his help, advice and availability to us.”

-Sold a SFR

Charles Fisher | RE/MAX Estate Properties

Our Marketing Plan

Property Discovery

• Property Condition Assessment

• Repairs, Decluttering & Cleaning

Pre-Marketing

• Professional Photography

• Aerial Videos

• 360 Property Video

• Stunning Property Brochures

• Floor Plan Drawings

• Local Network Announcements(Largest in the Area)

• Local ‘Coming Soon’ Announcement (Digital & Print)

Internet Marketing

• Inclusion in MLS

• Customized Property Website

• integration within Dozens of Affiliated Websites & Feature Property Highlights

• SEO & Targeted Internet Ad

Media Marketing

• South Bay, Westside and LA Print Ads

• Targeted Social Media Marketing Reaching Over 65,000 People

Direct Marketing

• Targeted Mail Marketing

• Direct Informational Property Postcards

• Featured Property Spread in Direct Neighborhood Magazine Sent to Over 6,500 Properties Charles

Our Consulting Menu

• Painting

• General Contractor

• Locksmiths

• Foundation Inspection

• Staging & Design

• Termite Inspection

• Roofing

• Carpet Installation

• Finance/Lending

• Title Services

• Real Estate Attorneys

• Carpentry

• Designers

• Insurance Services

• Handyman Services

• Moving Services

• Plumbing

• Electrical

• Landscaping

• HVAC & AC

• Windows & Blinds

• Flooring Solutions

• Professional Cleaning Services

• Real Estate Tax Accountants

• Stone & Granite

• Tile Installation

• General Home Inspection

• Declutter & Organization Consultant

• Pool Inspection

• 1031 Exchange (Accomodators)

• Sewer Line Inspection

• Architectural Engineering

Charles Fisher | RE/MAX Estate Properties

Possible Pre-Listing Updates

Getting your home ready to sell is no small feat. A modified space can help you sell your home faster and turn a larger profit. Here are a list of several updates and repairs you can consider making on your property.

We provide an extensive list of trades and service providers who can assist every step of the way.

Kitchen

Start with the room where you spend most of your time: the kitchen. An updated kitchen is high on everyone’s list. And while some homebuyers are willing to renovate to mold it into their dream space, others are not. Homebuyers want a high-functioning, spacious, and organized cook space.

It might only take a few updates to freshen up the kitchen and attract buyers:

• Install new hardware

• Purchase shiny, new appliances

• Install updated and/or additional lighting

• Apply a fresh coat of paint to the walls (and maybe the cabinets, too)

Bathroom

Focus on these bathroom details:

• Replace old fixtures

• Install a new vanity

• Recaulk the shower

• Replace tiles

• Replace flooring

Charles Fisher | RE/MAX Estate Properties

Continued Updates...

Exterior Updates

Freshening up your home’s curb appeal doesn’t have to break the bank. A handful of small projects can help grab the attention of potential home buyers.

Easy home exterior updates:

• Apply a fresh coat of paint

• Plant vibrant, healthy landscaping

• Replace broken railings

• Fix cracks in the cement

• Pressure wash the exterior of the home and pavement (driveway, sidewalk, porch)

Other Home Repairs & Updates

• Fresh interior paint

• Clean or replace flooring

• Replace hardware

• Patch the walls

• Replace light bulbs

• Install new appliances

• Replace torn window screens

• Fix hidden issues

• Deep clean entire home

Charles

Digital Exposure

25,000+ broker and agent websites

Social Ads Monthly Newsletters

Your Listing

Custom Property Sites

Your listing reaches 155,000+ real estate professionals across California, including 110,000+ CRMLS users and 45,000 additional agents, brokers, appraisers, and more from data share partners.

But your exposure doesn’t have to end there.

• Google

• Instagram

• Facebook Personalized newsletter sent out twice a month to over 3,500 subscribers

Sleek websites to showcase a detailed overview of properties.

25,000+ broker and agent websites

Charles

More Exposure

Our listings get more exposure!

65,000

6,500 People reached via targeted social media ads

High Profile Print and Digital Advertising

Custom Targeted Mailings

Property Inclusion

Properties on our mailing list

maximizing exposure of your home across the South Bay, Westside and Los Angeles areas

to increase visibility within a specified area

within our newsletter to local subscribers

Charles Fisher | RE/MAX Estate Properties

Professional Copywriters

1250 CORONA ST.

Seamlessly blending modern contemporary design with comfort and functional elegance, this fully remodeled home will have you falling in love the moment you enter. Walk past the spectacular front porch, through the Italian Porcelain tile floored hallway as you feel greeted by the abundance of natural light seeping throughout. The first bedroom, separate office nook and primary bedroom all sit at the front of the home each with engineered hardwood floors, ample storage space and large upgraded windows allowing for copious sunlight.

The enchanting remodeled bathroom is complete with calacatta quartz countertops and a Restoration Hardware vanity, adjacent to the barn doors opening to the side by side laundry area with hook ups. The sleek gourmet chef’s kitchen features a beautiful calacatta quartz 9 ½ foot countertop island, Italian high gloss white cabinets/pantry and Bertazzoni Italian appliance suite which includes a Gourmet 36” free standing range, 36” fridge, dishwasher and hood insert. Enjoy al fresco dining all Summer long with astounding black iron exterior doors leading out to the private backyard equipped with a 41”-4 burner built-in BBQ grill including an island, fridge, storage space and a custom patio cover with LED lighting. The salt water pool and spa, separate side synthetic turf area and outdoor rain shower make for a perfectly encompassing indoor-outdoor entertaining space that is pre-wired for tv hook up and outdoor speaker. Designer details elevate the home with additional features including forced air heating system with Nest thermostat control (A/C ready), LED recessed lights throughout, Coax/Cat 6 pre-wired in each bedroom/living area, pre-wired for cameras, new lighting fixtures and a 5.1 entertainment speaker system in living area. In the heart of everything, don’t miss this opportunity to enjoy beach living at its finest in this peaceful utopian sanctuary.

Professional Home Stagers

Increase selling price, decrease selling time.

Home staging showcases your home in its best light, making all the difference when selling your property.