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posters. The Slab Serifs were generally carved in wood, unlike other fonts that were normally carved in lead or other metals. Wood was not easy to carve when making the smallest details of the letter, so designing a Roman typeface in wood was practically impossible or it generated a delay in their production. In this way, the fonts of this slab family grew a lot in popularity and use. Little by little, its use became widespread and perfected, creating smaller versions also made of metal, giving them quality, durability and resistance.
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STANDARD LINE TYPE
One of the pioneer foundry to make this type of lettering was the Inland Type Foundry (ITF), founded in Saint Louis, Missouri, in 1894 by the Schabstadter brothers. Being familiar with the type foundry business, thanks to their father who had been in the printing business for years, the young brothers began to design typefaces that they considered to be cutting edge and establishing new models of type creation that standarized the baseline for all typefaces of the same body size, making it easier to combine them and establishing a design pattern that would speed up the poster production process. Previous letter reproducing models became outdated giving way to the Standard Line Type.
