CNLA Newsbrief 2011 by Canadian Nursery Landscape Association

USDA New Plant Regulations on Imports

Refresh and Revitalize with Eve Tigwell

Plant Guarantees: Minimize Your Risk

Green Industry News July-August 2011 Vol. 20 Issue 5

What’s inside: • 75,000lbs of plastic collected during National Recycling Week • Managing Director for COPF announced • Nurseries joining forces to protect plant patents • CEUs for certification renewal need to be collected by December

Apprenticeship Training for

Landscape-Horticulturists Eight newly registered apprentices of the Landscape-Horticulturist program have completed their first block of training. "This new apprenticeship training program will raise the profile and standards for this occupation," said Post-Secondary Education, Training and Labour Minister Martine Coulombe. "I am confident that the program will receive strong support from employers who register and train apprentices." continued on page 2

Pictured above from left: Darrell Nameth, a representative of Landscape NB Horticulture Trades Association Inc. and The Landscape Horticulture Training Institute; Stephanie Wilson, Landscape-Horticulturist apprentice from Allgreen Landscape and Design Ltd.; Post-Secondary Education, Training and Labour Minister Martine Coulombe; and Tom Murdock, owner of Allgreen Landscape and Design Ltd.

CNLA Newsbrief

July-August 2011

EXECUTIVE BOARD:

President Past President First Vice President Second Vice President Treasurer

Bill Stensson - ON Cary van Zanten - BC Christine LeVatte, CLP - NS Rene Thiebaud, CLP - ON Bruce Hunter, CLT, CLD, CLP - BC

DIRECTORS: LNS Representative LOHTA Representative Insurance Chair BCLNA Representative HR Chair Environment Chair Research Chair Government Relations AQPP Representative Planning & Government NAPPO Chair LNB Representative Member Services Chair Garden Centre Canada Chair Certification Chair Landscape Canada Chair LANTA Representative LM Representative Growers Canada Chair LNL Representative SNLA Representative

Robin Godfrey - NS Gerald Boot, CLP - ON Michael Kato - BC Harold Deenen, CLP - ON Bill Hardy, CLP - BC Michel Touchette - MB Michael Murray - NL Pierre Lavallée - QC Bruce McTavish - BC Darrell Nameth, CLP - NB Anthony O’Neill - NL Cable Baker, CLT, CLP - BC Phil Paxton, CLT, CLP - AB Owen Vanstone - MB Doreen Layman - NL Aaron Krahn - SK

STAFF: Executive Director Victor Santacruz, CAE, CLP victor@canadanursery.com Member Services Manager Joseph Salemi, CAE joseph@canadanursery.com Professional and Business Joel Beatson, CAE, CLP Development Manager joel@canadanursery.com Manager of Provincial Relations Rebecca Doutre, CAE rebecca@canadanursery.com Growers Manager Rita Weerdenburg rita@canadanursery.com Landscape Priorities Manager Liz Klose, B.Sc., (Agr), CLP liz@canadanursery.com Retail Priorities Manager Renata Triveri renata@canadanursery.com Certification Services Julia Ricottone, EPt julia@canadanursery.com Minor Use/IPM Co-ordinator Peter Isaacson, B.Sc., MPM peter@canadanursery.com Provincial Relations Co-ordinator Michelle Brown michelle@canadanursery.com Communications Co-ordinator Kim Burton kim@canadanursery.com Executive Assistant Cheryl Gall cheryl@canadanursery.com Administrative Assistant Barbara Blackadar barbara@canadanursery.com Printed on recycled paper using vegetable based inks by: Harmony Printing, 50 Woodbine Downs Boulevard, Toronto, ON M9W 5R2

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INDUSTRY NEWS The member companies of the Landscape NB Horticulture Trades Association Inc. assisted the department with the development and implementation of the program. The Landscape Horticulture Training Institute, a division of the Landscape NB Horticulture Trades Association Inc., is mandated to deliver the training. "This is a great leap forward for our industry,” said Jim Landry, executive director, Landscape New Brunswick Horticulture Trades Association Inc. “It can now be officially promoted as a career choice for those who wish to travel this path, and this in turn will work to alleviate some of our human resource issues of the past."

Managing Director of COPF announced Concluding a process initiated over one year ago, Philp Thompson, president of COPF (Canadian Ornamental Plant Foundation) is pleased to announce the hiring of Victoria Turner Shoemaker as that organization’s new Managing Director.

As a Guelph graduate, with an MBA from Wilfrid Laurier University, and considerable corporate "This is the culmination of three years of experience, work within the New Brunswick associaVictoria brings tion and collaboration with other provincial exceptional associations such as the Canadian Nursery organizational, Landscape Association,” said Darrell management Nameth, past president of Landscape NB and business and president of Lawn Rangers Landscapacumen to ing. “This is also a national Red Seal trade COPF. Victoria and is an important step towards raising resides with the awareness and profile of the work done Victoria Turner Shoemaker her family by landscapers.” in Guelph, Ontario and will be establishing the new COPF office in that city by National Tree Day The occupation was designated in August the endS of she will also www.canadanursery.com/nationaltreeday e pJuly. t e mIn b ethe r 2interim 1,2011 2010 when Regulation 97-125 of the attend the Ohio Short Course and Trade Apprenticeship and Occupational CertificaShow in where area she will be Participate in tree planting events atColumbus, schoolsOhio in your tion Act was amended. At that time, the introduced to many of our members and occupations of Heavy Equipment Operacontacts. tor, Ironworker (Structural/Ornamental), Ironworker (Reinforcing), and Underground Of course, there is often a bittersweet Hardrock Miners were also designated for quality to announcements such as this. It apprenticeship training. also signifies that after 20 years as Managing Director the transition of Peggy Walsh Craig towards retirement is now a reality. “COPF and Victoria will benefit from the rich history and experience that Peggy offers and we are very grateful that

Teach our youth how trees make this a great, green nation!

Help teach our youth how trees make this a great, green nation!

Take part in tree planting events at schools in your area. National Tree Day

September 21,2011

www.canadanursery.com/nationaltreeday

Canadian Nursery Landscape Association / Association Canadienne des Pépiniéristes et des Paysagistes 7856 Fifth Line South, Milton, ON L9T 2X8 | Toll Free: 1-888-446-3499 | Toll Free Fax: 1-866-833-8603 | Email: info@canadanursery.com | www.canadanursery.com

CNLA Newsbrief

July-August 2011

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INDUSTRY NEWS Peggy has opted for a gradual transition,” says Thompson, adding that “Peggy will continue in her role as Managing Director of Plant Watch® while helping with the COPF transition over the next year.”

Garden Retailing around the Globe Swiss garden retailer and past president of the IGCA, Erwin Meier-Honegger, sent along a report of an interesting new garden centre that has just opened in that country.

The product range is designed with innovation and sustainability in mind, and includes a wide selection of both seasonal and regional products. These range from freshly cut flowers, house and balcony plants, seedlings, culinary herbs, seeds, shoots, soil, tools, garden equipment, plant pots, useful accessories for inside and outside as well as delicacies for the kitchen. In addition, the shop in Biel has a selection of around 200 varieties of choice teas. Professional advice and events

These innovative garden centres also offer flowers, garden accessories and speciatly regional products.

centred upon the topic of gardening make the garden shop a really interesting venue.

CNLA

Urban Gardening in Switzerland now open: ‘Wyss GartenLaden’ in Biel and Berne

To bring town dwellers closer to the crafts of working with soil, plants and vegetables and to promote the joys of gardening, Wyss has opened two new specialist shops in Biel/Bienne on 250 m2 and in Berne on 160m2 under the name ‘Wyss GardenLaden’.

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7856 Fifth Line South, Milton, ON L9T 2X8 | Toll Free: 1-888-446-3499 | Toll Free Fax: 1-866-833-8603 | Email: info@canadanursery.com | www.canadanursery.com

CNLA Newsbrief

July-August 2011

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INDUSTRY NEWS National Tree Day is September 21, 2011

CNLA members will seek to educate students and the public about the environmental benefits of trees through planting events at schools in members’ local communities. Partner with one of your local schools and plant a tree — everything you need to participate is available online at www.canadanursery.com/nationaltreeday/. This is a national event that will help us to educate the public all about the benefits of trees and that fall is a great time for planting. “By passing this motion, the House of Commons will ask Canadians to spend just one day reflecting on the link between their lives and that of the tree,” said Royal Galipeau, M.P. Ottawa-Orléans who presented the motion. “Canadians will dedicate trees, plant trees, learn about trees and appreciate the historical impact the tree has had on Canada’s economic success as a nation.” Questions? Email joseph@canadanursery.com or call 1-888-446-3499 ext 8620.

News from Vineland

Bruce McTavish will serve as a new board member for Vineland. Mr. McTavish is also the Canadian Industry Chair for the North American Plant Protection Organization, an instructor at the School of Horticulture and School of Business at B.C.’s Kwantlen Polytechnic University and past president of the Canadian Nursery Landscape Association.

Nursery Branded Programs Move to Protect Patents Proven Winners Color Choice®, Encore® azaleas, Endless Summer Collection®, First Editions®, The Knock Out® Family of Roses, Drift® Roses, and Southern Living™ Plant Collection are joining forces in a new enterprise aimed at protecting their plant patents and branded programs. “Purchasing new varieties doesn’t give a grower the right to take cuttings. We’ve worked hard to establish our brands and spent tens of thousands of dollars on patents. Enforcing these Intellectual Property rights is necessary to support our customers and licensees,” said Jeremy Deppe from Spring Meadow Nursery, Inc., the developers of the Proven Winners Color Choice brand. Starting this fall, nurseries across the country can expect a polite inspection by Plant Watch® representatives to see how they are meeting the requirements of these branded programs. It’s well known how expensive it is to establish a plant brand in the landscape and nursery business. Growers who comply with patent and branding requirements are at a disadvantage when infringers undercut prices. In order to support their network of compliant growers, Spring Meadow Nursery, Bailey Nurseries, ConardPyle and Plant Development Services have hired Plant Watch® to inspect nurseries, report on their findings, and collect fines where warranted.

Knock Out® Sunny rose. Photo courtesy Spring Meadow Nursery

Plant Watch® started in 2005 and is modeled after COPF in Canada, a well-known monitoring program established in 1964. COPF has been inspecting for Spring Meadow Nursery since 2008, resulting in more than $30,000 in fines collected during 2010 alone. According to Plant Watch® Managing Director Peggy Walsh Craig, “Everyone agrees that prices need to be improved. We need to sell more plants to more and different kinds of people. Branding, patenting and monitoring helps accomplish these goals. Unfortunately, some growers are taking advantage illegally of the investment made by other growers in these programs.” Nurseries found to be non-compliant will be assessed a significant fine based on the number of unauthorized plants discovered and the destruction of those plants will be required. Growers are reminded that plant patents and Plant Breeders’ Rights are based on having permission to propagate. Ask before you cut! For more information, contact Peggy Walsh Craig, Plant Watch® Managing Director at 1-866-414-1141 or peggy@plantwatch.org.

www.horteast.ns.ca

CNLA Newsbrief

July-August 2011

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ASSOCIATION NEWS

Two amazing shows Gardeners collect over 75,000lbs of plastic under one roof! during National Plastics Recycling Week The National Home Show and Canada Blooms will take place simultaneously in 2012, creating one of the largest home and garden shows in North America. Organizers of The National Home Show and Canada Blooms have signed an agreement that will see the two events take place side by side next year, creating one of the largest home and garden shows in North America.

Canadian gardeners cleaned out their garden sheds, and independent garden centres swept out the corners of their greenhouses, during the National Plastics Recycling Event from June 25 to July 4. In just ten days, they diverted almost 76,000 pounds of plastic from landfills coastto-coast, 40% more than last year, and enough volume to pack about five 53’ foot semi trucks to the brim.

The response, say organizers, was very positive. Gardeners appreciated having convenient places to deposit their used pots, and neighbourhood garden centres truly wanted to work toward a solution. The Canadian Nursery Landscape Association (CNLA) received calls from municipalities that are looking to expand their blue-bin programs, and recycling companies coopcontinued on page 6

“The idea for co-locating the events is a natural extension of our audience interests,” said Tom Baugh, CEO of Marketplace Events, organizers of The National Home Show. “Guests attending The National Home Show love the event but consistently tell us they want to see bigger and better gardens and floral displays. “Guests attending Canada Blooms (virtually all homeowners) love their garden festival and will be thrilled in seeing its growth in stature under this new arrangement,” he added. Gerry Ginsberg, Canada Blooms general manager, says the agreement will allow them to achieve a new standard of excellence and significantly enhance the customer experience for hundreds of thousands of home and garden enthusiasts throughout Ontario that visit these events each year. The agreement to co-locate is not a merger, nor is Marketplace Events purchasing Canada Blooms. Each event will maintain its own identity and operate separately, expanding into an impressive 55,742 m2 (600,000 sf) to become Canada’s largest consumer event under one roof. Both shows will run for 10 days, from March 16-25, 2012, at the Direct Energy Centre in Toronto. For more information on either show, visit www.nationalhomeshow.com or www.canadablooms.com.

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CNLA Newsbrief

July-August 2011

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Participation in the recycling program was great, encouraging municipalities to look to extend their own recycling services

erated to extend the range of services they normally provide. “We were very pleased with the support we received through CleanFARMS,” said CNLA’s Environment Chair, Bill Hardy. “That organization, which stewards agricultural waste, took a leading role in assisting garden retailers, and we look forward to working with CleanFARMS again.” CNLA

Cannor Nurseries of Chilliwack, BC

landscape industry

certified

Collect your CEUs before December! Individuals who last recertified on December 31, 2009 have automatically been moved into the two-year recertification process. This means most people will be due to recertify again by December 31, 2011. Recertification is easy, especially if you have collected and kept track of the continuing education units (CEUs) you have earned over the last two years. This year, you will be required to submit 24 CEUs, and payment of $75 (plus HST). CEUs can be earned by attending seminars, taking courses, as well as sitting on your association’s board, or judging at certification tests. The main rule of thumb is that your CEUs must relate to your certification and/or your job duties. The easiest way to track your CEUs is to have a recertification form on hand and fill it in throughout the year. It is also beneficial to keep all of your documentation together with this form. Reminders will be going out in the mail this fall to all Landscape Industry Certified

also expressed appreciation for the work of West Coast Plastics, BFI Canada (Parksville), Plastix Canada, and Myers Lawn & Garden Group — each of which managed transportation and recycling of the collected garden plastics in their respective regions. Now that the event has ended, what are gardeners to do? First, check the recycling symbol present on most garden pots and trays and contact your municipality or regional district; if the pots are rinsed clean, many types can be returned. Second, check with your local garden centre; some stores offer

year-round collection, while others have the most current recycling options for your community. The National Plastics Recycling Event is scheduled to return in 2012 from Friday, June 22 through Sunday, July 1. Recyclers who can offer free pick-ups of unsorted garden and agricultural plastics, and garden retailers who wish to participate, are asked to contact the CNLA. For more information, contact Renata Triveri, Retail Priorities Manager at 888-446-3499 ext 8730 or visit www.canadanursery.com

Certification Corner individuals whose deadline is approaching. If you recertified last December, you still have another year before your forms are due — but continue to track your CEUs as the year goes on. Recertification forms are available at www.canadanursery.com. Contact Julia Ricottone at the CNLA office if you have questions about the recertification process, 1-888-446-3499, ext. 8615, or julia@canadanursery.com.

How are you promoting Landscape Industry Certified? The Landscape Industry Certified brand has now been available for a year and a half. CNLA continues to promote the brand, but the success of the name and logo relies largely on how it is being used by certified individuals. The more your customers see the logo, the more it will be recognized. Is

it on your website? In your email signature? On your vehicles? Are you using the Landscape Industry Certified marketing materials from CNLA? CNLA wants to know how you have been promoting yourself as Landscape Industry Certified. Share your ideas with us, so we can show other certified individuals how to help Landscape Industry Certified become more recognized. Send us a note or a photo about how you are using the new brand and we might feature it in the next newsbrief. Send your details to julia@ canadanursery.com.

Recently Certified Michelle Barker, CLT Nicholas Funke, CLT Matthew Harvey, CLT Richard Heaven, CLT Trudy Hiltz, CLP Scott Magee, CLT Taylor Squires, CLT Lesley Tannen, CLP

BC BC BC BC NS BC BC BC *as of July 30, 2011

CNLA Newsbrief

July-August 2011

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Garden Centres Corner Refresh, re-energize with Eve Tigwell By most accounts, Canadian garden centres faced a dismal spring. What did you do to help overcome weather woes and increase sales? • Did you maximize your dollars-pertransaction? • Did you maximize your dollars-persquare-foot? • Did you stock your hot spots with revenue-boosting products? • Did your signage encourage multiples? • Did your store layout encourage buying? • How was your customer service?

and needs proper care and attention. We have offered a one-year guarantee for over 22 years and have never had claims impact the bottom line of our company. Build the cost into your margin calculation. Most years, a 1% increase in margin on nursery stock will yield a 5 to 1 return; in all the years we have tracked our returns on nursery stock they have never exceeded 0.2%. Next is your time to shine when dealing with a problem. Loyalty is determined by your reaction to problems. When dealing with a return, you should always follow a predetermined script that starts with an apology for

creating the inconvenience of the loss to the customer, a determination of what the problem was (this is where you establish that you are the professional), finding a suitable replacement, and then the most important part — selling them other products to fix the problem or further enhance their yard. The majority of people feel guilty for killing the plant, know you are losing money on the replacement and are willing to be sold what you feel they need at that moment. Remember, a customer without problems does not need your help! Help your customer, improve your margin and increase your sales. That is the value of a dead plant.

Every store can use a boost and Eve Tigwell, with more than 20 years of experience in the industry, and a wealth of insights gained from exploring garden retail operations all over the world, is just the person to share that wisdom! • Garden Centre Inspection Program This holistic look at your store will identify the problem areas and provide you with a detailed report. With a straightforward "to do" list for honing your inventory, displays, layout, and more, you'll be on the right track to improving your bottom line. • Refresh & Remodel Considering some more intensive changes? Get valuable guidance from someone who has seen it all. • Consultations & Custom Programs Whether you need business and management coaching, team training, or other specific consultative services, we can help. Garden Centres Canada needs a minimum of 10 appointments to bring Eve to Canada! Pre-register your store and pay nothing until January 2012! Contact renata@canadanursery.com.

Guarantees: profit or pitfall? By Sandy Mathies, Cannor Nursery

The guarantee dilemma is a red herring in the retail world. The key to minimizing your risk of returns is communicating with your customer that the plant is a living organism

August 25-27

2011 Get Ahead. Stay Ahead. In the nursery

2011

community, there’s one thing we can always count on: change. And with change comes infinite possibility. Join your friends and fellow green industry professionals at the 2011 Farwest Show, where we’re tackling the evolving

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wholesale and retail environment head-on with scores of new ideas and innovative solutions. With hundreds of exhibitors, mind-opening seminars and networking opportunities, you’ll be sure to return home inspired and ready for action. Save the dates!

CNLA Newsbrief

July-August 2011

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Growers Corner

By rita weerdenburg

Attention all nursery growers! The USDA has announced the establishment of a new category in their regulations governing the importation of nursery stock. This new regulation, to be known as Plants for Planting Not Authorized for Importations Pending Pest Risk Analysis or NAPPRA has the potential for serious impacts to the Canadian wholesale nursery grower industry.

New USDA NAPPRA rule has potential for major impact to Canadian nursery stock exports to the US

Under the new NAPPRA rules, USDAAPHIS will publish a list of plants that it considers to be quarantine pests (41 taxa in total), or hosts of quarantine pests (107 taxa that are hosts of 13 quarantine pests). There are two key elements of the new NAPPRA list of plants: • Plants as the potential pathway for movement of quarantine pests • The origin of these plants

It is the intent of this new regulation to prohibit the entry of all plants on the list until such time as a Pest Risk Assessment (PRA) is completed by the USDA. Completion of a PRA will not be automatic and must first be requested. Verification of origin as part of CFIA phytosanitary export procedures is about to get much more complicated. Not only will origin have to be verified as is currently the case, but the origins will have to be compared to the NAPPRA list to determine if plants will every be eligible for export to the US. During the NAPPRA implementation period, the date that plants entered into Canada is also critical, as certain plants from specific origins imported after NAPPRA goes into effect may never be eligible for export to the US. Plants can never be “from” Canada if they were originally grown in a country where they would be prohibited entry into the US. Exporters will have to demonstrate to CFIA that the plants presented for export meet USDA NAPPRA requirements at the time the plants entered Canada.

r e w o e r G of the Y ar ed by: Sponsor

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At this time, the ultimate impact on exports and re-exports of plants for planting from Canada to the US is not known. It is believed that Canada will not be exempted under the new rule, but that there will likely be exemptions on a case-by-case and genus-by-genus basis. CNLA will work with CFIA to set up some consultations with industry across the country this coming fall to assist industry to better understand these new regulations and their potential impacts to the sector. USDA is accepting comments until September 26, 2011. For further information:

- http://content.govdelivery.com/ bulletins/gd/USDAAPHIS-c719b - http://www.regulations.gov/#!docket Detail;D=APHIS-2011-0072

award

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Grower of the Year Award 2011 entry form now available ted for

kit upda

2012.indd

Growers are encouraged to get out their cameras, camcorders and notebooks as they prepare to enter the second annual RBC Grower of the Year Award. Not only has this award resulted in great promotional opportunities for Bylands Nurseries, of Kelowna, BC, winners of the 2010 award, but John, Maria and Mike Byland are now getting ready for a trip to Xi’an, China later this fall, as one of the eligible nurseries selected to participate in the AIPH-sponsored International Grower of the Year Award. Owen Vanstone, chair of Growers’ Canada, notes that the entry criteria will remain the same as last year. “The criteria as developed by the AIPH awards committee helps to paint a good overall picture of the entrants,” said Owen. “We’re very aware that there is some reluctance associated with the Economic Performance requirements, but we can assure all growers that our intent is simply to ensure sound financial performance. We don’t require sales figures or your bottom line; simply some good indicators. Canadian growers will also be interested to know that their colleagues in other countries also express this concern, and their associations have responded in a similar fashion.” While the November 30th deadline may seem like it’s a long way off, the time to begin compiling details and especially your photographs is NOW.

CNLA Newsbrief

July-August 2011

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Coin de producteurs

rita weerdenburg par

Attention à tous les producteurs en pépinière! Le ministère américain de l’agriculture a annoncé la mise en place d’une nouvelle catégorie dans les règlements qui gouvernent l’importation de produits de pépinière. Ce nouveau règlement appelé Matériel végétaux non-autorisées destiné à la plantation pour importation en attente d’analyse des risques phytosanitaires ou NAAARP, pourrait avoir un impact majeur pour l’industrie canadienne de la production en pépinière en gros.

Un nouveau règlement du ministère de l’agriculture des É.-U. (NAAARP) pourrait avoir un impact majeur sur l’exportation des produits canadiens de pépinière vers les É.-U.

Dans le cadre de ce nouveau règlement NAAARP, l’APHIS fera la publication d’une liste de plantes en quarantaine (41 taxons au total)et de plantes porteuses de ravageurs réglementés en quarantaine (107 taxons porteurs de 13 ravageurs réglementés en quarantaine). Cette liste comprend deux éléments clés: • Le matériel végétal susceptible de disperser les ravageurs • L’origine de ce matériel

Le but de ce règlement est de contrer l’entrée de toutes les plantes sur la liste jusqu’à ce qu’une analyse des risques phytosanitaires soit complétée par le ministère américain de l’agriculture. On doit faire la demande d’une analyse des risques phytosanitaires au préalable, car elle ne sera pas faite automatiquement. La vérification de l’origine requise dans les procédures phytosanitaires d’exportation de l’ACIA sera plus exigeante

r u e t c u Prodde l’année par: Parrainé

growers

En plus de vérifier l’origine du matériel comme c’est le cas présentement, dorénavant, il faudra consulter la liste de NAAARP pour déterminer si le matériel est éligible à être exporté aux É.-U. Durant la période d’implantation, la date d’entrée au Canada sera aussi essentielle, car certaines plantes de provenances spécifiques, importées après la mise en place de NAAARP pourraient ne jamais être éligible à l’exportation vers les É.U. Aucune plante ne peut avoir une origine canadienne si elles ont été originellement cultivées dans un pays qui n’a pas accès à entrer aux É.-U. Les exportateurs devront prouver à l’ACIA que le matériel végétal destiné à l’exportation aux É.-U. Rencontrait les exigences de NAAARP au moment où ils sont arrivés au Canada. En ce moment, on ne connaît pas le véritable impact de ce règlement sur les exportations et les réexportations de matériel végétal pour plantation du Canada vers les É.-U. Il semble que le Canada devra se soumettre à ce nouveau règlement mais nous croyons qu’il est possible qu’il y ait certaines exceptions selon les cas et selon les taxons. L’ACPP travaillera de près avec l’ACIA pour mettre sur pied certaines consultations avec l’industrie à travers le pays cet automne pour l’aider à mieux comprendre ces nouveaux règlements et l’impact qu’ils pourraient avoir sur le secteur. L’USDA reçoit les commentaires sur ce règlement jusqu’au 26 septembre 2011. Pour plus d’information, consulter : • http://content.govdelivery.com/bulletins/gd/USDAAPHIS-c719b • http://www.regulations.gov/#!docketD etail;D=APHIS-2011-0072

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Prix du producteur de l’année formulaire d’inscription pour 2011 maintenant disponible on 2012

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kit frenc

Nous encourageons tous les producteurs à prendre leurs caméras, leurs caméscopes et leurs livrets de notes et à se préparer à s’inscrire au second prix d’excellence RBC pour le producteur de l’année. Le lauréat du prix d’excellence de 2010, Bylands Nurseries de Kelowna, C.-B., a profité de la publicité qui va de pair avec ce prix et John, Maria et Mike Byland se préparent présentement pour leur voyage à Xi’an en Chine cet automne, car ils font partie des pépinières choisies pour participer au prix international d’excellence du producteur de l’année, commandité par AIPH. Owen Vanstone, président de Growers’ Canada remarque que les critères d’admissibilité seront les mêmes que l’année passée. “Les critères développés par le comités des prix de l’AIPH permettent de dresser un portrait positif de tous les candidats,” dit Owen. “Nous sommes conscients qu’il y a une certaine réticence associée aux exigences de performance économique, mais nous voulons rassurer tous les producteurs que ce critère a pour but de nous assurer que les candidats sont financièrement solides. Nous ne sommes pas intéressés à vos chiffres d’affaires ou à votre bilan financier, seulement à de simples ratios. Les producteurs canadiens seront heureux de savoir que leurs collègues dans les autres pays partagent la même inquiétude et que leurs associations y ont répondu de la même manière. ” Bien que la date d’échéance du 30 novembre puisse paraitre loin, il est grand temps de commencer à compiler notes, détails et particulièrement vos photos.

CNLA Newsbrief

July-August 2011

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Landscapers Corner NEW! Landscape Industry Executive Program! The Landscape Industry Executive Program is a professional business management program developed by the George Morris Centre, in collaboration with CNLA, for our green industry, specifically for executives, managers, and owner-operators who want to reach a heightened level of excellence in their businesses.

By Liz Klose BSc. Agr, CLP

It is already a hot commodity! A mere three minutes after the information was prereleased to the Steering Committee, we had our first industry champion sign up! Here’s what our industry professionals are saying about it already: - “ This will take my business from good to great.” - “ Price is reasonable for what is being offered. I investigated a succession planning consultant and that alone was more than this entire course!” - “ I like the idea of the tours — get to see things we might not do on our own without this program...real value in tours.” - “ You can learn a lot from discussions with the people you are sitting beside. They are there because they are investing in themselves and the business too — those are the people I want to learn from.” - “ This is exactly what I have been looking for to grow my business.” For complete information on dates, cost, program curriculum, instructor profiles and registration details click on this link: www.canadanursery.com/Page.asp?Page ID=122&ContentID=1399&SiteNodeID= 97&BL_ExpandID= Here is a glimpse of key highlights: Module 1: - November 1 to November 5, 2011 Niagara Falls, Ontario Module 2: - January 3 to January 7, 2012 San Francisco, California Module 3: - March 27 to March 31, 2012 Vancouver, British Columbia

It is designed unlike any other program for the landscape, nursery, and retail garden centre sectors in Canada. Experiential in nature, participants will use their own business profiles in the learning process and application of principles including: strategic, succession and operations planning and information systems management.

Strategic Planning: Vision, Mission and Strategic Intents Succession Planning: Business Structure and Tax Considerations, Family and Personnel Dynamics Operations Planning: Financial Management, Strategic Human Resource Management, Marketing and Differentiation, Risk Management and Governance Information Systems: Management: Monitoring and Reporting Mechanisms, and Operation Control Strategy The program will increase your level of leadership, innovation, business capacity, growth and inherent competitiveness in your industry sector.

CNLA Newsbrief

July-August 2011

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The George Morris Centre provides professional experts in their field who combine lecture, case studies, interactive “seminar” sessions, and applications to your business to ensure that all learning styles are accommodated. Participants learn from each other through the high level of performance that everyone brings to the course. As you develop your plan, you get instant and expert feedback from your peer group as well as the course mentors. Tours: Each of the three modules begins early on Tuesday with study tours of outstanding landscape, nursery and retail garden centre business operations providing you with access to innovative operations and outstanding business managers. The three course locations will give you an opportunity to compare trends and technology in different parts of Canada and the United States. Program Instructors: Internationally renowned experts in business management, drawn from both industry and academia. This approach ensures a sound theoretical basis for the program, combined with “hands on” practical experience in the application of ideas. Landscape Industry Certified: This program qualifies for one CEU per hour of instruction (73 in-class hours) towards Landscape Industry Certified recertification requirements. Admission: Applicants will be selected on the basis of responsibilities, experience, and industry participation. The program seeks to bring together a diverse group of individuals from across the Canadian landscape, nursery and retail garden centre sectors. Qualified applicants are accepted and notified on a first come, first serve basis. Enrollment is limited to the first 20 qualified applicants. Don’t delay in registering! Registration Fee: $5,900 plus $767 HST = $6,667 and includes: tuition, instructional material, continental breakfasts, lunches, refreshment breaks and tours. Each module is presented with a binder of all course material for each participant. Travel, hotel accommodation, and dinners are not included in the registration fee. Here’s what graduates of other George Morris Centre business management training programs have said about their educational experience: - “ The combination of information provided, contributions from fellow participants and incorporation of what we’d learned into our own business plans made it the most valuable man-

Left to right: Mike Gallant, Jason Fletcher and Cyndy MacCormac landscape the CAHRC meeting room.

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agement experience since completing my MBA.” “ I would not have achieved as much in my professional life if I had not participated in the program”. “ There is a real connection between participants and the information they bring from their business and the materials covered in the modules, which provides a significant learning experience”. “ Nothing is more challenging or valuable than peer review. Each participant had a different perspective, so selling your ideas becomes a learning experience and causes you to consider new perspectives. Honest and creative feedback is extremely valuable and that’s what you get in this program.” “ The best part of this program is that you get to travel to different parts of the country and meet like-minded professionals with similar challenges, regardless of our commodity. I learned from the instructors, the peer interac- tion and peer review. This was the single best thing I have done to improve my life and my business.”

Are you ready to take your business to greatness? Are you ready to take the ‘LIEP’? To register, or for more information, please contact: Karen Bilton, Education Coordinator, George Morris Centre at 519-822-3929 ext. 205 or email karen@ georgemorris.org

Landscape PEI landscapes CAHRC Forum The Canadian Agriculture Human Resources Council (CAHRC) held its Annual Forum in Charlottetown, PEI on July 6 and 7. See this link for a summary on Ag HR Tools and Trends presented at the event. www.cahrc-ccrha.ca/newsroom.html Landscape Canada Committee member and Landscape PEI Chair Cyndy MacCormac and her team of Mike Gallant and Jason Fletcher, with the help of Jamey Smith and his Red Oak Landscaping crew (www.redoaklandscaping.pe.ca), designed and installed various landscape displays in the hotel foyer, meeting rooms and around the presentation podium, receiving rave reviews from participants and giving the event a landscaped look. CNLA contributed to CAHRC’s Forum as one of the many sponsors supporting this event. Harold Deenen, CNLA HR Chair is also on the Executive Board as CAHRC’s Treasurer.

Klosing Comments

The initial response to the release of the Landscape Industry Executive Program has been overwhelmingly positive. The George Morris Centre has a successful history of delivering quality programs and has won several businesses awards. Larry Martin, Senior Fellow, and pivotal in the development of the Landscape Industry Executive Program, received a national award by the Canadian Farm Business Management Council for his contribution to farm management in Canada.

CNLA Newsbrief

July-August 2011

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Certification testing

INNOVATION SPOTLIGHT

British Columbia October 21-22, 2011 CLT, CLD, CLP Langley, BC

The STIHL 4-MIX engine technology is designed for the hard working professional user like you. This innovative technology combines the proven benefits of a 2-stroke with the high torque of a 4-stroke engine. It is lightweight, powerful, quiet and super fuel efficient. Plus, it is one of the cleanest, most environmentally friendly engines you can buy. The performance, quality and durability of the STIHL 4-MIX ® engine is a force to be reckoned with. ®

Ontario September 15-16, 2011 CLT, CLD, CLP Ottawa, ON October 24-25, 2011 CLT, CLD, CLP Milton, ON Altantic Region November 21, 2011 CHT (written), CLD, CLP Halifax, NS

Industry events HT 131 Pole Pruner

BR 600 Magnum Backpack Blower TM

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Sept 11-16, 2011: IGCA Congress, Italy www.igcacongress2011.com

Innovation at work. For 85 years, STIHL has been a world-class innovator in outdoor power equipment. German engineered products featuring the latest pioneering technologies make STIHL the market leader. STIHL products are only available at independent STIHL Dealers who provide expert advice and on-site service. Thank you for supporting the leading team and for making STIHL the Number 1 Selling Brand in Canada.

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* #1 Selling Brand in Canada is based on an independent market share analysis of imported gasoline powered handheld outdoor power equipment for the year 2010.

August 25-27, 2011: 2011 Farwest Show, Portland, OR: Oregon Convention Center www.farwestshow.com

September 19-21, 2011: GLEE, Birmingham, UK www.gleebirmingham.com *

September 28-29, 2011: CanWest Hort Show Vancouver, BC: Vancouver Convention and Exhibition Centre www.canwesthortshow.com October 13-15, 2011: GARDEX International Garden and Exterior Expo Tokyo 2011, Tokyo, Japan: Makuhari Messe www.gardex.jp/en October 19-20, 2011: Expo 2011, Toronto, ON: North Building, Toronto Congress Centre www.loexpo.ca October 28-30, 2011: GIE+EXPO - Green Industry and Equipment Expo 2011, Louisville, KY: Kentucky Exposition Center, www.gie-expo.com November 17-18, 2011: Green Industry Show & Conference, Edmonton, AB www.Greenindustryshow.com

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