C h r i s
M o y e r
Sup.
I AM a myriad of different things: a painter, astronomer, sculptor, photographer, surfer, sushi chef, and a bit of a neat freak. But I’ve always been a Designer, even if I didn’t always know it . My eye is perpetually drawn to the beautiful things I see in the world around me, both natural and man-made. I aim to create my own beautiful things, to leave my mark upon the world, starting with this book. The pages within are my artistic personality transmuted into paper and ink. They are my labor of love (and coffee). Enjoy.
Contents
01 02 03 04 05 06 07 08 09 10
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Matisyahu Cape Ale Brewing Co. FHK Henrion Charlotte Douglass Intl. Blak Coffee Bomb Fiberglass Nixon Liquid Magazine Voyager Spy Sushi
PROJECT 0 1
Matisyahu I have always had a huge passion for the musical works of Matthew Miller, aka Matisyahu, a Jewish artist from Brooklyn, NY that creates a mix of reggae music coupled with a spiritual message. The music is very close to my heart and soul and subsequently so is this project. The purpose I set out for here was to create a branding and packaging solution. The packaging is designed as a multi-CD set and the artwork is reflective of the artist’s individual musical style. The final piece is a mockup of what the actual retail packaging would look like. Also included is an original tour calendar marking the dates of performances. This CD packaging project contains only completely original work including illustration and photography I captured at one of his shows. I decided to juxtapose black and white photography and vivid color illustrations all based on an ideological reflection made by the artist. To me, the visual qualities of this album are a perfect representation of the artist and his music. These elements are what make this project truly shine, outside of typography, formatting, and layout. I believe that this design surpasses any of his previous releases. To quote his own opinion: “This is too cool.”
PAC K AG I N G D E S I G N P H OTO G R A P H Y BRANDING
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Cape Ale PROJECT 02
Brewing Co.
Cape Ale Brewing Company is the brainchild of Matthew Moyer, my father. When asked if I would pursue the project, I agreed wholeheartedly. We both enjoy good beer to a high degree, so this was a project that came naturally to me. The particular sub-brand that I have designed for in addition to the parent company is called “A-Frame IPA�. The mood of the brand channels the beach lifestyle, incorporating referential elements throughout the logo and packaging. The brand is very friendly, and thus both the logo and illustrative elements incorporate bright color and a hand drawn feel. Many beers use highly detailed elements in their labels, so a juxtaposition to that ideology makes it stand out in a crowd. Cape Ale still leaves a lasting impression. For this project, I created the original branding, a folding six-pack beer carton, labels for the bottles, and tactile branded products such as coasters and etched pint glasses. Overall, the brand has heritage, culture, and personality. Particular challenges faced here were how specifically to combat the Goliath of big beer brands, specifically how one person might combat the design skill and finesse of a large team of professional designers.
ORIGINAL BRANDING I L LU S T R AT I O N PAC K AG I N G
02
FHK Henrion PROJECT 03
Frederick Henri Kay Henrion (FHK) Henrion was a German born graphic designer, notable for creating propaganda works in the World War II era. He is one of the pioneers of pre-photoshop collaging and won renowned as one of the best graphic designers of the time. The challenge in this project was to create a branding and website solution for Mr. Henrion. The main goal was front-end design and execution of a fully functional website using HTML 4.0, CSS, and javascripting elements. Mobile solutions were also created though entirely only in layout and appearance while still maintaining the feeling and personality of the parent site. The final site is a dedication to Mr. Henrion, showcasing his portfolio of work as well as providing background information about his personal and professional career. It utilizes white space to place a strong highlight on his art. This site is my first experience ever in web design, and although the final product is very basic in contrast to some other web-products I feel as though I have an aptitude for working with code. The level of precision and organization required to make a quality webpage are components of this project that I connect with strongly.
ORIGINAL BRANDING D E S K TO P W E B MOBILE WEB
03
Charlotte Douglas Intl. PROJECT 04
The design challenge for Charlotte Douglas International Airport requires updating the brand to replace an outdated logo. In addition, developing an interactive application helps to reinforce the leap into modernity. More recently, direction and signage are more important than ever, and mobile devices are helping to streamline everyone’s lives with maps and guides. The airport is a perfect setting in creating a product that makes a fun and pleasurable experience out of something that so many people loathe. In addition to signage, the companion application serves as a powerful way-finding tool to help passengers navigate their way through the airport effectively, stay updated on flight information, and quickly access data about parking or security. Users can even make use of device specific integrated systems such as payments and ticketing. For example, a user could make a coffee shop purchase in flight and pick it up on the hurry to the next gate, all without having to dig through their bag for cash or credit cards. Lost parking stubs and boarding slips also become a thing of the past. Theoretically, this application would not be single-serve to only Charlotte Douglas Airport.
REBRANDING I N T E R AC T I V E D E S I G N E N V I R O N M E N TA L D E S I G N
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04
Application Splash Screen
Airport Way-finding & Navigation
04
Device Integrated Payment Systems
Real Time Response
PROJECT 05
Blak Coffee
The goals of this project were to create a successful brand identity and a packaging solution that reflects the mood and genre the brand Blak, a fictitious coffee manufacturer. The objective in the packaging solution is to target upper class consumers with luxurious premium packaging synonymous with the quality of the product itself. This product was designed with the idea of having a limitless budget. For Blak, the real focus was in finding high quality materials for the packaging solution. Most coffee products are featured in whole bean or pre-ground styles inside vacuum bags that are a combination of aluminum and plastic. They sit in their brightly colored sterile looking containers on fluorescent lit supermarket shelves. Designing for Blak represented a differentiation in design, to make the product look as if just left the plantation. The use of wicker, burlap, and stamped looking type all enforces the earthiness and rustic feel of the product. The product is very tactile. The velvet feel of the recycled paper wrapping the box, the smell of the coffee wafting from the burlap. This design is highly based on texture, in both the packaging solution as well as the two dimensional elements such as photography.
ORIGINAL BRANDING PAC K AG I N G P H OTO G R A P H Y
05
PROJECT 06
Bomb Fiberglass Two of the things I love the most... Hm, surf culture and art. This project is primarily a demonstration of my illustrative process in traditional fine art mediums as well as creating a functional product in high demand. The design challenge I devised for Bomb Fiberglass was to design a brand identity for a fictitious surf company as well as create distinct original illustrations for multiple products. In addition to logo design, objectives are to also launch a successful clothing line that can easily compete with other top brands in the same market. Consumers of the products might range between cultural groups of young people: surfers to teens, seeking a brand with an appreciation for popular local art, as well as its own unique sense of style and identity. The brand is vaguely reminiscent of RVCA and the ANP (Artist Network Program), which celebrates young local artists and their work and, encouraging participation in the brand as a cultural entity. The final products include full cover graphics for three distinct boards as well as a t-shirt design. One might recognize Tyrion of the House Lannister or perhaps Lucian Freud as some of the wrapped graphics.
ORIGINAL BRANDING I L LU S T R AT I O N PRODUCT DESIGN
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PROJECT 07
Nixon Nixon manufactures watches marketed to the action sports community. Consumers of the watches typically seek a timepiece that doesn’t take itself too seriously, yet carries a definite sense of style and workmanship. The objective with Nixon was to create advertising that reflects the values of the company and consumers as well as design an interactive companion that complements the brand and makes the consumer’s life easier in some fashion. Nixon’s preexisting equity in the action sports community necessitated a cohesive interactive experience that binds all consumers of the brand together. The most applicative solution was to develop a forecasting data application to keep users informed with data pertinent to the respective sports they partake in. For example, a surfer accessing the app will be provided with information such as weather and wave conditions, live camera feeds, water quality, and forecasts all for his favorite local spot. If the waves are flat, he can use the same app to pull up the skate park downtown to check and see park features, crowd reports, directions, etc. Those wanting to seek some alpine fun can keep updated on mountain conditions or when the last snowfall occurred.
A DV E R T I S I N G D E S I G N I N T E R AC T I V E D E S I G N BRANDING
07
07
Application Launch Screen
Surf Reporting
07
Alpine Forecasting
Skate Park Conditions
PROJECT 08
Liquid Magazine As an original brand, Liquid Magazine serves to create publications towards those interested in surf lifestyle. Liquid follows not only the realm or professional surfing, but cultural happenings, product trends, travel reviews, and last but not least, a showcase of brilliant imagery. Consumers of such a publication are thrill-seeking individuals that require a supplemental dose of surfing when they can’t be in the water themselves. Goals for this publication are to design two covers and four interior spreads, including an index page and advertising. Ultimately, Liquid Magazine is a test of layout and hierarchy coupled with an understanding of typographic structure. The most important element in this design is the balance of type contrasted with imagery and how these modules coalesce into a single cohesive body. Naturally, most of the imagery is outsourced, but there is advantage in that there is no shortage of beautiful surf culture photography. The biggest challenge in this design was grasping a greater understanding of typographic structure and how to organize text. However, the end product is appealing and carries an aesthetic that challenges other similar publications.
E D I TO R I A L D E S I G N ORIGINAL BRANDING PRODUCT DESIGN
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PROJECT 09
Voyager Launched in late 1977, The Voyager II Spacecraft’s current mission is to search the heavens for a sign that humanity is not alone in the universe. However much it’s status as a relic though, Voyager remains a legacy of space exploration and discovery. To generate new interest in the program, Voyager is launching a museum exhibit at the Rose Center for Earth and Space in New York City. To do this, Voyager needs advertising as well as re-branding. This campaign serves to captivate a new audience into learning what Voyager has done, and what it can do. The final ads evoke a sense of curiosity and wonder to the viewer, something that will provoke them visit the website and attend the exhibit. Profoundly vivid imagery such as vistas of terrestrial landscapes contrasted with the heavens captivate the minds of adults and children alike. Color comes into play, adding distinct color pallets, creating a unique look and feel to the ads while subduing the imagery slightly to allow the type and branding to flourish. These print ads translate easily to billboard and large formatting such as environmental signage. In addition, specially printed event passes will be produced for the museum.
ORIGINAL BRANDING A DV E R T I S I N G D E S I G N I L LU S T R AT I O N
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09
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PROJECT 10
Spy Sushi This design is a re-branding and web solution for a restaurant currently known as Spy Global Cuisine, located in downtown St. Augustine. The new design for the client places an immense focus on an aspect the restaurant is best known for, sushi. The current site is completely lackluster, being years behind the curve of current restaurant web-design, while also being extremely hard to navigate. So the task for Spy requires consolidating much of the pertinent information a visitor would need onto a single fluid and responsive page. The elements contained on the single-serving page include business hours, contact information, menu, map, reservations, and events. The nucleus of this site is ultimately food, so what better to whet the appetite of visitors than by using luscious images and textures of the foods they serve. In addition to the fully-fledged desktop site, the new web-page also supports tablet and mobile devices as well, incorporating features such as device native maps, phone number recognition, and device friendly buttons. Other features such as Twitter and Opentable will provide other important features and ease of access to both consumers and management alike.
WEB DESIGN REBRANDING P H OTO G R A P H Y
10
Dedication While this book is the culmination of all the knowledge and skill I have acquired over the past few years it is also the result of two hardworking parents providing immense amounts of love and support to me. Without either of them none of this would have ever been possible. Matt & Amina, thank you for all the lessons taught, and wisdom provided when I needed it most. This opportunity is one of the most valuable things you have ever given me, among your countless other gifts and sacrifices both. Amina, although I’m not of your flesh and blood, you are a mother to me, giving me the love I didn’t know I needed. Dad, you are the most honorable man I’ve ever known. Your integrity and virtue are unmatched, and I aspire to be like you one day. You both have provided me all I’ve ever needed and more in hopes that I would succeed. I hope I’ve done you proud.
KTHX.
C’YA!