CENTRAL MICHIGAN ATHLETICS 2010-11 ANNUAL REPORT
mission statement
Central Michigan University’s Athletics Department will maintain a vision and organizational focus that is consistent with the mission of the University, maintaining an environment that emphasizes student-athlete learning and development through excellent coaching. The department will strive to graduate every student-athlete while providing a championship experience for every student, alum, fan, supporter and student-athlete.
core values
Central Michigan University’s Athletics Department is dedicated to maintaining a mission that is consistent with the mission of the University. The Athletics Department uses the expression “Championship Culture” to illustrate the level of excellence that is expected of student-athletes, coaches, and administrators – in the classroom, on the field of competition and in the community. The seven core values of the “Championship Culture” are defined as follows: 1) Personal Responsibilities: Pride, Integrity, Opportunity, Commitment to team, Win with character 2) Maintain an environment that focuses on academic success as a top priority 3) Develop championship caliber sport programs 4) Develop an environment that respects diversity and values teamwork 5) Effectively act as a “window” or “front porch” through which the University is viewed 6) Maintain a culture of integrity 7) Contribute to CMU research and learning
On the cover (clockwise, top left): 2011 MAC gymnastics champions, 2011 MAC wrestling champions, 2010 MAC baseball champions and 2010 MAC soccer champions.
DEAR CHIPPEWA FANS, In addition to championships on the field and All-Americans in the classroom, the 2010-11 academic year was defined even more by the accomplishments we achieved together. Your support as fans at Chippewa sporting events was evidenced as we again led the Mid-American Conference in five-game football attendance and had an even larger season ticket fan base than our 2009 GMAC Bowl championship season. As we opened McGuirk Arena together this past winter, attendance at men’s and women’s basketball games increased significantly, as did the number of fans who enjoyed wrestling and gymnastics competitions.. You also showed your support in the form of fundraising. The Chippewa Athletic Fund produced yet another record-breaking year and your donations surpassed the $1 million mark for the fifth consecutive year. We placed a new emphasis on rewarding our most loyal fans, enjoying events together such as the Chippewa Challenge Golf Outing, which raised approximately 10 percent of the year’s contributions, and the “Night Under the Lights” for football our season ticket holders. Despite a stagnate economy, our community corporate partners have supported us more than ever. This year we were able to raise more than $750,000, surpassing our revenue goal by $36,000. In return for your investment, Chippewa student-athletes were more involved in the community than ever, serving more than 4,000 hours in the Mount Pleasant and surrounding communities to raise over $10,000 for local and national charities. Not only were we able to provide you with three championships to celebrate – wrestling, gymnastics and soccer – but our student-athletes set high marks in the classroom as well. The soccer program posted the nation’s highest team grade point average for the sixth consecutive season, and the field hockey team joined them this year with the highest combined GPA among all public Division I universities. Meanwhile, three outstanding student-athletes were named to CoSIDA Academic All-America teams. We owe all of these accomplishments to our great campus and community partners like you who help us continue a “Championship Culture.” We are excited about the 2011-12 academic year as we, together, continue to move forward. Together We Are Maroon!
Dave Heeke Director of Athletics
Gymnastics won its second-straight MAC championship.
athletic accomplishments
2010-11 Final Jacoby (Women’s) Standings School Points Sports Avg. Western Michigan 84.0 9 9.33 Central Michigan 73.5 8 9.18 Eastern Michigan 87.0 10 8.70 Toledo 77.0 9 8.56 Kent State 77.0 9 8.56 Miami 72.8 9 8.08 Ohio 65.8 9 7.31 Akron 60.5 9 6.72 Northern Illinois 48.0 9 5.33 Ball State 55.8 11 5.07 Bowling Green 47.5 10 4.75 Buffalo 36.3 8 4.53
Wrestling won its 10th-straight MAC Championships crown and won the conference title for the 12th time in 13 years.
2010-11 Final Reese (Men’s) Standings Soccer won back-to-back MAC regular season and tournament championships, and also qualified for its second-straight NCAA Tournament.
Women’s basketball received a bid to the WNIT for the first time in program history.
2010-11 Highlights • CMU has won 40 MAC Championships since 1999-2000. • In the 2010-11 MAC all-sports standings, the women finished second in the Jacoby standings and the men finished seventh in the Reese standings, each among 12 league institutions.
• 2 NCAA postseason individual participants: men’s indoor & outdoor track & field • 2 teams ended their seasons nationally-ranked: wrestling (13th), gymnastics (23rd)
• 3 MAC champions: soccer, wrestling, gymnastics
• 49 All-MAC honorees
• 2 MAC Divisional champions: soccer, baseball
• 3 MAC Players of the Year
• 3 NCAA postseason team participants: soccer, wrestling, gymnastics
• 4 All-Americans
School Points Sports Avg. Kent State 75.75 7 10.82 Western Michigan 49.25 5 9.85 Miami 61.0 7 8.71 Akron 52.0 7 7.42 Eastern Michigan 57.75 8 7.21 Ball State 40.5 6 6.75 Central Michigan 40.0 6 6.67 Ohio 39.5 6 6.58 Toledo 37.5 6 6.25 Northern Illinois 42.75 7 6.10 Buffalo 54.0 9 6.00 Bowling Green 27.5 6 4.58
Thirty-nine student-athletes were awarded degrees during the first Spring commencement ceremony held inside the new CMU Events Center.
Academic accomplishments
2010-11 Highlights
• Soccer posted the nation’s top team GPA for the sixth consecutive season.
• Field hockey recorded the highest team GPA among all public Division I universities and ranked fourth in the country overall. • Softball and gymnastics both posted the ninth best GPAs amongst their Division I peer programs. • Gymnastics, volleyball, and men’s and women’s cross country were all recognized by their respective coaches associations for academic success.
• 38 Academic All-Conference selections • 10 Academic All-District honorees • 3 Academic All-Americans
CMU Athletics Academic Success by the Numbers
• Student-athletes who carried a cumulative GPA above 3.50........110 (27%)
• The department posted an NCAA Graduation Success Rate of 80 percent and its graduation rate continues to rank in the top 25 percent of all Division I programs.
• Student-athletes who carried a
• This year marked the 14th consecutive year that studentathletes finished with a cumulative grade point average above 3.0.
• Student-athletes who maintained a
cumulative GPA above 3.00........205 (51%) perfect 4.00 GPA....................................................6
• Female student-athletes’ cumulative GPA............................................3.346
• Male student-athletes’ cumulative GPA............................................2.836
• Highest cumulative female team GPAs................................... Soccer (3.714)
• Highest cumulative male team GPA . ..................Cross Country (3.147) Baseball’s Brendan Emmett was the 2010 Boyden Award winner.
• Teams with a cumulative GPA above 3.0....................................................................9
• Highest percentage of team members with a 3.00 or better.............................................. ..............................Soccer (100%, n=28/28) ......... W. Cross Country (93%, n=14/15) .......................... Volleyball (93%, n=14/15) The football and gymnastics programs were the 2010 recipients of the Dick Enberg Team Leadership Awards. Soccer student-athlete Shay Mannino was named the 2010 recipient of the Dick Enberg Scholar-Athlete of the Year Award.
Community Service
2010-11 Highlights
The Athletics Department prioritizes the importance of its studentathletes being involved in initiatives that give back to the community. The Athletics Department wants its coaches, administrators and students to be seen as community leaders that understand the importance of community involvement. •
Fall: Student-athletes from the football, women’s basketball and volleyball programs volunteer with area youth at CMU Physical Lives for Active Youth (P.L.A.Y.s) events. (right, top)
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October: Student-athletes participated in a food drive for the American Red Cross, collecting more than 5,000 canned and dry food items.
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December: Student-athletes held activities to support the Isabella County Food Pantry and the Salvation Army’s Adopt-A-Family. (right, second from bottom)
• January: Children from around the Mid-Michigan area fill Central Michigan University’s McGuirk Arena annually to help fight hunger in Michigan during “Hoops for Hunger.” Participating schools help raise the equivalent of 42,000 pounds of food between monetary donations and canned goods. (opposite page) •
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CMU Athletics supports many different foundations and causes. This list is a portion of the groups that CMU Athletics supports. • American Red Cross • Food Bank of Eastern Michigan • The V Foundation • WBCA Pink Zone • Kay Yow WBCA Cancer Fund
February: Student-athletes, coaches, and administrators managed a number of different events to raise money for breast cancer research.
• Special Olympics of Michigan
April: Student-athletes raised over $1,400 for American Red Cross relief efforts in Japan through their annual Jock Rock. (right, bottom)
• Flip for the Cure
June: Special Olympics Michigan and CMU Athletics have a very strong partnership within the state of Michigan as CMU studentathletes have traditionally assisted in the State Summer Games. (right, second from top)
In addition, many student-athletes assisted local non-profit organizations and participated in reading programs at area schools throughout the entire year as part of the Central Athletes Reaching Everyone (C.A.R.E.) program.
Total hours donated = 4,086 Total dollars raised = $10,895
• CMU Volunteer Center • Stick It to Cancer • Dig Pink • Kick-Away Cancer • Strike-out Cancer
Fundraising Accomplishments
2010-11 Highlights
Donor cultivation and fundraising initiatives are a major focus because of the opportunities they allow for growth and expansion. With a strong history and tradition, we have built one of the leading fundraising programs in the Mid-American Conference. Revenues received from the 1100 Club and the new Chippewa Champions accounts have positioned CMU to lead the conference in self-generated dollars. In the most recent figures available on the NCAA Financial Dashboard (2009), CMU reported $1.2 million in annual contributions – the highest reported figure in the MAC, where the average was approximately $800,000. In the last four years, CMU has gone from a ranking in the middle of the MAC to leading the league. According to the NCAA Financial Dashboard, CMU Athletics generated a greater percentage of its total budget than any other department in the MAC. About 32 percent of the department’s operating budget is generated from tickets, game guarantees, contributions, sponsorships, endowments, and other “self-sufficient” revenue streams. The MAC average is approximately 26 percent. Record Breaking Annual University Campaign • Campaign total of $554,985.63 (includes university 50% match), 301 donors • 99 percent athletic department participation, accounted for $69,270.23 of campaign totals • Won university wide campaign awards for most dollars pledged by a department and highest participation by a department 2nd Annual Chippewa Challenge Golf Outing • Filled three courses and set records for sponsorship dollars ($93,550) and golfer participation (432 golfers, 108 foursomes) • Raised $125,000 (an increase of nearly $25,000) • Established this as a premier CMU and mid-Michigan event Chippewa Champions Program • Developed, organized and implemented within last six months of the fiscal year • Early success of this program is yielding the following: new donors making gifts of $500 or more; current donors renewing at a larger commitment • Re-engaged coaching staffs • Generated excitement with our alumni and donor bases Creation of Marketing and Promotion Materials • Enhanced Chippewa Club membership benefit structure • New online Chippewa Athletic Fund brochure • New Facebook integration and social media strategy Events Center Fundraising • As of June 30, 2011, the Events Center has received gifts and pledges accounting for 74.08 % ($8,148,595.01) of the total campaign goal and 423 donors have made a commitment to this project.
Annual Growth over Last Six Years • 2005-06 Annual Fundraising Total................ $616,878 • 2006-07 Annual Fundraising Total................ $800,010 • 2007-08 Annual Fundraising Total.............$1,081,520 • 2008-09 Annual Fundraising Total.............$1,130,393 • 2009-10 Annual Fundraising Total.............$1,206,499 • 2010-11 Annual Fundraising Total.............$1,197,234 In five years, revenues from private donations have increased by more than 96 percent and 800 members.
Athletics Department Operating Budget Athle;cs Department Opera;ng Budget (% of Total)
(Percentage of Total) Other Opera;ng 5%
Debt Service and Overhead 18%
Coaches Salaries & Benefits 27%
Scholarships 9% Equipment, Uniform & Supplies 12%
Team Travel 25%
Recrui;ng 4% Despite the challenging economy, CMU Athletics continues to build an aggressive model to control and manage operating expenses while competing at a high level on the field, in the classroom, and in the community. National trends suggest that Despite the challenging economy, CMU Athletics continues to build an aggressive model to control and manage expenses will continue to grow at a steady pace while revenues to continue to flat line in key areas. Over the next five years, operating expenses while competing high level on the manage field, in the classroom, and community. National Athletics is constructing a budget model at thata will conservatively expense growth and at in thethe same time develop and implement marketing, sales plans that ayield increase in these areas. trends suggest that efundraising, xpenses will and continue to grow t a san teady pace inwrevenues hile revenues to cimportant ontinue texternal o flat line in key areas. Over the next five years, Athletics is constructing a budget model that will conservatively manage expense growth and at A majority of the operating expenses outlined above are tied to the coaching staff’s salary and benefits and recruiting. To remain the same time develop and implement marketing, fundraising, and sales plans that yield an increase in revenues in these competitive in the Mid-American Conference and nationally, CMU Athletics must make every effort to pay its’ coaching staff a important ewage xternal areas. comparable with like colleges and universities. This line item will continue to be a major component of the operating budget, and in fact will grow, as we progress into the future. In addition, it is the goal of CMU Athletics to recruit and retain highquality and community oriented student-athletes. To do this, the CMU Athletics coaching staff must create a strategic recruiting A majority of the operating expenses outlined above are tied to the coaching staff’s salary and benefits and recruiting. plan that focuses on attracting types of student-athletes. with the A escalation travel cost, this etoo willto continue To remain competitive in the these Mid-‐American Conference and However, nationally, CMU thletics mofust make every ffort pay its’ to be a large slice of the operating budget. coaching staff a comparable wage with like colleges and universities. This line item will continue to be a major component of the operating budget, and in fact will grow, as we progress into the future. In addition, it is the goal of
Athletics Generated Revenue of Total) Athle;cs (Percentage Generated Revenue (% of Total) Other Revenue 3% Sport Camps 12%
Ticket Sales 19%
Adver;sing & Corporate Sales 14% Game Guarantees 21% NCAA/Conference Distribu;ons 15%
Fundraising 16%
CMU Athletics has continued to generate significant revenue as a part of the overall budget. In fact, CMU Athletics generated a greater percentage of its total budget than any other athletics department in the MAC. Approximately 32% of CMU’s operating budget is generated CMU Athletics has continued to generate significant revenue as a part of the overall budget. In fact, CMU Athletics from ticket sales, game guarantees, contributions and private giving, sponsorships, and NCAA revenue distributions. The average in the MAC generated greater percentage of its tdefines otal budget than aself-sufficiency”. ny other athletics department in the MAC. Approximately 32% in the is 26%, which thea NCAA Financial Dashboards as “revenue CMU has the highest-ranked revenue self-sufficiency Mid-American meansis that other MACfrom schools are more dependent than CMU oncontributions institutional allocations for a percentage of CMU’s Conference. operating This budget generated ticket sales, game guarantees, and private giving, of theirsponsorships, and NCAA revenue distributions. The average in the MAC is 26%, which the NCAA Financial Dashboards total budgets. CMU Athletics manages an efficient and effective operating budget and will continue to rely on CMU’s loyal fans, donors and corporate partners to maintain its Championship Culture on and off the field of play. defines as “revenue self-‐sufficiency”. CMU has the highest-‐ranked revenue self-‐sufficiency in the Mid-‐American Conference. This means that other MAC schools are more dependent than CMU on institutional allocations for a percentage of their total budgets.
CORPORATE SPONSORSHIPS CMU reported more revenue from corporate sponsorships than any other institution in the MAC. CMU reported $932,000 in revenue generated from corporate sponsorships, well above the MAC average of approximately $500,000. In the last four years, CMU has gone from being ranked in the middle of the MAC in these two categories to leading the conference. Two of the largest generators since 2007 are the video board at Kelly/Shorts Stadium ($450,000 annually) and the CMU Sports Network ($150,000 annually). ATTENDANCE INCREASES A majority of sport programs experienced a significant increase in attendance during the 201011 school year. Men’s basketball attendance increased by 36 percent and women’s basketball attendance increased by 21 percent. Season ticket sales for men’s basketball increased by 41.5 percent, and sales for women’s basketball increased by 124 percent. Men’s basketball single game ticket sales increased by 24 percent, and women’s basketball single game sales increased by 98 percent. CMU led the Mid-American Conference in football attendance with an average of 20,448 spectators per game (among schools with five home games). A total of approximately 102,238 fans attended five games in Kelly/Shorts Stadium. CMU increased in the number of season tickets sold by 71.
The CMU Events Center successfully opened December 1, 2010, with a new operational model and management structure than what was utilized for the Rose Center.
facilities
The Athletics Department manages facilities that host 1,000 non-athletic events annually, including physical education classes, club sport program practices, cheer and dance team practices, meetings, band practices, Special Olympics events, the Pow Wow, the Home Show, high school competitions, sport camps and clinics, and a host of other activities. Approximately 250,000 people used the department’s facilities through their attendance or participation during the 2010-2011 academic year. One of the Athletics Department’s primary goals is to continue to expand the use of its facilities by external groups and prospective students in the region and state.
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