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6
ROCKWELL IN USE
Thanks to its versatility we can see it from skateboarding ads to kitchen decoration magazines, but nowadays it can be found almost anywhere on the web. It is capable of adapting to different environments. Its presence attracts attention and its clarity makes it get the attention of the audience. This is why, for over almost 100 years, it has been widely used in advertising.
1. Typographic catalog from the early 1930s under the Monotype signature in its shaded version, which does not currently exist in a digital version. 2. Pamphlet produced by Her Majesty’s Stationery Office (HMSO) in 1944 using Gill Sasn as title and Rockwell for headings and numbers in its condensed version. 3. Book Cover Stolen Time: Black Fad Performance and the Calypso Craze. It is a collage cover designed by Isaac Tobin in 2018 in which Benton’s Futura typeface coexists as the protagonist and Rockwell as secondary for informational purposes. 4. Double-page advertisement for Olaf Gulowsen’s letterpress foundry in the 1940 volume of Norsk Boktrykk Kalender celebrating the 500th anniversary of the invention of the Gutenberg Press. This ad uses old-fashioned Gothic lettering with Rockwell’s modern styling in two different weights: regular and light. In this case, Rockwell takes the title role. 5. Architecture catalog. Rockwell in titles, subtitles and body of text. Represented in various weights. 6. Poster campaign for the Washington Lottery, with worn versions of Bello and Rockwell, some Futura Extra Bold numbers and Toronto Gothic with an additional line. 7. Exterior sign of a store. Large size and absolute prominence. 8. Gourdin & Müller is a German-based design company that uses Rockwell Light for its website. 9. Label for Noble Syrup. 10. Logo for restaurant. With an extra-bold weight, Rockwell makes functional use once again for creating the logo of a bar in Bilbao. Here you can see it on its napkins.
