3 AND HOW IS SHE?
Simple geometry: circles, lines and right angles make up all the letters, lower and upper case. These quadrangular characteristics can make it look rough, but the thickness of its lines and the simplicity make it close and pleasant to the eye. Among the slab serif or Egyptian, it turns out to be one of the most applicable to a large number of designs thanks to its versatility and modernism.
‘Applicable to a large number of designs thanks to its versatility and modernism’ A correct use of it can send different messages or adopt different meanings, even opposite ones in different representations and that is what gives it its magic. A typeface that is capable of being interpreted as scientific, fun, close, modern but retro, warm and cold at the same time. It was lucky to be created the moment it was created. Some of its contemporaries like Paul Renner's Futura were also created
by geometric shapes, but Rockwell found his own alternative path and achieved similar popularity to that of the giant Futura. Thanks to its popularity it had a great use in the first half of the 20th century, being used in documents and posters related to Modernism, architecture and design. The use of this typeface continues to form part of designs today, provoking feelings of nostalgia and longing for design eras of the past. Its square shapes and uniform looks send strong messages, meaning it is most effective when used in headlines.
‘Rockwell is not comfortable to the eye on bodies of text’ Although it served as a body text typeface in the past, today there are mechanical typefaces that can work better at small sizes for continuous reading. Many attempts have been made to solve this problem, but Rockwell creates a very black typeface that is not comfortable to the eye on bodies of text.
A TYPE HAS BOR
