Summer Newsbrief 2014 by Canadian Nursery Landscape Association

Calling all tree huggers

Green Industry News Summer 2014 Vol. 23 Issue 3

What you can learn from Candy Crush

Greening the highways

Bridging the gap to new plant development in Canada

What’s inside: • Widespread support for Garden Days • Governor General recognizes industry volunteers • Consumer environmental concerns: do we overreact? • New rose to bloom in 2015 • Winkolmolen Nurseries: a finalist at international grower competition

Campfire Rose - Canadian Artists Series

CNLA’s Heritage Fund By: Rita Weerdenburg CNLA’s acquisition of the ornamental breeding program from Agriculture and AgriFood Canada (AAFC) in 2010 has been a consistent source of good news stories to share with the trade and the consumer alike. The successful submission of a Request for Proposal, which resulted in the take over of AAFC’s renowned hardy rose breeding program along with some other miscellaneous woody ornamental genetics was the catalyst to a winning partnership arrangement between CNLA and Vineland Research and Innovation

Centre. With funding support from AAFC through two successive projects, there are high expectations that new, hardy and disease-resistant rose cultivars will once again gain international recognition for made-inCanada roses. As well as the support of a rejuvenated rose breeding program, CNLA’s arrangement with AAFC allowed the association to take on a more aggressive role in the launch and marketing of the Canadian Artists series of roses, with a special emphasis on the Campfire rose. A spectacular addition to the series, Campfire is expected to be a winner for years to come. Perhaps the best news story to come out of the CNLAAAFC arrangement has been the establishment of the

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CNLA Newsbrief

Summer 2014

ASSOCIATION NEWS EXECUTIVE BOARD:

President Past President First Vice President Second Vice President

Member Services & Insurance Chair

Christene LeVatte, CLP - NS Bill Stensson - ON Rene Thiebaud, CLP - ON Gerald Boot, CLP - ON

Treasurer Bruce Hunter, CLT, CLD, CLP - BC

DIRECTORS: BCLNA Representative Landscape AB Representative Landscape SK Representative Landscape MB Representative Landscape ON Representative AQPP Representative Landscape NL Representative Landscape NS Representative Landscape NB Representative Human Resources Chair Public Relations Chair Research Chair Government Relations Garden Centre Canada Chair Certification Chair Landscape Canada Chair Growers Canada Chair

Michael Kato - BC Anita Heuver - AB Aaron Krahn - SK David Hinton, CLP - MB Alan White - ON Sylvie Deslauriers - QC Krista Russell - NL Robin Godfrey - NS Kevin Nauss, CLP - NB Harold Deenen, CLP - ON Bill Hardy, CLP - BC Vic Krahn, CLT - SK Michael Murray - NL Anthony O’Neill - NL Jeannette French, CLP - NL Phil Paxton, CLT, CLP - AB John Byland - BC

STAFF: Executive Director Victor Santacruz, CAE, CLP victor@cnla-acpp.ca Executive Assistant Cheryl Gall cheryl@cnla-acpp.ca Growers Manager Rita Weerdenburg rita@cnla-acpp.ca Landscape and Garden Centres Julia Ricottone, EP Priorities Manager julia@cnla-acpp.ca Director of Human Resource Sally Harvey Strategy sally@cnla-acpp.ca Industry Human Resource Stacey Porter Coordinator stacey@cnla-acpp.ca Certification Coordinator (East) Claudia Santos claudia@cnla-acpp.ca Certification Coordinator (West) Colin Vince colin@cnla-acpp.ca Member Programs Coordinator Christine Finn christine@cnla-acpp.ca Member Services and Provincial Rebecca Doutre Projects Manager rebecca@cnla-acpp.ca Member Services and Chelsea Ten Broeck Commodities Coordinator chelsea@cnla-acpp.ca Member Services Samantha Thomson sam@cnla-acpp.ca Communications Coordinator Anne Bowering anne@cnla-acpp.ca Minor Use/IPM Coordinator Peter Isaacson, B.Sc., MPM peter@cnla-acpp.ca

Widespread support for Garden Days Canada’s second National Garden Day took place this June, held annually on the Friday before Father’s Day. Headed up by the Canadian Garden Council, this is an opportunity for Canadians to celebrate gardens and gardening. Public gardens and garden centres opened their doors with tours, special events and discounts to mark the day. The public jumped on board, with multiple cities declaring their own official Garden Days. Thanks to everyone who participated in Garden Days this year, we are already looking forward to next year’s events!

Calling all tree huggers! It is hard to believe that in less than a month streets will be filled with yellow school busses and the leaves will start to change. The coming of fall also means that National Tree Day is just around the corner, happening September 24! The many health benefits of trees have been a hot topic in the media this year. Join the tree hugger revolution and let us know how your company plans to celebrate trees this September. Participating member events will be added to CNLA’s National Tree Day map, as well as included in outgoing press releases to both trade and national media. If you need tips on how to lead a planting event, be sure to check out our website. CNLA has revamped its Tree Day toolkit, complete with press release templates, media tips, teaching points and more: www.cnla-acpp.ca/ nationaltreeday For even more information on National Tree Day, you can visit Tree Canada’s website: www.nationaltreeday.ca. As well, if your company is on social media, tag your posts with #NTD2014 to optimize the spread of your event.

National Garden Day at Parkland Nurseries and Garden Centre

Industry HR Summit In July, industry stakeholders from across the country gathered in Toronto for a human resources strategy meeting. The purpose of the event was to provide direction to CNLA’s Human Resources Committee, which has recently gained two new staff, Sally Harvey (Director of Human Resource Strategy) and Stacey Porter (Industry Human Resources Coordinator). The meeting was led by Landscape New Brunswick’s Jim Landry and covered a wide variety of topics. By the end of the two-day meeting, significant ground was gained, with the following eight priorities set: perception, professional development, secondary/ post-secondary outreach, recruitment, retention, wage scale, seasonality and partnerships. Within each priority is a vision for improvement and strategies to achieve those goals. Needless to say, the committee had a lot to take back and will start to formulate specific projects within the priorities set. CNLA is excited for the expertise that both Harvey and Porter bring to their new roles and the promising future of human resources in the industry.

Welcome Stacey!

Stacey Porter is CNLA’s new Industry HR Coordinator. Stacey had been involved in the Recruitment industry for 15 years before transitioning into the not-for-profit sector in 2012. Working with the Apprenticeship and OJT programs with Employment Ontario, she brings a combination of skills to the position. As the newest member of the CNLA team, Stacey is excited to be a part of this aspect of the industry.

Canadian Nursery Landscape Association / Association Canadienne des Pépiniéristes et des Paysagistes 7856 Fifth Line South, Milton, ON L9T 2X8 | Toll Free: 1-888-446-3499 | Toll Free Fax: 1-866-833-8603 | Email: info@cnla-acpp.ca| www.cnla-acpp.ca

CNLA Newsbrief

Summer 2014

ASSOCIATION NEWS Access Wage Data Here is your chance to contribute to an exciting new web tool that will allow you to access relevant wage information. CNLA is partnering with Landscape Ontario to collect wage rate data to provide industrydriven Labour Market Information (LMI) to employers, employees, the provincial associations, educators and government agencies. This information will be instrumental to all sectors – nursery stock growers; landscape operations and retail garden centres. You may be called upon in the next few months for your input, so thank you in advance for your assistance.

a cash commitment to secure funding from the Ontario government, a germplasm collection has been started by Vineland’s plant breeder, Dr. Rumen Conev. In summary, the objective of the Heritage Fund is the investment of funds to facilitate strategic partnerships that will result in the development of new cultivars of woody and herbaceous plants for the Canadian and export marketplace. With an eye to long-term sustainability, each year a portion of the royalty income will be set aside for the establishment of an endowment fund

intended to support plant breeding well into the future. While the Heritage Fund has a mandate to accumulate longer-term endowment funding, there is also an objective to search out and support current new plant development projects. Keeping in mind the mandate to seek out strategic partnerships, any company or organization with new plant breeding suggestions is invited to contact the Canadian Nursery Landscape Association.

CNLA Heritage Fund Continued from cover...

To date, the Heritage Fund has committed to providing $30,000 per year, for a total of eight years, to support the ongoing rose breeding program. Beginning in 2011 and scheduled to run until 2018, these funds provide the necessary industry cash components to the AAFC-funded projects. A further $20,000 supported a program to introduce a critically important black spot resistance component to the breeding program. With the future of the rose breeding program now in good hands and with the Heritage Fund being soundly co-managed by the CNLA board and the Heritage Fund Committee, CNLA is now looking to explore new plant development opportunities. Some preliminary work is already underway on a potential breeding program of edible ornamentals – one of the hottest new trends to hit the retail marketplace in recent years. Also supported with a $6,000 grant from the Heritage Fund to provide the industry

Greg Coleman (pictured), Frank Sr. and Frank Jr. of Visionscapes, Inc. Cat Customer: 21 years

Heritage Fund. In brief, industry royalties that are collected on woody ornamentals that have over the years been developed by AAFC go directly to the Heritage Fund, which is earmarked specifically to help fund new plant development. Future royalties on yet-to-be-developed varieties will also go back to the Heritage Fund. It is expected that this win-win cycle will support new plant development in Canada well into the future and as the fund grows, will make Canada a world leader in the development of new and hardy plant varieties.

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Scan for offer details. Visit CatResourceCenter.com/CNLA to download your discount card. *To redeem your credit: Visit CatResourceCenter.com/CNLA to download your discount card. This card must be presented to your local Cat dealer at time of quote. This offer applies to new Cat machines and select new Work Tool attachments purchased by Canadian Nursery Landscape Association members before December 31, 2014. Limit of one credit per new Cat machine and one credit per new Work Tool purchased. Offer available on new quotes only and may be combined with published Caterpillar Building Construction Product Division U.S. and Canadian national offers only. Contact your local dealer for details and to see the complete discount pricing available per model. Subject to credit approval. Valid only at Cat dealer locations in the U.S. and Canada. Subject to change without prior notice. Contact membershipservices@cnla-acpp.ca or call 1-888-446-3499 for a CNLA membership confirmation letter. © 2014 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, BUILT FOR IT, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.

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CNLA Newsbrief

Summer 2014

ASSOCIATION NEWS Fun on the diamonds Members, employees, friends and family gathered recently for the fourth annual Landscape Saskatchewan Softball Tournament, held on July 19th. The weather provided for a great day outdoors at the ever-gracious Canlan Jemini Sports Complex. The event is a great opportunity for members to network and take a break from business and enjoy the environment they help create and maintain. The Lawn Loggers Ltd. pulled together throughout the tournament and was declared victorious as the 2014 Landscape Saskatchewan Softball Champions. Congratulations! Well done to all the teams that came out to play – Arbour Crest Tree Services Ltd., Cornell Design & Landscaping Ltd., Lakeshore Tree Farms Ltd. and The Lawn Loggers Ltd. After the day on the field all teams went for a dinner and social at The Thirsty Penguin Grillhouse.

than the landfill. This is a fantastic feat for one week – thank you to everyone who helped make this happen! As more and more municipalities incorporate garden pots into their regular recycling pick-up, consumers have many more opportunities to recycle these products than they did in the past. As well, the success of the National Plastic Recycling Event has led some of our member garden centres to continue to offer recycling to their customers all season-round. The association views this trend with excitement, as more groups see the importance of minimizing waste to landfills. To find a recycling depot in your province, visit www.cnla-acpp.ca/plasticrecyclingevent

Prominent award given to outstanding industry volunteers

Thank you to our event sponsors who make it possible to host such fabulous events for industry. Our Gold sponsors – Shercom Industries Inc. and Westwood Turf Farm Inc. and to our Silver sponsors – Earthworks Equipment and Saskatoon Landscape Store; as well as, Saskatoon Landscape Store for their contribution of great door prizes.

Ivan and Margaret Stinson

Another successful recyling event Garden centres from across the country once again took part in the annual National Plastics Recycling Event this June. At time of printing, garden centres had collected a total of 68 skids of used garden plastics, sending them to a recycling facility rather

Margaret and Ivan Stinson have been awarded the Governor General’s Caring Canadian Award in recognition of their contribution to their community. This prestigious accolade recognizes individuals who volunteer their time to help others and contribute to building a smart and caring nation. The Stinsons have been tireless volunteers for both Landscape Ontario and the Canadian Nursery Landscape Association. Some of the events they have participated in include: Canada Blooms, National Tree Day, National Garden Day, Communities in Bloom and much more! Their tireless and cheerful demeanour is infectious to everyone else involved in their projects, which is why it is not surprising that they

have a large network of people across the country who would consider them family. The following is a quote from Landscape Ontario’s executive director Tony DiGiovanni, who sums it up perfectly, “I feel very privileged to have met the most caring individuals I know. They are inspiring role models. Their positive energy is infectious. They are very special. I can’t think of a more deserving couple to receive the Governor General’s Caring Canadian Award.” Congratulations to Ivan and Margaret!

Pink Pedals PEI Landscape New Brunswick’s Executive Director Jim Landry has completed his three-day bicycle trek across PEI to raise funds for the Canadian Breast Cancer Foundation – Atlantic Region’s Pink Days in Bloom initiative. Titled, “Pink Pedals PEI” this is the second time Jim has challenged the route in support of this great cause. Each year, thanks to generous donations, Jim has succeeded his fundraising goal! Many thanks are in order for the members and local businesses throughout the island. They include:

• Kurt of Lairds Tree Care • Mike and Susan Gallant of Beyond the Garden

• Ian Simmons of Kool Breeze • Cyndy of Red Oak Landscaping • Quality Inn in Summerside • Inn at St. Peter’s • Island’s End Motel in Tignish Members of Landscape NB, Landscape PEI, Landscape NL and Landscape NS have been holding pink fundraisers across the coast. Some garden centres sell pink plants for the weekend and donate the proceeds to the foundation. Landscape contractors host company picnics and ball games, donating a portion of the concession sales. These are just some of the ideas our creative members have thought up. To learn more, visit the Pink Days in Bloom Facebook page.

CNLA Newsbrief

Summer 2014

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CNLA Newsbrief

Summer 2014

INDUSTRY NEWS Neonicotinoid insecticides and honey bees Pollinators play a critical role in the health of plants and our ecosystem. In the past couple of years, the CNLA has become aware of issues around pollinator health in Canada. High profile bee deaths have been reported in 2012 and 2013 from Ontario and Quebec and some have implicated the use of neonicotinoid insecticides as a key factor in these deaths. Internationally, bees have been subject to decline by many factors. It is very hard to pinpoint the exact cause of bee decline, as it is a very complex issue. An article in Maclean’s Magazine put it well, stating: “Fears that a frequently used insecticide is laying waste to bee colonies across North America have led to calls from environmental groups for immediate and drastic action by Ottawa. As satisfying as it may be to demand a sweeping ban, this is not an issue to be decided by emotion or mindless sloganeering. Sorting out the interrelated complexities of bee health and the agricultural industry requires time, evidence and proper scientific technique to ensure no one gets stung.” CNLA recognizes the importance of pollinators in our ecosystem and understands that any threat to the health of bees deserves to be taken seriously. As such, CNLA and Flowers Canada Growers staff met with the Ontario Beekeepers Association (OBA) in July to encourage dialogue on neonicotinoids. OBA was very open to speaking with our sector and understands how our industry is being affected by recent press coverage. The association was also able to confirm that its concerns lie with corn and soy crops, not ornamentals. The three associations have agreed to work together to develop joint messaging that will promote garden centre plants, as well as counter messaging to the negative reports being circulated by some environmental groups. Next steps include the creation of

a working group, with members of various interested parties, to formulate messaging and an action plan to help deal with this issue moving forward. Members are encouraged to visit www.cnla-acpp.ca/neonics for up-to-date information on this issue as it unfolds.

The best of the best compete at Skills Canada This June saw young adults from across the country gather in Toronto for the 2014 Skills Canada National Competition (SCNC). Every year, more than 500 students from all regions of Canada come to participate in over 40 skilled trade and technology contests. It is an excellent opportunity to promote skilled trades and provides young people with the opportunity to have handson work experience in their field of choice. Ten rising stars from five provinces took part in the Landscape Gardening competition, which included both hardscape and softscape elements. Competition was fierce as each team worked hard to comply with industry standards for both quality and safety. At the end of the twoday competition, Gabriel Lévesque and Gabriel Tessier from Quebec took home the gold, with Manitoba’s Dexter Bracken and Andrew Tutte in a close second, and Alberta’s Nicholas Arnoldussen and William Slingerland in third. Judges noted that each team did an amazing job and should be very proud of what was accomplished.

AIPH chairs debate to improve link between horticulture and science Tim Briercliffe, AIPH, Secretary General, will be chairing a workshop that will debate how to improve the relationship between the horticultural industry and science and research. The workshop ‘Connecting Industry with ISHS’ will identify means to improve interaction and involvement between the International Society for Horticultural Science (ISHS) and horticultural industry sectors. Following the workshop, which is part of the ISHS International Horticultural Congress (Aug 17-22, Brisbane, AU), recommendations will be made to ISHS leaders and AIPH members. Tim Briercliffe said, “Growers often complain about a disconnect between scientists and the horticulture industry. Many in the industry will have views about how this can be changed to ensure that research leads to real benefits for the sector.”. Members of ISHS produce large amounts of applicable, useful knowledge, while horticultural industries worldwide have a notable track record of turning science into applicable technologies. The workshop aims to strengthen the partnership between horticultural industry and the ISHS, so that both parties can gain substantially by better understanding each other’s needs and improving the exchange of knowledge.

To learn more about Skills Canada, visit www.skillscanada.com

Top three teams in the Landscape Gardening Competition at Skills Canada 2014

CNLA Newsbrief

Summer 2014

Member Services Meet the team! When you call CNLA’s main line, it is very likely that you will be speaking with Samantha Thomson or Chelsea Ten Broeck. These two help make up CNLA’s front-line Member Services Team. Not only do they know the ins and outs of all the savings programs, but they can also direct you to other staff, help you track down information and even just chat. Sometimes calling an organization without the ever-important extension in mind can be intimidating. We want to remove the barriers to giving us a call by introducing you to the team:

Chelsea has been with CNLA for almost two years and is very passionate about the ornamental horticulture industry. Having held various roles within the industry, including the City of Mississauga Parks Department, a greenhouse attendant at a local independent garden centre, and labouring many hours landscaping, installing and maintaining gardens and turf, it is no joke when we say that Chelsea can probably relate! Besides providing excellent member service, Chelsea also helps out with the Growers Canada, Garden Centres Canada and Turf Producers committees.

History. Even though she is “green” to this industry, her passions for gardening and heavy-duty trucks have made the transition seamless. Looking for a new truck or piece of equipment? Speak to Sam! She will help process the paperwork quickly and will find you more ways to save time and money in your business.

Mark’s Discount Card The Mark’s discount card continues to be one of our most popular savings programs and for good reason! Receive 15% off of workwear, footwear and safety accessories, as well as 20% off of products in the CNLA member specific discount catalogue. Simply send us a request and we will send you a digital voucher that you can print off for yourself and your employees.

John Deere

Caterpillar CNLA understands that finding the right equipment is key to getting the job done right. That is why we have teamed up with Caterpillar to offer members $2,000 off your next purchase of new Cat machines, as well as a $250 voucher for Cat Work Tool attachments. Visit CatResourceCenter.com/CNLA to download your discount card. Not looking to buy? No problem! CNLA members receive 10% off the list or book rate for anything rented through the Cat Rental Store. Call our team for more details.

One of CNLA’s oldest and most-used member savings programs is with John Deere Canada. With significant discounts on a variety of machines, ranging from walk behind mowers to commercial worksite products, there is something for businesses of all sizes. Visit our website (cnla-acpp.ca/ johndeere) for product specific discounts and then have your John Deere sales rep call our team for a membership confirmation letter.

CLC Lodging For all of our travelling members, be sure to register for the CLC Lodging Check Inn card to save 20-40% on hotel stays. With a lowest rate guarantee at over 10,000 leading economy and mid-scale hotels nationwide and no sign-up fee, this card is a no-brainer! Call our team for the exclusive key code and start saving today.

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Samantha (a.k.a. Sam) is one of our newer team members, joining the association in February of this year. You would not be able to tell that she has been in the industry under a year, with her in-depth knowledge of CNLA’s programs and services. Prior to joining CNLA, Sam spent some time working in the construction industry, while she completed her degree in English and

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CNLA Newsbrief

Summer 2014

Industry Trend Report Insights and opportunities Significant trends are at work shaping the future of the ornamental horticulture industry and affecting businesses that grow and retail plants, and sell related products and services. With nearly three decades of relevant experience in the Canadian ornamental horticulture market, MARCON+ZRB examines these trends and reports on what they mean to you and your business.

Trend No: 4

Consumer environmental concerns and the effect on ornamental horticulture sales - do we overreact? This article takes a departure from examining statistical trends and their effect on horticulture, as in previous editions, to looking at a subject that has been trending strongly in the news today. Headlines like “Decline in birds, not just bees, linked to neonicotinoid pesticides”, “Bee-killing neonicotinoids worry Montreal gardener”, and “How Home Depot is helping Bees”1*, in reputable news outlets have been reaching a large number of the public and specifically plant purchasing consumers. As reported in the media, a panel of independent scientists from the Task Force on Systemic Pesticides found neonicotinoids (neonics) are harming the environment, linked its use with the known decline in bee (butterfly, insect and bird) populations, and are

predicting their negative affect on crops pollinated by insects. The agricultural sector, including wholesale nursery and floriculture have been implicated as contributors in the decline by the use of this pesticide. With a lack of research data, it is impossible to report how consumers are reacting to this news and if it has any short-term or long-term affect on purchase patterns, but we do know some of the reaction it has caused on the horticulture industry in North America. Following the release of a report by the group which tested a small sample of plants purchased at Big Box stores, finding more than half contained traces of neonics in them, some large retailers have responded quickly. Starting in the fourth quarter of 2014, Home Depot (US), and BJ’s Wholesale Club (200 East Coast US locations) are requiring plant vendors to label plants treated with neonic pesticides2. Home Depot Canada Inc. plans to follow suit3. Canadian nursery and floriculture growers are faced with businessimpacting decisions about which crop types to grow for 2015, significantly revising their IPM practices and new plant labelling. Retailers and landscape service providers will need to make competitive business decisions and be ready to answer consumer questions and concerns about the plants they sell and install. Minnesota is the first American State to recently legislate a law that prohibits labelling plants as beneficial to pollinators if those plants have been treated with a pesticide lethal to them.4 In other words, if a Minnesota retailer sells a butterfly bush for example, as a plant that attracts butterflies, they can only sell it if it has not been grown using a pesticide known to be lethal to the insect. Canadian Health Minister Rona Ambrose recently called the research done by her department to date “inconclusive”, and said it will closely monitor the 2014 growing season and

may take further action after evaluating the outcomes.5 Fuelled by such on-going and high profile media reports, the horticulture industry needs to consider what the affect and the extent of the effect would be on consumers, not only when they see plants labelled with “grown with neonicotinoid” vs. “grown without neonicotinoid” in garden retail outlets beginning in 2015, but on their environmental attitudes towards gardening in general. Why? This issue knows no borders. Strategically, it is much better for the green industry to act, than to react. By acting, it is able to determine the milestones of future events and shape their impact. By reacting, it will have to deal with the outcomes of unplanned situations and develop plans in response to a crisis. As an industry commenter to an article in the American greenhouse trade publication “Grower Talks”, wrote (July 9, 2014): “best to at least listen to these arguments about neonic insecticides rather than dismiss them as a bunch of activist crazies. This is the first of many environmental issues that consumers are asking about in our industry and it is not going away. Next it will be PGRs, Round Up, GMO foods, GMO vs. hybrids, fertilizers, etc. Social media will spread these ideas and opinions like wildfire. We need to develop strategies to deal with these movements.”6 The Canadian Nursery Landscape Association makes a document available on its trade website on the subject of neonics, which includes talking points for consumers regarding neonics.7 In the US, the AmericanHort industry trade association just announced it is launching the bee and pollinator initiative to develop a stewardship program that improves the circumstances surrounding the pollinator health concerns, funds research to answer science questions, and spreads the word how the program has a positive impact on pollinators and still allows mitigation of the spread of invasive pests.8

CNLA Newsbrief

Summer 2014

Are these actions simply reactions to outside influences, or part of a concerted and powerful strategy by the green industry to establish a positive consumer perception about its importance and leadership in growing a healthy environment? Do we have data in hand to make to make good decisions? Should concepts and communication strategies be tested with consumer focus groups, or through other valid research before launching a strategy and communications plan? These are questions to ask ourselves if we want to act instead of react.

Reminder: The Member Services Team has received several reports from members who have been contacted by solicitors claiming to have savings programs with the association. A complete list of CNLA savings programs is available at www.cnla-acpp.ca/benefits. The programs listed have undergone a strict review process by the Member Services Committee to ensure that they are valuable and safe for our members. If you receive an unsolicited communication from a company claiming to have a program with CNLA that is not on our list of endorsed suppliers, please contact the Member Services Department.

*For a list of sources, please view online at www.cnla-acpp.ca/trendreport Jean Dumas, is a Partner in MARCON, a marketing research firm specializing in ornamental horticulture and agribusiness. Frank Zaunscherb, is President and Creative Director for ZRB (Zaunscherb Roberts Blair Inc.), a marketing, design and communications firm specializing in ornamental horticulture and agri-business. Together MARCON+ZRB provides strategic research and marketing solutions for clients across Canada and in the United States.

Government invests into hort. research The Harper Government recently announced two investments worth over $2.5 million to Vineland Research and Innovation Centre (VRIC). $1.4 million of the investments will go to the rose breeding program, which aims to give Canadian growers a competitive edge by producing cold hardy, black spot resistant roses. Pierre Lemieux, Parliamentary Secretary to Agriculture Minister Gerry Ritz was at VRIC’s open house to make the announcement, stating: “Our government is pleased to recognize the important research being done here at Vineland to drive innovation and growth in the horticulture sector. We will continue to forge strong partnerships with industry to help create new opportunities for Canadian businesses and increase profits for farmers.”

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CNLA Newsbrief

Summer 2014

landscape industry

certified

Recently Awarded Landscape Industry Certification Technician - Hardscape Installation Graham Cave AB Phil Colenut AB Peter Michels ON Michael LaPorte ON Nick Stewart NB Sean Murphy NS Technician - Softscape Installation Lennart Klein AB Technician - Ornamental Maintenance Alex Phillips AB Heather Zelensky AB Gustavo Caal BC Alex Good BC Jacky Wright BC Medel Marzan BC Nicole Murray BC Aaron Martel BC Hilary Sivyer ON Eric Abram ON David Comfort ON Dylan Howlett ON Evan MacAdam ON Jessica Sheilds ON Eric Stacey ON Jaimi Uram ON Nick Stewart NB Tara Oostovogels NS Technician - Turf Maintenance Ryan Milligan BC Daniel Stone BC Designer Michelle Alkerton Matthew Civiero

ON ON

Manager James St. John

ON *as of July 24, 2014

CERTIFICATION TEST DATES September 25/26 Kemptville, ON October 17/18

Langley, BC

October 20

Victoria, BC

October 23

Toronto, ON (written)

October 24/25

Ridgetown, ON

Certification Corner Summer certification shining bright The summer certification season started off with a bang in the month of July in beautiful Langley, British Columbia! CNLA and BCLNA held testing at Kwantlen Polytechnic University on the 11th and 12th of the month. The high temperatures in the 30s had the candidates and judges sweating buckets! Every module that certification offers was challenged by our candidates this year, so we will have a handful of certified individuals equipped to handle any landscaping need!

Claudia Santos and Colin Vince have joined the team as the new Certification Coordinators, with Colin focusing on Western Canada and Claudia on Ontario and Eastern Canada. With their first Landscape Industry Certified tests under their belt, both in Langley and Milton, they are excited for future locations and the opportunity to bring a fresh perspective to the certification programs. Julia Ricottone has rejoined the certification team in a mentorship role. Some may remember Julia from her days as CNLA’s Certification Coordinator prior to 2012. Julia is happy to be back on the team, offering support to the new recruits.

The next tests were held in Milton, Ontario earlier this August. It was a very successful day thanks to all of the committee members, volunteers, judges and candidates who participated. Thank you again to all of our volunteers for coming out and making both testing events such a success! For those who were not able to make the July test date in Langley, there are two more available test dates coming up in the fall in British Columbia. Interested candidates can register for the October 17th and 18th dates, held again at Kwantlen Polytechnic University, or in Victoria at Pacific Horticulture College on October 20. October also marks the first Landscape Industry Certified test being held at the University of Guelph’s Ridgetown College campus in Ridgetown, Ontario. The test is being held on October 24th and 25th and serves as a more centralized location for individuals outside of the Ottawa and Greater Toronto Area interested in becoming certified.

New faces in certification CNLA’s Certification Department has undergone significant staff changes in the last few months. Laura Brinton has stepped down from her position as Certification Coordinator, in lieu of exciting opportunities ahead, including a move to Alberta. We congratulate her on her new endeavors and wish her the best of luck in the future.

Web presence growing! The Certification Committee is increasing its online presence! A Certification Wall of Fame has been added to the CNLA website at www.cnla-acpp.ca/walloffame where all certified individuals are highlighted for their achievement. If you are certified and do not see your name up there, please email colin@cnla-acpp.ca and you will be added right away! Our designer certification program is growing rapidly, thanks to the Landscape Designer Certification Committee we now have a certified landscape designer website that is up and running. The website is www.certifiedlandscapedesigner.com, give it a visit if you are in need of a professional landscape designer or if you are interested in becoming one!

The impressive certification wall of fame at Para Space Landscaping in BC

CNLA Newsbrief

Summer 2014

Landscapers Corner Landscape Designers CNLA’s Landscape Designer subcommittee wants to increase communication between landscape designers across Canada. In doing this, we can share ideas on events and activities, and grow the profession of landscape design. There are already some exciting things happening across the country specifically for landscape designers that help you network and learn about new ideas. Educational and networking events will take place during a full day Landscape Designers Symposium at CanWest (September 30, 2014 in Vancouver, BC) and a group of landscape designers will also be meeting at HortEast (November 17-19, 2014 in Halifax, NS). The annual Landscape Design Conference at the Landscape Ontario Congress in January 2015 will be a main attraction for many designers in Ontario and across Canada. Many provincial groups also organize annual tours. Tours slotted for 2015 include one in the Ottawa region in September 2015, organized by the Landscape Ontario Design sector group. The Atlantic Association for Landscape Designers holds annual tours in Atlantic Canada. They are also planning a 2015 tour to Spain. Want to know what is happening in your province? Join the discussion on the Landscape Designer Facebook group.

How early do you call before you dig? You know the importance of safe digging practices, but sometimes it is not easy to submit a locate request. Some landscapers have noted that processing times for accessing this information can take up to a week and it may not include all of the information that was requested. The slow turnaround time does not provide much incentive for landscape contractors to make the call. It is important that we find solutions to make it easier to submit a locate request and access information in a timely manner. One missed call could have devastating consequences.

The Landscape Canada Committee now has a board position with the Canadian Common Ground Alliance (CCGA) so we can have a stronger voice within this community. CCGA is trying to standardize best practices across the country and make the process easier for everyone. This includes a new option of submitting your locate requests online via their “Click Before You Dig” campaign. A board position connects CNLA with One Call centres and utility companies across the country, enabling us to influence changes that can help make it easier for landscapers to call (or click) before they dig. We want to hear about your experiences with submitting a locate request so we can bring that information back to CCGA. If you have any comments on how the process works in your province, where improvements can be made, or specific issues you have had, please contact Julia Ricottone at the CNLA office (Julia@cnlaacpp.ca, 1-888-446-3499 x8615). This is the type of information we want to bring back to CCGA and influence the changes that they make across the country.

This translates into larger investments in patios, barbecues and fire pits. Native plant choices were a big plus for homeowners who responded to the survey. This was mainly due to lower maintenance and environmental benefits. Traditional lawns are still the top choice, but the western United States is seeing an increase in artificial turf, likely due to drought conditions. Climate change and extreme weather events are becoming a factor in decision-making. Homeowners are recognizing that landscaping can help solve problems in their yard, such as dealing with water shortages and flooding. These results may not be surprising to you. If anything, it can help us identify some of the key areas to focus on when developing sales pitches. You can download the full Spring Houzz Landscaping Trends Study report at: http:// info.houzz.com/rs/houzz/images/ HouzzLandscapingStudy.pdf

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2014 Landscaping Trends Study US-based Houzz.com released a study on landscaping trends for 2014. The 4,569 survey respondents were from both the US and Canada, who were planning or already in progress with a landscape update this spring. Continue reading to find out some of the highlights from the survey and see if you have noticed the same trends with your business. What kinds of projects are being completed this year? Respondents were interested in updating, adding or replacing parts of their yard. About 25% of respondents in the west coast were completely tearing out their current yard. 88% of respondents use their backyard for entertaining, which was the top motivator to invest in landscaping.

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CNLA Newsbrief

Summer 2014

Garden Centres Corner What you can learn from Candy Crush Maybe this is not the topic you were expecting for the CNLA Newsbrief, but a panel discussion at the Retail Council of Canada’s annual STORE Conference tells us that the gaming industry is way ahead of everyone else in terms of knowing their customers and finding ways to get them to spend their money. If you are not familiar with the Candy Crush Saga (you are lucky), it is an addicting game that encourages people to interact with their friends on social media and pay for extras that can help you advance a level. The game can be played for free, but generates sales of over $850,000 per day! What is interesting is that Candy Crush knows its customer on a different scale than most businesses. They track each player and know within 30 days how likely you are to spend money on the game. Friends can give each other lives through social media, giving them free publicity and forever growing their customer base. The better you know your customer, the more likely they will spend money at your store. How can you track your customer’s likes, dislikes, spending habits, etc.? Some of you may be lucky enough to know many of your regular customers personally, but that is not always possible. Technology can help you achieve this on a much larger

scale. Many loyalty programs help you learn more about your customers and send specific messaging to them based on their purchase history. Your current customers are the gateway to new customers. People know what their friends are doing online. If they talk about your store on social media, they are giving you free publicity. Give them a reason to mention your store – apps such as Foursquare encourage people to check in at different locations to earn points and badges. Remember, your social media posts are competing with everything – including other businesses, entertainment and friends who posts pictures of their cat every four hours. Make sure you use the “insights” tools on Facebook. Find out when your customers are online and target your messages at those key times. If you are posting when your customers are more likely to be online, there is more chance they will see your updates. These are just some examples of technology that will help you get to know your customers, grow your customer-base and encourage more spending at your store. If you have experienced success with other methods, let us know and help us share real examples in future CNLA Newsbrief articles.

What are you getting from your membership? Part Two: Business Improvement Programs In this second of a three part series, we will focus on how your membership can help you run a better business. Garden Centres Canada works to support independent garden centres and give you the upper hand when competing with mass retailers. There are a number of programs available that can help you improve your business, leading to more success:

Garden Centre Assessment Program This new program, launched in 2014, offers you a third-party review of your store. It provides an outsiders’ perspective on the things you are doing well and areas that could be improved to help make a larger impact on your customers. The reviewers are local industry professionals that have undergone training in retail assessment. Garden Centre Inspection Program Similar to the assessment, this program takes your review one step further. This is a more detailed analysis of your store, done by international consultant Eve Tigwell. Eve has over 25 years of experience in the industry and has been conducting inspections in Canada since 2009. The inspection provides you with a detailed report, complete with photos. As well, there is the option of additional consulting time with Eve to discuss your particular situation in more detail. Garden Centre of the Year Award The awards program is a way to recognize the key aspects of operating a retail garden centre that you do well. Split into seven categories, you have the opportunity to enter into one or all of the categories in which you excel. There is one overall winner, along with a winner in each category. The application process is a good way to recap what you are doing and can also inspire areas that you could start to develop. Garden Centres Canada continues to work on many different programs that can benefit your business. Find out more in the next issue of the CNLA Newsbrief or visit www.gardencentrescanada.com for more information.

Barriers to flower purchases The Floral Marketing Research Fund recently released a study that provides insight into why people do or do not by flowers. The study is based on a survey of 1,509 respondents in the USA who have not purchased flowers in the last 12 months. Those who do not buy flowers tend to be single, without children and less affluent. Although eight in 10 adults from the survey do not plan to buy flowers in the next year, they enjoy receiving them and they agree

CNLA Newsbrief

Summer 2014

that flowers are a convenient, versatile gift, which can be appropriate for many occasions. How can you attract more people to consider flowers for their next gift? Positioning flowers as unique and thoughtful gifts will help attract more female buyers. Male buyers will be more attracted to flowers if they are highlighted as quick, easy shopping choices that can be used for any occasion. Price incentives are likely the most effective way to encourage these non-buyers to purchase flowers in the future. 60% of respondents get their inspiration for gift buying by browsing in-store. Effective signage and display techniques at your store will help catch the shopper’s eye and help remind customers that flowers (and other items at the garden centre) are acceptable gifts. You can access the full study and more at www.floralmarketingresearchfund.org

The garden centre of 2020 By: John Stanley, Retail Consultant My conference presentations and workshops at present are focused on what garden centres will look like in 2020. For certain they will look completely different than they do today and we are only looking six years into the future. My view is that the large corporate garden outlets will still have a major part of the market share, but the growth sector will also be with local niche specialist retailers. The danger zone will be those that are stuck in the middle. Around the world we have already seen many of these businesses flounder, as they do not fit into either market segment. Garden centres have to focus on either providing the best price or the best value to the consumer. Large outlets will focus on the best price, leaving the specialist the value option.

Garden Centre 2020 will look completely different in so many ways: the way it is designed, the way it is merchandised and the way the team sells. Many of these changes will be driven by the Millennium Generation, who think and behave differently to the generations before, and by 2020, will want to beautify their apartments and homes.

activation based on developments using applications such as “Lexee” or” Nina” and this will allow for a personal conversation that has been pre-programmed between the plant manager and the consumer. By 2020, we will also have “feel “ screens on our smart phones. Research is also being conducted so that smell can also be transmitted, ideal for selling plants.

In this article I will focus on how the team at Garden Centre 2020 will delight their customers. I use the word “delight” on purpose as customer service will not be the way of the future. We will be living in the digital world.

This “High Tech” development also means that the garden centre team will have time in the garden centre to provide “high touch” as we continue to better understand what drives “delight” in the consumer’s mind. Research by RightNow reveals that 86% of consumers will pay more for better customer experiences and 89% will change who they do business with because of a poor consumer experience.

Online engagement The focus will be on developing loyal customers, not because loyal customers will buy more plants (in fact, they probably will not as space will be limited), but because they value the experience that you offer and are advocates for your business. We already have retail models that garden centres can model themselves on. Successful garden centres will have entered the era of digital marketing and will be communicating with their customer base via handheld smart devices. The consumer will expect the communications to be a smooth experience, but the critical thing to remember is that research shows that 70% of “memorable” experiences involve being engaging with people. This is one reason customer service will be a thing of the past and the team engaging with the consumer in the garden centre will be so important. The majority of the selling process will have taken place online. Technology will shine Although engagement will be important I do not want to downplay the importance of technology. By 2020, technology will be playing a more important part in the customer experience process. Garden centres will be conducting more business online and will be providing personal recommendations to customers in the same way that Amazon.com communicates with me today. Since I am a buyer of management books, Amazon recommends new management books to me that I may be interested in. Garden centres will be recommending new plants online using the same format. Smart phones will have voice

The garden centre consumer will walk into the garden centre having already engaged with the business on their smart phone. They will be checking on the product on offer in the centre of their phone and looking at consumer reviews of the product, rather than just relying on the garden centre team’s advice. They will be looking at videos of plants growing and having a video conversation with their garden friends on the plants on offer, whilst in the centre. They will be in the garden centre looking for inspiration and engagement with the team. The consumer will be making buying decisions based on what friends are saying and will be selecting an independent garden centre that inspires them. All this and it is only six years away...It is starting now! Stay tuned for news of John Stanley’s New Vision workshops coming to Canada in early 2015.

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CNLA Newsbrief

Summer 2014

Growers Corner

Winkelmolen Nursery to represent Canada at 2014 AIPH Grower of the Year program

Canada represented at prestigious international awards program for fourth consecutive year

CNLA extends their congratulations to Winkelmolen Nurseries of Lynden, Ontario on the recent announcement that their company has been selected as a finalist in the prestigious AIPH Grower of the Year program. This is the fourth consecutive year that Canada will be represented in this elite group. An initiative of the International Ornamental Horticultural Producers Association (AIPH), the AIPH Grower of the Year program recognizes excellence in a variety of areas including innovation, marketing excellence, adherence to high environmental standards, exemplary human resource management and sound financial management. Each year, the awards gala is held in conjunction with the AIPH annual general meeting, scheduled to be held in September of this year in Qingdoa, China. Winkelmolen Nurseries are one of four nurseries shortlisted from a list of 10 to represent their country; the other finalists will represent The Netherlands, China and Denmark. Applications were also received from Australia, Japan, Korea, Chinese Taipei, Turkey and the UK. Good luck and best wishes to Winkelmolen Nurseries! We know they will be wonderful Canadian ambassadors at this exclusive international event.

Coming soon! Landscape Industry Certification for nursery workers Taking a page from the successful certification programs that have been available for many years now for the landscape and retail sectors, the Canadian Nursery Landscape Association will soon be introducing a similar program for the wholesale nursery industry. With financial

New rose set to bloom in 2015

support from Human Resource and Skills Development Canada’s Sectoral Initiatives Program, the CNLA will work with growers across Canada to create a technician level certification program and related training and study materials to be delivered to the industry under the title Landscape Industry Certified Nursery Technician. The objective of the nursery worker certification project will be to ensure a minimum standard of competency required by nursery technicians in today’s complex production sector. As this project is currently in its start-up phase, nursery employers have a unique opportunity to contribute to the program’s development. All growers interested in participating in this exciting new initiative, or simply wanting more information are invited to contact Growers’ Manager Rita Weerdenburg (rita@ cnla-acpp.ca).

The importance of Clean Plants certification Clean Plants Certified nurseries are key to protecting the industry and environment from the spread of unwanted pests and diseases. Mario Lanthier, with CropHealth Advising and Research, outlines the process for a nursery to become certified and the impact of the program in an article for Arborist News (published by the International Society of Arboriculture). The article is available on the CNLA website at www.cnla-acpp.ca/growers under “News”.

The partnership of the Canadian Nursery Landscape Association (CNLA) and the Never Alone Foundation and their planned launch of the Never Alone charity rose in the spring of 2015 represents a great opportunity for nursery growers and retailers to participate in an exciting marketing campaign in support of a truly wonderful cause. A lovely red and white flowering introduction, the Never Alone rose was selected from the genetic material that was acquired by CNLA when the association took over the ornamental’s breeding program from AAFC in 2010. Having been tested by growers across Canada, Never Alone rose has proven itself to be a hardy and floriferous selection that performs well in both the landscape and in patio pots. It was the perfect selection for the task at hand – a charity rose to support the work of the Never Alone Foundation. The Never Alone Foundation (NAF), which is closely affiliated to the CFL’s Alumni Association, has a mandate to improve the lives of people affected by cancer (see also www.neveralonefoundation.ca). Proceeds from the sale of each rose will be donated to NAF and there will also be a smaller portion of each sale directed to CNLA’s Heritage Fund, in support of new plant development. A dedicated team of volunteers and staff at both NAF and CNLA have worked diligently on a creative marketing program, which will also be supported by well-known CFL players and former players. To learn more about how you can participate in this worthwhile initiative, growers and retailers are invited to visit www.cnla-acpp.ca/neveralone

The Canadian Nursery Certification Institute understands that it may be difficult to communicate this crucial process to the public and/or other clients. That is why they have come up with an infographic to help educate the public on the process of Clean Plants certification and why it is so important. Check out the infographic at www.cleanplants.ca

CNLA Newsbrief

Summer 2014

Coin de producteurs

À venir bientôt! Certification de l’industrie de l’aménagement paysager pour les travailleurs de pépinière S’inspirant de la réussite des programmes de certification disponibles depuis de nombreuses années pour les secteurs de l’aménagement paysager et le commerce de détail, l’Association canadienne des pépiniéristes et des paysagistes présentera bientôt un programme similaire pour l’industrie des pépiniéristes en gros. Avec le soutien financier du Programme d’appui aux initiatives sectorielles du Ministère des Ressources humaines et Développement des compétences du Canada, l’ACPP travaillera avec les producteurs à travers le Canada afin de créer un programme de certification de niveau technicien et du matériel de formation et d’études connexes à offrir à l’industrie sous le titre Technicien de pépinière certifié de l’industrie de l’aménagement paysager. L’objectif du projet de certification des travailleurs de pépinière sera d’assurer un niveau minimum de compétence requis par les techniciens de pépinière dans le secteur de la production complexe d’aujourd’hui. Comme ce projet est actuellement dans sa phase de démarrage, les employeurs de pépinière ont une occasion unique de contribuer à l’élaboration du programme. Tous les producteurs intéressés à participer à cette nouvelle initiative passionnante, ou désirant tout simplement plus d’informations sont invités à contacter la directrice des producteurs Rita Weerdenburg de producteurs (rita@cnlaacpp.ca).

Nouvelle rose à éclore en 2015 Le partenariat de l’Association canadienne des pépiniéristes et des paysagistes (ACPP) et la fondation Never Alone ainsi que leur lancement prévu de la rose de bienséance jamais seul au printemps 2015 représente une excellente occasion pour les pépiniéristes et les détaillants à participer à une campagne de marketing dynamique venant appuyer une cause vraiment merveilleuse.

Une belle mise en place de floraison rouge et blanche, la rose jamais seul a été choisie à partir du matériel génétique ayant été acquis par l’ACPP lorsque l’Association a repris le programme d’élevage des plantes d’ornement de l’AAC en 2010. Après avoir été testé par les producteurs à travers le Canada, la rose Never Alone s’est avérée être un choix robuste et florifère qui s’adapte bien aux aménagements paysagers et aux pots de terrasse. Il s’agissait du choix parfait pour la tâche à accomplir : une rose de bienfaisance pour appuyer le travail de la fondation Never Alone. La Fondation Never Alone (NAF), qui est étroitement lié à l’Association des anciens joueurs de la LCF, a pour mandat d’améliorer la vie des personnes touchées par le cancer (voir aussi www.neveralonefoundation.ca). Les produits de la vente de chaque rose seront versés à la NAF et il y aura aussi une petite partie de chaque vente acheminée au Fonds Héritage de l’ACPP, pour contribuer au développement de nouvelles plantes. Une équipe de bénévoles dévoués et le personnel de la LCF et de l’ACPP ont travaillé avec diligence sur un programme de marketing créatif, qui sera également appuyé par des joueurs et des anciens joueurs bien connus de la LCF. Pour en savoir davantage sur la façon dont ils peuvent participer dans cette initiative louable, les producteurs et les détaillants sont invités à visiter www.cnla-acpp.ca/ neveralone

L’importance de la certification des plantes propres Les pépinières certifiées Plantes propres sont la clé de la protection de l’industrie et de l’environnement contre la dissémination des organismes nuisibles et des maladies indésirables. Dans un article du Arborist News (publié par la International Society of Arboriculture), Mario Lanthier, de CropHealth Conseils & Research, décrit le processus qu’une pépinière doit suivre pour la certification ainsi que l’impact du programme. L’article est disponible sur le site Web de l’ACPP à www.cnla-acpp.ca/ growers sous la section « Nouvelles ». L’Institut de certification des pépinières du Canadien comprend qu’il peut être difficile

de communiquer ce processus crucial au public et aux autres clients. C’est pourquoi l’Institut a mis au point une infographie pour renseigner le public sur le processus de certification des plantes propres et les raisons pour lesquelles il est si important. Vous pouvez consulter l’infographie à www.cleanplants.ca

Winkelmolen Nursery représentera le Canada au programme Producteur de l’année de l’AIPH Le Canada représenté au prestigieux programme de remise de prix international pour la quatrième année consécutive. L’ACPP offre toutes ses félicitations à Winkelmolen Nurseries de Lynden en Ontario relativement à la récente annonce que leur entreprise a été retenue en tant que finaliste au prestigieux programme Producteur de l’année de l’AIPH. Il s’agit de la quatrième année consécutive que le Canada est représenté dans ce groupe d’élite. Une initiative de la International Ornamental Horticultural Producers Association (AIPH), le programme Producteur de l’année de l’AIPH reconnaît l’excellence dans une variété de domaines, y compris l’innovation, l’excellence en marketing, le respect des normes environnementales élevées, une gestion exemplaire des ressources humaines et la bonne gestion financière. Chaque année, le gala de remise des prix est organisé conjointement à l’assemblée générale annuelle de l’AIPH, devant avoir lieu cette année en septembre à Qingdoa en Chine. Winkelmolen Nurseries est l’une des quatre pépinières présélectionnées à partir d’une liste de 10 pépinières pour représenter leur pays; les autres finalistes représenteront les Pays-Bas, la Chine et le Danemark. Des soumissions ont également été reçues de l’Australie, du Japon, de la Corée, du Taipei chinois, la Turquie et le Royaume-Uni. Bonne chance et nos meilleurs vœux à Winkelmolen Nurseries! Nous savons qu’ils seront d’excellents ambassadeurs du Canada à cet événement international exclusif. international event.

CNLA Newsbrief

Summer 2014

The Innovation Report

Dipping cuttings to start clean By: Vineland Research and Innovation Centre Hitchhiking whiteflies Poinsettia growers will remember the 2012 growing season, when high numbers of Bemisia whiteflies came in on the cuttings and were very hard to control. Biocontrol programs, which had been very successful in previous years, were under pressure from the beginning with high whitefly populations making it difficult to get control using parasitic wasps. In addition, these hitchhiking whiteflies had already been exposed to many different pesticides and could not be controlled with previously effective products such as Forbid. Luckily, 2013 was a much better year and poinsettia cuttings arrived relatively clean. However, this experience has taught us that new tools are needed to disinfest cuttings, so that growers can be sure to start with a clean crop every year. Why dips? Reduced risk products such as soaps, oils or microbes are ideal for this purpose. They will kill whiteflies fast and leave minimal residues so biocontrol can be used almost immediately after treatment. However, applying these products the regular way, by spraying, frequently does not provide the coverage that is needed for effective control, especially on the underside of the foliage, and is also quite labor intensive. Immersion treatments, or dips, will cover the whole cutting and are easy to integrate into the work flow before the cuttings are stuck. Dipping project at Vineland Based on previous research at the University of Guelph and preliminary trials using reduced risk pesticides, five products were tested as cutting dips, individually and as combinations. Experiments were designed to closely resemble commercial practices. Cuttings were taken from poinsettia stock plants that were infested with whiteflies. After counting the whiteflies

on the cuttings, they were dipped, stuck into Oasis rooting wedges and placed in a greenhouse under misting. Two weeks later, the number of surviving whiteflies on the cuttings was determined (figure 1). The cuttings were then grown on in the greenhouse for an additional eight weeks to see how whitefly populations developed over time. Further experiments determined the phytotoxicity of various concentrations of dips and their compatibility with whitefly parasitoids. Results • When cuttings were dipped into SuffOil-X and Bug B Gon (insecticidal soap) at the recommended spray rates, phytotoxic effects were seen after a few days. Rates have to be reduced significantly if these products are to be used as dips. • The most effective dips were: Bug B Gon 0.5% + Botanigard 1.25g/L, Bug B Gon 0.5% + NoFly 3g/L and SuffOil-X 0.1%. Only 30% of the whiteflies survived (figure 1). Bug B Gone increased the efficacy of both Botanigard and NoFly. • Dipped plants had lower whitefly populations after eight weeks. • The phytotoxicity of the best dips was acceptable and there was minimal to no effect of the dip residues on parasitoid survival.

Next steps This project shows that dipping poinsettia cuttings can safely reduce whitefly populations to levels where they can be effectively managed with recommended biocontrol strategies throughout the remainder of the growing season. By using products based on soap, oil and fungi for dips and biocontrol thereafter, resistance issues of whiteflies can be overcome. The next steps are to integrate dips into IPM programs for poinsettia, do on-farm trials and assess the costs and benefits of this strategy as compared to conventional practices. Also, the risk of disease transfer will be assessed to ensure that dipping will not promote the spread of plant pathogens. These data will be used to obtain label expansions to include dips as an application method. Starting clean is the foundation for all IPM programs on any crop. Future research will apply the techniques that were developed in this project to the early prevention of other pests such as thrips, aphids and mites, and to other crops that are started from cuttings.

Greening the highways Fresh air, clean water, green trees. I bet you weren’t picturing a multi-lane highway. Researchers at Vineland Research and Innovation Centre are working with the Ontario Ministry of Transportation, Landscape Ontario and the Canadian Nursery and Landscape Association to make this lofty ideal a reality. In Canada, there is growing interest in increasing the coverage of living green infrastructure. However, many urban plantings, either green roof, boulevard or multi-lane highway, present obstacles to the successful establishment of live material.

Figure 1

The Nursery and Landscape lab at Vineland is headed by research scientist Dr. Darby McGrath, a nursery specialist and restoration ecologist. The current focus of Vineland’s

CNLA Newsbrief

Summer 2014

nursery research is urban tree survival and health. Within this broad research scope, Dr. McGrath is interested in many different aspects of tree health and performance along the value chain, including production practices for better root development, improving soil ecology in nursery production systems and remediating soils in urban ecosystems. Vineland sat down with Dr. Darby McGrath to get an inside look at the Greening the Highways project that Vineland is working on. Q: What is the overall purpose of this project? Since tree survival is very low in built environments, we are looking at discovering the best management practices for soil restoration for plants to not only survive but thrive in these environments. Current efforts tend to focus on which plant varieties should be planted, but plant selection is really the second step in the process. The first step is to establish proper living conditions for the trees to survive. Trees are capable of hanging on for a number of years by living off reduced stores of resources until they eventually succumb to stress. Just because trees along the highway look alive, doesn’t mean they are actually established. Q: What is your main research finding to date? The main finding is soil physical characteristics are above root restricting limits at all of the sites we’ve tested. This means trees are not really establishing at the sites because the soil is far too dense and the roots are constrained and cannot grow into the soil. Q: What is the next phase of this project for 2014? We have added three new research sites for a total of five sites in the Niagara Region. These new sites will focus on the influence that soil remediation has on tree survival after transplant, growth and establishment over time. Q: What are your future plans for this project? Our goal is to diversify the variety of plants used in plantings in built environments by

understanding the range of species that can survive in properly restored soils. We would like to understand how much of the high mortality rates can be attributed to poor soil conditions and begin assembling our highway ecosystems the way that they occur in natural succession by including a diversity of species and layers. We want to see the degree to which these plants will establish as a community. We are also looking forward to taking this show on the road (literally). We will be establishing trial sites outside of Ontario and working with Landscape Alberta and the City of Edmonton. Q: What is the overall impact of the Greening the Highways project? How will it benefit our communities? Not only are trees and plants desirable in built environments for aesthetic reasons, these plants, if properly established, will also make for a better functioning ecosystem for air and water quality improvement. There will also be reduced heat island effects around buildings and pavement, reduced noise, reduced erosion and improved winter visibility on highways. Trees are amazingly beneficial ecologically so the ultimate goal of this project is to incorporate more quality plantings into our landscapes. For more information, please visit www.vinelandresearch.com

Green for Life in action It is always nice to report good news stories and the Veterans Memorial Parkway Community Project (VMPCP) in London, Ontario is just such a story. Readers may remember the VMPCP from the Winter Newsbrief, as they are the 2014 recipients of the CNLA Green for Life Community Award. The project will be completed in 2017, resulting in the planting of hundreds of large caliper trees along the parkway.

One of the unique aspects of this project is that the City of London has given control to the VMPCP of work being done on public land. This is a progressive move on the City’s part and points to a developing trend across the country. As more municipalities look to hire professional landscape companies for city work, partnerships like VMPCP and the City of London act as a good example. It is also an excellent example of effective volunteerism in action. Sponsors send their staff as team building, students are sent for educational purposes, and families come out for fun. With two years left in the project, there are no signs of slowing down. To learn more, visit www.treesfortheparkway.com

CNLA Newsbrief

Summer 2014

Upcoming Events present the top European Garden Centre Trends (and he’ll be doing a live ‘Acres Online’ at the CanWest Mainstage.)

October 1 & 2, 2014 Vancouver Convention Centre www.CanWestHortShow.com CanWest is Western Canada’s premier horticultural trade show, connecting buyers and sellers throughout Canada and the Pacific Northwest. Source new suppliers. Network. Take advantage of show specials and a chance to win $1,000 cash. Check out the latest products. Have fun participating in the Plant ID contest and a chance to win $250. Check out this year’s Container Competition entries. Attend the short talks taking place at the CanWest Main Stage. Applaud the 2014 BC Landscape Awards of Excellence winners. Come to CanWest for business, and extend your stay in Vancouver for a mini vacation! All flight and hotel deals can be found on the CanWest website. Show Highlights: It’s Octoberfest! That’s the theme of this year’s show! Join us for the Tailgate Party on Oct. 1st at 6:00 pm in the Beer Garden – it’s going to be a party! Savvy Seminars Chris Beytes, Editor of Grower Talks, Green Profit and Acres Online, is at CanWest to

Dr. Bridget Behe will reveal what she has learned from her three years of research using high-tech eye-tracking hardware in garden centres. Learn what consumers are looking at and what catches their eyes. This ground breaking research has lead to new strategies in building more compelling and profitable displays. ‘From Lawn to Productive Mini-Farm’, Chris Stone will teach the process of converting a 2,000 square foot lawn to a productive mini farm using organic methods and sustainable practices – and make it profitable! ‘Bring Back the Pollinators’! Eric Mader, Xcerces Society for Invertebrate Conservation, will explore the ecology of these undervalued allies and provide practical approaches to enhancing their populations on farms, vineyards, orchards, natural areas and urban gardens. For landscape professionals, there are a number of practical sessions including: • Fertilizer Applications for Stronger, Healthier Plants • Root Growth Following Planting into Urban & Suburban Landscapes • Mulch Madness • How to Design, Sell and Build Outdoor Living Spaces • Designing the Structure and Space of the Winter Garden • Japanese Garden Design Principles for Anywhere

Landscape Designers Symposium Featuring Three Top International Speakers John Devore will help develop your design skills using intuition and design principles to create gardens that people respond to experientially. Ive Haugeland draws inspiration from nature, contemporary fashion and her Scandinavian roots. She will look at the many influences and trends while sharing ideas and examples of her award winning modern landscape designs. Cole Burrell, acclaimed lecturer, garden designer, award winning author and photographer, will delve into achieving year round colour in the shade garden while also presenting a segment on ‘Finishing Touches’ – functional and artistic elements that make a garden personal and magical. Dr. Ed Gilman Headlines Urban Foresters Symposium Arborists are in for a stellar day that includes Dr. Ed Gilman, University of Florida, who will speak on ‘Root Growth & Management in Urban Landscapes’ and ‘Developing Structure in Young and Medium Age Landscape Street Trees’.

Anglatin’s Landscape and Nursery Study Tour to Brazil October 19 to October 28, 2014 www.anglatin.com

Be amazed at Brazil’s most famous icons: Rio de Janeiro and Iguaçu Falls. Visit landscaped gardens, rainforests, national parks, research centers and plant nurseries in the states of Rio de Janeiro, Sao Paulo and Parana. Interview growers, wholesalers, retailers, researchers and folks who love their work. Discover colourful country villages, savor unforgettable Brazilian cuisine and make lifetime friends with welcoming Brazilians. The tour includes accommodation, most meals, transportation and guides. The cost is USD $3,375 per person (double occupany) or USD $713 for single. Contact Fred Smith for more information at fred@anglatin.com This promises to be a fantastic tour, don’t miss out!

CNLA Newsbrief

Summer 2014

Three Half Day Clinics Powered by the Best in the Industry Cory Bordine, former garden centre owner at Bordine Nursery (one of North America’s top garden centres) will take retailers on a thought provoking, super-charged clinic providing high impact ways to positively enhance garden centres to thrive. Mario Lanthier, highly respected researcher and IPM expert, will teach the critical steps in preparing compost with take-a-way recipes that can be implemented immediately. Rebecca Coleman, Vancouver’s foremost Social Media expert, will teach YouTube marketing – how to develop a winning video strategy, film effective video and get views! Register Now! For all the details and to register online, visit CanWestHortShow.com For best rates, register by September 12. Interested in Exhibiting? Only a limited number of booths are available. Call Suvan Breen to reserve your space: 604-575-3516 or sbreen@bclna.com

2014

November 17-19, 2014 Exhibition Park, Halifax www.horteast.ns.ca

HortEast 2014 is already shaping up to be an exciting event. Confirmed speakers include Peter van Stralen, the visionary leader of industry heavyweight Sunshine Brands. As well as, Carson Arthur, international landscape designer, writer and TV personality. HortEast has been Atlantic Canada’s premier horticultural trade show since its inception in 1992. Attracting exhibitors from across North America, this is a show you won’t want to miss. For more information contact: HortEast Show Manager Karen Richard at 1-866-7526862, karenr@nbnet.nb.ca.

Green Industry Show & Conference November 13 & 14, 2014 Edmonton EXPO Centre at Northlands www.greenindustryshow.com For over 35 years the Green Industry Show & Conference has successfully been bringing buyers and suppliers together for the ultimate customer connection. It is recognized as one of Canada’s premier events for landscape, nursery, garden centre, greenhouse, turf and tree care professionals. With a comprehensive speaker line-up and an extensive trade show, over 240 booths, this event continues to bring thousands of industry members together in one convenient location! If you have any questions or would like additional information, contact: Valerie Stobbe, Trade Show Coordinator 780-489-1991 or 1-800-378-3198; valerie.stobbe@landscape-alberta.com

October 22 & 23, 2014 Toronto Congress Centre: North Building www.loexpo.com Stay up to date with new and emerging trends at the 15th Anniversary edition of Landscape Ontario’s Garden & Floral Expo. Expo is the preeminent trade show where people from all sectors of the industry come together to network, share expertise, establish new business contacts and browse the products that will be featured in garden centres across the continent next spring. Please visit LOexpo.ca for more information and registration details. For more than 40 years, Landscape Ontario has been a horticultural leader, with a trade show program designed to meet the personal and professional needs of green

industry retailers. Key to your engagement at the show will be the informative workshops offered over the two days. These dynamic networking and professional development opportunities will help you enhance your sales and marketing skills, better understand the latest retail trends and implement what you learn in your own professional setting. Workshops slated for this year’s EXPO program include: • Winter Florals That WOW • Holidayscaping • Top 10 Tips To Be a Better Retailer • Stop Stressing Over Seasonal Staff • Drive Seasonal Sales: Winning Strategies for Garden and Floral Retailing • Stand By Your Brand: How to Market Everything Including Your Brand Other EXPO highlights include: • Brand-name vendors who have served the industry since the show’s inception 15 years ago • New vendors showcasing their products for the first time • Hundreds of new and green products to excite customers for the 2015 spring season • Launch of Inspired – Design Day featuring accredited floral designers demonstrating innovative designs to make businesses blossom and a competition for the Inspired Designer title • Landscape Ontario’s Awards of Excellence Ceremony for garden centres and growers Don’t miss the 2014 edition of our trade show for independent garden centres, florists, designers, nursery growers and mass merchant retailers. Discover the trends driving the market - and your success! COMING SOON! Keep an eye out for the 2015 Professional Development Seminar Guide coming in October. Check out horttrades.com/ seminars for information on training programs or to register.

CNLA Newsbrief

Summer 2014

Industry events NORTH AMERICA September 16: Landscape Ontario Snowposium: Milton, ON www.horttrades.com Power and performance that pros like you need. STIHL’s complete family of dependable and fuel-efficient backpack blowers were developed for astute professionals. The BR 430 and BR 600 MAGNUM® include revolutionary and innovative technologies, making them ideal for long work days. The combination of comfort, performance and low-emissions are ideal features that make these blowers a solid investment. Solutions that are as reliable as you are.

STIHL BR 430 & BR 600 MAGNUM ® STIHL’S BR 430

STIHL’S BR 600 MAGNUM®

• Innovative 2-stroke stratified scavenging engine - powerful and efficient • Outstanding performance and plenty of power • 20% reduction in fuel consumption and up to 70% fewer exhaust emissions • Automatic starting position and automatic choke reset • Low-vibrations make for comfortable operation • Reliable and user-friendly

• Advanced 4-MIXTM engine provides power and performance of a 4-stroke engine • Gives you 37% more power and uses 28% less fuel • Industry leading power-to-weight ratio with comfortable harness • Easy-grip throttle with cruise control • Clean burning for better fuel economy and 80% fewer emissions • Simplified starting procedure for maximum productivity

Displacement 63.3 cc

Weight 10.1 kg (22.3 lb)

Power Output 2.9 kW

Sound Level 76 dB(A)

Air Velocity† 295 km/h (183 mph) Air Volume† 500 cfm (850 m3/h)

At nozzle end

†

Displacement 64.8 cc

Weight 9.8 kg (21.6 lb)

Power Output 3.0 kW

Sound Level 75 dB(A)

Air Velocity† 323 km/h (201 mph) Air Volume† 712 cfm (1210 m3/h)

QUALITY AT WORK. For 88 years, STIHL has been a world-class innovator in outdoor power equipment. German engineered products featuring the latest pioneering technologies make STIHL the market leader. STIHL products are only available at independent STIHL Dealers who provide expert advice and on-site service. Thank you for supporting the leading team and for making STIHL the Number 1 Selling Brand in Canada.

September 17-20: Communities in Bloom National Symposium and Awards: Charlottetown, PEI www.communitiesinbloom.ca September 24: National Tree Day www.cnla-acpp.ca/nationaltreeday October 1-2: CanWest Hort Show: Vancouver, BC www.canwesthortshow.com October 8-9: Canadian Greenhouse Conference: Niagara Falls, ON www.canadiangreenhouseconference.com October 22-23: Landscape Ontario EXPO: Toronto, ON www.loexpo.com October 28-30: Canadian Common Ground Alliance Damage Prevention Symposium: Banff, AB www.canadiancga.com November 13-14: Green Industry Show and Conference: Edmonton, AB www.greenindustryshow.com November 17-19: HortEast Conference and Trade Show: Halifax, NS www.horteast.ns.ca

INTERNATIONAL September 14-16: GLEE International Garden and Leisure Show, Birmingham, UK www.gleebirmingham.com

* “#1 Selling Brand in Canada” is based on an independent market share analysis of gasoline-powered handheld outdoor power equipment from 2013. Source: TraQline Canada.

September 15-19: AIPH Annual Congress: Qingdao, CN www.en.qingdaoexpo2014.org STIHLCanada

JOIN THE CLUB that everyone is talking about! www.STIHLCLUB.ca

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October 15-17: GARDEX: Tokyo, JP www.gardex.jp/en October 19-28: Anglatin Landscape and Nursery Study Tour: Brazil www.anglatin.com Printed on recycled paper using vegetable based inks by: Harmony Printing, 50 Woodbine Downs Boulevard, Toronto, ON M9W 5R2

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