Image 2.0 by CMK1

image 2.0 this magazine shows how we help labels become brands. by providing creative direction on brand identity and in choosing the right photographer, location, model and styling we create a distinctive and unique image. CMK1 is an creative agency specialised in branding and advertising for the fashion, beauty, technology and interior industries. style direction by marjo kranenborg clients alchemist câ&#x20AC;&#x2122;sense droog design goosecraft orson+bodil queen mum trind elegance photographers rik balder wendelien daan blommers-schumm miep jukkemna fritz kok han lans alexa singer robaard-theuwkens clothing alchemist veronique branqhuino burberry chantelle câ&#x20AC;&#x2122;sense marlies dekkers ann demeulemeester design academy eindhoven fragma gem kingdom goosecraft gossard hoff by hoff percy irausquin orson+bodil pain de sucre la perla queen mum tods valisere cover alexa singer client alchemist all images are copyrighted

info herengracht 313 1016 av amsterdam t: +31 20 3302109 personal message i am grateful to all our clients who trusted me with their collections and the inspiring photographers who brought these images to life. marjo@cmk1.com to find out more go to www.cmk1.com to see this brochure online go to www.cmk1.net/flip/image

goosecraft photography alexa singer clothing goosecraft

goosecraft creative direction cmk1 photography alexa singer clothing goosecraft goosecraft wanted us to create a whole new look for the brand. new logo, image, photography, tone of voice....everything.

goosecraft creative direction cmk1 photography alexa singer clothing goosecraft to get the modern authentic look we wanted, we borrowed briansâ&#x20AC;&#x2122; chevy impala for the shoot.

goosecraft photography alexa singer clothing goosecraft 2

goosecraft creative direction cmk1 photography alexa singer clothing goosecraft when creating an image, its good to think beyond the collection. create an attitude, something for people to believe in like...a way of life.

orson + bodil style direction marjo kranenborg photography blommers-schumm clothing orson + bodil marjo is regurlarly asked for different projects by alexander slobbe to co-create concepts shows and product presentations. for his collection photography we decided to use mannequins as a reference to decades ago when couture was often photographed like this. this kind of photography might come across like an easy job......

orson+bodil

elegance style direction marjo kranenborg photography alexa singer clothing marlies dekkers aah...the power of retouching. the swimming pool wasnâ&#x20AC;&#x2122;t as blue,. ....and you can never show a marlies dekkers swimsuit without showing the recognisable straps

elegance style direction marjo kranenborg photography alexa singer clothing gossard gem kingdom we shot this on location in south africa. what inspired us was that the house was painted black on the outside which started to give the whole shoot a strong graphic feel.

elegance style direction marjo kranenborg photography alexa singer clothing pain du sucre tods we specailly choose this chair to show how swimwear is also becoming essentially a sculptured and designed product.

queenmum creative direction cmk1 photography alexa singer clothing queenmum this photoshoot was our 5th season for queen mum. we were able to shoot in south africa on 4 locations over 3 days to capture the complete brand story.

queenmum creative direction cmk1 photography alexa singer clothing queenmum the queen mum collection is designed for pregnant women who still want to look and feel confident and sexy during their pregnancy. no dreamy eyed mothers-to-be here...

queenmum creative direction cmk1 photography alexa singer clothing queenmum fashion meets pregnancy

queenmum creative direction cmk1 photography alexa singer clothing queenmum we used ijzerfontein as a location. its one hour out of cape town. at the beach house the light was perfect, both inside and outside.

photography blommers/schumm clothing orson+bodil 22

photography blommers/schumm clothing orson+bodil 23

orson+bodil

orson + bodil style direction cmk1 photography blommers-schumm clothing orson + bodil marjo was asked for the second season by alexander van slobbe to co-create the concept for his collection photography. this time we decided to replace the mannequin by a real model who would be related to a mannequin by her poses and attitude.

alchemist creative direction cmk1 photography alexa singer clothing alchemist we decided to use as a location the rooftop of the metropole hotel on long street in cape town. the skyline helped to create the urban backdrop and surreal effect we were looking for to create an unique look for this client.

alchemist creative direction cmk1 photography alexa singer clothing alchemist alchemist is all about magic. smoke and mirrors, the mixing of elements to create perfection.

alchemist creative direction cmk1 photography alexa singer clothing alchemist the first big mirror got broke within the first half hour. it didnâ&#x20AC;&#x2122;t bring any bad luck thankfully...

trind cosmetics creative direction cmk1 photography han lans clothing orson+bodil trind is more than nail care. just shooting great nails would never be enough. you need to capture human nature.

trind cosmetics creative direction cmk1 photography han lans clothing orson+bodil we choose a rooftop daylight studio on bree street in cape town which provides perfect daylight to create a very natural look trindsâ&#x20AC;&#x2122; beauty product image.

elegance style direction marjo kranenborg photography fritz kok clothing percy irausquin another styling concept from marjo for elegance based on dutch and belgian designers. speaks for itself really....

style direction marjo kranenborg photography fritz kok clothing orson+bodil working for interior clients, we canâ&#x20AC;&#x2122;t help but bring in all kinds of props..this time we had a carpet thing going on.

style direction marjo kranenborg photography alexa singer clothing câ&#x20AC;&#x2122;sense a summercollection shoot on a december day on a dutch beach...well if it was too hot you wouldnt be wearing it....

c’sense creative direction cmk1 photography alexa singer clothing c’sense out of africa on the dutch dunes

droog design creative direction cmk1 photography robaard/theuwkens clothing diverse â&#x20AC;&#x2DC;every day products for every day peopleâ&#x20AC;&#x2122; is the concept that we created to provide droog with an international and strong visual imago. we asked on the site for people to sign up for the photoshoot. everyone in the picture is either a figurant or a friend.

droog

queen mum creative direction cmk1 photography klaas jan kliphuis clothing queen mum for a previous collectionshoot we wanted to give our ‘pregant’ queen mum model a ‘rock chick’ twist. this image is also used on the cover of the brochure.

queen mum creative direction cmk1 photography klaas jan kliphuis clothing queen mum thanks to ronald for letting us use his house. xxx

elegance style direction marjo kranenborg photography miep jukkema clothing chantelle great model, who would have guessed that we did need to airbrush out all her tattoos.

alchemist creative direction cmk1 photography rik balder clothing alchemist on the first cover we made for alchemist we wanted to add some magic and imagination.....

style direction marjo kranenborg photography wendelien daan clothing xuan-thu nguyen we asked the graduated students of the design academy if we could use their graduation designs for this elegance magazine shoot as we saw a relation between their work and designs and the international fashion collections.

we hope to see you again next time at image 3.0