The Story

Why think of releasing a series of clothes instead of other items for sale? First, we think that young people are the future of the nonprofit industry, but most non-profits are still using the traditional ways to raise money and funds. For You wants to make fundraising a more engaging and fun experience so that different people will join Second, in terms of long-term fundraising, we think that selling T-shirts has larger potential than the traditional individual donation which puts much more dependence on donors’ generosity. Such a way of fundraising by selling our products delivers the key concept of For You, “We Gain by Helping”, rather than simply giving something to people. Third, T-shirts are widely accepted by all age groups, and they are especially popular among younger groups. Selling fashionable charity T-shirts not only attracts more followers to join For You but also removes the label that the non-profit industry is for a serious and traditional group.

The Design

The T-shirts have two colors, white and black. The front four characters, “益⼼ 意“ , are the Chinese translation of For You. 益⼼ 意 means that the determination to help others stays the same from beginning to end. It is very unfortunate that many non-profit organizations don’t last long or they fail to focus on the most important things. We use this name to remind ourselves that we have to stick to the most essential question that social workers should ask themselves all the time - how can they make the lives of others better?

The back of the T-shirts have a water lily and lotus. This kind of flower roots and grows in muddy ponds but has very beautiful blossoms in summer. The spirit of the water lily represents how many people might not have a decent past, but after efforts of growth, they can still have a bright future. The story of the water lily, as we hope, could be the story of the children that For You has been volunteering to help.