September 2012 Doral Tribune

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SEPTEMBER 2012

DOB Seminar Focuses on Health Care Oct. 9 BY MARIANGELICA ALVARADO Benefits Consultant

MWhen the Supreme Court ruled the Patient Protection and Affordable Care Act legal, it cemented the fact that changes will arrive for health issues throughout the business world in 2013. On Oct. 9, Doral Business Council’s breakfast will focus on changes and possible strategies for businesses of all sizes, according to Peter Jude, Director of Marketing & Community Relations for Kendall Regional Medical Center who also chairs the committee focused on educating and promoting best practices to Council members in Doral. He urges that all DBC members mark their calendar to reserve a place for the breakfast from 7:30 to 9:30 a.m. at Doral Golf Resort and Spa, 4400 N.W. 87 Avenue. During the breakfast, panelists will discuss developing strategies for 2013 and 2014, providing a behind-the-scenes look at the knowledge, experience and health care reform changes in areas like employee benefits, as understood by human resource professionals, an employee benefits consultant and practicing physicians. Most Americans think of 2014 as the key year when new health care regulations will affect individual taxes. What most news reports overlook is the amount of regulatory items businesses will face for compliance with health care reform and the necessity to begin planning now. Questions echoing across all industries: –––––––––––––––––– See

SEMINAR, page 4

Hispanic Heritage Awards at Int’l Mall Sept. 21-22

HEALTH CARE CORNER Importance of Annual Medical Check-Ups BY CARLOS PEREZ, M.D.

Swirl of color in folkloric dance at last years Hispanic Heritage celebration. ––––––––––––––––––––––

Hispanic Culture and fall fashion come alive at Miami International Mall with the Eighth Annual Hispanic Heritage Celebration created in partnership with the City of Doral, Sept. 21-22. The community will experience the diverse cultures and flavors of various Latin American countries through colorful, energetic fashion shows and interactive entertainment as local leaders are recognized through the Hispanic Star Awards. The free and dynamic celebration of style also spotlights fall fashion trends from Mall retailers during a fashion

show Friday at 7 p.m. The celebration, presented by Miami Dade College, and sponsored by Telemundo 51, United Healthcare and Beauty Salons of America, provides a showcase of authentic folkloric music and dance performances, a parade of native dresses from South America, Central America and the Caribbean, as presented by the City of Doral. The celebration kicks off Friday night with the “Fashionia - Noche de

––––––––––––––––––––––– See HISPANIC, page 4

MSome people think that feeling well is reason enough to forget to visit their doctor. In fact, many wait until they feel sick to consider the possibility of seeking medical help. The experts, however, believe that the best way to fight disease is detecting it as early as possible, even before feeling any symptoms. According to the Center for Disease Control, “Regular health exams and tests can help find problems before they start. They also can help find problems early, when your chances for treatment and cure are better. “By getting the right health services, screenings, and treatments, you are taking steps that help your chances for living a longer, healthier life. Your age, health and family history, lifestyle choices (i.e. what you eat, how active you are, whether you smoke), and other important factors that impact what and how often you need healthcare.” An annual physical exam is recommended for children and adults. As a doctor affiliated with the Kendall Regional Medical Center, I often explain

–––––––– See HEALTH CARE CORNER, page 4


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September 2012


September 2012

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Doral’s SooWoo Steakhouse opens new bistro in Kendall

From left: Soo Woo owner Bok An, former Doral Business Council Chair Nubielena Medina, ZooMiami’s Ron Magill and wife, Rita. ––––––––––––––––––––––––––––––––––––––––

BY GLORIA BURNS ZooMiami has a new neighbor for those who enjoy Asian cuisine. The opening of SooWoo Bistro at Country Walk Shopping Center, SW 152 St. and 137 Ave., now extends to Kendall the best of Soo Woo Restaurant and Lounge, a most popular Doral restaurant located in Doral. To mark the expansion with SooWoo Bistro, General Manager Andrian Arguelles and Manager Ivette Barroso celebrated with a ribbon-cutting event along

with several civic leaders, including ZooMiami’s popular spokesperson, Ron Magill. Joining Magill for the event and menutasting were such notables as Jose Pena, Chairman of Greater Kendall Business Association; Michael Webley, GKBA Board Member; Julian Caceres, Ory Dawes, President of Country Walk Home Owners Association; Denise Alvarez, Association Property Manager; John Lopategui and Isabel Medina, of Miami Dade College, and GKBA Chair-Elect Michael J. Welch Jr. , to mention a few.

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SEMINAR from front page –––––––––––––––– What are the options for a company not offering benefits? Why look into this now; won’t the election change the landscape? What should human resource professionals tell employees? How are physicians preparing for Health Care Reform? The panel discussion is planned to provide new viewpoints, possible options and clarity for business owners and individuals to

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gain a perspective on the level of regulation. The panel is intended to offer complex subjects in simplified language that can apply to every size company to prepare for change, as part of a projected business model or annualized budget proposal. In the immortal words of the Greek philosopher Heraclitus, “The Only Thing that is Constant is Change.” Mariangelica Alvarado, Benefits Consultant, Brown & Brown, Ft. Lauderdale, FL 33309 (954) 331-1320; Email: malvarado@bbftlaud.com.

September 2012

HISPANIC from front page ––––––––––––– Honor” VIP Charity Reception with a portion of the proceeds benefiting Liga Contra el Cancer “League Against Cancer” and the Simon Youth Foundation. The invitationonly event with a $35 charity donation begins with the announcement of the Hispanic Star Award honorees. A blue carpet and champagne reception at 6 p.m. is followed by the “Hispanic Star” award presentation and fashion show 7 p.m. The event honors a group of extraordinary Hispanic individuals through a vibrant, show-stopping presentation of the hottest fall fashion looks. Each Hispanic Star Award nominee is recognized for their selfless contributions to their community and how they earned a stellar reputation for their tireless work on important community projects in South Florida. “To honor and recognize outstanding leaders’ helps make the Hispanic Heritage

Celebration our largest community event of the year,” said Alein Cadalso, general manager of Miami International Mall. Six award winners to be announced Sept. 12 include outstanding Hispanic educator, health professional, philanthropist, small business leader, artist and junior Hispanic community leader (age 16-19). On Sept. 22, the event continues with a fashion show at 12:30 p.m., continuing at 1p.m. with culturally-inspired festivities including authentic folkloric music and fiery dance performances, country heritage exhibits, art and flag displays, live entertainment and a spirited parade of native dresses from South America, Central America and the Caribbean. Throughout the day shoppers can also catch looks from participating retailers including, bebe, Sears, The Limited, Cotton On, and Beauty Salons of America. For more information, tel. 305-5931775 or visit www.simon.com, www.facebook.com/MiamiInternationalMall

HEALTH CARE CORNER from front page –––––––––––––––––––––––––––––––––—––––––––––—— that “in the case of children and adolescents, it is very important to determine the normal progression of age-appropriate development. Cardiac malformations, neurological disorders, orthopedic problems, vision or speech irregularities and a multitude of other things can be treated successfully if they are caught early on by a health professional.” The American Medical Association points out several reasons why it is important that an annual medical exam be performed. One reason is that routine exams or screenings such as cholesterol and diabetes tests, pap smears and breast exams can detect signs of diseases at their earliest and most treatable stages. The markers of prescribed screenings, such as blood or urine tests, or just body

weight, are another good reason that deserves an annual medical check-up. These markers clearly show the doctor if there have been changes in the patient’s condition. The yearly visit to the doctor is a valuable opportunity to ask him/her general questions, or to point out specific aspects about one’s health that could be improved, how to quit a harmful habit, or to ask for a referral to visit other health professionals. An additional reason to have an annual medical exam is to maintain one’s medical history up-to-date. A clear and complete medical record can help detect hereditary problems. To contact Kendall Family Medicine Clinic, tel. 305-629-9644 or visit www.kendallprimarycare.com.

Doral Tribune

6769 S.W. 62 Avenue, South Miami, FL 33143 • Phone (305) 669-7355, Fax (305) 662-6980 www.communitynewspapers.com www.communitynewspapers.com PUBLISHER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Grant Miller EXECUTIVE EDITOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Michael Miller EDITOR ...........................................................................David Berkowitz WRITERS, COLUMNISTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Ron Beasley, Kenneth Bluh, Robert Hamilton, . . . . . . . . . . . . . . . . . . . . . . . .Linda Rodriguez-Bernfeld, Gary Alan Ruse, Lee Stephens, Al Sunshine, Richard Yager ADVERTISING ACCOUNT EXECUTIVES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Albie Barnes, Beatriz Brandfon, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Roberta Bergman, Celia Canabate, Diane Chasin, Henry Chau, . . . . . . . . . . . . . . . . . . . . . . . . .Sharon Christian, Lori Cohen, Diane Maddox, Denzel Miles, Ann Robbins-Udel, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Fara Sax, Diane Sedona Schiller, Walter White LEGAL ADVERTISING ..................................................................Georgia Tait BOOKKEEPING .......................................................................Jesus Toledo PROOF DEPARTMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Isabel Vavrek GRAPHIC ARTIST ............................................Denise Cebrero, Isabel Ortega, Cristian Ortiz PUBLISHER EMERITUS ..................................................................Ron Miller MIAMI COMMUNITY NEWSPAPERS: Aventura News, Biscayne Bay Tribune, Coral Gables News, Cutler Bay News, Doral Tribune, Kendall Gazette, Miami Beach News, Miami Gardens Tribune, Palmetto Bay News, Opa-Locka News, Pinecrest Tribune, South Miami News, Sunny Isles Beach Sun, West Park News


September 2012

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Readers have questions about the Beacon Council BY GRANT MILLER Publisher The final hearing on the Miami-Dade County budget is Sept. 20. We all know that the Miami-Dade County Police budget is getting cut. The Parks Department budget is being trimmed, and so is pay for longtime county employees. Miami-Dade County must be transparent, efficient, and fiscally responsible to all the people of our community. We have received hundreds of calls, emails and texts in response to my first column about the Beacon Council. Only one supported the Beacon Council — Merrett Stierheim, whom we all know and respect as a veteran of county government. While we all are in favor of sustaining a strong business development effort on a countywide level, it’s time for us to become more familiar with how our tax dollars are being invested in this effort. Here are some of the questions Community Newspapers received from readers, the people of Miami-Dade County, asking us about the relationship between the county and the Beacon Council. We publicly ask our county commissioners to help us get answers to these questions, and we will publish them in a future issue 1. Is the Beacon Council, which receives revenue from the county (public funds), required to adhere to the policies and regulations that all community-based organizations must abide by in order to compete for and receive county funds for rendering services to our local communities and businesses?

2. Should the Beacon Council, which has received approximately $20 million from the county in just the past five years, be able to spend it without having its expenditures pre-approved and reviewed by county commissioners? What input does the county commission have in setting yearly goals or performance benchmarks for the Beacon Council? 3. Does the Beacon Council co-mingle public funds with private funds? Should its accounting principles be transparent? Should it be held to the same reporting and monitoring requirements to which local community-based organizations are held? 4. Is it fair that in a county in which more than 80 percent of small business owners (minorities, mom and pops, etc.) are required to pay the economic development surcharge on the Local Business Tax (of which a high percentage goes directly to the organization), yet are told they do not qualify for services from the organization and instead should contact another county department or other economic development groups directly? 5. Should such an organization of just 28 staff members who reportedly work 37.5 hours per week on average have a budget of approximately $6 million and have more than 20 percent of its staff making six-figure salaries with some apparently receiving “other compensation,” including incentives and bonuses every year? How many county employees are receiving bonuses? Should the county seek to trim the Beacon Council, its employees and expenditures, to the same level that county departments and its employees have recently undergone? 6. Should the CEO’s compensation (including a wide range of benefits) far exceed that of our own county mayor who is charged with overseeing more than 25,000

employees and a budget of $6 billion? What is the salary for the mayor versus the salary for the CEO of the Beacon Council? Is there a “golden parachute” put aside for the CEO? 7. When the county leadership decided to freeze hiring, administer 5 to 20 percent salary cuts and eliminate positions resulting in some layoffs, should the organization have kept giving many of its staff raises and “other compensation?” 8. Should the Beacon Council be able to use membership’s in-kind contributions for its benefit? For example, golf membership to Doral Golf Resort, Miami Heat tickets, Marlins tickets, etc. What do county commissioners do with their in-kinds? 9. Who pays for spouses and prolonged stays when the organization travels (for years) to the Paris Air Show in France and on missions to Italy (every other year)? 10. Should the process of becoming a member of the board of directors of this organization be transparent? 11. Do county commissioners have the authority to appoint board members who could best represent the interests of their communities and oversee the organization’s expenditures? Do the board members represent all businesses, areas of the county and all commission districts fairly? 12. Did the Beacon Council spend approximately $1 million to remodel its one story office in a building it doesn’t own? Who paid for this? Was it tax money? Or was it private money? Was there a public bidding process for all the work? Did local companies benefit from this project? 13. Who is the Beacon Council hosting in its newly renovated million-dollar offices? Does the office help mitigate travel expenses? 14. Who pays for the legal services provided to the Beacon Council? Was the firm

selected through a competitive bidding process? Are the legal bills available for public viewing? 15. How are the services provided by the Beacon Council evaluated each year? If so, is this a public process? Are goals set and, if so, who sets the goals? Are there competing groups who are available to provide the same services? Who performs the evaluations and are the evaluations available for the public to view? 16. How do county commissioners ensure that all businesses and areas throughout Miami-Dade County receive a fair share from the Beacon Council rather than just Downtown as well as in Doral and Coral Gables? All businesses pay in regardless of where they are located; what input does the average business have in determining where the focus of the Beacon Council is placed? Times have changed and everyone, every organization that receives tax dollars should step up and demonstrate that it provides the best return on the public dollar, rather than receiving funding merely because it has in years past. Isn’t it time that county leadership changes or updates its own mandated Resolution R-1066-88 and allow for other organizations or agencies in Miami-Dade County to receive or compete for some of the funds to oversee economic development strategies that will best serve their local communities. Times have changed drastically since 1986, but for an organization that seems to have been enjoying the fruits of another’s labor, that may not be so apparent. Commissioners, thank you for serving our community. You may contact me any time by emailing me at <grant@communitynewspapers.com>. We look forward to your addressing our readers’ concerns this budget year.


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September 2012


September 2012

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Professional Coaching Key to Business ‘Fear’ The problem with most failing businesses I’ve encountered is not that their owners don’t know enough about finance, marketing, management and operations – they don’t but those things are easy enough to learn – but that they spend their time and energy defending what they think they know. The greatest business people I’ve metare determined to get it right no matter what the cost. — Michael Gerber. BY JOHN MULREY

Is fear a motivation? My greatest fear is the dentist because experience has taught me I’ll have some degree of discomfort or pain, once in the chair. Consequently, I’ll have anxiety for the 24 hours that lead up to my appointment. Others fear public speaking and for some, it may be doing taxes. We all deal with fear in a number of ways. As a Professional Business Coach, I focus on the fear business owner’s face. Over the past two years, I have developed a keen instinct on what business owners avoid. The biggest issue they face is fear of failure. When they entered the world of entrepreneurship, they had high expectations with sufficient dreams to drive them to take risks and go forth with confidence. So what happens over time? They plateau

to where their skills and education will not get them past problems which have started to pop up. I worked with a business owner last year who constantly put up a front that he knew everything. He had a great product and his service was very efficient but he was very quickly leaking money to the point where he was no longer profitable. It was only a matter of months before he would lose the business. Fear was starting to possess him. Suddenly he became very motivated to listen. The more questions I asked, the deeper we saw opportunity. He finally admitted he needed help with his processes. The good news was that he knew the solutions but needed to be asked the right questions so he could focus on the real issues. What changed was his readiness to face his fear of asking for help. His pride had prohibited the ability to say ‘I don’t know what to do next.’ Finding support is a critical success factor. We are not afraid to ask for legal or tax advice, so why stop there? Business Coaching is not new but to discover its effectiveness, you need to seek out reputable coaches with true business experience. John Mulrey, a Professional Business Coach with AdviCoach with over 35 years of business and education experience, can be reached by Email at jmulrey@advicoach.com or by tel. 954-251-1599.

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Hectorr Wiltz,, MD.,, CPI. Board Certified Dermatologist FXM Research Miami

Do you or someone you know have Tinea Pedis/Athlete’s Foot? FXM Research in Miami is looking for males and females 18 years or older that suffer from Tinea Pedis “Redness, Itchiness, Maceration, Erosion, and/or Scaling areas in between your toes” to participate in a three [3] study-visit clinical research study. Medical Insurance is not required for study participation. Qualified participants will receive: • Evaluation by a Board Certified Dermatologist. • Investigational Study Medication or placebo at no cost. • Reimbursement for time and travel up to USD $150.00.

¿Tiene usted o alguien que usted conozca Hongos Entre Los Dedos De Sus Pies/Pie De Atleta? FXM Research en Miami está buscando hombres y mujeres de 18 años o más que sufran de Hongos Entre Los Dedos De Sus Pies “Enrojecimiento, Picazón, Humedad, Erosiones, y/o Descamación entre los dedos de los pies”, para participar en un estudio clínico de investigación que requiere tres [3] visitas. Seguro Médico no es requerido para su participación en el estudio. Los participantes que califiquen recibirán: • Evaluaciones por un Dermatólogo Certificado. • Los medicamentos bajo investigación o placebo a no costo. • Compensación por tiempo y transporte hasta $150.00.

For more information please call / Para más información por favor llame:

(305) 220-5222

11760 0 Bird d Road,, Suite e 452

Miami,, Florida a 33175 5 • www.fxmresearch.com m

Hectorr Wiltz,, MD.,, CPI. Board Certified Dermatologist FXM Research Miami

Do you or someone you know have Toenail Fungus? FXM Research in Miami is looking for males and females 18 to 70 years of age that suffer from Toenail Fungus, to participate in a fifteen [15] study-visit clinical research study. Medical Insurance is not required for study participation. Qualified participants will receive: • Evaluation by a Board Certified Dermatologist. • Investigational Study Medication at no cost. • Reimbursement for time and travel up to USD $950.00.

¿Tienee ustedd o alguienn quee ustedd conozcaa Hongoss Enn Lass Uñass Dee Loss Pies? FXM Research en Miami está buscando hombres y mujeres de 18 a 70 años de edad que sufran de Hongos En Las Uñas De Los Pies, para participar en un estudio clínico de investigación que requiere quince [15] visitas. No se requiere seguro médico para su participación en el estudio. Los participantes que califiquen recibirán: • Evaluaciones por un Dermatólogo Certificado. • Los medicamentos bajo investigación sin costo alguno. • Reembolso por su tiempo y transporte hasta $950.00.

For more information please call / Para más información por favor llame:

(305) 220-5222

11760 0 Bird d Road,, Suite e 452

Miami,, Florida a 33175 5 • www.fxmresearch.com m


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Kenia M. Cuevas, DDS 3650 NW 82 Avenue, Suite 202 Doral, FL 33166 Ph: 305.463.8220 F: 305.463.8255 Kenia@VidaDental.com

September 2012

Susan Danis named Grand Opera Director Doral-based Florida Grand Opera has by an appointed Search Committee. announced appointment of its new Applicants were narrowed to four semifiGeneral Director and CEO, Susan T. nalists and two finalists who underwent Danis, an established arts advocate and intensive meetings with board members leader with a proven track record of fiscal and key staff. FGO’s CEO search was growth, funded by a grant from the Danis, Executive Director of Knight Foundation. Sarasota Opera since 1999, is During her tenure in Sarasota, scheduled to take the position as the company’s operating budget the company’s fourth General more than doubled, growing Director effective Oct. 9. from $3.2 million to over $8 mil“Susan is a phenomenal lion. Meeting fundraising goals choice to lead FGO. She has the earned her the Florida Trust for unique combination of being a SUSAN T. DANIS Historic Preservations Award for successful opera producer, manOutstanding Achievement in ager and development expert,” remarked Restoration in 2010. Victor H. Mendelson, President of FGO’s Danis holds a Master of Business Board of Directors. Administration with a concentration in Anticipating the planned retirement International Marketing from the of Robert M. Heuer, the company’s CEO University of Hartford Paris Program of 27 years, the Board embarked on an where she learned French, and a Bachelor international search for his replacement of Science from Indiana University.


September 2012

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From a small business to a big success... BY MAX FLEISCHER Unless you’ve been in a coma, you’ve likely noticed that marketing and advertising have drastically changed over the past two to three years. A major paradigm shift has occurred that has leveled the playing field between big and small business. (Almost) gone are the days of expensive, slick, mass market advertising campaigns, techniques like shotguns blasting outward in a general direction only capable of hitting broad targets. Impersonal, oneway communications, their effectiveness has been trending downward. The name of the game today is attraction and appreciation marketing. By contrast, these methods are personal, laserlike, two-way communications that are usually much less expensive and much friendlier to smaller businesses. When you think “attraction marketing,” think “magnets.” Attraction marketing is a series of strategies and tactics designed to help you acquire new clients. Unlike old school methods where you chase down any and every client, you can provide content and develop expertise to a level where clients seek you out. The goal: pull new clients to you. Appreciation marketing works hand in hand with attraction marketing because it picks up where attraction marketing leaves off. Appreciation marketing involves making your clients feel important and valued so that they stay clients. Therefore, when you think “appreciation marketing, now think “glue.” Once you get a client, you want to make sure they stick. Many different tactics are utilized within attraction and appreciation marketing. The unifying thread running through

all is a focus on relationship building and generating a two-way conversation. Utilizing them together, a business owner, has the ability to customize a marketing plan within a given budget that is effective. But consistency is what is most important. Once strategies and tactics are selected, you must follow through. Attraction marketing tactics involve establishing yourself as an expert in your field through the use of blogs, social networks, newsletters, books, eBooks, etc. Essentially, you establish yourself as the “go to” company for the products and services you offer. Appreciation marketing includes creating a system of client communications that keep your clients satisfied and loyal with personal touches. It often requires the use of some type of client relationship management (CRM) to remind you of each one of your customers, prospects, and contacts, so you can individually show them your appreciation, and make them feel important. Regular appreciation can go from a friendly phone call to say hello (not to sell), a quick email with a friendly comment (not with an offer), a personal note written in paper and mailed, a paper greeting card, saying “Thank you for your business,” even a gift box of chocolates. Don’t settle for the minimum ‘hand shake’ thank you. Go the extra miles in your appreciation marketing effort. It’s easy, and the return on investment unbelievably advantageous. Start a system to market appreciation to your contacts and watch your business become the success you deserve. Max Fleischer, Appreciation Marketing Specialist, can be contacted by tel. at 305-490-1456; by email at max@SendOutstandingCards.com; or visiting www.SendOutstandingCards.com.

PROJECT MANAGER:

Develop technological strategies for infrastructure, electrical, lighting, audio and video automation systems for markets in Latin America. Analyze project infrastructure, determine and provide technical and troubleshooting solutions. Coordinate with product management, design engineering and project procurement team in order to effectively generate project estimates. Coordinate and conduct technical pilots and competitive reviews communicating with prospective clients to refine project requirements and convert concepts into proposed solutions. Requirements: Masters Degree. Job in Miami, Florida. POLARIS CONTROLS INC.: Email resume to : info@polariscontrols.com

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September 2012

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200 N.W. 109th Avenue Miami, FL 33172 For more information call

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September 2012

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Dolphin Mall celebrates Hispanic Heritage In honor of Hispanic Heritage Month, Dolphin Mall will celebrate with Hispanic cultural festivities from Sept. 15 through Oct. 27 with music, arts, and other activities related to the Hispanic culture. On Saturdays starting at 7 p.m., musical bands representing various Hispanic countries from Cuba, Colombia, Puerto Rico and Mexico will play classic and current Spanish musical hits. Special dance performances will take place at 8 p.m., ranging from flamenco, tango, vallenato, and mariachis to salsa

and cumbio, .etc. Special Hispanic Heritage performances by local schools will take place on various days. Hispanic Art Expressions Exhibit 2012 will be a highlight Sept. 28 from 8:30 to 10:30 p.m., showcasing Hispanic Art Expressions for the 13th year to include work of 35 local Hispanic artists representing various countries. The exhibit aims to raise awareness of visual art as a form of Hispanic culture and help Miami-Dade citizens foster a better understanding of each other’s roots and cultures.

Spooktacular coming Oct. 31 Dolphin Mall will once again channel the spirit of Halloween this year with its annual “Spooktacular,” a special celebration featuring fun and entertainment for the family on Wednesday, Oct. 31 from 5:30 to 9:30 p.m. Children will be treated to a ‘spooktacular’ magic show, character sing-alongs, live music, fun games and more. Costumed guests are welcome to trick-or-treat throughout the mall for goodies.

Kids wearing their best costumes can compete in three age divisions: 3 years and younger; 4-8 and 9-12. For information, visit www.shopdolphinmall.com.

Presented by Come and celebrate Hispanic Heritage at Miami International Mall.

This event offers you an opportunity to familiarize yourself with the distinctive flavors of a very diverse Hispanic community within Miami guaranteed to captivate you with its sites, sounds, tastes, and performances from representing countries. Saturday, September 22 12:00 p.m. - 1:00 p.m. Experience a fashion show with the latest fall fashion 1:00 p.m. to 4:00 p.m Shoppers will be exposed to a variety of native music, dance and performances from folkloric groups, entertainers, and dance groups presented by the City of Doral. SPONSORED BY


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September 2012

Learning to live with early-stage Alzheimer’s and Related Dementias BY MARINA BRAVO, LCSW Alzheimer’s disease, the most common type of dementia, is a devastating and incurable condition that afflicts 5.4 million Americans, including approximately 50,000 people in Miami Dade County. It is one of a family of dementia illnesses that includes vascular dementia and mixed dementia, among others. According to the Alzheimer’s Association, individuals with early-stage Alzheimer’s disease and related dementias are in the beginning stages of their conditions, retaining the ability to participate in daily activities and give-and-take dialogue. With help, these individuals and their loved ones can learn to live a quality life as their illnesses progress. The Caregiver Resource Center at Doral-based United HomeCare is offering a new, free support group for people in the early stages of Alzheimer’s and related dementias and their caregivers. It is designed to address the stresses that can develop in these relationships and the issues they must face together. The group will be led by a licensed clinical social worker from United HomeCare, and participants will be encouraged to express their emotions in a supportive environment. An array of topics will be

covered including: • Understanding the diagnosis and available treatments; • Sharing experiences with memory challenges; • Learning about coping mechanisms; • Available community resources; • Benefits of cognitive stimulation; • Planning for the legal, health and financial implications. It’s important to recognize that both the individual with Alzheimer’s and the care partner need support dealing with a diagnosis. In particular, caregivers may experience role changes within the relationship, anxiety over who to tell about the diagnosis, and feelings of isolation. For those reasons, both participate in the support group that will incorporate joint sessions, attended by individuals with early-stage Alzheimer’s and their caregiver, as well as congruent sessions where caregivers and their loved ones will meet separately to allow for open dialogue with peers. Eight sessions of the support group will be conducted at the Caregiver Resource Center on Thursdays from Oct. 11 through Dec. 6, excluding Nov. 22. They will be held from 2 to 3:30 p.m. at the center, located in Suite 400, 8400 NW 33rd Street, in Doral. To learn more about Caregiver Resource Center visit www.unitedhomecare.com or tel. 305- 716-0710.


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New year, new program, new students and new coach for Miami Christian MIAMI CHRISTIAN

UPDATE BY GLORIA BURNS

Miami Christian School kicked off its 2012-13 school year on August 20th with its annual “Back to School Bash” before the beginning of classes on the 22nd. Students returned to campus reuniting with friends, picking up class schedules, participating in competitions and enjoying lunch provided by two great corporate sponsors: Chick-filA and Sam’s Club. Victor Zaldivar, of Chick-fil-A, and Bruce Siddens, Jr., of Sam’s Club, are always most generous in their community outreach efforts including their support for community events such as this for local non-profits. Their donations helped with MCS fundraising efforts for the middle and high school students’ trips to North Carolina.

Left to right: Seen here at “Back to School Bash” are Instructor Margot Youssef, student Jordan Cordeau, and Chick-fil-A Doral owner Victor Zaldivar. ––––––––––––––––––––––

***

On opening day, Miami Christian welcomed returning students as well as 50 new students. All were delighted to see old friends, make new friends and prepare for another year of excellent academics. The school’s new offerings in the Scholars Program for high school make this an especially exciting year for those students taking advantage of that program. On the sports front, fall athletic teams are already in practice sessions and ready for competitions. The Victor Athletic Department has made a big play in obtaining Friedman Sifontes as the school’s new Girls’ Volleyball Coach. Sifontes has gained a stellar reputation working in various coaching positions for the FIU Division 1 Women’s Volleyball team and at St. Thomas University where he was the Head Coach of the Women’s Volleyball Team and led them to a 2nd Place seeding in their division. Sifontes joins Coach Chris Cuadra, the new Varsity Baseball Coach, an MCS graduate who played baseball on winning teams in college and has achieved a great reputation as a coach as well. In graduate news, Frank Jimenez, MCS Class of 1982, is now General Counsel, Secretary and Managing Director, Government Affairs of Bunge Limited, as of July 2012. For the past three years, FRANK JIMENEZ, Jimenez has served as MCS CLASS OF 1982 Senior Vice President, General Counsel and Corporate Secretary at Xylem Inc., the S&P 500 global water technology company. Prior to that for nearly three years he was General Counsel of the U.S. Department of the Navy in the Bush and Obama administrations. He has held a variety of other positions in government,

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including Deputy General Counsel for the U.S. Department of Defense and Chief of Staff at the U.S. Department of Housing and Urban Development, as well as Deputy Chief of Staff and Acting General Counsel to Governor Jeb Bush of Florida. In other alumni news, Chris Gehring, MCS Class of 2010, is preparing to enter the Air Force in November of this year. He is currently studying Electrical Engineering at Florida International University and he

will continue his studies in the Air Force, with a subsequent career placement in Avionics.

Re-enrollment is open for the 2012-2013 school year. Those interested in touring and obtaining registration information may contact Donna Gehring at 305-221-7754 x773. Also check out MCS on Facebook on.fb.me/mcsvictors and the website www.miamichristian.org, including the new Scholar’s Program in the high school.

Students reuniting at MCS “Back to School” : Left to Right Jonathan Ortet, Jose Campos, Melissa Gonzalez, Andrea Sinclair, Rosa Castro, Victor Dacal and Matthew Diaz. ––––––––––––––––––––––––


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COMMUNITYNEWSPAPERS.COM

• Fitness & Defense • Art of Fighting without Fighting Recognized by Doral Officials

Julio G. Anta GET FIT WITH ANTA

(or one who may be a bully) and ways to handle a bullying incident. We discuss ways to be compassionate with a bullied child and how to speak to teachers and school personnel about bullying incidents. My anti-bullying program was inspired by Bruce Lee’s philosophy and teachings coupled with my position as the only fully-certified Martial Arts for Peace Bully Busters instructor under the originator and anti-bullying author, Dr. Terrance Webster Doyle. A retired law enforcement officer and honorably-discharged US Marine Corps Sergeant, I am a certified instructor for Bruce Lee Jeet Kune Do, Israeli Krav Maga and Haganah, Muay Thai, and a Hung Gar Kung Fu Master. Through studying books on anti-bullying, serving in law enforcement and the military, undertak-

While South Florida prepared for Tropical Storm Isaac Aug. 25, the City of Doral and Miami-Dade County honored us with a proclamation for my new antibullying program: “Art of Fighting without Fighting Anti-Bullying.” The proclamation was presented by Doral Mayor Juan Carlos Bermudez even though he had to attend numerous meetings in preparation for the storm. County Commissioner Jose “Pepe” Diaz was also present, presenting us with a second proclamation from Miami-Dade County (in addition to his own storm meetings, he was also celebrating his daughter’s 15th birthday that night). Also attending was former Vice Mayor Robert Van Name who has never missed an invitation to an event at Anta’s Fitness and Self Defense. The work- From left: George Bush Commissioner Assistant, Rob Van Name former Doral shop had a great Vice Mayor, Elena Anta, Jose “Pepe” Diaz Miami-Dade County Commissioner, turnout, despite Julio Anta, Juan Carlos Bermudez Mayor City of Doral. oncoming storm preparations. All of us expressed our ing anti-bullying studies for certification, thanks to Commissioner Diaz, Mayor I developed the “Art of Fighting without Bermudez and Rob Van Name for the Fighting” to complement the training we honors and attending my workshop, as provide in martial arts. well as their friendship. Working as an officer in a maximum “Art of Fighting without Fighting” is security prison provided experiences to a complete anti-bullying program that I see and deal with the underlying causes of developed after 14 years of research in bullying, and ways to prevent its reoccuranti-bullying, martial arts and fitness. It rence. teaches children to project their voices, For information about our profeswalk with confidence, avoid a bully, and, sional anti-bullying program or workas a last resort, reality-based self defense shops, visit AntaMartialArts.com/Bullyagainst bullying. We also teach children Busters. how to be compassionate and stand up for bullying against others. Julio Anta is a martial arts and fitParents are taught how to identify ness instructor and owner of Anta’s reactions to bullying that their child may Fitness and Self Defense since 1998 and not disclose, how to help a bullied child may be contacted at 305 599-3649.

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September 2012

Business security starts with individual planning BY CARLOS RIVERO, JR. Securing your business is as important as protecting your own home. Providing superior security services depends on costeffective programming, customizing client needs and taking care of them with the best customer service possible. That’s why we advise those considering security systems to think in terms of taking the same steps they would want to protect their family, then applying that thinking to their professional or business needs. To get optimal performance, an owner should determine specific goals to form the basis of a uniquely-individual plan with a security company. A responsible company’s service should begin with investing whatever time is needed to determine the needs and type of protection required to respond to any concerns that may arise in your business areas. When stationed overseas in the armed services, I provided security to a military base, an experience that involved disciplines that

are applicable to scenarios involving protection of a private sector business. It is why customizing a security system to exacting needs is so important. Companies and individuals seeking quality and affordable security investment alternatives should look for fresh innovative approaches to establish security systems that are affordable while fully-comprehensive to protect individual needs. Experience combined with common sense is the approach our company has used to help clients determine a specific security system. It begins with learning and understanding the problems faced in each circumstance to engineer protective security measures. Once those measures are in place, a responsible company monitors the success of that plan, ready to suggest improvements and revisions wherever necessary. It’s the same way you’d protect your own home and loved ones. To contact Carlos Rivero Jr. and Regions Security Services, visit <www.regionssecurity.us or tel. 305-517-1266. By Email: crivero@regionssecurity.us


September 2012

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Seven Important Skills Every Pre-Schooler Needs BY SHAWNA MEHLBERG

The preschool teachers at Divine Savior Academy work with hundreds of families with preschoolage children who are looking to improve the home-school connection to enhance their child’s educational experience. In response, we have begun a voluntary parent-teacher book club for parents of young children. Parents and preschool lead teachers will meet four evenings throughout the school year and focus on seven necessary life skills that author Ellen Galinsky identifies and describes in her book, Mind in the Making. By the end of the year, each primary skill will have been discussed in depth, including foundational research and practical, everyday tips to encourage growth: Focus and self-control are foundation skills that can be promoted in a child’s everyday play. Young children can learn to flexibly adjust their attention and switch their perspectives to allow for greater learning. Perspective taking is the social/emotional ability of children to understand what teachers, peers, and parents expect of them. Research shows that a child’s adjustment to a kindergarten environment is much more successful if they have this skill. Communication skills are paramount. Verbal language and reading skills at a young age can be developed through a child’s social interactions with parents and teachers. Making connections are skills that help young children evaluate and analyze their surroundings so that they can make sense of the world around them. Games and activities capitalize on a child’s inherent curiosity and help them to make compar-

isons and recognize similarities and differences. Critical thinking skills are complex, higher thinking skills that allow children to determine problems, set goals, attempt solutions, and evaluate results. Hands-on learning, experimentation, and individual exploration are the keys to developing these skills in young children. Challenge taking is a skill that can only be developed as a child moves towards independence. Appropriate levels of stress and challenges provide motivation and intrinsic rewards for children as they increase their overall abilities. Self-directed and engaged learning creates a community of self-motivated learners who participate in and initiate experimental, hands-on, and active learning experiences. The learning is intrinsic and child-centered, with teachers and parents guiding and supporting this basic foundation to enhance the educational experience. For more information, visit <www.DivineSaviorAcademy.com> or tel. Shawna Mehlberg, Preschool Director, at (305) 597-4545 ext. 108.

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The Abacos — paradise with or without a boat BY DEBBIE MARTINEZ

They say ignorance is bliss but in this case I was missing out on a whole new experience. I have always thought that to enjoy the Bahamas you had to own a boat. Living in Miami, talk of the Bahamas is like saying your going to Publix. I would listen as people would talk about stocking their boat for a weekend jaunt over to the Bahamas, feeling a bit out of the loop since I belonged to the, dare I say, non boat owner crowd. News flash, you don’t have to be a boat owner to enjoy all the great, fun things that the Bahamas has to offer. My final destination, The Abaco Beach Resort. My plane touched down in Marsh Harbor, Abacos after a one-hour flight. A short ride later, I was settling into an amazingly spacious room with my own balcony at The Abaco Beach Resort, overlooking a vast beach and the ocean. Next stop the pool bar where I was promptly informed by the bartender that the resort had the best Goombay Smash in the Bahamas. Never heard of it and not wanting to offend, I graciously accepted one. Had to admit it was now going to be my drink of choice. By the time I was having a second, I was starting to like the Bahamian hospitality of this resort. The Abaco Beach Resort dates back to 1955 and is currently owned by Andrew Sweeting and Manny Alexiou who are ever present on the 40 beachfront acre property. It boasts the largest marina in the Bahamas accommodating 198 boats up to 200 feet. For us landlubbers, you can choose to stay in one of their oversized, inviting guestrooms or one of the two-bedroom cottages with a pull out sofa that is perfect for families. In addition, their private condos, Harbor Residences are breath taking not only in views but décor. The resort has a restaurant, two outdoor

N E W S pools, tennis facilities, kayaks and two very unique programs. One is called Bahama Buddies. It’s unique in that it includes Bahamian children who explain Bahamian life from the perspective of a child. The other program is run by Ricky Johnson, a Bahamas National Trust certified tour guide. He offers eco tours that involve biking, kayaking and bird watching but it’s his enthusiasm and his infectious sense of humor that keeps you smiling. He makes you want to ask questions and learn about the eco system on the island. Through his sheer determination we tracked down the elusive Abaco parrot. It was mesmerizing to see them in a tree so close to us and with the binoculars Ricky provided for everyone; I was able to get up close and personal. An impromptu visit to Stephen Knowles home workshop where he turns wood into gorgeous bowls with inlays of tile or sea glass was a welcome surprise. If I thought the tour was great up to that point, I had no idea what lay in store for the finale. Walking through some underbrush we came upon a Blue Hole (underground cave systems). I have never seen anything like it and I immediately felt like I was in a scene from Lost World. What lay before me was a huge water hole encircled with rock ledges. At that point I did what anybody would do, I jumped in. The water felt like sateen sheets flowing over my body. Ricky explained that it’s the combination of salt and fresh water that makes it feel that way. Truly a once in a lifetime experience. Returning to the resort for lunch, I had the best conch salad I have ever tasted and it quickly became my lunch staple the entire

weekend. For dinner, it was an absolutely fabulous fish dish, sugarcane shrimp and lobster, at the Angler Restaurant. After an amazing dessert accompanied by the sounds of Stephen whose voice kept me in my chair till closing time, I silently walked back to my room under dimly lit lights, opened my sliding glass door to hear the call of the waves, tucked myself in under cool sheets and beckoned the Sandman. The next day I made the rounds of the surrounding cays. Not having your own boat doesn’t limit you to experiencing all the other cays. There is a ferry from Marsh Harbor that will drop you off or you can arrange with the resort to rent a boat. My first stop was Man-O-War where Albury’s Sail Shop has every canvas tote imaginable. At Joe’s Studio and Emporium I had the honor of meeting 67-year-old Joe Albury, who is a 7th generation Bahamian and according to him, last of his family to make wooden boats by hand. He breathes new life into Abaco Pine from torn down houses by using it for his boats. As we said good- by, with the sun glinting on smoothly sanded wood, he paused for a moment and started to recite the Wreck of the Hesperus by Henry Wadsworth Longfellow. What a fitting end to my visit! It was onwards and upwards to Guana Cay where I stopped in at Nippers. A colorful outdoor bar and pool with great dance music and oh, yes, a Goombay Smash. Hope Town reminded me of Martha’s Vineyard with its quaint cottages and narrow streets. A lone dolphin hanging by the shores edge made for a great swimming companion as I took a last minute dip before departing to Lubbers Quarters. As we entered Cracker P’s, a bar and grill situated on a quiet stretch of beach, Patrick,

the owner, brought out the best smoked fish dip and conch chowder and enticed me to try a Bushwhacker. Several dart games later and with some great laughs we started our 5-mile boat ride back to the resort. The Abacos isn’t just for boat owners anymore. There is so much to do and explore from scuba diving, snorkeling, fishing, island hopping, the national parks, eco tours, biking, golfing and visiting local artists and points of interest. There are boutiques and dancing with the locals at Snappas can’t be missed. And there is no better place to enjoy all this than The Abaco Beach Resort. It’s central to everything and the staff make you feel like you’re family. A whole new world for non-boat owners just opened up. Who knew? Getting off the plane in Miami was a stark contrast from where I had just come. Jostling around for my bags the thought occurred to me that the only things I had jostled the last few days was my Goombay Smash and my conch salad. “Passport”. I looked up to an outstretched hand of a customs agent. I dug in my bag and handed it across the desk. He stared at me. I realized I had a tight grip on it. He tugged the passport again, and my fingers held tightly as I intently stared back.” You do want to get back in, don’t you?” I relinquished it as he slammed it down on the desk with the loud sound of the stamp . “Next”. I made my way back into the masses, like salmon swimming up stream. “I’m back for now”, I thought. Reaching for my phone, I punched in Abaco Beach Resort on my speed dial. Debbie Martinez is a South Miami-Dade resident and a regular contributor to the Community Newspapers. She may be contacted by calling 305-984-5121.


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September 2012

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September 2012

Ronald Reagan High School students sign up for the Rotary Club of Doral’s Interact Club BY ONELIA COLLAZO MENDIVE Rotary Club of Doral On Saturday, August 18, the Rotary Club of Doral held a recruiting event for the Interact Club of Ronald Reagan High School in Doral during the school’s back to school barbecue party. Interact is a Rotary-sponsored service club for young people ages 14-18. The program gives young people an opportunity to participate in fun, meaningful service projects while developing leadership skills and

meeting new friends. The Interact Club also serves as a way for students to receive community service hours. With the help of Rotary Club of Doral members, over 50 students applied to be members of the Ronald Reagan High School’s Interact Club. Students and members from Miami Senior High School’s Interact Club were also present at the recruiting event to help out at the sign up table. A special thank you goes out to Miami Senior High School’s students: Michael Aguiar, Estrella Quiroz, Cynthia

Ronald Reagan High School students signing up for the Interact Service Club, sponsored by the Rotary Club of Doral

Ibarra, Israel Gonzalez and their sponsor and teacher of Miami Senior High, Mr. Emerson Perez. Rotary Club of Doral members presented at the event were Vicente Carrion, president of the Rotary Club of Doral 20122013; Nelsy Suarez, new membership chair; Raimundo Molina, District 6990 assistant governor; Felipe E. Madrigal, founder of the Rotary Club of Doral and past president; Freddy Reyes, Rotary Club of Doral immediate past president; and Rotarians Bettina Rodriguez, Bibiana Salmon and Robert VanName. Unable to attend due to travel conflicts were Interact event coordinators Gerardo Reyes, new generations chair and head of the Kid’s Can recycling project, as well as Rotary Club of Doral’s newest Rotarian Dominique Barba. Barba’s son,

Stephan Barba, a student at Ronald Reagan High, volunteered at the event and was the first student to sign up to become a member of the Interact Club. This year’s Rotary Club of Doral service projects include: Kids Can Recycling Project, Art Fest @ Doral, Thanks- giving Meals Project, Toys for Christmas, Rotary Club of Doral Golf Tournament, Relay for Life Rotary Club Team and Adopt a Road Cleaning Project; as well as working with international projects in conjunction with other Rotary clubs. The Rotary Club of Doral meets every Friday at noon for lunch at the Doral Park Country Club, 5001 NW 104 Ave., Doral. Guests are welcomed. For more information, contact: 786280-9078 or email: vicente2250@yahoo.com or visit Facebook.com/RotaryClubofDoral.

Left to Right: Felipe E. Madrigal, founder of the Rotary Club of Doral and past president, Robert VanName, Rotary member and former vice mayor of the City of Doral, Vicente Carrion, president of the Rotary Club of Doral, 2012-2013; Freddy Reyes, immediate past president of the Rotary Club of Doral

Ronald Reagan High School student and Interact club volunteer Stephan Barba and New Membership Chair Nelsy Suarez, speak to students at the Ronald Reagan High School’s Interact sign up recruitment event


September 2012

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Social Marks DBC Forum for 40 August

From left to right Gloria Burns, Aly Ramos, Stephen Musolino, and Lenny Sklawer at Doral Business Council social August 21. ––––––––––––––––––––––––––––

From left to right Marti Bueso, Norris Perez, Sgt. Joe Perez, Reza Ray and Mercy Crespo enjoy social. ––––––––––––––––––––––––––––

BY GLORIA BURNS Doral’s Carolina Ale House treated members and guests of Doral Business Council’s Forum to a free beverages and set aside a party area for the crowd on August 21. Over 40 gathered to enjoy a funfilled night that included great networking, door prizes, greeting new faces as well as new prospects for the DBC. Forum Chair Gloria Burns expressed her appreciation to Joe Marouf for his

hospitality and to those donating door prizes, including Lizz Wiegandt of Mary Kay and Miami Community Newspapers. Among those enjoying the affair were Reza Ray, Armando Fernandez, Diana Jelen; Max Fleischer, Ricardo Trillos, Stephen Musolino, Nella Watanabe, Mercy Crespot, David Simboco, Aly Ramos, Marti Bueso, Norris Perez, Sgt. Joe Perez, Iliana Rodriguez, Troy Wright, and Lenny Sklawer, to mention a few.

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What is a Free Trade Zone? BY JORGE SUAREZ Lately you might have heard a lot of buzz about Free Trade Zones, but what are they? Also known as Foreign Trade Zones or “Zonas Francas,� Free Trade Zones (FTZs) promote intense economic growth by attracting international investment, increasing trade activity, and creating new jobs. But how do they do this? FTZs are federally-designated areas considered to be outside of U.S. Customs territory, enabling trading companies to operate under a more flexible environment. One of the many misconceptions about FTZs is that because duty savings are a major FTZ benefit, they are only beneficial to companies who re-export or to those who pay a high amount of duty in doing so. Regardless of your commodity and desired markets, there are numerous ways an FTZ can benefit your business. Whether your company imports duty-free products, or has hundreds of thousands of dollars of duty paid merchandise sitting in a warehouse destined for re-exportation, there are many benefits available. Not only can you avoid paying duties and taxes on re-exported merchandise, but the lessened regulatory agency requirements allow you to store merchandise that is not approved nor destined for US consumption without facing costly penalties or limitations until re-exported. If you run a business that imports high

value/volume products, you could be saving considerable amounts of cash by utilizing a weekly entry procedure for consumption, allowing you to pay customs brokerage documentation and merchandise processing fees (MPF) only once a week, by filing one entry for multiple importations. In Miami-Dade County, there are currently four Foreign Trade Zone Grants: (1) FTZ#166 Vision Council-Homestead; (2) FTZ#180 Wynwood (not active); (3) FTZ#281 MDC-Port Miami; and (4) FTZ#32, Greater Miami Chamber (GMFTZI) which includes Sysco South Florida, Kansas Marine, Bijoux Terner, and, located in the heart of Doral, the Miami Free Zone. If you live in Doral you have probably driven by the Miami Free Zone many times. Operated by FTZ World Services, the Miami Free Zone was founded in 1979 and has been the flagship FTZ in MiamiDade County for the past 33 years. There is a reason why many logistics providers and over 3,000 other international trade-related businesses have chosen Doral. The City of Doral has quickly become the logistics capital of South Florida and the backbone of our local economy. To help your business succeed, you are welcome to contact our MTZ offices to learn more about the Miami Free Zone. Jorge Suarez, Director of Leasing and Business Development for Miami Free Zone can be contacted at jsuarez@cargoventures.com or at 305-591-4303. To learn more go to www.ftzworld.com


September 2012

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Computers and your hands: Dispelling common myths BY ALEJANDRO BADIA, MD

Have you heard that computer use causes carpal tunnel syndrome? In fact, there’s a near universal belief that technology gadgets can cause all sorts of hand problems. Both the lay public and most healthcare providers believe that entities such as “blackberry thumb” and “repetitive strain injury” truly exist, and that common hand problems (such as flexor tendonitis and basal joint arthritis of the thumb) are caused by repetitive typing or using a mouse. The most common myth remains that carpal tunnel syndrome is “that computer disease” and by using your hands for what is now an everyday function for many can cause physical harm. Nothing is further from the truth…. Not only are common conditions like carpal tunnel syndrome, trigger finger and tennis elbow NOT caused by so called “overuse” or “repetitive stress” but they are actually metabolic and hormonal related issues quite easy to treat, given that the right diagnosis is made and the afflicted sees the right type of specialist. Economic ramifications of this issue are staggering. CTS is now responsible for 1/3 of all money spent on workers compensation, rivaling low back pain. More than $2 billion is spent yearly on a condition commonly seen in the general population, but particularly common in perimenopausal woman, diabetics and hypothyroid patients. Also common in third trimester pregnancies, the condition is

usually resolved post-delivery and fluid retention diminishes. Unfortunately, money in work comp’ better spent on compensating injured workers in true work-related accidents (such as falls, crush injuries or lacerations) instead goes to a pool of patients suffering from a common and easily treatable nerve compression disorder. Education regarding carpal tunnel syndrome and other repetitive stress injuries is severely lacking and the information available to the public, employers and insurance industry is based upon myths not supported in scientific literature amongst hand specialists. The misconception may have come about due to a former association between women and keyboard use because secretarial work had certain demographic trends and these are same patients that tend to suffer from CTS. Any hand surgeon will tell you they never see an adolescent sufferer, yet they type away all day on Facebook or a smart phone. Dispelling the myth will not only have great economic impact, crucial in this age of healthcare cost containment, but will also enable the sufferer to have the appropriate and speedy treatment. Employers should focus on having their employees seen by appropriate specialists, helping prevent businesses from loss of crucial employees.

Alejandro Badia, MD, FACS, is Chief Medical Officer of OrthoNOW based in Doral. For more information, visit www.drbadia.com or tel. 305-537-7272.

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‘Get Acquainted Day’ Opens Dade Christian School Year Organizers of Dade Christian School’s annual “Get Acquainted Day,” which was recently held at the Northwest Miami-Dade Campus called the event a major success after providing students and parents familiarization with the school’s academic program, facilities and faculty for 2012-2013. “Students met their new teachers and visited with classmates old and new, while family members toured our school to learn about the upcoming school year,” said Maritza Rosado, elementary school principal, noting this year’s program showcased a newly-renovated Crusader Café. “Parents set up cafeteria accounts for students, and purchased uniforms for physical education classes,” said Matthew Annett, high school principal. “Our used uniform sales were a big hit, since parents can purchase school clothing at a significant discount.” Another exciting discovery: the Dade Christian’s Director of Community Relations Rhonda McNeal reviews new teaching materials with (left soon-to-open David Rodriguez Fitness to right) Adam Barros and mother, Vivian, Lissette Prats and daughter, Kristyn. Center where students will enjoy exercis––––––––––––––––––––––––––––––––––––––– ing at the school campus. Freshman and sophomore students science, math, history, English, and Bible “Get Acquainted Day is a great time learned of new technologies including use courses, and school-wide Wi-Fi accessi- for school administrators as well,” said of Apple iPads for core classes such as bility. Craig Konchak, Director of Development, welcoming alumni. “This is one of my favorite annual events since it marks the first time that students, parents and faculty are reunited after what seems like an endless summer.” Dade Christian School combines a quality academic program with a commit-

From left to right: Beverly Harding, daughter Marie Knowles, and granddaughter, Gabrielle, learn about Dade Christian academic program. –––––––––––––––––––––––––––

ment to character development and spiritual growth in the Christian tradition. Founded in 1961, the school is fully accredited by the Southern Association of Colleges and Schools (SACS), Florida Association of Christian Colleges and Schools (FACCS), and the National Council for Private School Accreditation (NCPSA). For more information, visit www.dadechristian.org.

Melissa Jimenez of Abdaliz Bakery hands jello refreshment cup to Aniya Codada, with her parents, Jean Ronald and Marie Geraldine. –––––––––––––––––––––––––––––––––––––––––––––––––––––


September 2012

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Expanded Miami Soccer Festival to Draw 10,000

Smart Phones ‘Connect’ with your customers BY GERARDO REYES

Crowds at 2011 Miami Soccer Festival enjoy team action. –––––––––––––––––––––

BY RICHARD YAGER

Crowds that could double last year’s estimated 5,000 soccer players and fans are expected in Kendall for Miami’s Second Annual Soccer Festival Sept. 2930, according to its entrepreneurial innovators, Alan and Scott Georgeson. The 2012 Festival will attract even greater numbers of youth league teams from South Florida to compete in tournament play, based on early registration numbers already exceeding those of 2011, said Scott Georgeson. “This year’s Festival is hosting teams from under-5 years through under18, expanding last year’s attendance that began with under-9’s,” he explained “We are hoping to announce the appearance of a known soccer star or celebrity once again for this year’s festival,” added Georgeson, noting Abby Wambach, star player of the U.S. Women’s Olympic team, kicked off the Miami Festival in 2011. The 2012 Festival hosts both adult and youth soccer competitions with a court of tented concessionaires, providing soccer specialties, food, music at Kendall Soccer Park at 8011 SW 127 Ave. Buffalo Wild Wings and Anthony’s Coal-Fired Pizza, two of the major cosponsors, will provide special fare to accompany a first-time license for beer and wine service at the Festival.

The Georgesons who established the first Soccer 5 program in the U. S. three years ago organized the two-day Festival in 2011 to serve as a backdrop for a yeararound program popularizing adult and youth recreational leagues. Now in partnership with MiamiDade Parks Department, the Soccer 5 programs create year-around league play for both adult and teenage teams, as well as the Soccer Academy that teaches soccer at early ages. On Sept. 3, the Academy began the first of two eight-week sessions for its fall-winter season, providing soccer lessons from 6-7 p.m. on Monday, Wednesday and Friday nights.The first program continues through Oct. 26. A second session is dated from Oct. 29 thru Dec. 21. Special attractions for Academy members include participation as ball boys with FIU games, attending a Miami Heat game and liaison for coaching by an English Premier League Club. A rumbling thunderstorm postponed a barbecue for 40 youngsters and family members Aug. 24 to Sep. 3 that celebrated ending of an innovative ten-week summer camp. The first-time summer program was designed to teach toddlers to teens (ages 3-12) basics of the Soccer 5 game played on reduced-sized fields. For festival information, visit www.miamisoccerfestival.org; for detail on all Soccer 5 programs, visit www.soccer5usa.com/miami.

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Where have your customers gone? One answer: It’s a sign of the times! Or is it? Consumer spending is actually up, according to the Aug. 2012 Gallup Economy Consumer Reports, although unemployment in some U.S. areas is in the double digits. (In Doral, the unemployment rate is well below the national average). So if our customers are spending at least the same (if not more) than before, where are your customers spending if not with you? There’s a major disconnect in how we, as consumers, find products and services we need and how we, the business owner, goes about finding our customers. Incomprehensibly, marketing has evolved with thousands of dollars spent in advertising yet the level of customers we need for our business to flourish remains unchanged. As part of my daily ritual, I empty out my mail box and inevitably throw away 80 to 90% of the contents as junk. My friends, customers and co-workers have the same experience. I wonder how much money has been wasted when colorful flyers, brochures and glossy offers representing so many planning hours and thousands of dollars are deep-sixed — hopefully for just a 1 to 2% return. Imagine for a moment being new to the City of Doral, knowing no one — just like so many new residents who arrive in our beautiful city every month. Imagine you want, for ex., a good hair stylist. How do we find a Stylist? As a consumer, we typically go to the Internet and try some kind of web search for a product or service. We ‘Google’ hair stylists or salons, type in “Doral” or a zip code in the address bar. Then we typically select one of the top three or four choices. In many cases, however, newcomers search by smart phone (recent statistics say 53% of those searches result in an immedi-

ate visit or purchase within 24 hours). Now, let’s take a business owner who wants to reach out to that new or even existing customer? Most owners budget thousands of dollars annually for print, radio and TV advertising. Some invest in elaborate web sites. Then, when nothing happens, they rationalize that it’s ‘the economy.’ People just aren’t spending money. The truth is a lot less complicated. Digital “Pull” and “Push” Marketing has been slowly but very effectively taking e-commerce to your consumer’s smart phones. In our fast-paced lifestyle, we don’t go anywhere without our cell phones. In fact, studies show the average consumer is less than six feet from the cell phone at any time of day. During recent years, we’re becoming accustomed to using smart phones for products and services at increasing record highs. Competitors anticipating this marketing shift have developed ‘mobile apps’ that capture this growing business trend. Technology advances are steadily replacing desktops, laptops, print media, and traditional marketing methods in favor of the speed, ease and comfort of cell phones and smart phones. So the question should not be ‘where have your customers gone’ but rather, how can you get your business into the multimillion dollar industries of e-commerce and mobile commerce, growing every day? Many businesses invest in mobile apps to use many features that smart phones users rave about — such as digital coupons, QR Codes, RSS feeds, Fan pages, GPS locators and much more. They know that if you want to compete and grow, go where your customers are going. Better still, go where their phones are going.

Gerardo Reyes, specialist in life insurance, health insurance and retirement planning can be reached at 786-333-7871 or by visiting info@WayOutMobile.biz.


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